Podcast | Write Your Book in a Flash Podcast with Dan Janal

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Podcast | Write Your Book in a Flash Podcast with Dan Janal episodes

July 12, 2021#105 – Judy Weintraub on How to Turn Your Manuscript into a Book
Judy Weintraub is an accomplished entrepreneur, business executive, and attorney and is a bestselling author of The Essentials of Negotiating Effectively and the author of How to Build Successful Business Partnerships.
She is the founder of SkillBites, providing book writing and publishing services designed to help business owners and professionals get their books written and published easily and quickly.
In addition to SkillBites, Judy runs Weintraub Legal Services, providing dispute resolution services and corporate law services to small businesses.
Tips:
If you want your book to reflect well on you, you should get publishing services from professionals. This includes having it professionally edited, having a professional layout designer create your book layout and a professional cover designer design your cover. I emphasize the word “professionally.”
I’ve had clients come to me with their “edited manuscript” that they had their secretary edit, or they had an edit done by a friend of theirs who is a good writer, and I take a look at it and I can tell it’s not been professionally edited; the flow isn’t there.
Frankly, if your book has errors, then it’s going to detract from your reputation, not enhance it. That’s really a shame because that’s not going to help you.
I’ve had a lot of people come to me with their covers that were designed by their daughter, or a graphic artist. They may be good artists, but if they don’t know cover design, then the cover is probably not going to work as well for you. It may not even meet the printer’s specifications.
A good cover designer can help you create powerful content for the back cover. The back cover is important because people look at the front cover. Then they typically turn the book over and they want to see what you’ve got on the back. You can have testimonials, which are pretty powerful. You could have a description of your book, a photo headshot of yourself and a little author bio. You want it to look good and you want the content to be enticing.
You can get layout templates. The problem, of course, is that thousands of people could be using the same template. That makes your book not unique.
People think that once they have their manuscript written, then it should be able to be published in a few weeks. That just doesn’t happen for a book in the 100-120 page range. You should plan on a good four months to get the work done.
Certainly you can do all the work yourself, or spend your time finding professionals to do the work for you. If you haven’t published a book before, chances are it will take you much longer to get your book out, and it may not possess the quality you want. You would be better off hiring a publisher like SkillBites to get your book done quicker and more professionally than if you were to self-publish.
Website: SkillBites
The post #105 – Judy Weintraub on How to Turn Your Manuscript into a Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
18 min
July 05, 2021#104 – Ellen Finkelstein on Turn Your Book into a Product
Ellen Finkelstein is a recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and speaking. She teaches speakers, writers, and experts to get their knowledge out to the world with a knowledge-based online business.
Her articles have appeared in numerous magazines, newsletters, and blogs.
She is a PowerPoint MVP (Most Valuable Professional), a Microsoft award for experts in its product who contribute to the user community, one of only 18 in the United States.
Her website offers a huge assortment of tips, techniques, tutorials, and articles.
Tips:
When you turn your book into a course, you can help more people.
It is pretty easy to turn a book into a course. If you can write a book, you can write a course.
You can charge a lot more for a book than you can for a course.
Engage with people who take the course by sending them automated emails.
The length of the course is determined by the desired result.
Keep it simple. Don’t get hung up on the technology.
Put yourself in the shoes of the course taker.
Website: Change the World Marketing
Resource: Product Planning Worksheet
The post #104 – Ellen Finkelstein on Turn Your Book into a Product first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 min
June 25, 2021#103 – Debbie Allen, Author of The Highly Paid Expert
Debbie Allen, CSP has decades of business experience and innate business skills allow her to see beyond simple solutions, to visualize outcomes and results far into the future. She then lays out a path and a proven process for her clients to follow to ensure they achieve success. She has the ability to relate to entrepreneurs, business owners, managers, and sales teams at any level.
Debbie understands different types of business mindsets and can tap into each individual’s success potential to guide them towards a deeper understanding and meaning that allows them to move forward quickly.
Debbie has presented in 28 countries and authored 10 bestselling books including “The Highly Paid Expert”. As a business consultant, mentor and intuitive, she has decades of experience working one-on-one, small groups and large teams within diverse industries. She has the unique ability to naturally gauge how and where to take a business for expansion and fast growth.
Tips:
You either claim the title of “expert” or your competition will claim it.
When people write an outline there is no writer’s block.
Imposter syndrome is an excuse for playing small.
You are too close to your subject and topic. As a business intuitive, I can see your vision before you see it.
Brand yourself with a company name that is based on keyword search terms that people look for. Don’t use your name as your brand.
I teach the highly paid expert model. It is like a pyramid and the bottom part of the pyramid is very wide and if you’re playing general you’re on the wide part of the pyramid, which is where all the competition is. Nobody sees you as something special.
Book: The Highly Paid Expert (Amazon Paperback/Kindle)
Website: Allen & Associates Consulting, Inc.
The post #103 – Debbie Allen, Author of The Highly Paid Expert first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 min
June 21, 2021#102 – Belinda Pollard on Why Authors Need a Developmental Editor
Belinda Pollard is a writing coach, accredited book editor, author, blogger, and podcaster with twenty years’ experience and degrees in both journalism and theology.
Her clients have earned prestigious awards and become niche bestsellers.
Her writing and editing workshops feature at major conferences. She manages a popular blog on her website and publishes crime novels, Bible meditations, and humorous memoir.
Her writing prizes include a Varuna Fellowship.
Tips:
A developmental editor helps you discover greater potential in your book and presents possible strategies for achieving that potential.
Developmental editing is so much more than spell checking. Developmental editors edit from the deeper functions which get right into the content and the structure and the themes of the work.
Copy editing and the proofreading provide the final polish. They’re looking at style, consistency, and grammatical correctness. That comes right at the end, just before the book goes to publication.
Developmental, for me, is often done quite early in the piece. Sometimes it’s when the writer is just working on those early drafts and ideas and pulling it together. It’s about developing the structure and the themes and the big issues, and often that is provided as a report to the author.
Included in the ‘content ending’ part of developmental editing is where you start working within the manuscript itself, and using Microsoft Word’s Track Changes, looking at big issues like the chapter order, deletion of various sections or phrases, or even whole paragraphs, where there’s repetition or wordiness blunting the focus.
Developmental editors might suggest ideas like, add a table, a list, or graphics to improve the communication of your themes.
Developmental editors look at the big picture.
When deciding who to hire as your developmental editor, you do need quite a strong connection at that deeper level. Someone who really gets you. Who gets what you’re doing. Who understands what you’re trying to achieve for your business through the writing of this book, but also you as a person.
Book: Use the Power of Feedback to Write a Better Book (Amazon Paperback/Kindle)
Website: Small Blue Dog Publishing
The post #102 – Belinda Pollard on Why Authors Need a Developmental Editor first appeared on Write Your Book in a Flash Podcast with Dan Janal.
22 min
June 14, 2021#101 – Mary Kate Gulick, Creator of Get Known for Your Expertise
Mary Kate Gulick is Founder of Real Deal Content Coaching, Amazon bestselling author, and award-winning, 20-year content marketing veteran.
She came up through the ranks at digital marketing agencies and in Fortune 500 marketing departments. Most recently, she led the category-crushing, award-snagging, game-changing digital and content marketing team at TD Ameritrade Institutional and the creative team at a Midwest ad agency that’s 100% focused on bringing attention to changemakers – nonprofits, community-focused financial institutions, health care organizations – you know, the good guys.
Over the years, Mary Kate has helped hundreds of entrepreneurs, small businesses, nonprofits and global enterprises do one critical thing—share their unique know-how in a way that solved problems.
Tips:
Fake gurus have one goal: To get your money.
You can spot a fake guru because they’re the ones telling you that you need to be only two steps ahead of your client. No. If you’re an expert, you should be able to meet people where they are and take them to their next level because you have a depth of knowledge and expertise that comes from experience, training and trial and error.
Get the most out of EVERY piece of content you create. Don’t create content without first thinking of 15 ways to repurpose it. Squeeze every bit of juice you can from your content.
There are a million strategies to get you where you want to go. But you won’t get there if you try to do a million different things. Pick one strategy and work it until you get results or it’s clearly failing you.
You don’t have to be on every social media network. You need to be where your clients and prospects are. The truth is you only need to do two things: Find your people and talk to them. So choose one platform that your ideal client spends time on and work that until you build a tribe of ideal clients and understand the message that they most care about.
One of the myths is to not write long articles or blog posts because no one reads them. If people are interested, they will read it. The best performing blog posts are still 2,000 words plus.
Lead magnets can’t be fluff. You need to show you have depth. You can’t do that just by giving little bits of information. I encourage people to do deeper work that shows you have expertise and provide something genuinely useful.
Use your book to populate your digital ecosystem.

Book: The Real Deal: Get Known for Your Genuine Expertise in an Era of Bullsh*t Gurus (Amazon Paperback/Kindle)
Website: Real Deal Content Coaching
The post #101 – Mary Kate Gulick, Creator of Get Known for Your Expertise first appeared on Write Your Book in a Flash Podcast with Dan Janal.
16 min
June 04, 2021#100 – Dan Janal, Author and Creator of Write Your Book in a Flash
Dan Janal works with top business leaders who want to elevate their reputations and set themselves apart from their competition. As a book coach, developmental editor, and ghostwriter, he shapes stories and strategies that can transform a career or business.
No matter where you are in the book-writing process, Dan can help.
With more than 25 years of experience, he can help find the right process for your unique situation because he’s worked with lots of people who have written all kinds of business books and have similar needs to yours.
Dan has written more than a dozen books that have been translated into six languages.
He’s a former award-winning daily newspaper reporter and business news editor.
He’s interviewed President Gerald Ford and First Lady Barbara Bush.
He holds Bachelors and Masters degrees in journalism from Northwestern University.
He lives with his wife and two cats in Shorewood, Minnesota.
You can find more information and free resources at WriteYourBookInAFlash.com.
He is the host of the award-winning podcast, “Write Your Book in a Flash with Dan Janal”, which was named one of the top 50 podcasts for thought leaders by Thinkers360.com
Tips:
Your signature story helps people get to know, like, and trust you.
Your signature story is your defining moment, not your entire biography or resume.
When you write your book, you gain more clarity and focus. Your ideas become sharper and easier to understand.
Your book can explain how you do your work so you can attract the people who like your process and repel the people who do not.
If you have issues that prevent you from writing, you can dictate your book.
Chances are you have plenty of content already created – articles, presentations, blog posts, and webinars – that you can turn into a book. You are not starting from zero.
Do you want to hire the guy who read the book, or do you want to hire the guy who wrote the book? Great quote from Jim Kerr.
Book: Write Your Book in a Flash (Amazon Paperback/Kindle)
Website: Write Your Book in a Flash
The post #100 – Dan Janal, Author and Creator of Write Your Book in a Flash first appeared on Write Your Book in a Flash Podcast with Dan Janal.
23 min
May 24, 2021#099 – Arvee Robinson, Author of Speak Up, Get Clients
Arvee Robinson, The Master Speaker Trainer, International Speaker, and Author will give you the tools, and confidence, to become a speaking Superstar in your industry!
For over a decade, Arvee Robinson has been successfully training business owners, service professionals, and entrepreneurs how to use public speaking as a marketing strategy.
With these techniques you will instantly attract more clients, generate unlimited leads, grow your business, and get your message out to the world!
Arvee’s proven speaker system has helped over 5,000 individuals gain the necessary communication skills to succeed in business. Exclusive and Signature Speaker Training Programs, Keynote Presentations, Private and Group Coaching, and live events offer multiple opportunities to learn from one of the top Master Speaker Trainers.
Tips:
Condense your book into 5-7 talking points for a 30-minute speech. Pick your most important teaching points. Don’t pick the basics.
A speech is like a sandwich. You have the beginning, the close and teaching points in the middle. If you need a longer speech, add more teaching points. If the speech needs to be shorter, remove a teaching point.
You can build rapport with online audiences by using their names and welcome people. It’s never been easier to use someone’s name because everyone’s name appears on Zoom. At an in-person conference people might not have name badges or the words are too small to read.
Testimonials help you sell your services without appearing salesy. Don’t use testimonials until you have to build rapport with the audience and have shared your teaching points.
Don’t call it a “close.” Call the next step an “invitation” to your calendar link for a strategy session or a workshop.
People want profound change. That doesn’t happen in a workshop or a book. They need to work with you over a period of time so they can become what they want to become.
You are doing a disservice to your audience if you don’t offer them a way to work with you.
Book: Speak Up, Get Clients (Amazon Paperback/Kindle)
Website: Arvee Robinson International
The post #099 – Arvee Robinson, Author of Speak Up, Get Clients first appeared on Write Your Book in a Flash Podcast with Dan Janal.
19 min
May 16, 2021#098 – Bryan W. Mattimore, Author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs
Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-year old innovation and creativity training agency based in Westport. In his marketing consulting career, Bryan has managed over two hundred successful innovation projects, leading to over $3 billion in new sales for one-third of the Fortune 100 companies.
Bryan’s three best-selling books on ideation and innovation process include “Idea Stormers”, “How to Lead and Inspire Creative Breakthroughs”. and “21 Days to a Big Idea.” A cum laude graduate of Dartmouth with a major in psychology, he is also an innovation and marketing instructor for Caltech, and on the Board of Advisors for the Global Innovation Institute.
Tips:
I wrote 35 articles. I know how to write an article. That’s how I wrote my book. Those chapters were excerpted in magazines. That was additional money.
What am I uniquely qualified to contribute. You have the freedom to write what you want. Once I realized I had freedom, I was off and running. I had been trying to be a… way in… I found my unique voice.
Publishers will do a fantastic job of editing, do a fair job on the cover and do a lousy job of marketing.
To find an agent, forget the slush pile. You want to find a way to meet them. I took a class on how to write a book proposal that was taught by an agent. She liked my topic and became my agent. You can find agents at writing conferences.
My agent asked publishers to give their best offer. That led to bigger offers than if we had an auction.
Book titles should be short. The tag line carries the heavy lifting.
Book: Idea Stormers: How to Lead and Inspire Creative Breakthroughs (Amazon Hardcover)
Website: The Growth Engine Co.
The post #098 – Bryan W. Mattimore, Author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs first appeared on Write Your Book in a Flash Podcast with Dan Janal.
22 min
May 07, 2021#097 – Christine Monaghan on Reverse Engineer Your Book
Christine Monaghan is your human-potential champion! She believes stress is optional and when understood sources fresh potential in life. She IS a master motivator, influencing the next best version of you. She will nudge you through resistance, fear, old habits to get from where you are to where you crave to be with fresh vibrancy and opportunities.
She provides individuals and organizations with solution-based approaches to 100% focus on what you do want! Implement her proven success principles from training with sought-after international professional-development leaders plus; access her eclectic business and life acumen; learn powerfully methodical, simple systems which work; slow down to move ahead with the 3C’s of Communication. Your ability to RESET anytime with ease is her desired result for you.
Tips:
I reverse engineered my book. I started with the last chapter and worked backwards.
I gave myself a challenge. You have six months to write a book or throw it in the garbage. I love challenges.
Create the date you want the book to be done. That’s your commitment. Then carve out a time to write each week. You have to treat it like a business. It makes the impossible into an imaginable.
I had to curb the monkey mind and allow my ideas to flow. You can’t filter your thoughts. You have to be truthful with yourself.
A book comes to life as you write it.
A clean, blank canvass can be overwhelming.
A book doesn’t have to be perfect.
Website: RESET Coach / eLearning Consultant
The post #097 – Christine Monaghan on Reverse Engineer Your Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.
17 min
May 03, 2021#096 – Susan Harrow on Sell Yourself on Podcasts Without Selling Your Soul
Susan Harrow helps CEOs, speakers, entrepreneurs, authors, start-ups and business leaders double their revenue with media interviews by using sound bites effectively. For the past 31 years, she has been the brains + heart behind Harrow Communications Inc., a media coaching + marketing agency based in the San Francisco Bay Area.
She’s also the author of the best-selling book, Sell Yourself Without Selling Your Soul®: A Woman’s Guide to Promoting Herself, Her Business, Her Product or Her Cause with Integrity & Spirit (HarperCollins) and a regular contributor to the The Huffington Post and Psychology Today.
She’s been featured, quoted or profiled in: The New York Times, USA Today, The Washington Post, The Boston Globe, The Chicago Tribune, The Christian Science Monitor, Inc., CNN, Advertising Age, Woman’s Day, Ladies’ Home Journal, Women’s Wear Daily, Entrepreneur, Salon Magazine, Pink, the San Francisco Chronicle, The Orlando Sentinel, and Investor’s Business Daily, and on CNBC, NPR, and national/syndicated TV and radio including the CNBC special, The Oprah Effect.
Her media philosophy is to tell the right story to the right people with the right angle, at the right time, with the right tone. And most importantly: tell the truth.
Her media training + coaching clients range from CEOs to soccer moms, reality TV contestants to rock stars. She’s coached + created marketing strategies for Fortune 500 CEOs, Internet millionaires, world-renowned speakers, award-winning documentary film producers, civil rights activists, best-selling authors, Food Network personalities, Yoga Gurus, and the occasional Jesuit priest in San Francisco, New York, Europe, Australia and beyond.
Tips:
A sound bite is not a clever quip, as many people think. It is one key message to inspire people buy from you or to engage with you.
Podcast hosts want you to give them 10 questions. Those questions should lead to your concise answers and the information you want to give. That way, you control the perception of you and your offer.
The first step in creating your sound bites is to read your book. By the time you are ready to market your book, you’ve forgotten most of it.
You should have three types of stories: Your signature story, success stories and advice.
Never say, “In my book, I have 10 tips…” It sounds self-promotional. Instead say, “I have 10 tips in my book, we have time to share three of them now.”
Tell the audience you are going to tell them three things. That way they can follow you and they will know what to expect.
Book: Sell Yourself Without Selling Your Soul® (Amazon Hardcover/Paperback)
Website: Harrow Communications Inc.
The post #096 – Susan Harrow on Sell Yourself on Podcasts Without Selling Your Soul first appeared on Write Your Book in a Flash Podcast with Dan Janal.
18 min

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Podcast | Write Your Book in a Flash Podcast with Dan Janal

Podcast | Write Your Book in a Flash Podcast with Dan Janal episodes

About Podcast | Write Your Book in a Flash Podcast with Dan Janal