Podcast Notes Playlist: Business

• Leaders must “work up” through osmosis; do not assume that your messages are distributed throughout the company without intention and effort  
• Most organizations tell the leadership team what they want to hear; this can prevent the executive team from actually understanding what is happening within their own company 
• The most effective ways to communicate are through stories, celebration, and recognition 
• Great leaders are high energy and are willing to tolerate disagreement
• As a leader, people want a piece of you; you must think about how you show them that you are invested in their success 
• Leaders must be open to understanding what they do not know 
• Every employee should understand what their CEO wants from them 
• “To be a successful leader, you got to allocate capital right and allocate human resources right. If you do those two things right, everything else will fall into place. If you do them wrong – you can do everything else right, you can have great culture, all the rest – it’s not going to matter.” – Frank Blake
• Vision is powerful, but execution is even more so powerful 

My guest today is Frank Blake. Frank is the former chairman and CEO of Home Depot. I recently interviewed Home Depot co-founder Ken Langone and became fascinated by the business’s impressive lineup of leaders through the decades. Frank led the company from 2007 to 2014 and shares how he carried on the legacy of Ken and the others, upholding their culture of an inverted hierarchy and producing seven consecutive years of growth for the largest home improvement retailer in America. We discuss his hyper focus on solving their customer’s problems before their own, investing time into the employee experience, and his intentionality with how he is perceived as a leader. Please enjoy this discussion with Frank Blake.

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My guest today is Adam Sandow. Adam is the chairman and CEO of SANDOW Companies and the executive chairman and founder of Material Bank. He has built an entire ecosystem of businesses and brands that have brought him into the game of media, materials, and beyond. From creating the beauty product subscription model to getting magazines in the hands of billionaires to transforming the design industry with overnight access to samples, when Adam starts a business he writes his own rulebook. We discuss the founding stories of his most interesting companies, his obsession with targeting pain points, and his philosophies for when to go all in and betting on himself. Please enjoy this great discussion with Adam Sandow.

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What I learned from reading about Hans Wilsdorf and the founding of Rolex.

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Build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California

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"Learning from history is a form of leverage." — Charlie Munger. Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand.

Get access to Founders Notes here. 

You can search all my notes and highlights from every book I've ever read for the podcast. 

You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

 A few questions I've asked SAGE recently: 

What are the most important leadership lessons from history's greatest entrepreneurs?

Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

How did Edwin Land find new employees to hire? Any unusual sources to find talent?

What are some strategies that Cornelius Vanderbilt used against his competitors?

Get access to Founders Notes here. 

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(0:01) At the age of twelve I was an orphan.

(1:00) My uncles made me become self-reliant very early in life. Looking back, I believe that it is to this, that much of my success is due.

(9:00) The idea of wearing a watch on one's wrist was thought to be contrary to the conception of masculinity.

(10:00) Prior to World War 1 wristwatches for men did not exist.

(11:00) Business is problems. The best companies are just effective problem solving machines.

(12:00) My personal opinion is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right." —Hans Wilsdorf, 1914

(14:00) The highest order bit is belief: I had very early realized the manifold possibilities of the wristlet watch and, feeling sure that they would materialize in time, I resolutely went on my way. Rolex was thus able to get several years ahead of other watch manufacturers who persisted in clinging to the pocket watch as their chief product.

(16:00) Clearly, the companies for whom the economics of twenty-four-hour news would have made the most sense were the Big Three broadcasters. They already had most of what was needed— studios, bureaus, reporters, anchors almost everything but a belief in cable.   —  Ted Turner's Autobiography (Founders #327)

(20:00) Business Breakdowns #65 Rolex: Timeless Excellence

(27:00)   Rolex was effectively the first watch brand to have real marketing dollars put behind a watch. Rolex did this in a concentrated way and they've continued to do it in a way that is simply just unmatched by others in their industry.

(28:00) It's tempting during recession to cut back on consumer advertising. At the start of each of the last three recessions, the growth of spending on such advertising had slowed by an average of 27 percent. But consumer studies of those recessions had showed that companies that didn't cut their ads had, in the recovery, captured the most market share. So we didn't cut our ad budget. In fact, we raised it to gain brand recognition, which continued advertising sustains. — Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)

(32:00) Social proof is a form of leverage. — Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)

(34:00) What really matters is Hans understood the opportunity better than anybody else, and invested heavily in developing the technology to bring his ideas to fruition.

(35:00) On keeping the main thing the main thing for decades: In developing and extending my business, I have always had certain aims in mind, a course from which I never deviated.

(41:00) Rolex wanted to only be associated with the best. They ran an ad with the headline: Men who guide the destinies of the world, where Rolex watches.

(43:00) Opportunity creates more opportunites. The Oyster unlocked the opportunity for the Perpetual.

(44:00) The easier you make something for the customer, the larger the market gets: “My vision was to create the first fully packaged computer. We were no longer aiming for the handful of hobbyists who liked to assemble their own computers, who knew how to buy transformers and keyboards. For every one of them there were a thousand people who would want the machine to be ready to run.” — Steve Jobs

(48:00) More sources:

Rolex Jubilee: Vade Mecum by Hans Wilsdorf

Rolex Magazine: The Hans Wilsdorf Years

Hodinkee: Inside the Manufacture. Going Where Few Have Gone Before -- Inside All Four Rolex Manufacturing Facilities 

Vintage Watchstraps Blog: Hans Wilsdorf and Rolex

Business Breakdowns #65 Rolex: Timeless Excellence

Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer and Vincent Bastien 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

• Business is sales; you are always selling
• A person can have the greatest idea in the world, but if that person cannot convince enough other people about it, then it doesn’t matter 
• Sell the improvement that your products make and sell the better future that your customers will receive if they use your product 
• Advertising must promise a benefit to the customer 
• Repetition is persuasive
• Entrepreneurs must learn how to tell a story about their business because that is how money works; money flows as a function of the story
• Start your presentation with the problem; do not start with the product 
• Most business communicators lose sight of the fact that their audiences want to be informed and entertained 
• Identify what you are most passionate about, and then share that belief with your audience   

What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo 

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Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California

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Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.

Get access to the World’s Most Valuable Notebook for Founders

You can search all my notes and highlights from every book I've ever read for the podcast. 

You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

 A few questions I've asked SAGE recently: 

What are the most important leadership lessons from history's greatest entrepreneurs?

Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

How did Edwin Land find new employees to hire? Any unusual sources to find talent?

What are some strategies that Cornelius Vanderbilt used against his competitors?

Get access to Founders Notes here. 

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If you want me to speak at your company go here. 

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(1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997

(6:00) Why should I care = What does this do for me?

(6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)

(7:00) Easy to understand, easy to spread.

(8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley 

(8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)

(9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it’s 1.5 hours by air. That’s a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.

(10:00) Great Advertising Founders Episodes:

Albert Lasker (Founders #206)

Claude Hopkins (Founders #170 and #207)

David Ogilvy (Founders #82, 89, 169, 189, 306, 343) 

(12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising

(13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.

(19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.

(23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)

(27:00) Being so well known has advantages of scale—what you might call an informational advantage.

Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.

Therefore, if everybody's buying something, we think it's better.

We don't like to be the one guy who's out of step.

The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.

—  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)

(29:00) Marketing is theatre.

(32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)

(35:00) I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.

And that’s what a computer is to me. What a computer is to me is it’s the most remarkable tool that we’ve ever come up with, it’s the equivalent of a bicycle for our minds.

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If you want me to speak at your company go here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

The skills it takes to get rich are drastically different from the skills it takes to stay rich.

Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.
In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence.

Morgan explains the importance of understanding personal financial goals and the dangers of social comparison, lets everyone in on his personal financial “mistake” that instantly made him sleep better at night, and why the poorest people in the world disproportionately play the lottery—and why it makes sense that they do. They also touch on the influence of upbringing on financial behaviors, the difference between being rich and wealthy, and the critical role of compounding in financial success. Of course, we can’t have a writer as good as Morgan Housel on the podcast and not ask him about his process, so Housel concludes with insights into storytelling, his writing processes, and the importance of leading by example in teaching financial values to children.

Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He's the author of two books: The Psychology of Money and Same as Ever.

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Timestamps:

(00:00) Intro

(04:46) Risk and income

(07:40) On luck and skill

(10:10) Buffett's secret strategy

(12:28) The one trait you need to build wealth

(16:20) Housel's capital allocation strategy

(16:48) Index funds, explained

(20:59) Expectations and moving goalposts

(22:17) Your house: asset or liability?

(27:39) Money lies we believe

(32:12) How to avoid status games

(35:04) Money rules from parents

(40:15) Rich vs. wealthy

(41:46) Housel's influential role models

(42:48) Why are rich people miserable?

(45:59) How success sows the seeds of average performance

(49:50) On risk

(50:59) Making money, spending money, saving money

(52:50) How the Vanderbilt's squandered their wealth

(1:04:11) How to manage your expectations

(01:06:26) How to talk to kids about money

(01:09:52) The biggest risk to capitalism

(01:13:56) The magic of compounding

(01:16:18) How Morgan reads

(01:22:42) How to tell the best story

(01:24:42) How Morgan writes

(01:35:42) Parting wisdom and thoughts on success

• Bitcoin is a technology for human empowerment; it enables better living through technology  
• You can have 100 opinions about everything that is wrong with the world, or you can focus on one thing and try to improve it; doing the latter may actually have an impact on upgrading the world 
• The solution to entrenched, systemic problems is the introduction of a new idea that goes viral 
• You change the world with elegant, diplomatic innovation, and not with hostile, full-frontal attacks 
• There is serious dysfunction all over the world: the answer is not to side with one party or politician against the other; the solution is to spread the Orange Wave
• “Satoshi created a way. Satoshi gave it away. Satoshi went away.” – Michael Saylor   
• The more you know about economics and ethics, the more conservative and considerate you become about making changes to the protocol 
• You must consider the second-order effects and unintended consequences of implementing change 
• The focus should be on getting every powerful entity on earth to adopt bitcoin and converting potential enemies into friends
• There is an explosion in global consensus that Bitcoin is an idea whose time has come 
• “Bitcoin is the most successful monetary protocol in the history of the world. It has gone from zero to $1.4 trillion in fifteen years. It looks like it’s on the path to go to $14 trillion, and I don’t know why it wouldn’t go to $140 trillion.” – Michael Saylor 

“I’m quite the optimist, I actually think that Bitcoin is going to succeed, it is succeeding, it’s succeeding as fast as it could reasonably succeed, and we ought to try to avoid the tendency to F with it.”
— Michael Saylor

Michael Saylor is the CEO of MicroStrategy. In this interview, we discuss ossification, user rights, sovereignty, funding Bitcoin development, the political war over digital asset regulation, and the sly roundabout revolution.

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This episode’s sponsors:

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Oslo Freedom Forum - June 3-5 2024

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WBD817 - Show Notes

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#783 As creators, starting a physical products business might seem daunting. But is there a future where something like MrBeast's Feastables puts companies like Hershey out of business? Will influencers eventually run the biggest brands in the world? In this episode, I chat with a solo blogger turned empire builder. My friend Kevin Espiritu of Epic Gardening is back on the show to give us an inside look at the 10x growth he's pulled off since our last chat. We discuss affiliate marketing, drop shipping, and creating original products on your own or through partnerships with other companies. We also dive into Kevin's content creation schedule. His brand puts out a wild 120 to 180 articles per month. But that's not all. Kevin and his team publish across several YouTube channels, with some videos requiring months of shooting and preparation. Listen in! Show notes and more at SmartPassiveIncome.com/session783.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

• Be non-consensus, but right: Great startups identify something that is missing in the future that no one else realizes is missing 
• Figure out what you want that you can’t already get, then build it 
• It is important for the founders of a company to truly want the thing that they are creating 
• You must be willing to have thoughts and say things that cause investors to say, “that is the dumbest thing that I’ve ever heard” 
• You can succeed with a consensus idea if you are willing to relentlessly out-execute everyone else, but it is going to be much harder than succeeding with a non-consensus idea 
• Seek honest feedback from users and consumers instead of seeking validation from them 
• Have a broad hypothesis, but be open to the non-obvious thing when it presents itself or when you discover it 
• Winning is a mindset that pervades all else
• Err on the side of over-persistence; people tend to give up before they really give something a shot 

• Check out the episode page

What I learned from reading Driven From Within by Michael Jordan and Mark Vancil. 

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Relationships run the world: Build relationships at Founders events

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Get access to the World’s Most Valuable Notebook for Founders

You can read, reread, and search all my notes and highlights from every book I've ever read for the podcast. 

You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

 A few questions I've asked SAGE recently: 

What are the most important leadership lessons from history's greatest entrepreneurs?

Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

How did Edwin Land find new employees to hire? Any unusual sources to find talent?

What are some strategies that Cornelius Vanderbilt used against his competitors?

Get access to Founders Notes here. 

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Episode Outline: 

Players who practice hard when no one is paying attention play well when everyone is watching.

It's hard, but it's fair. I live by those words. 

To this day, I don't enjoy working. I enjoy playing, and figuring out how to connect playing with business. To me, that's my niche. People talk about my work ethic as a player, but they don't understand. What appeared to be hard work to others was simply playing for me.

You have to be uncompromised in your level of commitment to whatever you are doing, or it can disappear as fast as it appeared. 

Look around, just about any person or entity achieving at a high level has the same focus. The morning after Tiger Woods rallied to beat Phil Mickelson at the Ford Championship in 2005, he was in the gym by 6:30 to work out. No lights. No cameras. No glitz or glamour. Uncompromised. 

I knew going against the grain was just part of the process.

The mind will play tricks on you. The mind was telling you that you couldn't go any further. The mind was telling you how much it hurt. The mind was telling you these things to keep you from reaching your goal. But you have to see past that, turn it all off if you are going to get where you want to be.

I would wake up in the morning thinking: How am I going to attack today?

I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long.

In all honesty, I don't know what's ahead. If you ask me what I'm going to do in five years, I can't tell you. This moment? Now that's a different story. I know what I'm doing moment to moment, but I have no idea what's ahead. I'm so connected to this moment that I don't make assumptions about what might come next, because I don't want to lose touch with the present. Once you make assumptions about something that might happen, or might not happen, you start limiting the potential outcomes. 

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Get access to the World’s Most Valuable Notebook for Founders

You can read, reread, and search all my notes and highlights from every book I've ever read for the podcast. 

You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

 A few questions I've asked SAGE recently: 

What are the most important leadership lessons from history's greatest entrepreneurs?

Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

How did Edwin Land find new employees to hire? Any unusual sources to find talent?

What are some strategies that Cornelius Vanderbilt used against his competitors?

Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

• You must account for your emotional state at the time in which you make a decision 
• Understand your instincts, and then lean in the other direction so that you are getting a more balanced approach 
• You fail when you receive valuable feedback, but choose to ignore it
• Do not assume that your enemy thinks in a similar way that you do 
• Resist black-and-white thinking; you must learn to operate in the gray areas
• Your team must know why they are being told to do something 
• Do not be extreme in your assessment 
• “Prioritize relationships. If you prioritize relationships, everything else is going to go better.” – Jocko Willink 
• Do not underestimate your opponent’s will and do not overestimate your own will
• You must have full-and-frank discussions and listen to the other side
• Keep an open mind and change the course when things are not working   

>Join Jocko Underground<

Exploring 11 lessons in the book, "In Retrospect", to live a better more informed life.