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Podcast | Write Your Book in a Flash Podcast with Dan Janal
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Podcast | Write Your Book in a Flash Podcast with Dan Janal episodes
- #095 – Bob Hooey on Pandemic Publishing Tips
Bob “Idea Man” Hooey works with leading-edge business owners and independent professionals who want to profitably enhance their leadership and careers; as well as organizations that want to remain competitive and profitable, to motivate, educate, and empower their staff, improve client acquisition, increase sales, and become even more profitable.
Thousands of readers, leaders, and professionals across North America and the globe have been successfully applying Bob’s idea-rich, creative, practical, and “profitable” Ideas At Work! over the past 25+ years.
Bob “Idea Man” Hooey is an inspirational, confident, results-based leader, motivational keynote speaker, sales success coach, corporate success educator, strategic business coach, facilitator, and award winning author.
He is an international speaker (visiting 61 countries, so far) on personal leadership, sales success, employee motivation, applied creativity, business innovation, and enhanced personal performance.
Tips:
- The pandemic has been good for book sales. People need to do something to keep their minds active. You can market your books to people sitting at home.
- Book titles grab attention, but tag lines encapsulate what the book is about. Don’t make it too long or vague.
- The author bio on the back cover of the book should tell readers, “What does he know? Why should I read the book?”
- The author bio inside the book talks about the author’s experience and credibility.
- Testimonials for the author book should show the results of reading the book or working with the author. A testimonial that just says, “Bob is a great guy” is worthless.
Website: Bob “Idea Man” Hooey, Ideas at Work!Website: Success PublicationsThe post #095 – Bob Hooey on Pandemic Publishing Tips first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 min - #094 – Rebecca Morgan on Turn Your Slide Presentations into a Book – a Slook!
Rebecca Morgan has authored 28 books, including two bestsellers which have sold 250,000 each.
She has been helping improve people’s skills for decades. She works with corporate, small business, and individual clients to enhance their effectiveness and success.
Through her in-person and virtual speeches, workshops, consultations, coaching, books, and other learning resources, Rebecca partners with you to ensure your development goals are achieved.
She works with clients around the globe. The best way to determine if you’d work well together is to set up a complimentary 30-minute Zoom meeting.
She is the inventor of the “slook” – a book based on slide presentations and multimedia.
Tips:
- Attendees at my speeches wanted copies of my slides. So I created a “slook,” (slides into book) that includes the key slides, my commentary, exercises and multimedia.
- You can create a book in as little as 3 weeks. Start with an outline, add your relevant blog posts, organize them into chapters, then massage them so they fit and flow. Delete what isn’t needed, such as outdated material.
- Smaller-sized books — in page count and/or dimensions — don’t have the same authority as traditional-sized books.
- If you create a book with one long article, double spaced with 14-point type, don’t call that a book. It’s a booklet, or special report. You haven’t earned the title of ‘author.’
- If you’ve written a chapter in an anthology and try to tell experienced meeting planners you ‘wrote a book’ instead of a chapter, they won’t take you seriously. In fact, it then calls into question all the other qualifications you tout.
- A book can be a collection of essays, with 3-5 pages per chapter. My opinion is a book should have at least 120 pages with 11 point type, single spaced.
- For credibility, you need a book that is well-crafted and editorially sound.
Book: Leadership Lessons from Silicon Valley (Amazon Paperback)Website: Rebecca Morgan – Remote Team Management ExpertThe post #094 – Rebecca Morgan on Turn Your Slide Presentations into a Book – a Slook! first appeared on Write Your Book in a Flash Podcast with Dan Janal.
20 min - #093 – Mike Capuzzi on Your 100-Page Book
Mike Capuzzi is an Amazon bestselling author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 25 years in marketing and 21 years as a consultant, Mike’s diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of traditional “corporate” marketing concepts and business strategies for his clients.
This expertise has led him to be a guest speaker on the stages of some of the world’s most foremost experts on marketing, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing.
Mike is the inventor of the wildly successful software product, CopyDoodles®. CopyDoodles are hand-drawn graphic files that enable anybody to literally drag and drop attention-grabbing enhancements to their offline and online marketing materials. Tens of thousands of business owners, marketers and copywriters have benefited from the use of CopyDoodles.
In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for Main Street business owners. Shooks are ideal for local business owners who are looking to increase their level of authority, while also providing helpful information in bite sized books.
When he’s not focused on marketing or helping his clients, Mike is the proud father of two beautiful daughters, Caroline and Nicole. Caroline, who is attending Penn State University to study journalism, published her first shook, Dog Joy, in 2018. Dog Joy is a collection of dog rescue stories as told by the people who rescued them. She has donated all the profits from Dog Joy (over $5,000 and counting) to help support a number of the rescues featured in the shook.
Mike has been married to his amazing wife Becky for 24 years and counting. Becky is the invisible driving force behind everything Mike does to serve clients, including being the original handwriting artist for CopyDoodles.
To learn more about Mike’s opportunities, visit MikeCapuzzi.com. If you’re looking for a content-rich, unique speaker for your in-person or virtual event, contact Mike at [email protected] or by faxing a note to 888.654.9310.
Tips:
- As a marketer, you have to ask yourself, how do you differentiate yourself?
- Positioning yourself as an expert authority by being a published author is a time-tested and proven strategy.
- After seeing readers struggle to complete long, tedious books and authors struggle with writing the typical 200-300 page book, I came up with a more effective “recipe” for writing nonfiction, business-related books. I created the “shook,” a short, helpful book.
- Why not make it easier to read a book? Write a book a reader can finish in an hour. Short books gives the reader a sense of accomplishment when they finish a book.
- You have to give readers a way to connect with you, either with an active call-to-action (the #1 thing you want readers to do next) or a passive call-to-action (for those readers who want more information before doing the active call-to-action).
- One way to market your books is to leverage other people’s audiences on podcasts. Put your book in front of other people’s customers in waiting rooms and retail spaces.
- A short helpful book is a direct response marketing asset. Used correctly, it will serve you for years to come. You want to give the book away, not sell it. You’ll make money on the back end by selling your products and services.
Book: Your 100-Page Book (Online Download)Website: Mike Capuzzi – Publisher, Author & CoachThe post #093 – Mike Capuzzi on Your 100-Page Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
18 min - #092 – Liz J Springer on Revising Your Book
Liz J Springer is the Innovative Strategist specializing in business strategy and video marketing techniques and her industry experience spans over 15 years.
She is an author, speaker, and she has her own podcast show “Innovators Influence” and a video marketing agency. She is also a business and video funnel coach helping businesses to get their message across using the power of video.
Liz brings her vast expertise in business strategy, growth marketing strategies, video marketing techniques and organizational change in consultancy, working with a broad-range of clients in the fields of education and health, transport, oil and gas, information technology, investments, finance, retail, media, and e-commerce.Among her clients have been the Central Bank of Nigeria, British Airways, Transport For London, Cazenove, Prevista and West London universities, Equazen, and Rethink.
Tips:
- When you revise your book, ask yourself, “What is currently trending? What is coming in big time? What is evolving? Think futuristically.”
- Your book gives people a view of your personality.
- I needed to revise my book because of changes in digital marketing and social media.
- Give your reader action steps to complete so they aren’t just reading. They are implementing.
- To launch the book, I spoke at a business event and sold books at the back of the room.
- Everything in the book takes readers down a path that turns them into coaching clients.
Website: Content Creation Planning ChecklistThe post #092 – Liz J Springer on Revising Your Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
16 min - #091 – Gerald J. Leonard, Author of Workplace Jazz
Gerald J. Leonard is the CEO of Principles of Execution (PofE), a Certified Minority Business Enterprise, Strategic Project Portfolio Management and Culture Change consulting and coaching practice with over 20+ years experiencing working with large Federal and State Governments and Multi-National Corporations.
Gerald provides an insightful and unique way of combining his experience and expertise as a professional bassist and a certified Portfolio Management Professional consultant.
During the last 20+ years, he has worked as an IT Project Management consultant and earned his PfMP, PMP, MCSE, MCTS, CQIA, COBIT Foundation, and ITIL Foundation certifications.
He has also acquired certifications in Project Management and Business Intelligence from the University of California, Berkeley, Theory of Constraints Portfolio Management Technical Expert from the Goldratt Institute, Hoshin Kanri Strategic Planning, Executive Leadership Certification from Cornell University, and The Wharton School: Entrepreneurship Acceleration Program.
Tips:
- As a musician, you learn to mimic. You watch other musicians who are much better than you are. As a write, I realized I didn’t have the greatest literary ability so I learned to mimic really good writers by doing copywork.
- Find writers you really like and copy what they write to get inside their heads. It puts you in a meditative state so you can internalize their writing style.
- Build a course from the book. Courses take the reader much deeper and can give them an interactive experience.
- As a musician, you look for a coach that will challenge you to go to the next level. I realized I needed coaches to help me become a better writer and understand the book marketing business. I also needed to bounce ideas off other more experienced writers.
- I don’t think anyone can come up with a title by themselves. My agent came up with the title of my book after he read the first four chapters. “Building a Symphonic Company Culture” became “Workplace Jazz” because he knew I was a jazz musician.
- I don’t always see the value of what I bring to the table. That’s why I needed a coach.
- I create a grid for the book with each chapter along the top and the contents of each chapter along the rows. That way I can see at a glance if I have enough stories, or if something is missing. I can see the flow of the book.
- I always try to put a mediagenic element in each chapter.
Book: Workplace Jazz (Amazon Paperback/Kindle)Website: Workplace JazzThe post #091 – Gerald J. Leonard, Author of Workplace Jazz first appeared on Write Your Book in a Flash Podcast with Dan Janal.
19 min - #090 – Susan Crossman, Creator of Awakening Author
Susan Crossman is a communications professional with more than three decades of top-tier experience in the areas of journalism, government and corporate communications, marketing, and creative writing. She is also a speaker, the Amazon best-selling author of five traditionally published fiction and non-fiction books, and a content marketing expert. She has spoken on stages and delivered workshops in Canada and the United States, as well as in a number of other countries. And she loves to travel!
Susan has a BA (Hons.) in Political Studies and an MA in English Literature. She has earned certification as a General Practitioner and Master Practitioner of Neurolinguistic Programming (NLP), and she is a certified Awakening Coach. She has training in the Enneagram, the Language and Behavior (LAB) Profile, How to Fascinate, Emergenetics and the DISC system of personality profiling.
She has undertaken hundreds of hours of training in creative writing, and the application of NLP to sales and marketing, among other topics. And she speaks five languages (three reasonably well).
It is Susan’s very great privilege to help Awakening Authors share the stories they are here to tell in powerful and inspirational ways. Her expert book coaching and editing guidance helps her clients:
* gather and organize their ideas and insights
* structure their manuscript
* beautifully express exactly what they want to say
* get set up to publish and market their books
* step into a more profound embrace of who they are and what they are on the planet to accomplishSusan is a member of Editors Canada and she is a member of the US-based Editorial Freelancers Association.
Tips:
- Writing a book is a transformational journey. You don’t know where you are when you start – or who you will become when you finish.
- One of the most important things is for you to make writing the book a priority, especially if you don’t see yourself as a writer. You need to manage your mindset.
- Revisit your “why.” That drives everything: writing, publishing, and marketing.
- A lot of people get hung up on grammar and punctuation. At the end of the day, you give the book to your editor, who will make you look polished, professional and insightful.
- Seeing the book take shape inspires you.
- Structure. You need a good roadmap.
- The process of becoming an author is a big deal. You become an authority. That mindset is a far reach when you get started. You’ll see yourself thrive and build confidence. You need to believe you have something to say.
Website: Crossman CommunicationsDiscover More About Author KickStart LiveThe post #090 – Susan Crossman, Creator of Awakening Author first appeared on Write Your Book in a Flash Podcast with Dan Janal.
22 min - #089 – Stephanie Chandler, Creator of The Nonfiction Authors Association
Stephanie Chandler is the founder of the Nonfiction Authors Association and Nonfiction Writers Conference, and author of several books including “The Nonfiction Book Publishing Plan” and “The Nonfiction Book Marketing Plan.”
A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine.
Tips:
- Nonfiction authors are ignored at author events, which focus on fiction authors.
- Members of the Nonfiction Authors Association have access to many resources, including templates for proposals, copyright wording for books, and other practical information.
- The Nonfiction Authors Association is a great place for coaches and consultants who want to write a book start to feel like an author, and get access to information that can help them write and publish.
- The annual conference for the Nonfiction Authors Association features speakers who offer 100 percent content, no fluf and no sales. Attendees can also attend one-on-one sessions with pro.
- A business card book should make a promise in the title or subtitle
- Please get a professional book cover designer.
- The audio book market is definitely growing. If your print book isn’t selling well, then your audio book won’t sell well either. You must have a marketing plan.
- Hire a professional narrator for your audio book. It is a lot of work. You can hire a narrator for about $1,500 on average. If you want to do it on your own, go to a professional studio.
Website: The Nonfiction Authors AssociationThe post #089 – Stephanie Chandler, Creator of The Nonfiction Authors Association first appeared on Write Your Book in a Flash Podcast with Dan Janal.
18 min - #088 – Kon Apostolopoulos, Author of 7 Keys to Navigating a Crisis
Kon Apostolopoulos is the Founder and CEO of Fresh Biz Solutions, LLC, a Human Capital Management consulting group that provides performance improvement and training solutions to help organizations develop their people, improve business results, and reap the benefits of a comprehensive Talent Management strategy. He is also the coauthor of the timely book, “7 Keys to Navigating a Crisis. A Practical Guide for Emotionally Dealing with Pandemics & Other Disasters.” He is a regular contributor to Thrive Global and Achievers Engagement Blog.
As a speaker and expert in performance improvement and change management, he has delivered hundreds of workshops and events for leaders in North America and Europe, sharing fresh ideas and best practices that engage his audience and empower participants to take the next bold step forward in their professional and personal life.
Tips:
- My co-author and I wrote and published the book in just 45 days! It is amazing what you can do when you are locked in a room. We were on a mission. Speed to market was important.
- Once we created an outline, filling in the buckets came easily since we had plenty of knowledge, experience, and content.
- Whenever two people work together, there will be differences. We put our egos aside for our shared goal. It helps that we have been friends for many years. Be open to each other’s point of view.
- Stories are parables. Executives learn from stories. People recognize themselves in the stories. They understand the points.
- When we wrote “7 Keys to Navigating a Crisis,” we didn’t set out to write a book to get business. We saw it as an opportunity to heal ourselves and our families and help others that were struggling. Many of the experiences in the book are from our own lives.
- As we shared the messages in the book with our clients, they said they also needed help. Their old playbook doesn’t work any longer. They asked, “What should I do?” “How can I apply these 7 Keys to help my team?”
Book: 7 Keys to Navigating a Crisis (Amazon Paperback/Kindle)Website: Fresh Biz SolutionsThe post #088 – Kon Apostolopoulos, Author of 7 Keys to Navigating a Crisis first appeared on Write Your Book in a Flash Podcast with Dan Janal.
21 min - #087 – John Corcoran on Why Authors Need a Podcast
John Corcoran is a recovering attorney, and a writer, author, father of four, and a former Clinton White House Writer and Speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
He is the author of three books about relationship building and client acquisition and has written for Forbes, Entrepreneur, Business Insider, Lifehacker, The San Francisco Chronicle, and basically anywhere else that will let him. He has been the host of the Smart Business Revolution podcast since 2012, through which he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
Tips:
- A podcast is more than just content marketing. Podcasting helps you create relationships.
- Authors can use podcasts to attract more clients, be seen as the respected leader in your field, connect with influencers, create content for your next book, or deliver content from your current book.
- Creating a “Dream 100” list helps you be deliberate about the people you want to build relationships with.
- Relationships used to be a product of coincidence – people in your company or people you went to college with. Now you can have control over who you meet so you can grow your network.
- The biggest mistakes authors can make with podcasts is NOT starting sooner. They spend more time thinking about buying mic instead of deciding which people to invite to be a guest.
- A podcast breaks through the noise of marketing because you start the relationship by giving, not by taking.
- You can build relationships with successful people because they want to be on podcasts.
Website: Rise25The post #087 – John Corcoran on Why Authors Need a Podcast first appeared on Write Your Book in a Flash Podcast with Dan Janal.
23 min - #086 – Jim Kerr on Writing a Business Fable Book
James M. Kerr is the founder of Indispensable Consulting and author of Indispensable: Build and Lead a Company Customers Can’t Live Without, which is his 6th business book.
He specializes in supporting inspired leaders achieve their vision for the future. He does this by co-creating solutions with them and their team of experts that enables his clients to become the company customers can’t live without.
Jim is an expert in the development and implementation of multi-faceted change initiatives centered on strategic plans, culture redesign and organizational effectiveness. He enjoys forging new ideas and devising practical solutions to client’s broadly relevant business problems, while shape-shifting them into opportunities for their success.
Tips:
- Do you want to hire the guy who wrote the book, or the guy who read the book?
- A good business fable book uses the hero’s journey.
- Why use a fable? I wanted to help anyone who leads others and not just in business. There are leaders in the community, high school student leaders, and municipal government leaders that might appreciate gleaning leadership tips from an easy to consume fable that highlights the points.
- After all, from the earliest of ages we all learn from fables.
- I used bold faced text for the key points and chapter summaries. Many points would be lost if I didn’t. My book has over 60 leadership ideas. I want my book to be referenced again and again by those who read it.
- The book has sound fundamentals. The key is that they are all summarized in one place in my book.
- “Who Moved My Cheese,” set the tone for this genre of business fable books.
Book: INDISPENSABLE: Build and Lead A Company Customers Can’t Live Without (Amazon Hardcover/Kindle)Website: Indispensable ConsultingThe post #086 – Jim Kerr on Writing a Business Fable Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
15 min
About Podcast | Write Your Book in a Flash Podcast with Dan Janal
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Discover how successful people just like you have grown their businesses and made more money by writing books.