Podcast Notes Playlist: Business

Podcast Notes Key Takeaways

• To move a mountain, you start by moving small stones
• Building a brand is like roadwork – you’re never done
• Chase lions, not field mice
  • Always be prioritizing your time to get the most significant return on your investment
• Structure sets you free – work smarter, not harder
• Don’t be afraid to reach out to other entrepreneurs/brands with questions, especially those who’ve fought similar battles to the ones you’re facing
  • And remember – you DON’T need to know somebody to reach out to them
• The way you do anything is the way you do everything
• In regards to exercise, do what you can – anything is better than nothing

Read the full notes @ podcastnotes.org

In just three years, the DeCicco brothers have taken Kitu Super Coffee from a college dorm room to being the #1 selling bottled coffee in the U.S. and a business worth over $100 million! As a freshman basketball player at Philadelphia University, Jordan couldn't find what he needed in terms of bottled coffee to take on the go, "Everything was loaded with sugar and artificial ingredients. I decided I could probably just make something better myself.". A lot of trial and error later, along with concocting protein/coffee mixes in his dorm room, Jordan linked up with his brothers to start KITU. Jordan ended up dropping out of school, "We said, 'This is all or nothing. Let's put ourselves against the wall here and see what we have.". When you make a decision like this, you have no choice but to make things work!

Learn about their experience going on Shark Tank and not landing a deal, what it's like working with family, being named Forbes 30 Under 30, how they continue to push their fitness to the next level and so much more! After discussing their origin story and what it takes to build a successful brand the brothers answer listener questions! Buckle your seatbelts for this fast paced jam packed episode!

Get the Latest from Sean right here – https://bit.ly/2RH3eaD

Connect with us! Whatgotyouthere

Exclusive opportunities: http://whatgotyouthere.com/newsletters-and-sponsors/

20% OFF Super Coffee with discount code “WGYT”

GlobeKick 10% off with discount code “WGYT” https://globekick.com/

MCTco Collagen Protein Bars www.mctco.com 20% off with code “WGYT”

Podcast Notes- https://podcastnotes.org/

https://drinksupercoffee.com

https://www.instagram.com/drinksupercoffee/

 

“Once you realize that you can do anything that you set your mind to, how you spend your time becomes a spiritual consideration.”

Tom Bilyeu

Like most of us, Tom Bilyeu chased money for nearly a decade only to end up emotionally bankrupt.

What this filmmaker and serial entrepreneur came to realize is that the struggle is guaranteed. The money is not. So you damn-well better love the struggle.

Acting on this epiphany, Tom and his partners sold their technology company and founded Quest Nutrition — a play premised not on profits, but rather on creating value for people. Ironically, Quest exploded, becoming a billion-dollar business in roughly 5 years, making it the 2nd fastest growing company in North America according to Inc. Magazine.

This is all very interesting of course, but it’s Tom’s next chapter that captured my curiosity. After exiting Quest, Tom embarked on a mission to truly empower people — an act of service aimed at eradicating, at scale, what he sees as an epidemic of impoverished mindset.

Hence was born Impact Theory — a media company with a juggernaut talk show cornerstone in which he goes deep with all manner of inspiring people dedicated to positive transformation. The aim? To influence the cultural subconscious by building a single-minded content creation machine that makes exactly one type of content — content that empowers people.

A long-time fan of Impact Theory, I had the good fortune of being a guest on Tom’s show a few months back. I walked away from that experience even more impressed with Tom. Sure, he’s über successful. And the legacy he is now building is as masterful as it is laudable. But it’s his generosity of spirit, matched with a keen and heartfelt curiosity, that left a lasting impression on me. The more I looked into this man and his mission, the more convinced I became that he would make a great guest for the show. And so here we are.

This is an exchange designed to upend your sense of personal possibility. Shock you out of The Matrix. Change the story you tell yourself about yourself. Facilitate greater expression of the true self within. Access reservoirs of hidden potential. And ultimately become the best version of who you really are.

And it all begins with changing your mindset.

As someone who operates in a similar landscape, I have the upmost respect for Tom’s mission and him as a person. Chocked with practical advice and implementable takeaways from the frontlines of business, relationships, personal growth, self-improvement and everything in between, this conversation does not disappoint.

To view our conversation on YouTube, visit bit.ly/tombilyeu425 And don’t forget we’re also now on Spotify here: bit.ly/rrpspotify

Let the master class begin!

Peace + Plants,

Listen, Watch & Subscribe

                

Apple Podcasts | YouTube | Spotify | Stitcher | Google Podcasts

Thanks to this week’s sponsors

Podcast Notes Key Takeaways

• The absolute best company leaders are able to dissolve their ego into the company and develop a sense of humility far above the rest
• Focus on your decision-making process, not the outcome
  • Remember: You can make the right decision and still have a bad outcome
• We live in a probabilistic world and our brains aren’t wired for it
• “We tend to think that we are rational because we’re smart, but deep down, feelings win”– Jim Collins
  • As logical as people are, humans are emotional beings at their core
• Try to change every ‘what’ decision into a ‘who’ decision
  • Not – “‘What should we do about this cybersecurity threat?’
    • But, – “Who should we have involved in it?”
  • Not – “What should we do about this investment decision?”
    • But – “Who should we have involved in it?”
• “What we’ve found is that the most durable results happen as a series of good decisions that accumulate one upon another over a very long period of time. This creates a massive compounding effect.” – Jim Collins
  • This is also known as a flywheel principle – small actions over time compound to create massive results
• Look for situations in life where you can fire bullets (try things), aim and calibrate (make sure you’re getting good results), and then fire a cannonball (go all-in)

Read the full notes @ podcastnotes.org

An earnest student and powerful teacher, mega best-selling author Jim Collins goes under the hood and shows what all enduring companies have in common. We talk luck, leadership, and business longevity. 

PREMIUM: Support the podcast, get ad-free episodes, transcripts, and so much more: https://fs.blog/knowledge-project-premium/

 

Podcast Notes Key Takeaways

• Formula 5 | The 5 Step-Formula for Business Success:
  • Improve lead generation
  • Improve conversion
  • Improve margin 
  • Monetize the customer
  • Master systematization, prioritization, and use of time
• How to Improve Monetization:
  • Every business needs to constantly be asking – “Are we doing the most to create value for the customer”
  • A few more good questions to ponder:
    • “What value is a customer trying to satisfy when they purchase our product? Is there anything else I can provide that would help them obtain that value?”
    • “What else does a person who’s thinking about X need that I can also help them with?”
  • The main point – Most businesses sell 1 product to 1 group 1 time… and that’s it. They’re missing out on a lot of money!
• How to Improve Conversion:
  • Always be testing a different conversion path
    • Where do you start testing? – Attack the step in your sales process where you’re losing the most leads by volume
    • You DON’T have to test just one thing at a time
• How to Master Systemization & Prioritization
  • Ask the following:
    • “Am I using my time as best as I can?”
    • “Across the board, are things being done in a way that allows me to produce a consistent result with the least amount of time?”
  • The two requirements for scaling a business:
    • Make it so the business can run without you
    • As you grow your business, the costs associated with certain processes/systems should go down

Read the full notes @ podcastnotes.org

Roland Frasier got to sit down and dig into conversation with Paul Lemberg, a renowned business coach, and author who, simply put, helps entrepreneurs make more money.

Paul has consulted with Fortune-100 companies like Cisco, Adobe, IBM, Goldman Sachs, JP Morgan/Chase, Mass Mutual, and Accenture, but his real and true passion is helping small business owners and CEOs to double and triple their profits, and will sometimes grow their companies more than 10-fold.

So whether you're a scrappy upstart with no systems in place, or a train in motion ready to scale, this episode has lots of value for the process, nuts, bolts and strategy of scaling up. For more from Paul Lemberg, visit his website here.

”Most people sell one product to one group one time. That’s it!... They’re missing the 10x they’d get if they bothered to monetize the customer.”-Paul Lemberg

Listen For

• Pauls Two requirements for recognizing scalability in any business
• What is worth Testing
• How to master pricing
• The steps entrepreneurs & salespeople miss time and time again
• How to improve lead generation
• How to improve conversion
• How to improve your margin
• How to better monetize the customer
• How to master Systemization & Prioritization (and the use of your time)
• …And a plan for the beginning when things are ‘scrappy' and too early to systematize
• How to make it so your business can run without you - even if you’re an artist!

Plus,

Four Questions every business needs to constantly be asking:

1) Are we doing the most to create value for the customer?

2) What value is a customer trying to satisfy when they purchase our product? - Is there anything else I can provide that would help them obtain that value?

3) What else does a person who's thinking about X need that I can also help them with?

4) What’s the capacity of this business to deliver more of what it's got without investing more in?”

“You want consistent and predictable results so that no matter who's running the process/system in your business it works out roughly the same way.” Paul Lemberg 

Click to visit our website or find us on Apple Podcasts and other podcast players.

Contact & Follow Roland

On Facebook

On Instagram 

Through his Website

 

Contact & Follow Paul Lemberg

On Twitter

On Instagram 

Through his website

 

References and Links Mentioned:

Always Be Testing by Bryan Eisenberg 

Be Like Amazon

Waiting for Your Cat to Bark

My Life and Work by Henry Ford

Be Unreasonable by Paul Lemberg

 

Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on Apple Podcasts and other podcast players.

Financiers now come to Silicon Valley to invest in companies before they get to Wall Street.

"Big Brother isn't watching. He's singing and dancing. He's pulling rabbits out of a hat. Big Brother’s busy holding your attention every moment you're awake. He's making sure you're always distracted. He's making sure you're fully absorbed. He's making sure your imagination withers. Until it's as useful as your appendix." — Chuck Palahniuk

Tristan Harris (@tristanharris) was named by Rolling Stone as one of the "25 People Shaping the World." He was featured in Fortune's 2018 "40 under 40" list for his work on reforming technology, and the Atlantic has called him the "closest thing Silicon Valley has to a conscience."

Formerly Design Ethicist at Google, he is a world-renowned expert on how technology steers our decisions. Tristan has spent nearly his entire life studying subtle psychological forces, from early beginnings as a childhood magician, to working with the Stanford Persuasive Technology Lab, and to his role as CEO of Apture, which was acquired by Google.

Tristan has briefed heads of state, technology company CEOs, and members of the US Congress about the attention economy, and he's been featured in media worldwide, including 60 Minutes, PBS News Hour, and many more. He is the co-founder of the Center for Humane Technology, which can be found at Humanetech.com, and cohost (with Aza Raskin) of Your Undivided Attention podcast, which exposes the hidden designs that have the power to hijack our attention, manipulate our choices, and destabilize our real world communities.

This episode is brought to you by MeUndies, which brings you the softest undies known to man. Whether you like crazy prints or classic black, MeUndies give you the freedom to express yourself comfortably.They're made with soft, sustainable fabric, and they're available in sizes from XS to 4XL.

MeUndies has plenty of options for those looking to up their undie game. You can join its monthly membership. You can build a pack of your favorite undies or socks and save up to 30 percent. You can match with your better half if you're into that sort of thing. New prints drop every Tuesday, and members get access to exclusive prints every month. MeUndies has a great offer for listeners of this podcast: Get 15 percent off your first order with free shipping and a 100 percent satisfaction guarantee at MeUndies.com/Tim.

This episode is also brought to you by LinkedIn Jobs. The right hire can move your business quantum leaps forward, while the wrong hire can crater it. Luckily, you can rely on LinkedIn Jobs to find you the most relevant, qualified candidates so you can focus on making a hire you're excited about.

With five hundred million active members, LinkedIn attracts people every day who want to make connections, grow their careers, and discover new job opportunities. Note that 90 percent of LinkedIn users are open to new opportunities, but not actively scanning job boards. Post a job today at LinkedIn.com/Tim and get $50 off your first job post!

***

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

For show notes and past guests, please visit tim.blog/podcast.

Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Discover Tim’s books: tim.blog/books.

Follow Tim: 

Twitter: twitter.com/tferriss 

Instagram: instagram.com/timferriss

Facebook: facebook.com/timferriss 

YouTube: youtube.com/timferriss

There’s no better place to invest today than technology

A new podcast for angels in technology hubs.

Podcast Notes 11) The Joe Rogan Experience #1169 – Elon Musk

• It will be very tempting to use AI as a weapon (and it will probably happen)
• “A company is essentially a cybernetic collective, of people and machines”
  • Google, plus all the humans that use it, are one giant cybernetic collective
    • We’re all effectively programming their AI – This is also true of Facebook, Instagram, Twitter, etc.
• Elon was once a big proponent of slowing down AI development and regulating it more heavily –this is talked about in the book, Life 3.0
• The scenario in which we merge with AI is the one that probably turns out best for us
  • “If you can’t beat it, join it”
• “Your phone is already an extension of you. You’re already a cyborg, and most people don’t realize it.”
  • But – The communication rate between you and your phone/computer is very slow (compared to what it could be) – this is the problem Neuralink is setting out to solve
• “I think a Tesla is the most fun thing you could possibly ever buy”
  • “It’s not a car, it’s a thing to maximize enjoyment”
• I don’t think you’d necessarily want to be me. I don’t think people would like it that much.”
  • Elon says the worst part about “being him” – “It’s very hard to turn it off”
• “Give people the benefit of the doubt. Assume they’re good until proven otherwise. Most people are pretty good people.”
  • “This may sound corny, but love is the answer”
  • “It wouldn’t hurt to have more love in the world

Read the full notes @ podcastnotes.org



Subscribe to the Podcast Notes Summaries Podcast



Elon Musk is a business magnet, investor and engineer.

Podcast Notes Key Takeaways

• “You only get to make a first impression once… so you might as well make it a good one”
• Brand consistency is VERY important
  • Make sure the brand evokes the same emotions across all product lines and everything you do
• One of the most important things Bernt learned during his time at Donna Karan – the good-better-best pricing strategy 
  • Having tiered pricing/products caters to the aspirations of consumers who might not be able to afford the main brand while still allowing for the exclusivity of the expensive product line
• “You cannot be best in class within every single product category. It’s just not even credible… I believe in concentrate and dominate. Be really, really good at what you’re good at. If you want to be a global lifestyle brand, you need to have a number of different product verticals, but it’s not logical that you’re the best operator for every single vertical.”
  • You don’t have to do everything yourself – consider licensing
• 3 lessons in branding:
  • “At the end of the day, brands are about trust”
  • All great brands are authentic, credible, and aspirational
    • If you check all three of these boxes, there’s no reason why you can’t enter a new product vertical 
  • To put your brand on steroids, attach yourself to a celebrity or influencer

Read the full notes @ podcastnotes.org

The Power Of Brand Consistency

The concept of branding is thrown around a lot these days but there’s few with a better handle on what that means than Bernt Ullman. Bernt has a weighty and impressive trail of success in fashion and branding with the likes of Donna Karan whom he took from 40m to 250m in international revenue. Roland and Bernt talk today and garner some great takeaways for you, our listeners.

Mr. Ullmann has been the trusted business acceleration expert by CEOs such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He’s arguably the world’s leading expert in celebrity brand development, brand management, licensing and distribution, and monetization - having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. The brands he has worked with have generated over $6 billion dollars in global sales, and as such, some call him the “6 Billion Dollar Man”. But Bernt didn’t start out in high fashion, he had a more down-to-earth start with his launch of Scandinavia's first home delivery pizza service, Pizza Pronto, in Copenhagen.

All that to say, we think you’ll enjoy his story and will benefit from his experience! If you want to dive deeper, check out his website and his book, the Billion Dollar Branding Blueprint.

"You cannot be 'best in class' within every single product category. It's just not even credible... I believe in concentrate and dominate. Be really, really good at what you're good at. If you want to be a global lifestyle brand, you need to have a number of different product verticals, but it's not logical that you're the best operator for every single vertical."- Bernt Ullman

Listen For

• The 'Good, Better, Best' pricing strategy that Bernt learned at Donna Karan that caters to people who can’t afford higher-end products and pricing, but still protects the feeling of exclusivity at the higher end.
• 'Halo Products' and Brand Essence.
• Consider the emotion you want your brand to evoke and make sure that feeling is consistent across all your product lines and everything you do as a company. This is Brand Consistency. 
• How licensing can help you expand your brand and ensure better quality - without tapping out your resources
• The three ingredients that make up all great brands: Authenticity, Aspiration, and Credibility. Find out what you can do when you have all these under your belt!
• What Bernt learned from his first entrepreneurial venture, Pizza Pronto.
• How he moved to LA and managed to get a foot in the door at Barneys, Nordstrom, and Nieman Marcus.
• How he and his partner worked with a ‘factoring company’ to fund the orders (listen for Roland’s explanation of what a factoring company is/does).
• How he took Donna Karan from $40 million to $250 million in international revenue.
• The Price Anchoring tactics FUBU used to sell ‘boatloads’ of high-end jeans.
• How to put your brand ‘on steroids’.
  

“At the end of the day, brands are about trust". - Bernt Ullmann

 

Click to visit our website or find us on your preferred podcast player.

References and Links Mentioned:

The Power of Broke by Daymond John

The Billion Dollar Branding Blueprint. 

 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website.

Contact & Follow Bernt Ullmann

At his Website

On Facebook

On LinkedIn

 

Subscribe & Review Business Lunch With Roland Frasier Podcast!

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

 

 

Follow @BizLunchPodcast on Twitter and Instagram