Podcast Insider

Podcast Insider

By Todd Cochrane, Mike Dell & MacKenzie BennettBusinessTechnologyEducationHow ToMarketing
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Podcast Insider episodes

  • Podcast Ownership Agreements — YP33
    The Apple community has been making suggestions recently, and we think it's important that podcasters resolve any ownership debates before they turn into issues. This episode also mentions some best practices when creating an account and getting started with your show.



    Accidents do happen even to longtime podcasters and Todd and Mike had to record this episode twice. Recording files don't turn out the way you hope they will.



    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.



    We love our PowerPress users, please leave us a review.

    News:



    Apple has 'suggested' that podcasters use secure feeds. Aka https feeds, which Blubrry has been offering for several years at this point.

    The 2018 Podcaster Hall of Fame inductees has been announced this year. We see some very deserving and familiar faces on this years list. Congrats to all of the podcasters and we're looking forward to seeing you this summer at Podcast Movement.

    IAB Standards: What are they, who is following them and who is not? Blubrry will be IAB certified later this year.



    Topics:



    Partner agreements: Make sure you and your host have a plan on who owns the show, whether that is 50/50, an employee, etc.

    Show decisions: There are lots of opinions out there, but as show host you have to decide what you want for your show.

    We sometimes think all podcast producers are the same, but there seem to be 3 types.



    Hobbyist: Might not care much, they're doing this for fun.

    Semi-pro/advanced hobbyist (most common): Serious, but not trying to make a living from podcasting.

     Professional: They want to make money with ads or using podcasting as a marketing outlet for their business. Also, some universities are using podcasting (see latest PowerPress episode).





    Even if you are not a professional podcaster, you should still protect your brand and do as much as possible to keep your intellectual property because you never know what could happen.



    Support:



    When you delete your account at Blubrry, it is deleted. Do not do this to change something. We can help you change just about anything about your show, so please contact us instead of deleting your account. The team will show you the best way to get your issue resolved.

    Spotify: We know it stinks that they're not taking new shows right now, but it's out of our control.

    Keyword stuffing: Don't do it. Titles, author tags and other places with long titles are not necessary.

    Be careful when creating your account. Double check your email address (make it one you check). Often times a podcaster will sign up with an email that they rarely use or doesn't exist. We need a good email address; and if you don't hear from us and think you should have, check your spam!



    To ask questions or to comment on the show, contact Todd and Mike here: [email protected].
    0 min
  • Universities Using Podcasting to Reach the Community
    Creating and reaching a community can be done via a podcast and that is exactly what the University of Colorado has done with CU on the Air Podcast, a podcast started by the University Relations department in 2017. Canva, and how the tool can be utilized by podcasters was a focus point of conversation between Ken and MacKenzie, and the importance of learning new skills. Going back to the podcast, they talk about how Ken McConnellogue and his team release episodes monthly discussing and focusing on professors and their research and outside projects that they believe members of the surrounding community would be interested in. They wrap up the episode with ideas and reasons to engage in the local community with your podcast. Big thanks to Cathy Beuten and Allison O'Malley of the CU office for helping coordinate the episode!

    Thanks for listening, and please subscribe to the show via your favorite podcasting app.

    Fan of PowerPress? Leave us a review here.



    Show notes:

    Using Canva For Your Podcast Artwork: From the Podcast Host.

    CU on the Air: Hosted by Ken McConnellogue from the University of Colorado.

    University of Colorado: Includes Boulder, Colorado Springs, Denver, Anschutz Medical Campus

    Columbus Podcast Meetup: We get together monthly and discuss varying podcast topics.
    0 min
  • Blubrry is Moving and Your Podcast on the Apple Charts – YP032
    Big things are happening with Blubrry; we're moving and hiring! The headquarters and development office in Columbus, Ohio, is moving up town into a much larger space. The board just finished its annual meeting and planning session and is excited about the ideas we'll be expanding on in the next year. Some very cool things will be shared with podcasters in the next nine months or so. Todd and Mike talk about Apple Podcasts (iTunes) and how the ranking works (and doesn't work). Apple is cracking down on shows trying to game the system. As Mike heads the support team, he's well aware of how important it can be for podcasters to remember, 'Help us help you' in support. Stick around for the five things you really need to know about your podcast even if you are a very technical person.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    Blubrry is moving to new digs.
    RawVoice and Blubrry annual planning meeting.
    Manipulating Apple podcast charts: a new (old) way to do this.
    Shows found cheating the system: Pulled shows from Apple podcast charts. Five of the top 10 from a few days ago.

    Topics:

    Apple Podcasts charts are NOT based on ratings, reviews, downloads or anything other than new subscribers over time (Apple only knows). Also, Apple can (in rare cases) manually place a show. Getting ratings and reviews is NOT going to make you climb the charts. Good for social proof, but that is it.
    Just keep making good content: Write blog posts for Google to go along with your show and promote your podcast in appropriate ways, and in the long haul, you will grow your show.

    Support:

    “I get an error… ”  When you contact support and tell us you have “an error” please explain what you are trying to do and where you are trying to do it, what the error is and any other information to let us find the account. In most cases, screenshots are not helpful, live links are better. Tell us where to see the problem you are having. It will save a lot of time in letting us help you.
    Five things you MUST know (or learn).

    5 things you MUST know about your podcast as a podcaster - Even a non-techie one

    Where is your website hosted? (Godaddy, Dreamhost, Squarespace, WordPress.COM or ??)
    What is your RSS feed address? RSS feeds are the transmitter for your podcast. Learn it, write it down, save it somewhere, but know your RSS feed!
    Where are your media files hosted? (Blubrry, in a folder on your webserver, Amazon… )
    What email address you use to log in to Blubrry.com?
    PASSWORDS to everything. Use a password system on your browser like LastPass or something that will help you remember all the passwords.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected].
    26 min
  • Blubrry is Moving and Your Podcast on the Apple Charts – YP032
    Big things are happening with Blubrry; we're moving and hiring! The headquarters and development office in Columbus, Ohio, is moving up town into a much larger space. The board just finished its annual meeting and planning session and is excited about the ideas we'll be expanding on in the next year. Some very cool things will be shared with podcasters in the next nine months or so. Todd and Mike talk about Apple Podcasts (iTunes) and how the ranking works (and doesn't work). Apple is cracking down on shows trying to game the system. As Mike heads the support team, he's well aware of how important it can be for podcasters to remember, 'Help us help you' in support. Stick around for the five things you really need to know about your podcast even if you are a very technical person.



    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.



    We love our PowerPress users, please leave us a review.

    News:



    Blubrry is moving to new digs.

    RawVoice and Blubrry annual planning meeting.

    Manipulating Apple podcast charts: a new (old) way to do this.

    Shows found cheating the system: Pulled shows from Apple podcast charts. Five of the top 10 from a few days ago.



    Topics:



    Apple Podcasts charts are NOT based on ratings, reviews, downloads or anything other than new subscribers over time (Apple only knows). Also, Apple can (in rare cases) manually place a show. Getting ratings and reviews is NOT going to make you climb the charts. Good for social proof, but that is it.

    Just keep making good content: Write blog posts for Google to go along with your show and promote your podcast in appropriate ways, and in the long haul, you will grow your show.



    Support:



    “I get an error… ”  When you contact support and tell us you have “an error” please explain what you are trying to do and where you are trying to do it, what the error is and any other information to let us find the account. In most cases, screenshots are not helpful, live links are better. Tell us where to see the problem you are having. It will save a lot of time in letting us help you.

    Five things you MUST know (or learn).



    5 things you MUST know about your podcast as a podcaster - Even a non-techie one



    Where is your website hosted? (Godaddy, Dreamhost, Squarespace, WordPress.COM or ??)

    What is your RSS feed address? RSS feeds are the transmitter for your podcast. Learn it, write it down, save it somewhere, but know your RSS feed!

    Where are your media files hosted? (Blubrry, in a folder on your webserver, Amazon… )

    What email address you use to log in to Blubrry.com?

    PASSWORDS to everything. Use a password system on your browser like LastPass or something that will help you remember all the passwords.



    To ask questions or to comment on the show, contact Todd and Mike here: [email protected].
    0 min
  • Colin Gray Tells All on His New Podcast Web App, Alitu
    It's been quite a while since Colin Gray was on the show, but he came back with lots of new things to talk about in podcasting. He's known as the Podcast Host and the man behind multiple podcasts. Based in Scotland, he is familiar with all the hosting companies and has been involved in podcasting one way or another for many years. Most recently he came out with a production app titled, Alitu. Released earlier this year as a web app, it spent considerable time in beta testing and will be available for purchase this summer. Hailed from the team that has spent years producing shows, this app aims to help podcasters create quality shows without the need for a highly skilled producer. Check out Alitu in the link below.



    Become familiar with his site, The Podcast Host, as there is regular fresh content concerning podcast choices, outlets and general know-how. He also has a podcasting academy where you can learn the ins and outs of how to host and produce your own show. Colin will also be speaking at Podcast Movement later this summer sharing his knowledge of the overall podcasting process and nine ways to cut down your podcasting time. Find out more about his session at the link below.



    Thanks for listening to the show and please subscribe on your favorite podcast app.

    Fan of PowerPress? Leave us a review here.



    Show notes:

    Alitu: Check out the new app here.

    Keep up with podcasting with The Podcast Host blog and resource blog.

    Speaking: Don't miss Colin at Podcast Movement.

    Get your tickets to Podcast Movement: Use the code Blubrry to save 10%.

    Audioboom: Triton and Audioboom merger called off
    0 min
  • Pocket Casts acquired by NPR, WNYC, WBEZ and This American Life – YP31
    Pocket Casts, one of the most popular podcast listening apps, has recently been acquired by a few prominent podcasting community members. RAD, better understood as podcast pingbacks, will have some affects on podcasting. In a day and age when everyone can make their voice known, Blubrry will draw the line at some instances; stick around to learn hate speech vs. violence on a podcast. There are many podcast directories out there, and listing your show in the Blubrry directory is one that podcasters should not miss out on.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News/Topics:

    Pocket Casts, based in Australia was recently acquired by NPR, WNYC Studios, WBEZ Chicago, and This American Life. They've promised no big changes are coming soon.
    Hate speech vs. violence in a podcast. Where does Blubrry draw the line?
    RAD or Podcast Pingback: There will be some resistance to adding RAD to apps and directories. It's unlikely at this moment that Apple will implement it to its platform. They are not the only ones that will be hesitant to add the new statistics initiative as we expect some apps will hold back.

    Support/Blubrry:

    Yearly board meeting is quickly coming up at the Blubrry headquarters in Columbus.
    When you move from Blubrry, there is no need to delete your account and listing. Just cancel your subscription/payment plan (after you migrate) and change your feed address in the blubrry.com directory to your new service’s RSS feed and continue to be part of the largest podcast directory in the world. In fact, if you stay on our directory, you can use our free stats and we may be able to find an advertiser for you so you can make some money.
    The Blubrry directory will NOT hurt your Google search rankings or take any revenue from your podcast.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected].
    21 min
  • Pocket Casts acquired by NPR, WNYC, WBEZ and This American Life – YP31
    Pocket Casts, one of the most popular podcast listening apps, has recently been acquired by a few prominent podcasting community members. RAD, better understood as podcast pingbacks, will have some affects on podcasting. In a day and age when everyone can make their voice known, Blubrry will draw the line at some instances; stick around to learn hate speech vs. violence on a podcast. There are many podcast directories out there, and listing your show in the Blubrry directory is one that podcasters should not miss out on.



    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.



    We love our PowerPress users, please leave us a review.

    News/Topics:



    Pocket Casts, based in Australia was recently acquired by NPR, WNYC Studios, WBEZ Chicago, and This American Life. They've promised no big changes are coming soon.

    Hate speech vs. violence in a podcast. Where does Blubrry draw the line?

    RAD or Podcast Pingback: There will be some resistance to adding RAD to apps and directories. It's unlikely at this moment that Apple will implement it to its platform. They are not the only ones that will be hesitant to add the new statistics initiative as we expect some apps will hold back.



    Support/Blubrry:



    Yearly board meeting is quickly coming up at the Blubrry headquarters in Columbus.

    When you move from Blubrry, there is no need to delete your account and listing. Just cancel your subscription/payment plan (after you migrate) and change your feed address in the blubrry.com directory to your new service’s RSS feed and continue to be part of the largest podcast directory in the world. In fact, if you stay on our directory, you can use our free stats and we may be able to find an advertiser for you so you can make some money.

    The Blubrry directory will NOT hurt your Google search rankings or take any revenue from your podcast.



    To ask questions or to comment on the show, contact Todd and Mike here: [email protected].
    0 min
  • Podcasting Tips from Expert Gary Leland
    To improve podcasting you have to go through some trial and error. The episode opens discussing secrets that make some podcast hosts better than others. Podcast Hall of Fame inductee, Gary Leland, chatted with MacKenzie about what he has accomplished and seen change in the podcast industry since he started back in 2004. He's been involved in podcasting in a multitude of ways and is involved in the Podcast Hall of Fame ceremony at Podcast Movement later this summer. They wrap up by mentioning a content for students to start a podcast, put on by the New York Times.



    Thanks for listening and please subscribe to the show on your favorite listening app or device.



    Fan of PowerPress? Leave us a review here.



     

    Show notes:

    Secrets for Super Podcast Hosts: Dissecting some dos and don'ts of being an interviewer.

    Podcast Pickle: One of the first podcast directories out there.

    Crypto Cousins: Keep up with the bitcoin community.

    4 Minute Crypto: Part of the Crypto Cousins network.

    Gary Leland: Get to know the man behind so many podcasts in a variety of niches.

    Student Podcast Contest: Hosted by the New York Times.
    0 min
  • Google’s New Podcasting Strategy – YP30
    Recently Google has been releasing some articles about podcasting and how they'll be diving into the industry in the near future. Google's new podcasting strategy is already compatible with those using PowerPress and Podcast Mirror. Todd Cochrane is back on this episode and discusses the NAB experience with Mike Dell. Stick around for a few support tips as well.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    Topics:

    Todd's take on NABshow 2018. He's been to NAB, CES and other conferences countless times. He's got some takeaways that some others wouldn't be able to pick up on.
    Podcast Movement!: Consider attending summer 2018. This is the main podcasting conference every year and once again we'll be there not only in attendance but as a partner and exhibitor. Use the code BLUBRRY to get 10% off your ticket.
    Google’s “new” podcast strategy: Read here their 4 part series posted on Pacific Content. This is step in the right direction for the entire industry, but something we've been focused on for many years. We're looking forward to it improving discovery.
    PowerPress is already compatible with this. If you are using PowerPress (or Podcast Mirror) you are already covered.

    Support:

    Again, we love social media but Facebook is not a good primary way to get help from support at any company (unless specified). Our Facebook Messenger and Twitter direct messages are not actively checked, so if someone is reached out that way we might not know for... a while. Please use [email protected] or the contact form at blubrry.com for our support. Especially if we've responded via social media before in the past asking you to contact us via the contact form or email. For other companies, look for their support email or form on their website.
    Recently Blubrry has been getting a lot of "My last episode hasn't update in (insert directory here)" tickets and emails. It can take 24 hours or so to get any new episodes listed in most directories. The best thing you can do is check your RSS feed yourself and make sure the episode is there, subscribe to your own show and you'll know when it shows up.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected].
    26 min
  • Google’s New Podcasting Strategy – YP30
    Recently Google has been releasing some articles about podcasting and how they'll be diving into the industry in the near future. Google's new podcasting strategy is already compatible with those using PowerPress and Podcast Mirror. Todd Cochrane is back on this episode and discusses the NAB experience with Mike Dell. Stick around for a few support tips as well.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    Topics:

    Todd's take on NABshow 2018. He's been to NAB, CES and other conferences countless times. He's got some takeaways that some others wouldn't be able to pick up on.
    Podcast Movement!: Consider attending summer 2018. This is the main podcasting conference every year and once again we'll be there not only in attendance but as a partner and exhibitor. Use the code BLUBRRY to get 10% off your ticket.
    Google’s “new” podcast strategy: Read here their 4 part series posted on Pacific Content. This is step in the right direction for the entire industry, but something we've been focused on for many years. We're looking forward to it improving discovery.
    PowerPress is already compatible with this. If you are using PowerPress (or Podcast Mirror) you are already covered.

    Support:

    Again, we love social media but Facebook is not a good primary way to get help from support at any company (unless specified). Our Facebook Messenger and Twitter direct messages are not actively checked, so if someone is reached out that way we might not know for... a while. Please use [email protected] or the contact form at blubrry.com for our support. Especially if we've responded via social media before in the past asking you to contact us via the contact form or email. For other companies, look for their support email or form on their website.
    Recently Blubrry has been getting a lot of "My last episode hasn't update in (insert directory here)" tickets and emails. It can take 24 hours or so to get any new episodes listed in most directories. The best thing you can do is check your RSS feed yourself and make sure the episode is there, subscribe to your own show and you'll know when it shows up.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected].
    26 min

About Podcast Insider

From the publisher's feed

Blubrry’s Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

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