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Podcast | Write Your Book in a Flash Podcast with Dan Janal
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Podcast | Write Your Book in a Flash Podcast with Dan Janal episodes
- #115 – Books Publishing Scams (to Avoid) for New Authors and Experienced Writers
Tom Antion has never had a job.
He’s an Internet Multimillionaire “guy next door” and founder of the only licensed, dedicated Internet marketing school in the country.
He’s the subject of a Hollywood Documentary “The American Entrepreneur” premiering fall 2021.
Tune in now and get Tom Antion’s thoughts on questions like:
- What scams should authors be aware of?
- What kinds of authors are most susceptible to scams?
- How can authors protect themselves from scammers?
- Are anthologies scams?
- Are offers to write articles scams?
Website: Screw the CommuteBook: How to Automate Your BusinessThe post #115 – Books Publishing Scams (to Avoid) for New Authors and Experienced Writers first appeared on Write Your Book in a Flash Podcast with Dan Janal.
35 min - #114 – Melanie Herschorn on Marketing Strategies Every Author Needs to Know
Melanie Herschorn is a Content Marketing Strategist and Coach on a mission: to support women business owners to land more clients by conquering their content marketing challenges. Through her company, VIP Digital Content, Melanie provides the strategies necessary for her clients to attract their ideal clients, nurture leads, and position themselves as experts in their field.
A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood.
Melanie has won numerous journalism awards and received her master’s degree in Broadcast Journalism from the University of Southern California. She also loves to provide marketing tips on her podcast VIP Access and in her Facebook group VIP Digital Marketing Tips.
Tune in now and get Melanie Herschorn’s thoughts on questions like:
- How can you make your message clear?
- What should you never say?
- How must content is too much?
- How can you gain trust from readers?
- Does email marketing work today?
Website: VIP Digital ContentThe post #114 – Melanie Herschorn on Marketing Strategies Every Author Needs to Know first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 min - #113 – Shel Horowitz on Creating a Social Movement With a Book
7 of Shel Horowitz’ 10 books have won one or more awards and/or been translated and republished by publishers in other countries (his US publishers include Simon & Schuster and John Wiley & Sons).
A TEDx Talker and International Platform Association Certified Speaker, Shel has given talks like “Impossible Is a Dare” and “Making Green Sexy” as far east as Istanbul and as far west as Honolulu.
Both a marketer and an activist since he was in high school, Shel’s consulting offers a unique perspective on how to successfully combine business success with social betterment—not through guilt and shame but using enlightened self-interest.
Frequently interviewed in major media, Shel has been profiled and quoted in Forbes, Wall Street Journal, New York Times, Entrepreneur, ABC News, BBC News, Voice of America, NPR’s Marketplace, Boston Globe, and dozens of others.
Tune in now and get Shel Horowitz’ thoughts on questions like:
- How can a book really create a movement?
- How does writing and publishing your book opens a lot of doors?
- In what ways can you use the book as a source of establishing your expertise?
- How do you use your book as a platform for gaining speaking engagements?
- When you’re trying to interview experts, how can you use the book as your credentials?
- What are the two big advantages of self-publishing?
Book: Guerrilla Marketing to Heal the World (Amazon Paperback/Kindle)Website: Going Beyond SustainabilityThe post #113 – Shel Horowitz on Creating a Social Movement With a Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
16 min - #112 – Erik K. Johnson on Why Authors Should Produce Podcasts
There are many podcasts and coaches who teach you the technical side of podcasting. Erik K. Johnson is the premiere coach focused on the art of podcasting.
Erik K. Johnson has been near the top of the radio ratings since 2000. He has also coached many others to do the same with even greater success. Erik is a nationally recognized talent coach, on-air personality, and radio program director.
While programming and on the air at KQCH/Omaha, his show ranked #1 or #2 nearly 90% of the time over 10 years. When he moved to KXKT/Omaha, he was #1 for over a year straight and in the top two for nine out of eleven ratings periods.
Erik coached other shows on both stations to great success and #1 rankings.
Tune in now and get Erik K. Johnson’s answers to questions like:
- Why should authors have a podcast?
- How can podcasters keep people listening?
- How can you use your podcast to get people to know, like, and trust you?
- What at the myths about making money from podcasting?
- How can you tell stories effectively on a podcast?
- The real reason people listen to podcasts?
- Should you work from a pre-set list of questions?
Website: Podcast Talent CoachThe post #112 – Erik K. Johnson on Why Authors Should Produce Podcasts first appeared on Write Your Book in a Flash Podcast with Dan Janal.
20 min - #111 – Bob Kulhan on Improv Tips To Improve Your Writing Process
Bob Kulhan is an elite improviser and an adjunct professor at both Duke University and Columbia University business schools.
Bob is also the Founder & CEO of Business Improv® – a 21-yr-old consultancy linking improvisation to business through behavioral sciences.
His clients include a who’s who of businesses (from pharma to manufacturing to aerospace), universities, organizations, and government institutions.
He has also worked extensively with entrepreneurs and solopreneurs, individuals looking to develop their creativity muscles.
He is the author of GETTING TO YES AND (Stanford University Press).
The first 100% virtual program Bob led was in January 2017, and for the last 4.5 years Bob has pioneered experiential learning in the virtual space, leading dynamic, high-energy, Virtual (synchronous), Online (asynchronous) & blended solutions.
Tips:
- When we edit while we create, we limit what we create because we end up focusing on what’s not right about our work in real time instead of what we need to do, which is just get ideas out of our heads.
- Just get the major concepts out of our heads because that’s hard enough on its own.
- The process is fail early, fail often. Then clean it up in a second, separate process.
- If you’ve written a first draft that you think is perfect, Good luck with that. Drafts are – by the nature of the word – not final. Drafts are meant to be worked on again and again. So a draft turns into a living document.
- I’d rather have written too much and have to edit down than have written too little and have to bulk up. The reason for this: it is easier to edit what has already been created than edit while you are creating.
- If you’re not failing in your first draft, I would ask if you were really innovating. You are likely playing it too safe and focusing on being perfect.
- To improve the first draft process, I would focus on postponing judgment. It sounds like it’s an easy thing that I’m just not going to judge. However, postponing judgment takes intentionality.
Website: Business ImprovBook: Getting to “Yes And” (Amazon Hardcover/Kindle/Audiobook/CD)The post #111 – Bob Kulhan on Improv Tips To Improve Your Writing Process first appeared on Write Your Book in a Flash Podcast with Dan Janal.
16 min - #110 – W. Terry Whalin on Why You Need a Book Proposal
W. Terry Whalin understands both sides of the editorial desk–as an editor and a writer. He worked as a magazine editor and his magazine work has appeared in more than 50 publications.
A former literary agent, Terry is an Acquisitions Editor at Morgan James Publishing. He has written more than 60 books through traditional publishers in a wide range of topics from children’s books to biographies to co-authored books.
Two of Terry’s book proposals garnered six-figure advances.
Several of Terry’s books have sold over 100,000 copies.
Get Terry’s newest book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200.
To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. The revised and updated edition will release October 5th.
Also, Terry has an innovative online training course to help authors effectively connect with literary agents and editors called Write A Book Proposal.
Terry is a popular speaker and teacher at numerous writers’ conferences and an active member of the American Society of Journalists and Authors.
Tips:
- Being an acquisition editor is like trying to drink water out of a firehose. I have a lot of material coming in my direction, but, basically, we’re looking for quality books from authors who understand they’ve got to promote and sell their books.
- Even if you’re self-published, you still will need a proposal because a book proposal gets their business plan together. You’ll realize who your readers are, how you’re going to market the book, and who your competition is.
- One of the key mistakes that authors make is that they will say either in their cover letter or in their proposal that there is no competition for this book– that my idea is purely unique. Well, you know, Solomon wrote in Ecclesiastes, there’s nothing new under the sun, and I believe that.
- I would encourage authors to take their books and put them into bite-sized chunks, publish them in blogs, guest blog posts, and magazines. Everybody forgets about print magazines, but print magazines can reach 100,000, 200,000, and 300,000 people.
- Finding the right developmental editor is almost like trying to find the right spouse. You’ve got to check them out and see who’s going to be right for you. Have them do a sample edit of a page.
- Every one of us needs an editor. I’ve written over 60 books, and I’m still using editors. The first draft is not perfect. That’s for sure.
- I’ve been in some of the top literary agencies and editors in New York City. On the surface, they look like they’re totally closed. But that’s false. The reality is they’re just like me. They read their pitches, even though they get hundreds of them. Publishers and agents are looking for gold.
- I would encourage people not to get discouraged if they get rejected. It takes a lot of searching to find that right fit. The Chicken Soup for the Soul guys were rejected over 140 times. And now it’s one of the most prolific series in the English language. They didn’t give up. So you shouldn’t give up either.
Website: The Work of W. Terry WhalinBook: 10 Publishing Myths (Author’s Website)Book: Book Proposals That Sell (Author’s Website)The post #110 – W. Terry Whalin on Why You Need a Book Proposal first appeared on Write Your Book in a Flash Podcast with Dan Janal.
19 min - #109 – Al Jensen on How to Turn Your Speech Into a Book
Al Jensen is fiercely committed to guiding entrepreneurs, authors, and subject matter experts to achieve confidence in sharing their genius with the world from stage.
He works with them to identify their signature story and prepare to share that story to gain the trust and confidence of those they want to influence.
Tips:
- Why not just begin writing your book at the same time as you’re developing your signature keynote speech? The book will follow the same format as your speech. That is a great way to start to write a 100-page book.
- At the end of your speech, you can say, “Listen folks, we only had 15 minutes together today. Why don’t you take me home with you? You can buy my book at the back of the room 20 bucks. I’ll sign it. The book goes into much more depth than I was able to cover during the event today.
- A signature story is something that’s true, that’s happened to you and that you have learned a life or business lesson from that you can share with others. They want to know who you are, they want to know what makes you tick.
- When we listen to other people’s stories, we relate to the storyteller. The brain is programmed to think in story format. So, when we share our story, it’s much more memorable much stickier than simply sharing statistics and facts and figures.
- We propose that our clients write their speech in chunks of about seven to eight minutes.
- The human attention span is generally considered to be around 7 to 7.5 minutes. If you watch television, that’s when the commercials come on about every seven to eight minutes.
- Your book chapters need to go just a little bit deeper than your speech and provide a little more insight into that particular topic. The chapter is not necessarily a verbatim recording of the words that you speak in your speech. You may add a second or third story, illustrations, a case study, and statistics or that drive the point home, even deeper.
Website: Next Stage CommunicationsThe post #109 – Al Jensen on How to Turn Your Speech Into a Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 min - #108 – Melanie Benson on How to Create Your Podcast Book Tour
Melanie Benson, host of the Amplify Your Success Podcast, is the Expert-preneur’s Authority Amplifier.
For over 20 years, online business owners, course creators, authors, speakers, and service professionals have used her proven strategies to STAND OUT in a crowded market, create a magnetic message that generates a flood of ideal leads and exponentially increase revenues by leveraging their Unique Profit Amplifier.
Melanie is author of Rewired for Wealth, co-author of Voices of the 21st Century and Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business, and her success tips are featured in Bloomberg BusinessWeek, Woman’s Day, and Parenting Magazine. Melanie serves on the Women Speaker’s Association Executive Team and is a member of the Association of Transformational Leaders.
Melanie combines her extensive traditional education (she holds a Bachelor’s Degree in Business Management and a Master’s Degree in Organizational Management) with multiple advanced certifications in Project Management, Results Coaching, Neuro-Linguistic Programming and even a license as a Spiritual Counselor to get her clients past their obstacles and into impacting the world in a fulfilling, and profitable, way.
Melanie lives just outside of the Los Angeles area with her husband and bonus children who she practices her hobby on – being a closet gourmet paleo chef. As an avid lifestyle enthusiast she spends her free time in search of the best spas and beaches in the world.
Tips:
- What I find so exciting about podcasting is that podcasts are literally available 24/7. So whether you’re walking the dog, running on the treadmill at the gym, or driving across the country on your summer vacation, you can listen to a podcast. That means there are enormous opportunities to bond and connect with a listener when you are a featured guest expert.
- There are over a million active podcasts. That means leaders of communities you have never been exposed to are actively searching for great content. That creates opportunities for authors.
- The more popular podcasters, especially those who are good at batching their time, have episodes lined up for 12 weeks to six months. When planning a book tour or a launch, I think it’s really important to plan ahead. You want to line up your podcasts a minimum of 90 days out, if not six months out.
- One of the mistakes authors make that just cuts the energy on the podcast is they don’t have a magnetic title. They’ve got a title that’s so vanilla or so generic that it doesn’t pop.
- To get on a top podcast, pay attention to what the podcast is about. Craft a version of your key concept that your book refers to. Pitch that to the guests or the host. Make it fit their model of the world.
- Don’t tell long-winded stories that don’t build momentum. Stories need to teach, to inspire, and to get somebody so intrigued that they become invested in wanting to buy your book, get your freebie, or book a consult with you.
- It’s up to you to create the long-term buzz and momentum from a podcast. Post the podcast on your media page with a link. Put it into your social media rotation.
- Your social media followers are often dormant connections. When you share your authority-boosting podcast episode with your social media followers, they say, “Oh, I didn’t know Dan did this,” or “I didn’t know Melanie was an expert in this.” They see a topic that’s relevant, listen, and then wake up and become intrigued. They tune in to you and your message and usually will become a hot prospect.
Website: Melanie Benson – Authority AmplifierResource: 17 Common Mistakes That Guest Experts Make On Podcast Interviews And Virtual Events That Cost Them The LeadThe post #108 – Melanie Benson on How to Create Your Podcast Book Tour first appeared on Write Your Book in a Flash Podcast with Dan Janal.
16 min - #107 – Leah Fink on How to Speak Your Reader’s Language
Leah Fink is a registered social worker, who has been supporting people with their personal development for over 11 years.
Her passion and expertise encompasses providing experiential activities that foster a better understanding of self.
Her company supports individuals in self awareness and advancing their mental wellness by facilitating experiential opportunities that develop social emotional learning skills.
Tips:
- We have all four personality types. It’s not that you are just one but you have them in greater and lesser amounts.
- Think about each of these personality types of your readers and write out each paragraph to match each type. You’ll repeat the same information, but structured in the best way for them to receive the information.
Website: All ThriveThe post #107 – Leah Fink on How to Speak Your Reader’s Language first appeared on Write Your Book in a Flash Podcast with Dan Janal.
20 min - #106 – Cloris Kylie on How to Sell More Books with Podcasts
Cloris Kylie, MBA, is the bestselling author of “Beyond Influencer Marketing” and host of the top-rated “Beyond Influencer Marketing” podcast.
With a background in industrial engineering and digital marketing, she helps expertise-based entrepreneurs build authority, grow their list, and get ideal clients by collaborating with influencers.
She has been featured on platforms with millions of followers including network TV, top-ranked podcasts, YouTube channels, and blogs.
Her motto is “Reveal Your Magnificence”.
Tips:
- Authors appearing on podcasts must have to have a clear call to action. Saying, “Oh, just check out my website to learn more about me,” is not enough. You have to send people to that page with a lead magnet. That will multiply your results.
- A consultant or a coach who goes on a podcast should offer an assessment as a lead magnet. People will rate where they’re at and become aware of their gaps. If people get an “aha moment.” Then you can say, “Well, now if you want to learn exactly how this works, then get in touch with me. You will have a much, much better response.
- Authors should go onto podcasts wanting to deliver as much value as possible. I remember a coach told me that she didn’t want to share her system. When you share as much as you can, you’ll be seen as an expert, and you’ll gain trust.
- I see a lot of authors saying, “My book. You know when you read my book. But they don’t say the name of the book. Every time you say “the book,” say the name of your book.
- Two mistakes authors make on podcasts: either they speak for too long without letting the host talk, or they have very short answers. You have to find that balance right in the middle where you give valuable sound bites, examples, and case studies, but then you also have a conversation.
- Researching podcasts should not be your job. I have a list of criteria that I can give to a virtual assistant so they can find podcasts that could be a perfect fit. All you have to do is find a hook for the shows.
- I think the easiest way to get rapport with a podcast audience is to say their biggest challenge. Talk about those challenges so that they feel that you understand them. People buy from you, not because of your sales skills but because they feel understood. They feel that you get them. So that’s what you got to do when you’re a podcast guest.
Website: Helping You Build a Magnificent BusinessResource: 15 Ways to Get Noticed by Influencers to Grow Your BusinessThe post #106 – Cloris Kylie on How to Sell More Books with Podcasts first appeared on Write Your Book in a Flash Podcast with Dan Janal.
15 min
About Podcast | Write Your Book in a Flash Podcast with Dan Janal
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