Podcast | Write Your Book in a Flash Podcast with Dan Janal

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Podcast | Write Your Book in a Flash Podcast with Dan Janal episodes

December 02, 2019#022 – Lisa Earle McLeod, Author of Selling with Noble Purpose
Sales Leadership expert Lisa Earle McLeod created the Noble Purpose Methodology after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%. Her bestselling book, Selling with Noble Purpose, has been a game changer at global firms like Flight Centre, Hootsuite, and Roche.
McLeod is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America.
A sought after keynote speaker who has rocked the house everywhere from Apple to Peterbilt Trucking, McLeod is known for her cutting edge ideas, practical techniques, and inspirational humor. She is the author of 4 bestselling books, in 4 genres: leadership, sales, personal development and a collection of humor essays.
Tips:
Trademark your special language like, “Noble Purpose.”
Other people are not competitors. They are your peers. You should support each other.
If you write about yourself, no one will care and no one will hire you. Write for the reader.
She doesn’t want to be transactional. She wants her life to have a noble purpose.
95% of the business she gets is because people read her book or an article.
You get so caught up with your message you don’t see the great messages. Work with a coach to help see those messages.
Use social media to engage in conversations about your topic. You want to bring more attention to your topic.
Book: Selling with Noble Purpose (Amazon Kindle/Audiobook/Hardcover)
Website: McLeod & More
The post #022 – Lisa Earle McLeod, Author of Selling with Noble Purpose first appeared on Write Your Book in a Flash Podcast with Dan Janal.
29 min
November 22, 2019#021 – Lee Ellis, Author of Leading with Honor®: Leadership Lessons from the Hanoi Hilton
Lee Ellis is President and founder of Leading with Honor®, a leadership and team development consulting and coaching company, and FreedomStar Media®, a publishing company that provides leadership resources and training.
A prolific writer, blogger and thought leader, Lee’s latest award-winning book is entitled Engage with Honor: Building a Culture of Courageous Accountability. His last award-winning book, Leading with Honor®: Leadership Lessons from the Hanoi Hilton, shares his POW experience and the 14 leadership principles that helped him and his compatriots resist, survive, and return with honor. His previous book, Leading Talents, Leading Teams, was published by Northfield Publishing and shares in-depth team concepts on how to lead and manage based on individual, innate gifts and talents.
Some of his appearances include interviews on networks such as CNN, CBS This Morning, C-SPAN, ABC World News, Fox News Channel, plus hundreds of engagements in various industry sectors throughout the world.
He was awarded two Silver Stars, the Legion of Merit, the Bronze Star with Valor device, the Purple Heart, the Air Medal with eight Oak Leaf Clusters, and the Prisoner of War Medal for his service in Vietnam.
Tips:
The book shows you have a great message that can be used in their organization.
Create a bookmark with each lesson you share in the book to create book sales.
Your book can be turned into a training guide.
The book provides a marketing opportunity on Amazon as people read reviews, comments and see star ratings.
His content editor made the writing tighter and made jim see what was important and what wasn’t important.
Your content editor should know your industry, your passion, and your voice.
Take your stories and transform them into lessons and coaching modules so they can apply the lesson.
Book: Leading with Honor®: Leadership Lessons from the Hanoi Hilton (Amazon – Various Formats)
Website: Leading With Honor
The post #021 – Lee Ellis, Author of Leading with Honor®: Leadership Lessons from the Hanoi Hilton first appeared on Write Your Book in a Flash Podcast with Dan Janal.
23 min
November 18, 2019#020 – Henry DeVries, Author of Build Your Consulting Practice
Henry DeVries is the CEO (chief encouragement officer) of Indie Books International, a company he cofounded in 2014.
He works with independent consultants who want to attract more high-paying clients by marketing with a book and speech.
In the last ten years, he has helped ghostwrite, edit, and coauthor more than 300 business books, including his McGraw-Hill bestseller, How to Close a Deal Like Warren Buffett—now in five languages, including Chinese. He has a weekly column with Forbes.com. He earned his bachelor’s degree from UC San Diego, his MBA from San Diego State University, and has completed certificate programs at the Harvard Business School.
As a result of his work, consultants and business owners get the four Bs: more bookings, more blogs, more buzz, and a path and plan to more business.
Tips:
A book is a guided journey to let people know who you are and how you can help solve their problems.
Let people know that you help people. You are not a professor or a reporter. You are in the area helping people.
Stories are covert selling. Clients are the heroes. You are the mentor. Be the Yoda to Luke Skywalker.
To promote your book, republish info from your book as articles as blog posts.
It is CEO malpractice for a CEO to write a book. They should hire a ghostwriter.
The more generous you are, the luckier you get.
Running out of ideas to write about? Write about what’s next, i.e., future trends or issues.
Book: Build Your Consulting Practice (Amazon Paperback/KIndle)
Website: Indie Books International
The post #020 – Henry DeVries, Author of Build Your Consulting Practice first appeared on Write Your Book in a Flash Podcast with Dan Janal.
23 min
November 11, 2019#019 – Alexandra Watkins, Author of Hello, My Name Is Awesome
Brand name expert Alexandra Watkins is a leading and outspoken authority on brand names with buzz. She is author of “Hello, My Name is Awesome… How to Create Brand Names That Stick” (an Inc. Magazine Top 10 Marketing Book). She is also founder of naming firm Eat My Words.
She is a popular guest speaker at entrepreneur events and speaks regularly to MBA students at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, USF School of Management, and other MBA programs.
Tips:
If you want your book to sound like you speak, talk into a recorder and have it transcribed. Then edit.
She used to have to explain to potential clients what she did and how she did it. Now people read the book and they are pre-sold when they contact her.
Show your book to beta readers. Correct anything that they don’t understand.
She took her presentation and turned it into a book.
She sends four copies of my book to a prospect: One is signed to that person. The other three say “share me.”
Put your book into Little Free Libraries with a note saying “Hi Neighbor. I wrote this book and hope you enjoy reading it as much as I did writing it. Feel free to drop me a note.”
She gave her book to 300 students when she spoke at Stanford. Imagine 300 people carrying your book and showing it their friends and discussing it. Think of your future customers.
One of her speaking clients gave her book out as a registration incentive and sent the book to attendees. People read the book on the plane and then hired her.
Book: Hello, My Name Is Awesome: How to Create Brand Names That Stick (Amazon: Multiple Formats)
Website: Eat My Words
The post #019 – Alexandra Watkins, Author of Hello, My Name Is Awesome first appeared on Write Your Book in a Flash Podcast with Dan Janal.
19 min
October 31, 2019#018 – Mary C. Kelly, Author of What Comes Next
Dr. Mary C. Kelly is an internationally renowned author and keynote speaker on leadership, productivity, and business growth. In 21 years as a Navy intelligence and logistics officer, Mary trained more than 40,000 military and civilian personnel.
She has spent 25 years on active in the Navy leading multi-national teams throughout Asia. She was an intelligence officer specializing in Asia and Russia, an HR director, a chief of police, and a professor at the Naval Academy. Her Ph.D. is in economics, and she specializes in development. Mary is the author of 11 books on business growth and leadership.
Tips:
Once you create a book cover, suddenly the project becomes real. You have to write the book.
Another good book is like another good love song. There are a lot of them out there and there’s always a need for one more.
Use LinkedIn to find interview subjects.
People overthink books. My first book to 8 years. My second book took 90 days.
The book solidifies your expert credibility to people who recommend you and hire you.
When you write a book, it clarifies your message.
A book is a big business card that people are excited to get.
Talking with another person is a great way to get thoughts out of your head.
Books: Mary C. Kelly, Author (Amazon)
Website: Productive Leaders
The post #018 – Mary C. Kelly, Author of What Comes Next first appeared on Write Your Book in a Flash Podcast with Dan Janal.
28 min
October 25, 2019#017 – John Jantsch, Author of The Self-Reliant Entrepreneur
John Jantsch is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, and SEO for Growth.
He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
Tips:
Strategy comes before tactics.
Your life is a work in progress.
I like to go deep. These aren’t Pinterest quotes.
Have a conversation with your reader. Don’t tell them what to do.
Send the beta version of the book to people with different ages and backgrounds so you get well-rounded feedback.
Writing short passages is harder than writing longer ones.
Book: The Self-Reliant Entrepreneur (Multiple Retailers/Formats)
John’s Program: Duct Tape Marketing System Licensing Workshop
Website: Duct Tape Marketing
The post #017 – John Jantsch, Author of The Self-Reliant Entrepreneur first appeared on Write Your Book in a Flash Podcast with Dan Janal.
25 min
October 21, 2019#016 – Pamela S. Harper, Author of Preventing Strategic Gridlock
Pamela S. Harper is founding partner and CEO of Business Advancement Inc., enabling visionary CEOs and leadership teams of successful companies to ignite and sustain momentum for game-changing results.
Pam is author of the critically acclaimed book Preventing Strategic Gridlock®, and is featured in a variety of media. For over five years she has been co-host of Growth Igniters® Radio, featuring conversations with best-selling business authors and mid-market CEOs who are transforming the face of business.
Tips:
A book helps people understand how I think. This creates credibility.
What keeps me going is “I have purpose.”
To have the right thesis you have to be clear about both your business purpose and your personal purpose.
Rejection from publishers is not personal; it’s about their business model. Find new ways to bring your book to life.
What information supports your big idea? Turn that into a story.
Marketing starts when you conceive the book.
You have to continually challenge your assumptions. You are looking for answers. Expect to be surprised when you find them.
Book: Preventing Strategic Gridlock (Amazon Paperback/Kindle)
Website: Business Advancement, Inc.
The post #016 – Pamela S. Harper, Author of Preventing Strategic Gridlock first appeared on Write Your Book in a Flash Podcast with Dan Janal.
22 min
October 12, 2019#015 – Tom Corson-Knowles, Founder of TCK Publishing
Tom Corson-Knowles is the founder of TCK Publishing. He is a serial entrepreneur, blogger and international bestselling author.
Tom teaches new and established authors how to achieve incredible success by mastering the fundamentals of writing, publishing, and marketing great books.
His bestselling books include Secrets of the Six-Figure Author, The Kindle Publishing Bible, Rules of the Rich, and The Kindle Writing Bible, among others.
Tips:
Publishers ask “Can we make a profit on this book?”
An editor can’t do their best work if the author hasn’t done their best work (i.e., editing and proofing).
For a book to be successful, there has to be a market that is hungry for your message.
Chapter One needs to set up a problem and solution — and show how the book will change the reader’s life.
Focus on what you are most passionate about now. You can always write another book on another topic later.
Offer more and more value to help readers get to where they want to go, such as action steps, reflections, plans, or tools.
Books: Tom Corson-Knowles, Author (Amazon)
Website: TCK Publishing
The post #015 – Tom Corson-Knowles, Founder of TCK Publishing first appeared on Write Your Book in a Flash Podcast with Dan Janal.
21 min
October 05, 2019#014 – Stephanie Chandler, Author of The Nonfiction Book Publishing Plan
Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing and The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books.
Stephanie is also founder and CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a traditional writers’ conference experience conducted entirely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine.
Tips:
Beware of doing it all yourself. You need developmental editing, proof reading, cover design, typesetting, etc.
You don’t want your book to look it was self-published. You want it to look like it was published by a big NYC house.
If you plant 3 seeds a day, every day, over time, you’ll have a beautiful garden. The same is – true with marketing. It all adds up.
Don’t write an encyclopedia. If you have so much content, write several books. Series books sell well.
Make sure your proofreader knows Chicago Manual of Style.
The book that costs $20,000 to produce could lead to hundreds of thousands of dollars. A book can change your life.
Book: The Nonfiction Book Publishing Plan (Amazon Paperback/Kindle)
Website: The Nonfiction Authors’ Association
The post #014 – Stephanie Chandler, Author of The Nonfiction Book Publishing Plan first appeared on Write Your Book in a Flash Podcast with Dan Janal.
23 min
September 27, 2019#013 – Stacey Riska, Author of Small Business Marketing Made EZ!
Is your business struggling to get more leads, more customers, clients or patients, more sales, and more money? Can’t find the time to do marketing… and don’t know what to do even if you had the time?
Stacey Riska aka “Small Business Stacey” helps small and local business owners skyrocket their business growth by getting their marketing into ACTION!
Tips:
When people see my book, they say “Can you do it for me?”
Your book is a way to give back.
When you write your book, you learn about yourself and your ideas.
Be vulnerable in your books. Stories make your relatable.
I hired a developmental editor. She did her brilliance and made my book sound real.
Don’t feel your first draft has to be perfect. Hire a developmental editor. Do your best and outsource the rest.
Your book is a very thick business card. Give it to everyone.
Your book helps your prospects understand where you are coming from.
Book: Small Business Marketing Made EZ! (Amazon Paperback/Kindle)
Website: Stacey Riska – Small Biz Marketing Specialist
The post #013 – Stacey Riska, Author of Small Business Marketing Made EZ! first appeared on Write Your Book in a Flash Podcast with Dan Janal.
30 min

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Podcast | Write Your Book in a Flash Podcast with Dan Janal

Podcast | Write Your Book in a Flash Podcast with Dan Janal episodes

About Podcast | Write Your Book in a Flash Podcast with Dan Janal