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Many of my podcasting friends poo-poo the idea that a Netflix of podcasting will arrive. They decry the loss of the open nature of podcasting when that happens.
But as a curation tool, Netflix is hard to beat. And when your consideration set is in the hundreds of thousands or millions, a standard directory does't cut it.
New people don't want to wade through a cluttered mess.
A Netflix of podcasting is inevitable. As is a Hulu of podcasting. And an Amazon Prime of podcasting. A PlayStation Vue of podcasting. IG TV. YouTube Premium.
This episode will help you better understand how a new wave of podcast content aggregators will provide (or create) a better experience for listeners.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
If you're considering launching a podcast for your business, you should be as serious about it as any other investment you'd make for your business.
Because to go all-in on podcasting -- which is very smart -- is certainly an investment.
There's more to podcasting for a business than just talking into a microphone.
Don't treat your planned business podcast the way that many companies treated their blog or social media platforms by tossing it to the interns (though I will concede that many smart people and happy accidents happened there).
If you want the best chance of success , you need to invest at least the equivalent of a full-time, senior level position, dedicated 100% on this new media outlet.
And trust me, they'll be insanely busy. Listen in and learn what needs to happen to take your business podcast seriously.
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I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
IAB compliance is coming, and the money should start flowing to podcasters thanks to all the new advertisers just waiting to advertise on podcasts, right?
Well... not so fast. I speak with some authority when I say that there are more problems with podcast advertising than will be solved by having an agreed upon way of counting downloads.
What's the problem? Logistics. We're just not set up to easily take ad dollars, because we've made it hard, when the advertising world is moving in a different direction. It should take hours to get an IO generated in 2018. Not days. Or weeks.
I think it's mostly due to a misunderstanding -- if not downright ignorance -- of how digital advertising is supposed to work
Check out this episode and see if you agree. The good news is that it's fixable.
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I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
I'm currently in physical therapy for a bum shoulder, and it's causing me to think about physical therapy for podcasting. Podcast Therapy, if you like.
Not just to get better. That's working out. Physical therapy is designed to fix something wrong or injured in the body. I think there are parallels in the podcasting world.
How would "podcast therapy" work? I've some ideas. Check out this episode and see if they work for you.
-----
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
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