Podcast Pontifications

When The Podcast Academy was announced last week, the reactions were split. One side was excited to see a solid and amazing professional awards ceremony that could bring the big dogs out to a red carpet event that could elevate podcasting. The other side was worried about the representation of indie podcasters. Would they be left in the cold? 

It’s to that second group I want to speak today. If you are worried about the indie voice and wonder why I'm not, it's likely because you and I have a different definition of what “indie podcasting” means. 

All amateurs or hobbyists are likely independents, but not all indie podcasters are amateurs or hobbyists. Plenty of indie podcasters produce amazing content that sounds great, is well-researched, and is well-produced.

Many amateur or hobbyist podcasters will look at the list of 13 peer groups identified by The Podcast Academy and be puzzled. Director, host, and producers as separate roles? Aren’t performers hosts? And why are all those not-podcasting roles on the list?

But independent podcasters who make great content won’t be puzzled at all. Because they know the value of all of those roles -- even if they have to assume many/most of those roles on their own. That’s the kind of indie podcaster I’m talking about: Those who recognize there's more to making a podcast than just grabbing a mic and saying whatever's on your mind. 

Not that there's anything wrong with the record-and-release style of podcasting. Nor does this new organization seek to eliminate that type of podcasting. All they want is to elevate the people who are making amazing podcasting content. 

There’s a lot of room between being having fun with a hobby and being a commercially viable success. But the good news is that commercially viable success doesn’t negate the efforts of those who have yet to achieve that status.

So no, I'm not worried about the truly independent voices who are making amazing content. Nor am I worried about the hobbyist or amateur podcaster. This doesn't stop anyone from doing what anyone wants to do with their own podcast. However, this could provide a roadmap to making better content that stands a better chance of being recognized by this particular group.

Before you go, would you go to RateThisPodcast.com/podpont and rate the podcast? Even better: go to BuyMeACoffee.com/EvoTerra and buy me a coffee to keep the show going in an ad-free format.

And finally, if you are in business and you need help figuring out whether or not your company’s podcasting efforts are worthy of being recognized by The Podcast Academy, get in touch with me: [email protected] or go to SimplerMedia.pro to see a list of services offered to clients all around the globe.

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Share this with a friend: https://podcastpontifications.com/episode/the-podcast-academy-podcastings-usurper-or-savior

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

If Podcast Movement Evolutions 2020 had a theme, it was this: commercial viability is podcasting’s new brass ring. 

Commercial viability means that the podcast has to pay for itself. It’s a business term because, for many, podcasting is a real and commercially viable business. 

Instead of asking “How do I grow an audience for my podcast?”, rephrase the question to “How do I grow a podcast for my audience?”

That change in thinking is at the core of what commercial viability in podcasting means. It starts with having an understanding of an audience and then building something that that audience wants. 

But what if you don't have an audience? What if you just have an idea for what you think might be a really great show? Common advice is “just start!”. But that leaving a lot to chance. No, it’s leaving everything to chance.

A better option is to put viability first. Take your idea to the audience before you start the podcast. Once you’ve identified the audience, shop your idea around with that audience. Ask them questions. Do interviews to make sure your idea can be crafted into a podcast that the audience truly wants and is something worthy of adding to their busy lives.

And if so, go build that podcast! 

I’ve more thoughts spurred from talks given and conversations had at Podcast Movement Evolutions 2020, so watch this space over the next few days. 

In the meantime, go to RateThisPodcast.com/podpont and leave a rating for the show. And one way to make sure that I bring you more ideas to help with your shows’ commercial viability is to visit  BuyMeACoffee.com/EvoTerra. Finally, if you have questions about your business podcast and its own commercial viability, get in touch. I'm sure I can help. Reach me at [email protected] or go to SimplerMedia.pro to see a list of how we help businesses all around the world. 

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Share this with a friend: https://podcastpontifications.com/episode/your-new-podcasting-strategy-viability-first

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Last week a new service launched (not important enough to name or link) that lets anybody see how many subscribers any podcast has. When the buzz hit, many podcasters who checked their own show reported that the public subscriber counts didn’t match up with the private download data provided by their podcast hosting company, the service responsible for serving the media files.

So what's going on here? Nothing of importance, other than a chance to remind you that subscriber counts are pointless.

My biggest beef with counting podcast subscribers is that they don't represent anything tangible. 

Ask any email marketer out there about their open rate. Or do a search for the current average open rate for an email campaign and you’ll be shocked at how few people open emails they have specifically subscribed to. Then reflect on your own inbox. How many un-opened emails from various places do you have? 

Take a look at the gigantic YouTube channels, some with tens of thousands of subscribers or more. With few exceptions, those channels don’t see tens of thousands or millions of views on their video. It’s often only a single-digit percentage of subscribers who actually watch any of the videos published by those channels. 

Think of all the apps you have on your phone that send you push-notifications that new content is available. How often do you respond to that notification? How easily do you ignore that ever-incrementing number in the little red bubble?

Why would you think it's any different for people who subscribe to a podcast? 

So yes, list your show everywhere. And yes, encourage people to subscribe. But stop trying to count the subscribers of your podcast. That number just doesn't matter. 

What does matter is that you go to RateThisPodcast.com/podpont and rate this podcast. Also, if you found the information I provided today (or inside any of my 260 other episodes) informative and helpful, please go to BuyMeACoffee.com/EvoTerra and buy me a coffee. If you really love me, you’ll set that system to buy me a coffee every month.

And if you need help with the business strategy behind your show, that's what we do here at Simpler Media Productions. Check us out at SimplerMedia.pro. You can also send me an email at [email protected] if you have questions. 

I'll be back next Monday because the rest of this week I'll be attending Podcast Movement Evolutions this week in Los Angeles. When I return, I’ll do another Podcast Pontifications.

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Share this with a friend:

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Everything you think you know about podcasting and SEO is backward. Once you get it in the right order, you will have a much better approach to SEO and your podcast. 

Here's what I mean by a backward understanding of SEO. The way most people (podcasters included) approach SEO is by looking at their already-published posts, article, or other pages of their website, and then trying to add some SEO to the work already done. Like it’s table salt or some other seasoning that can improve the flavor. 

After-the-fact SEO doesn't tend to work very well. 

It’s great that you're spending time writing really in-depth episode details. That’s important. It’s great that you are spending time writing episode titles that are relevant and score high on the emotional scale. That's important. It’s great that you've done the hard work of building a great website that keeps your content all on one domain so the search engines can give you the authority you deserve. That’s important. 

But all of those efforts are often for naught if you’re still thinking about SEO at the end of those processes. You need to move your SEO strategy to the front. 

Before you do anything at all for your next planned episode: you have to do know what people are searching for. 

So how do you find what searchers are actually searching for? There are lots of tools out there, like UberSuggest, SEMRush, and a whole lot more. I'm not personally endorsing any of them, simply because I don't care which one you use.

Once you understand what people -- many or a few -- are searching for, you can make an episode about that one thing, that one topic, or that one keyword if that's how it helps you think about the solution. Make answering that search request the primary function of that particular episode. Give people what they are searching for. And do it first, before you start planning or recording, not afterward.

Create content that answers the needs of searchers. That's how you get to the first page of Google. Not from doing minor tweaks to your site structure. Not from revamping your titles. Sure, those are important things, but not nearly as important as putting SEO at the beginning of your episode planning process.

What’s also super important is that you go to RateThisPodcast.com/podpont and leave a rating or a review for this show. Don’t worry about where. That service will take care of that.

If you found this information valuable, you can buy me a coffee. BuyMeACoffee.com/EvoTerra exists for that.

And if you need help with the business strategies for your podcast, that’s what my company does. We’re Simpler Media Productions, and you can find us at SimplerMedia.pro.

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Share this with a friend: https://podcastpontifications.com/episode/turning-seo-for-podcasts-on-its-head

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

I podcasted my way right through the 2008 financial crisis. But don't think that I'm some sort of financial genius. I'm also the moron who bought a gigantic house I couldn't afford at the height of the mortgage bubble. So while I’m no help on economic issues, I do have some relevant advice for you and your podcasting efforts on surviving the coming recession 

My four pieces of advice will focus on things other than “go find more money”. Though clearly, if your podcasting efforts right now are funded by other people -- sponsors, advertisers, patrons, big VC dollars -- economic downturns are going to be particularly problematic for you.

So let’s get into the four ways you can prepare as a podcaster for the coming financial hiccup.

1 - Diversify The Content You Podcast

When the recession comes, it's going to impact shows disproportionately. Yes, podcasting will survive, but a lot of shows won’t. With multiple shows or you having roles to play on multiple shows, you spread out your risk.

2 - Differentiate Your Podcasted Content

When the recession hits, a lot of those undifferentiated shows will share the same fate. On the surface, that sounds like a good thing. Instead of 3,152 entrepreneur interview shows available today, that number might shrink drastically. If yours is one of the few that survives, that’s more audience for you, right? Maybe. But that’s being hopeful instead of strategic.

3 - Understand Your Podcasting Stack

If you rely on other people to keep your podcast running, remember that the recession will hit those service providers too. Some may go out of business. Some may be forced to give up their side hustles and find a more permanent gig. What happens when one of the cogs in your machine or of the links in your chain (pick your metaphor) is taken out of the picture thanks to that recession? What are you going to do?

4 - Built Your Network Now

The 2008 recession hit many people completely unaware. Without access to their work email accounts or their contact database from work, they had to start building a brand new network from scratch. Do whatever you can to start networking. Start making connections. Get out of the podcasting bubble that you have created for yourself and make sure you've got lifelines out to other people. Who knows what might happen and who might be able to help you? Or who you might be able to help. 

Remember, it's not a question of if the next recession's coming but when. I'm not predicting its arrival. I am saying that to not only survive the next recession but to podcast your way through it, those four tips will help you get there. 

And doing one or all of these three things will help me help you:

• BuyMeACoffee.com/EvoTerra is for people who care enough about this content to support the program financially with tiny, tiny donations.
• RateThisPodcast.com/podpont is the easiest way to rate the show so others decide to take a chance on the content.
• SimplerMedia.pro is where you can find out more information about how my firm, Simpler Media Productions, helps professional service providers and businesses make strategic podcasting decisions. Email me at [email protected] for more information.

I'm off on Friday, so have a great weekend. I will be back here on Monday with another Podcast Pontifications. 

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Share this with a friend: https://podcastpontifications.com/episode/podcasting-your-way-through-the-coming-recession

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

It's pretty easy to make a podcast. And getting easier by the minute. Not necessarily better, but it’s a lot easier to make a podcast now than it was just a few years ago. 

With that easiness comes a false sense of expertise. 

If you’re still podcasting today the way you did when you stumbled into podcasting 10 years ago… there are probably better ways to podcast that you haven’t yet incorporated. 

So before you offer your services or advice, I want you to take what you’re doing today a step further. Specifically, I want you to work harder before you offer your advice or services to someone else.

In order for you to be a coach, consultant, or generally helpful person who also wants to make podcasting better, you first need to understand that there's more to podcasting than just the way that you do it. Even better, you need to understand how to make all sorts of podcasts.

So take your easy-interview show and make it more journalistic. Spend time gathering “field recordings” and incorporate them into your episodes. Do radically different things with your content that may take you 15x the amount of time you spend today.

Yes, that does sound like hard work, doesn’t it? But doing so will allow you to learn much more about making a podcast. I really believe that trying your hand at harder things is one of the best ways to grow. And it’s the only way to be worthy of having your own training course or developing a voice in the support forums that is worthy of listening to. Food for thought.

Speaking of food, or at least a coffee, how about going to BuyMeACoffee.com/EvoTerra to help support the program? 

You can also go to RateThisPodcast.com/podpont and leave a rating for the content that you have heard here. 

And if you need some help with the strategy for your business, get in touch with me. [email protected] reaches me, or go to SimplerMedia.pro to see a list of services that we offer clients all around the globe.

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Share this with a friend: https://podcastpontifications.com/episode/harder-podcasting-makes-podcasting-better

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

There are four levels of podcast planning I want you to think about, and I particularly want you to think of them in sequence so you can see how they build on one another.

• Planning For Better Podcast Episodes

The first layer of planning you should consider is the planning you do for each of your episodes. You have a plan for your episodes, don't you? A plan for each episode? Even if you’re the kind of podcaster who likes to just get behind the microphone and wing it (I have been that kind of podcaster), you need a plan for each episode.

• Planning For Better Podcasts (Shows)

You need a solid plan for your entire show. How do the episodes of your show link together? Can you create an arc that allows each episode to be unique, but deliver a payoff for listeners who stick with you episode after episode? Have you worked out a plan for the weeks or months you’ll take a break from podcasting so you don’t overload on stress? 

• Planning For Your Involvement On Other Podcasts

Can you play a role in other people's shows? Spreading your influence beyond just the episodes of your show is a great way to increase your overall visibility and cause opportunities to happen. It'll also make you better at all aspects podcasting when you're doing more than one thing.

• Planning For A Bigger Role In The Podcasting Industry

Even if you're brand new at podcasting right now, you won’t always be. And that means you need a plan to have a bigger role in our industry. Are you engaging in constructive conversations with other podcasting leaders, either at conferences or in online communities? Are you well known in podcasting as someone with valuable and worthy opinions? If not, what's your plan to establish yourself at that level?

I think we could all use some occasional reminding to not be so focused on our singular podcast that we lose sight of the bigger picture. And almost always, having a plan is better than having no plan at all. 

Now, I didn't plan on asking this, but if you wanted to go to BuyMeACoffee.com/EvoTerra and buy me a coffee, you can set it up so that it buys me a single coffee every single month.

If money's a little tight and you just want to show your love and appreciation for what I have to say, go to RateThisPodcast.com/podpont and leave a rating. It’ll customize the choices to just those that work on the device you used to get to that URL.

And finally, if you know of someone or you are someone who needs some assistance with a podcast strategy that works with your overall business objectives; that's what my company, Simpler Media Productions, does for our clients. Go to SimplerMedia.pro or just drop me an email and we'll talk: [email protected]. 

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Share this with a friend: https://podcastpontifications.com/episode/planning-for-better-podcasting

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Word of mouth not only comes with a recommendation of what you should listen to but why you should listen.

It helps to think about other media content to get us out of our head. Imagine that you’ve received a movie recommendation from me that came with all the reasons I loved a movie. But when you sit down in the theater, the following happens:

1. The movie starts and you're fairly certain from the first opening sights and sounds this movie is not what you expected. 
2. Perhaps more importantly, you can tell right away that you're probably not going to like it.

Yes, you’ll probably stick it out. You just dropped $15 and you’re committed.

But what if you were sitting at home watching the movie on a streaming service? Most people I surveyed said they wouldn’t finish.

If it were an episodic television program, like news or a comedy sketch show, most said they wouldn’t stick around the full hour.

But if it were a serialized show on a streaming service, most said they’d stick around for an episode (maybe two) before giving it the boot.

Which brings us back to podcasting. How does this behavior relate to our world? I’d wager it’s exactly like one or more of those experiences above. And it's a failure on the part of the creators to live up to the hype associated with word of mouth that causes people to give up on episodes, podcasts, or network.

Whatever your podcast is hyped with, get to that first! If you have a chatter and talky-stuff segment to stay nice and chummy with your long-term listeners, don’t let that get in the way of the hype new listeners cam to experience! 

If you occasionally drop not-normal episodes, preface that! Let your listeners know -- in the audio of the episode-- that this episode is something out of the ordinary, perhaps going so far as to recommend new listeners not listen to this episode first.

If you’re making serialized content, make sure you’ve set the tags in your feed so that the first episode of your series shows up first. And check your feed to make sure bonus content or seasons show up the way you want them to for new listeners.

Also, make sure your website -- a likely first-stop for people won’t haven’t yet developed the podcasting habit -- showcases your best episodes, not just your most recent one. The same advice holds true if you run a website for a podcast network or collective. Feature the best rather than the most recent.

Take time today to make sure your podcasting is living up to the hype associated with its word of mouth, would you? It’s critical to ensure new listeners immediately get what they expected, and it’s the best way to keep growing your audience. 

If you love that advice, I would love it if you went to BuyMeACoffee.com/EvoTerra and bought me a coffee. You can even set up a monthly recurring donation.

If a small contribution isn’t possible for you right now but you still want to give me a little something, go to RateThisPodcast.com/podpont and leave a rating or review of the show. 

Finally, if you’d like some help making sure your show or network is living up to the hype so you have the best possible chance to reach new listeners and grow, get in touch with me, as it's what I do. SimplerMedia.pro or drop me an email at [email protected]. 

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Share this with a friend: https://podcastpontifications.com/episode/better-podcasting-by-living-up-to-the-hype

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

The gym or fitness center is a great metaphor for podcasting.

The building itself and all of the equipment inside represent the tools and services we working podcasters use to make our podcasts.

The people working out -- patrons -- represent working podcasters like yourself. You don't know how serious these patrons are. They could just be in there like me trying to get limber once again (as if I ever was), or they could be training for the next marathon, or they might be professional bodybuilders. Who knows? The same holds true in podcasting. You don’t know how serious they take podcasting when you encounter another podcaster.

Some patrons, perhaps most, only use a limited set of equipment for their workout. They check-in, workout for a set period of time, and then they leave. That's the same pattern a lot of podcasters employ: they ply their craft using one or two pieces of equipment to make their podcast episodes, and they’re done. In-and-out. No muss. No fuss. And that’s perfectly fine. People who approach podcasting like that are why we're approaching 900,000 podcasts. 

The second type of people are at the gym are usually not working out, but are instead assisting the patrons of the gym. Personal trainers, you might call them. These people represent the professional service providers found in the podcasting industry. Audio editors. Copywriters. Podcast strategists. Personal assistants. Anyone really who offer ways to help podcasters with their craft.

Where the gym-employed trainer can show you how to work any of the equipment, they probably aren’t much help beyond that. The same goes for podcast consultants. Some, perhaps most, can show you how to podcast the way they podcast, but they probably don’t have much experience beyond that. 

But beyond the trainers on the payroll of the gym are the “professional” personal trainers who have studied training or physical therapy at university. Maybe they previously worked for a professional sports team or at a sports medicine clinic. These trainers will have a much more complete service offering that goes beyond the confines of the gym they are working in with their clients.

So too is it for podcast consultants who do who have been in the trenches for a long time. Truly professional podcast consultants are going to be more qualified to help you make a more well-rounded show or to help you get to the next level with our podcasting.

But the problem with working with truly professional personal trainers is that you must follow their routine. If you instead dictate the type of workout you want to do, the type of equipment you want to use, the frequency and the length of the sessions you want to commit to, and then state what outcome you’re looking to achieve… Well, you're probably not going to have a very good time.

If anything I’ve written (or said, if you listened) resonated with you, I would appreciate it if you would go to RateThisPodcast.com/podpont. It only takes a few seconds and is a free way for you to show your appreciation.

If you feel like it, you can BuyMeACoffee.com/EvoTerra and slide a couple of bucks my way. A

Finally, if you are looking for a personal trainer who knows what they're really doing to help with your business-focused podcast; get in touch with me. [email protected] or go to SimplerMedia.pro to see a list of the services we offer clients today. 

I’ll be at Outlier SLC, so please say hi if you are there. And if not, I’ll be back on Monday for another Podcast Pontifications. 

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Share this with a friend: https://podcastpontifications.com/episode/no-pain-no-gain-podcast-workout

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

t's a lot easier to record a podcast today than it was 10 years ago. It's a lot easier to post a podcast episode today than it was when I started in 2004. It's a lot easier to manage your RSS feeds. More podcasters are aware of best practices and standards. 

So yes: the process of podcasting has gotten easier. Moreover, it will continue to get easier over time to make a podcast. 

But it still isn’t any easier to make a good podcast.

With few exceptions, all of those products & services that make it easier to podcast are designed to eliminate the rote and repetitive tasks that get in the way of the act of podcasting. While removing those low-level tasks from your brain might leave you with more time to focus on making your podcasts better, that’s not what they were designed to do.

Yes, there certainly are some improvements to make your podcast sound better. But if your waiting for a future where you will sit down, talk into a microphone, and everything else will be done perfectly for your good podcast, well… Keep hope alive.

It takes time to create good content, and software probably won’t replace your need to focus on making really good content. 

Technology doesn't stand still, and new tech not only requires someone to know how to use it, but it also allows creators to go deeper and make things better. And more complicated. It goes hand in hand.

Here’s the rub: better content means audiences are getting more demanding. As they see how good content can be, they become less forgiving of half-assed attempts. You have to step up your game to make your content attractive to them.

In the year since I first raised this topic, I’ve done a lot to make this podcast better. I hope you’ve noticed a difference. If you did, I’d appreciate it if you went to RateThisPodcast.com/podpont. It is easier to leave a nice rating or review for this show via that service. Try it out to see how simple it is.

After that, you can go to BuyMeACoffee.com/EvoTerra and well, you know… buy me a coffee to show your support for the show. 

And if you need help with podcasting for your business or the professional service that you run; my firm is here to help. We do make it easier for our clients to have better podcasts (because we do most of the work!) [email protected] reaches me. You can go to SimplerMedia.pro to see the list of services. 

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Share this with a friend: https://podcastpontifications.com/episode/its-2020-is-it-easy-to-make-a-good-podcast-yet

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.