Supermarkets are paying increasing attention to the market for cannabidiol (CBD) products as consumer demand for these items continues to climb. Given the market potential for CBD products, that attention is well-warranted for grocery and other retailers, according to Rick Maturo, associate director of client services for the cannabis practice at Nielsen.

For 2020, Nielsen projects that the hemp-derived CBD market could reach the $2.5 billion mark — or more — in the United States. The consumer market researcher notes that its estimate is conservative, taking into account possible regulatory speed bumps in the CBD marketplace.