Podcast Guesting 360 | From Getting Booked to Getting Results

We know the power of podcasting but do you know how to take your podcast from fun and exposure to a converting content marketing strategy? We'll be chatting with elite podcast producer Kelly Glover of the Talent Squad.

• How is the research you do before you guest on a show crucial?
• How can the pitch and your one sheet affect the quality of shows you get on?
• What are 3 mistakes that guest podcasters often make?
• Why is analyzing results from the podcasts so important?
• What can you do AFTER the recording to boost conversions and exposure?

Kelly Glover is the founder of The Talent Squad, a podcast guest booking agency based in New York and Los Angeles. With 18 years working in media, Kelly went from interviewing celebrities on the red carpets in Hollywood, to working as a talent agent in Sydney, to hosting her own syndicated radio show across 22 commercial stations. She is an award-winning podcast producer and heads a team of talent bookers, agents, and producers in representing, packaging, and booking a diverse roster of guest experts and shows.

www.thetalentsquad.com/smoothsailing

We are talking money and taxes today – don't groan – this will save you thousands of dollars! My guest Tax Coach Diane Gardner has saved people over $3M in taxes will share signs that you might be outgrowing your accountant and how to stop overpaying your taxes.

• What are signs that you are outgrowing your accountant?
• What is the difference between a tax preparation, tax projection and tax planning?
• What SHOULD your accountant be doing for you?
• What is your account doing that can COST you thousands?
• What is a Tax Coach and how are they different?

Diane Gardner, Your Tax Coach, is a best-selling author and a Quilly Award recipient. She is also a Certified Tax Coach and an Enrolled Agent.

Diane's expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning.

Diane is also a believer in the mastermind and coaching concepts. She leads the "Business Breakthrough Mastermind Group" and offers coaching services to other entrepreneurs.

www.TaxCoach4You.com

www.taxcoach4you.com/smooth

Get ready for some powerful tips about online hiring with Remote Hiring Expert and Co-Founder and CEO of FreeeUp.com

• Having in house employees seems so old school and virtual assistants of some kind has grown so much yet we still feel fearful of hiring someone online – can you share the benefits of online hiring to help mitigate those fears?
• What are 3 things you need to do BEFORE you look to freelance sites to set you up for success?
• What are some of the biggest mistakes that people make when hiring online?
• How is Freeeup different?
• Can you share some interviewing tips?

Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.

https://freeeup.com

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10 Common Mistakes Outsourcing

https://freeeup.com/10-common-mistakes-of-outsourcing/

The 100 Most Popular Jobs To Outsource To Online Workers

https://freeeup.com/wp-content/uploads/2017/07/The-100-Most-Popular-Jobs-to-Outsource-to-Online-Workers.pdf

A Beginners Guide To Hire Online Workers With Freeeup

https://freeeup.com/wp-content/uploads/2017/09/A-Beginners-Guide-to-Hire-Online-Workers-with-FreeeUp.pdf

Today's SEO'd world ranks impressions over legitimacy and it comes down to a number's game. In order to get the most out of the media's increasing reach, you have to be newsworthy. Today we are going to learn how to become a media mogul with serial entrepreneur, coach and host of The Swift Kick Show, Timothy Craggette

• What are some misconceptions when it comes to media attention? What do we THINK we need and what do we REALLY need?
• What outlets work best for starting out?
• What are some tools to help us get featured?
• When it comes to media it seems we want to reach for the stars – why does starting with the smaller outlets make more sense though – how will it help?
• What's newsjacking and how can that further you in the media sphere?
• What has the term fake news done to the credibility of media?
• What is your take on paid media.

Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He has trained business owners globally through his online coaching and his radio show, "The Swift Kick Show", on WERA 96.7 FM. As a member of the NBEA, he has spoken at the University of Maryland, NIH, FDA, and on stages nationally on the topics of business and health. As a member of the entrepreneurship advisory board for The Yleana Leadership Academy, he serves as an advisor and mentor to teenagers in underserved communities. Timothy is also a 6x award-winning product creator and engineer with over $300,000,000 in sales.

http://www.swiftkickshow.com/

www.facebook.com/swiftkickshow

Get ready for some profit building tips as I chat with Carl Gould, leading authority on business who built 3 multimillion dollar businesses by the age of 40! Today he's going to share tips on how to eliminate your competition.

Welcome aboard Carl

• I think we often underestimate or overestimate the competition. What is a healthier view of one's competition?
• Is it easy to assess WHO your direct competition is?
• How can you differentiate yourself and get ahead of the competition in your field?
• Can you use your competition to your advantage?
• How can you incorporate the top five complaints about your competition into your business plan?

Carl Gould is a worldwide leading authority on business and entrepreneurship. His company, 7 Stage Advisors helps organizations grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. 7 Stage Advisors, has mentored the launch of over five thousand businesses. He has advised over 100 of the Inc. 500/5000 Fastest-Growing Companies. Some of the companies he's helped are companies like Walgreens, Walmart, American Idol , USA Olympic Track, IBM, McGraw-Hill and the US Army.

Gould created the farthest-reaching business mentoring organization in the world, and his methodologies are in practice in 35 countries. He has trained, certified or accredited over 7,000 Business Coaches and Mentors since 2002.

Carl has written multiple books on the subject of business strategy, leadership and sustainable growth. He co-authored "Blueprint for Success" with Stephen R. Covey and Ken Blanchard; and his best-selling book, "The 7 Stages of Small Business Success", lays out the formula for HyperGrowth. In 2016, 'Biz Dev Done Right" became a #1 Best Seller on Amazon. Each week he co-hosts "Quit and Get Rich" on iHeart ® radio; and shares his insights from working with top companies from around the world. Carl's dynamic and energetic presentation style has made him one of the most sought after speakers internationally. He combines practical and impactful content with real-world experience...no theory here! He engages his audiences and keeps them on the edge of their seat. Gould's content is original, profound and battle-tested.

www.Carlgould.com

For anyone out there you know how important video marketing is, so stand by as we chat with Co-Founder of Animoto an award winning online video maker used by millions today, Jason Hsiao So let's set sail.

Welcome aboard Jason

• What's your take on the power of video for businesses today.
• What are the challenges of video marketing for the average Entrepreneur -why do we get stuck or 'don't do it'?
• Why did you create Animoto and how did it come into fruition?
• How can Animoto help us attract more clients or convert more customers?
• I saw that Animoto is part of the LinkedIn Marketing Partner Program. Exciting! Can you share what that means for your company but also for LinkedIn users?
• What are the favorite features of users?

Jason is the Chief Video Officer & Co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Prior to Animoto, Jason served as a television producer for MTV Networks. He hails from Dartmouth College and resides in New York City.

https://animoto.com/smooth

https://animoto.com/

I am super thrilled to be speaking to author, speaker, hypnotic success coach Jason Linett who has hypnotized and helped more than 250,000 people. Today he'll share how we can achieve a peak performance state of mind to accelerate business growth.

• We've heard of using hypnosis to quit smoking, lose weight, remove limiting beliefs, but I've never thought of it to help me in my business growth – why do you think that is.
• What do you say to those skeptical about hypnosis.
• Do you have to be in the room with a client?
• What do you consider a peak performance state of mind and how can that support business growth?
• You teach business owners to shift their mindset to eradicate scarcity thinking – for our listeners can you share something that can switch their mindset even a little?
• How can someone tell if they are not in peak performance and thus might need help creating it?

Can a hypnotist really help you grow your business? Jason Linett has hypnotized more than 250,000 people. He used the principles of rapport and modeling to track what top business performers and professional athletes do differently to build his own million-dollar brand.

As a master of the micro-niche, he speaks to groups around the world and offers hypnotic-success-coaching to share how people in business can put his WORK SMART principles and strategies to use.

Rather than just 'hypnotize' you to become more successful, he will help you de-hypnotize the misconceptions, fears, doubts, and ineffective strategies that are holding you back.

Jason's process isn't magic, the results can be magical.

https://jasonlinett.com/

www.worksmartbusiness.com

https://www.instagram.com/jasonlinett/

https://www.facebook.com/jasonlinett

https://twitter.com/jasonlinett

We are chatting about some untapped potential that is LinkedIn Advertising with LinkedIn Ads Expert AJ Wilcox.

Last time we spoke you shared the different ways we, as entrepreneurs, can advertise using LinkedIn. Why is it such untapped potential?

• What changes have taken place over the past year?
• Video Ads are new – can you share what they are like, what is the cost?
• Lead Gen Form Ads – similar to Lead Ads in Facebook are also new!
• What are the benefits of LinkedIn Ads over Facebook?
• What is the new 4th Ad format Dynamic Ads and why it may feel like the creepiest one? It works great for getting company page likes.
• They also have carousel ads!
• Where should we start and what do we need to get started?
• What is the best type of campaign to start with in LinkedIn?

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. These LinkedIn official partners manage among the world's most sophisticated accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, USA with their 4 kids, and his company car is a gokart.

https://b2linked.com/checklist

https://b2linked.com

Le'ts learn to get creative with video with ex Google Product Manager, video tool creator and Co Founder of Kapwing Julia Enthoven.

• Video is clearly where it's at when it comes to online and social media marketing, but as an entrepreneur it's not always a strength. What are the biggest challenges we face?
• What are some of the biggest mistakes people make when it comes to using video?
• Besides shooting a video and uploading, how can we be more creative to attract attention?
• What are your top 3 tools and how can they help us market our business to attract more customers?
• What is your favorite tool that you can NOT live without?
• What is coming up that you are working on?

Julia is the co-founder and CEO of Kapwing, an online video editor for creative professionals. Julia left her job as a Google Product Manager to start Kapwing last July with Eric Lu, another X-Googler. Before Google, she graduated from Stanford in Mathematical Computer Science and loves running, playing volleyball, and exploring San Francisco!"

www.Kapwing.com

Get ready for some high energy as I chat with Media Maverick TeeJ Mercer as she shares how we can Pimp our PR.

• Getting MSN, CBS on our website is one thing but being put on national TV with that kind of coverage seems unattainable for most entrepreneurs. Why does it feel so out of reach?
• TeeJ bust myths about tv media attention!
• What do you need to even be considered for TV media – what groundwork or assets do you need?
• If there is one thing we can do RIGHT NOW to get media attention?
• What can this type of media do for your business (besides make you look like a celebrity)?
• What are the first steps one needs to take to get started to achieve this kind of media attention?
• Dream national but act local – what does that strategy mean?
• Is there a right or wrong way to pitch?

Tee J's street cred:

As one of Hollywood's most highly sought after TV editors, for two decades I influenced the lives of millions through storytelling. I spent time with ABC, NBC, MTV, OWN, WeTV, The Style Network, HGTV, The History Channel, Bravo and the Walt Disney Company – beginning with the entertainment magazine hit Extra, and including the long-running The Tonight Show with Jay Leno.

Recently, I worked with comedic giants Kevin Hart and Tiffany Haddish on their upcoming film Night School, as the Behind-The-Scenes Producer and recently wrapped on location in Atlanta working with the legendary icon Samuel L. Jackson and Jessie T. Usher on the next Shaft movie.

Despite no prior aspirations to be a writer, in 2012 I felt divinely inspired to write my first book. And I did it in a week! 40 Days Till 40RTY: Life Lessons from the Ramblings of my UNFILTERED Thoughts has received several honors including three Beverly Hills Book Awards, is an Amazon Bestseller, and was downloaded almost 10,000 times in two days, on six continents.

Because of my third book, The 6-Figure Battered Wife: My Path to Resilience, I was the featured speaker for the season premiere of "The Round" on BET's sister network, Centric TV, now called BETHer.

My Media Mavericks and I have been featured on networks like ABC, CBS, NBC, FOX, CW and on shows like The Steve Harvey Show, The Doctors, and Dr. Oz. My Mavericks have also displayed their authority in The Huffington Post, Psychology Today, Inventors Digest, The Breakfast Club, and too many radio shows and podcasts to count.

http://iamanoisemaker.com/