SN earlier this month spoke with Steve Silver, president and chief operating officer of Krasdale Foods. Based in White Plains, N.Y., the grocery wholesaler operates a 325,000-square-foot distribution center in the Hunts Point section of the Bronx, overlooking Manhattan, Brooklyn, Queens and Long Island. That location gives Krasdale an excellent position in one of the nation’s most intensely competitive markets: metropolitan New York.

Most recently, Krasdale announced a refresh of its private-label product lineup, including an updated logo and packaging. But Silver, who added the president’s title in January, noted that the company’s ongoing challenge is to serve a diverse array of retailers in a fast-changing marketplace.