Podcast | Write Your Book in a Flash Podcast with Dan Janal

Podcast | Write Your Book in a Flash Podcast with Dan Janal

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Podcast | Write Your Book in a Flash Podcast with Dan Janal episodes

  • #085 – Susan Friedmann, CSP, Author of Riches in Niches

    Susan Friedmann, CSP (Certified Speaking Professional) is a well-respected niche marketing expert who’s on a mission to wipe out sameness and add vitality and differentiation to your author marketing.

    For over 25 years, through her company, Aviva Publishing, she’s coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field.

    Susan’s written 17 books including her international bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.”

    She’s appeared on a variety of radio and TV talk shows and hosts the award-winning podcast, “Book Marketing Mentors.”

    From being chased by an elephant to hugging a tiger, from teaching yoga to being rescued by the National Guard, enjoying 3 grandchildren, and traveling with her life partner of 50 years, she leads a full and exciting life.

    Tips:

    • I’m on a mission to improve the awareness of your marketing.
    • You must find yourself in a little corner of the world where you can be the go-to person.
    • It’s more than just selling books You are offering expertise, value, and a message – not just a book.
    • What do you want the book to do for you?
    • Experts can charge more than generalists.
    • I like to slice and dice the book in as many ways as possible to create more content and increase engagement.
    • Focus on one niche at a time. You only have a limited amount of time and energy.

      • Book: Riches in Niches (Amazon Hardcover/Paperback/Kindle)
      Website: Aviva Publishing

      The post #085 – Susan Friedmann, CSP, Author of Riches in Niches first appeared on Write Your Book in a Flash Podcast with Dan Janal.

      18 min
    • #084 – Jeff Davidson, Author of Breathing Space

      Jeff Davidson, the Work Life Balance Expert®, can move an audience like few others. Jeff offers dynamic learning keynotes and seminar presentations. He combines outstanding content with humor, flair, and inspiration to help listeners manage information and communication overload. Jeff supercharges his audiences to master their to-do lists, manage interruptions, and take action.

      Frequently quoted or featured in USA Today, the New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times; in Fortune, Forbes, and Businessweek; and on 175 talk shows, more than 2,316,000 people have found Jeff’s award-winning books (cumulatively selected by book clubs 41 times), audio-books, videos, keynote presentations, and executive seminars to be enlightening, entertaining, and transformational.

      Jeff’s ground-breaking book, Breathing Space, reveals how to avoid racing the clock and gain more control over each day. His Amazon Kindle #1 best-selling book, Simpler Living, with a foreword by Mark Victor Hansen of Chicken Soup for the Soul, is the definitive work on simpler living, offering nearly 2000 tips arranged by every aspect of life! His first gift book Dial it Down, Live it Up sells all over the world.

      Tips:

      • Ideas are all around us. There’s no shortage of ideas. What are people doing well? What are they struggling with? Write about those ideas.
      • If you’re stuck, then call a client and discuss your ideas. Record it, transcribe it, and edit it. You’ll have written a chapter.
      • If you speak for 30 minutes, at a normal rate of 100 words per minute, you’ll have 3,000 words, which is as long a chapter should be. That’s about 12 pages, double spaced, 12 point type.
      • Getting started to write is like a slingshot. When you see words on a screen, you are incentivized to keep writing.
      • Write first. Edit later.
      • To get over writer’s block, pretend your best client is sitting across the table from you and you are having a discussion as you record your thoughts..
      • Market your book by dividing the content into articles, blogs, white papers, special reports, press releases, and executive summaries.

        • Book: Breathing Space (Amazon Paperback/Kindle)
        Website: Jeff Davidson – Breathing Space

        The post #084 – Jeff Davidson, Author of Breathing Space first appeared on Write Your Book in a Flash Podcast with Dan Janal.

        19 min
      • #083 – Marc Haine, Author of Lights! Camera! Action!

        Author, speaker, facilitator and coach, Marc helps your teams ignite their passions, enable your leaders to recenter their focus, and drive continuous improvement through connected and engaged employees. This will allow you to realize your competitive advantage with a connected purpose and consistency of customer experience across your brand.

        Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Where people dare to be the exception, every day.

        Tips:

        • When I didn’t know what to write about, I would write, “Why is this important to me? Then I would write whatever came into my head. Through that process, the words came out. Just write
        • Bounce ideas off people. When you brainstorm, you find ideas you never would have considered on your own
        • Tell your stories and tie them to business, so people can say, “I had that experience.”
        • The formula for making points is: story, lesson, application. Everything starts with a story.
        • Ask people for their stories.
        • My biggest fear was not finishing.
        • Start with an outline. But as I wrote, I realized I forget something. So I added ideas and moved things around.

          • Book: Lights! Camera! Action! (Amazon Hardcover/Paperback/Kindle)
          Website: Marc Haine – Dare to Be the Exception

          The post #083 – Marc Haine, Author of Lights! Camera! Action! first appeared on Write Your Book in a Flash Podcast with Dan Janal.

          22 min
        • #082 – Lisa Tener, Author of The Joy of Writing Journal

          Lisa Tener is a book coach and author. She is trained in a number of holistic systems and practices that have informed the creative nature of her work.

          Lisa’s most recent body of work is inspired by her study and practice of qigong, yoga, sufi dancing and other spiritual practices. Her signature exercise, “Meet Your Muse” comes from studying indigenous shamanic practices. Anger-obics was inspired by her studies in alternative and complementary healing modalities, especially Polarity Therapy.

          Lisa Tener is an enthusiastic advocate for the power of the written word to transform careers, businesses and people. Her latest book, soon to be launched, is called “The Joy of Writing Journal: Spark Your Creativity in 8 Minutes a Day,” a journal with prompts.

          Tips:

          • Journaling helps you get past that inner critic that censors you. Journaling relieves stress.
          • The intention of journaling helps us get at that critical space where we can gain confidence to produce material.
          • Treat your writing time as sacred time. Schedule it in your calendar.
          • Create an inviting space for writing. Post inspiring images, light candles or go out into nature.
          • Nature puts you in a different creative space.
          • Writing by hand connects with your neural network so you can be creative.
          • Journaling helped me solve the biggest problems in my life. Journaling helped me write a book and become a book coach.

            • Book: The Joy of Writing Journal
            Website: Lisa Tener, Book Writing Coach and Book Proposal Expert

            The post #082 – Lisa Tener, Author of The Joy of Writing Journal first appeared on Write Your Book in a Flash Podcast with Dan Janal.

            18 min
          • #081 – Charmaine Hammond on The Sponsorship Game Plan for Authors

            Charmaine Hammond has been in the business of changing lives for more than 25 years. This former Correctional Officer (yup! She worked in jails) and Corporate Dispute Resolution Expert now travels the world teaching the principles of leadership, business success, and collaboration. In business 21 years, she has owned several businesses in Canada and the US.

            She is a co-founder of the Evolutionary Business Council whose collective reach exceeds 140 million. She is also co-founder and co-host of the Global Influence Summit. She has sat on all four sides of the sponsorship table (as a Director of nonprofits seeking sponsorship, a specialist in government responsibility for funding/sponsorship portfolio, as an entrepreneur like you seeking sponsorship, and as a sponsor for other people’s events, projects, and dreams).

            As a bestselling author (of five books & featured in six others) and Certified Speaking Professional (CSP), she has had tremendous success in finding corporate sponsors to fund her printing, graphic design, venues, travel, media, technology, hotels, even her pet food and dog poop bags! She has developed sponsorship relationships with 100’s of companies.

            Tips:

            • Sponsors want access to your audience.
            • Sponsors are often more interested in engagement, not size of your audience. Get people engaged.
            • Sponsors are savvy. They know if you purchased followers or if you had organic growth.
            • Ask sponsors what they think would be meaningful for you to offer. Putting their logo on your website might not appeal to them. Take time to build a relationship with them, spend time asking questions to learn what matters to them and what type of recognition is meaningful to them.
            • Sponsor decision makers receive pitches and proposals all year long, Charmaine shared an example of a sponsor that receives more than 400 proposals a year. You can stand out if you do research on LinkedIn to find common personal connections, build a relationship with them and learn what their objectives are. You can help the sponsor while they are helping you.
            • Contact sponsors with LinkedIn, not email which feels spammy.
            • Sponsorships must feel mutual. Look for the best-fit partnerships. There must be alignment with your brand.
              • Website: Raise A Dream

              The post #081 – Charmaine Hammond on The Sponsorship Game Plan for Authors first appeared on Write Your Book in a Flash Podcast with Dan Janal.

              19 min
            • #080 – Alinka Rutkowska, Author of Outsource Your Book

              Alinka Rutkowska is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling press, where she creates books for entrepreneurs from scratch and launches them to best-seller with a 100% success rate.

              She’s worked with top business leaders such as Po Chung (the co-founder of DHL International), Mark Nureddine (the CEO of Bull Outdoor Products) and Chris Catranis (the founder of Babylon Telecommunications).

              Leaders Press’ releases have landed on bookshelves together with Nobel Prize winners and World Economic Forums speakers. Alinka’s mission is to help 1,000 entrepreneurs share their wisdom with the world by 2030.

              Alinka is an official member of the Forbes Business Council and her cutting-edge book creation process has been featured in Entrepreneur magazine.

              Tips:

              • Now is the best time to write your book.
              • If you are too busy to write your book, then delegate anything that is not in your genius zone.
              • If you can’t write your book, do what Sam Walton and Lee Iacocca did: hire a ghostwriter.
              • Independent bookstores will carry your book if you show them you can move books. They don’t want a book gathering dust. Show them your marketing plan.
              • Anthologies help authors. We are all in this together. We are not competing against each other.
              • People write books to leave a legacy. They want to give back.

                • Book: Outsource Your Book (Amazon Paperback/Kindle/Audiobook/CD)
                Website: Leaders Press

                The post #080 – Alinka Rutkowska, Author of Outsource Your Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                19 min
              • #079 – JoAnne Funch on LinkedIn Tips for Authors

                JoAnne Funch’s #1 core value is connection. That value defines what her business believes and is the key principle for guiding other professionals from making random connections to making strategic and high-value connections that result in more profitable, long-term opportunities.

                As a connector, she was always that person everyone could count on to plan the family get-togethers, pick-up the phone first to reach out to old friends, write a personal note in every Christmas card, and throw the parties at her house.

                She was also raised with entrepreneurship in her blood! Both parents were business owners and she caught that bug early. What she learned from them was respect, resilience, integrity, guts, and compassion.

                Since 2008, JoAnne has applied her core value of connection along with honing her skills on LinkedIn as a tool for business, reputation management, thought leadership, job opportunities, and brand exposure to empower others to build a brand worth following!

                Tips:

                • Build your personal brand to stand out and build credibility with readers by having a great profile
                • On LinkedIn, add 3-9 relevant hashtags to increase viewership. Best hashtags are those with over 100K followers
                • On LinkedIn, put a picture of your book in your profile header and the Featured Section.
                  List your book in your publications section.
                • On LinkedIn, you can repurpose your blog posts & book content as articles. You can include your bio box with links to your website and Amazon book page.
                • Relationships lead to opportunities. Be open to building your network.
                • On LinkedIn, when people comment on your posts, you should comment back, not merely hit “like” because LinkedIn wants to see engagement. LinkedIn will show your post more often if they see engagement.
                • On LinkedIn, post items that add value to your followers. People don’t want to see self-promotional items.
                  • Website: LinkedIn For Business

                  The post #079 – JoAnne Funch on LinkedIn Tips for Authors first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                  19 min
                • #078 – Kimberly Hobscheid on Turn Your Book Into an Audiobook

                  Kimberly Hobscheid is co-founder of I’m Hearing Stories which connects authors, narrators, speakers, and listeners.

                  Her mission is to get entrepreneurs seen and heard in a huge way – from live stages to podcasts, web summits, and TV.

                  Because if you aren’t being seen, you’re being overlooked! Let her get you connected and out on stages, live and online, so that you can get your message out and stop being overlooked!

                  Tips:

                  • Create a business around what you love doing.
                  • One third of people love reading books. One third of people love listening to audio books. One third of people will do both.
                  • Some voice over artists charge about $200 per “finished audio hour.” Others use a royalty share model of 50/50.
                  • A book with 30,000 words would be an audio book of four hours.
                  • Audio book rights are sold separately from print and ebook rights. If you have a deal with a major publisher, be sure to retain your audio rights.
                  • About 10 percent of readers finish a print book. But 80 percent of readers finish an audio book.
                  • If you want to get your material inside other human beings, then one of the best ways is through an audio book.
                  • Only 1 in 20 books are turned into audio books, so audio books have less competition.
                    • Website: I’m Hearing Stories – Producing Audiobooks for Authors

                    The post #078 – Kimberly Hobscheid on Turn Your Book Into an Audiobook first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                    24 min
                  • #077 – Janine Kelbach on Writing for The Medical Market

                    Janine Kelbach, RNC-OB, started her nursing career in a community hospital learning the basics of labor and delivery, admitting patients, the normal newborn, and scrubbing into the operating room. She quickly became a breastfeeding resource nurse and certified CPR instructor.

                    In 2007, she took a position in a higher acuity facility in the Cleveland, Ohio area. There she worked postpartum and labor and delivery. She became the assistant manager and educated new nurses, developed educational content, and managed other labor and delivery specifications.

                    From then until now, she has obtained her high-risk OB certification and her BSN.

                    She started writing for different healthcare blogs and websites in 2012. Currently, Janine is currently writing articles and social media content for publishing companies and various clients.

                    Janine enjoys spending time with her husband, two young boys, and their Great Danes, Marvin and Jupiter. She enjoys the beach, outdoors, working out, running, but most of all, she loves being a busy mom.

                    Tips:

                    • There is a big demand for nurses who can write.
                    • Nurses who write can actually make more money from writing than from nursing.
                    • Nurses are naturally good at research and communications, so they can become good writers.
                    • The best nurse writers are deadline driven, have a creative mind and are hard working.
                    • Writing helps a nurse release her creativity and make extra money
                    • Nurses can write about insights into the job, work/life issues and medical issues.
                      • Website: Write RN

                      The post #077 – Janine Kelbach on Writing for The Medical Market first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                      15 min
                    • #076 – Claus Raasted, Author of The Innovation Cycle

                      Claus Raasted is an executive coach specializing in innovation and storytelling. He’s had the good fortune of having worked with some impressive organizations; from assisting IKEA Centres with rolling out global strategy to having Disney Imagineers visit his events for inspiration.

                      Part of his work today consists of helping clients both big and small with tackling the problems of tomorrow – and sometimes this happens in the form of regular consulting gigs.

                      Tips:

                      • Every page needs to be the entrance to a book.
                      • The reader should be able to flip through your book at random and find valuable information.
                      • If a chapter is 26 pages long, it will scare people away. People won’t go back.
                      • There was a time when a book was something magical. There were all sorts of gatekeepers. Today, there are no barriers to entry.
                      • I am in the last generation that had an analog childhood and a digital adulthood.
                      • I’ve written 30 books but I really don’t like to write. So I do it fast and efficient.

                        • Book: The Innovation Cycle (Typepad)
                        Website: Claus Raasted – Innovation Strategist

                        The post #076 – Claus Raasted, Author of The Innovation Cycle first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                        21 min

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