Podcast | Write Your Book in a Flash Podcast with Dan Janal

Podcast | Write Your Book in a Flash Podcast with Dan Janal

By Podcast – Write Your Book in a Flash Podcast with Dan JanalBusiness
Download on the App Store

Podcast | Write Your Book in a Flash Podcast with Dan Janal episodes

  • #033 – Joanna Martinez, Author of A Guide to Positive Disruption

    Her book, “A Guide to Positive Disruption,” focuses on her experiences working though the ups and downs of the corporate world to make positive changes at the companies for which she has worked. It provides readers with a framework to become change makers themselves.

    She has spent her career creating innovative ways for companies to reduce costs or grow their bottom-lines. Joanna led transformation initiatives for businesses in different sectors: among them Johnson & Johnson, Diageo, AllianceBernstein LP, and Cushman & Wakefield. Her clients today range from technology startups and professional organizations to Fortune 50 companies. She has also held client-facing roles, effectively giving her the opportunity to “sit on both sides of the table”.

    She was named a Distinguished Alumna by Rutgers College of Engineering and now sits on their Industry Advisory Board. Joanna has been recognized for innovation or customer excellence by Determine, American Express, Egencia, and Heublein. She was named to the list of Top 20 Global Procurement Influencers and Top 50 Culture Thought Leaders by Thinkers360.

    Tips:

    • I had a body of work from what I had been presenting for years at conferences. I wanted to write a book to put it all together, and to provide guidance to people struggling with the change they see in the workplace.
    • In the book, I talk about identifying a characteristic that sets you apart from everyone else. This book, this story, is my differentiator.
    • When organizations can’t afford my speaker fee, we can usually compromise with a lower fee and the purchase of books. Often, they can get a sponsor to purchase books for the attendees.
    • I have terrible writers block when faced with a blank screen on my computer. But like most executives I know how to give a presentation, so I “spoke” the book. At times, I dictated the book when I was stuck in traffic during rush hour on the New Jersey Turnpike.
    • People who received my book passed the book to other people who bought additional copies. I’ve gotten emails from strangers, telling me how the book changed their lives. That’s so gratifying.
    • I created an outline with tremendous detail. The outline reminded me of which stories to tell. Once the outline was completed, the words just flowed. But creating a good detailed outline was hard work.
    • Executives are very good editors. We edit PowerPoint presentations all the time. So even though I struggle to get words on paper, once they’re there I can edit with the best!
    • Its gratifying when people tell me that when they read the book it felt like I was speaking to them. Truth is, since I dictated the book, I was speaking to them!
    • My message is simple, “Embrace the Churn!” The workplace will be disruptive whether you want it to be or not, so be proactive and bring some positive disruption to your company.

      • Book: A Guide to Positive Disruption (Amazon Paperback/Kindle)
      Website: Joanna Martinez – Author & Speaker

      The post #033 – Joanna Martinez, Author of A Guide to Positive Disruption first appeared on Write Your Book in a Flash Podcast with Dan Janal.

      21 min
    • #032 – Captain Jim Palmer, Author of DECIDE: The Ultimate Success Trigger

      Captain Jim Palmer is a marketing and business building expert and in-demand coach. He is the founder of the Dream Business Mastermind and Coaching Program.

      He is the host of Dream Business Radio, the hit weekly podcast based on Jim’s unique brand of Smart Marketing and Business Building Strategies. Jim is best known internationally as ‘The Dream Business Coach’ and creator of No Hassle Newsletters, the ultimate ‘done-for-you’ newsletter marketing program used by hundreds of clients in nine countries.

      If you’re curious about Jim and Stephanie’s adventurous “floating” lifestyle, check them out on YouTube.

      Jim is the acclaimed author of a dozen books including, DECIDE – The Ultimate Success Trigger.

      Tips:

      • It took 9 months to write my first book and 10 months to get the courage to publish it.
      • Writing a book is only the first step. Then you have to promote it.
      • Hire an editor who has a proven track record of writing and editing books.
      • Put all the good stuff up front. Most people don’t read past the first third of the book.
      • Your editor becomes your partner. Once you find someone who can capture your voice, keep them forever.
      • Become more attached to what the book can do for you, and not the individual words. That’s the editor’s job.
      • Every book has its own website.

        • Book: DECIDE – The Ultimate Success Trigger (Amazon Paperback/Kindle)
        Website: Captain Jim Palmer, Dream Business Coach

        The post #032 – Captain Jim Palmer, Author of DECIDE: The Ultimate Success Trigger first appeared on Write Your Book in a Flash Podcast with Dan Janal.

        24 min
      • #031 – Mark David Gibson, Author of Served in Silence

        Retired U.S. Air Force Captain Mark David Gibson, like many other young people lost and searching, joined the military as a “ticket out” to find himself and see the world. The strict structure of the military was the perfect solution for harnessing this young person’s scattered energy, poor life choices, and dangerous decisions. Despite a life foundation built on shifting sands of denial, secrecy, shame, and guilt, Mark found a place to call home in the Air Force. Long before the “Don’t Ask, Don’t Tell” policy it was an unwritten rule invented and perfected as the accepted way of life for young Mark.

        Gibson, a 20-year, highly decorated, war veteran, served 10 years enlisted, took an educational break in service, and then served 10 more years as a Public Affairs Officer. He deployed multiple times to Southwest Asia in support of Operation Enduring Freedom and Noble Eagle.

        Gibson re-entered the workforce, applying authenticity strategies and techniques to every facet of his new life. Landing a job familiar to his expertise in Public Relations, Mark moved back to the United States and took a job with the U.S. Small Business Administration in Atlanta, Georgia. Before long, Mark was tapped by SBA Headquarters to co-author and lead a National LGBT Outreach initiative, along with the National Gay & Lesbian Chamber of Commerce. “LGBT Business Builder” would be recognized by the White House and become the gold standard for LGBT inclusion in the federal government. LGBT Business Builder received recognition from Harvard University and became the recipient of the “Bright Idea – Innovation in American Government Award.”

        Tips:

        • Why write a memoir? A memoir can help people who are in similar situations.
        • A memoir can be a roadmap to live an authentic life.
        • A memoir can be a bucket list project, or a cathartic experience.
        • You are going to get stuck when you write a book. You need a coach who can get you across the finish line.
        • A book can lead to speaking, consulting, courses and so much more.

          • Book: Served in Silence (Amazon Hardcopy/Paperback/Kindle/Audiobook)
          Website: Mark David Gibson – Served in Silence

          The post #031 – Mark David Gibson, Author of Served in Silence first appeared on Write Your Book in a Flash Podcast with Dan Janal.

          21 min
        • #030 – Linda Popky, Author of Marketing Above the Noise

          Named one of Silicon Valley’s Top 100 Women of Influence and a member of Alan Weiss’s Million Dollar Consulting® Hall of Fame, Linda J. Popky has extensive experience in marketing – in industry, agencies, and consulting.

          Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations get heard above the noise in the marketplace. She is the author of the book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015), and the Executive Director of the Society for the Advancement of Consulting.

          If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales training and support, partner and channel programs, market sizing and intelligence, field marketing, marketing operations, industry/market development, and product marketing. She also edits and ghostwrites business and nonfiction books for other authors.

          Tips:

          • The basics of marketing haven’t changed in 10,000 years.
          • People write the way they talk. But if we transcribed this talk, we’d need to have an editor edit it for grammar, punctuation, and repetition.
          • Find an editor who knows the subject matter.
          • Having a Ph.D. is no assurance of good writing. One of her clients had 2,000 errors on a 200-page manuscript.
          • People want to tell you everything they know. The reader does not want to know everything.
          • Do your chapters flow properly?
          • Be consistent. If you ask questions at the end of most chapters, ask questions at the end of each chapter.
          • If you throw a book of facts at her, she will be bored. Add stories and 1-2 picture elements in each chapter.

            • Book: Marketing Above the Noise (Numerous Outlets and Formats)
            Website: Leverage2Market Associates

            The post #030 – Linda Popky, Author of Marketing Above the Noise first appeared on Write Your Book in a Flash Podcast with Dan Janal.

            21 min
          • #028 – Dr. Roger Firestien, Author of Create In A Flash

            Dr. Roger Firestien has trained more people to lead the creative process than anyone else in the world.

            He is the Senior Faculty member at the International Center for Studies in Creativity at SUNY Buffalo State, and President of Innovation Resources, Inc.

            Tips:

            • Innovation comes when you stretch for ideas.
            • Write the executive summary first. What’s your vision? That focuses you on the rest of the book.
            • What do you want to convey?
            • Pictures help readers understand your concepts.

              • Book: Create In A Flash (Amazon – Paperback)
              Website: Dr. Roger Firestien

              The post #028 – Dr. Roger Firestien, Author of Create In A Flash first appeared on Write Your Book in a Flash Podcast with Dan Janal.

              24 min
            • #027 – Rita Gunther McGrath, Author of Seeing Around Corners

              Rita Gunther McGrath is a world-renowned thought leader and a professor at Columbia Business School, where she directs the popular Leading Strategic Growth and Change program.

              She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty.

              In her speeches and consulting, Rita works with Fortune 1,000 companies, helping boards, CEOs, and senior executives act strategically in rapidly changing and volatile environments.

              She has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual ranking.

              Tips:

              • Give yourself time to think.
              • A proposal shows the publisher how marketable you are.
              • An editor represents the reader. They tell you what they don’t understand and what isn’t clear.
              • One of the problems high profile authors have is that editors are afraid to edit them.
              • When deciding a topic for your book, ideas must be broadly applicable, not narrow.
              • Books must be actionable.
              • When hiring a co-writer, look for someone who is not a duplicate. Find someone who can add a different perspective.

                • Book: Seeing Around Corners (Amazon – Hardcover/Kindle/Audiobook/Audio CD)
                Website: Rita Gunther McGrath

                The post #027 – Rita Gunther McGrath, Author of Seeing Around Corners first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                25 min
              • #026 – David DeLong, Author of Graduate to a Great Job

                Dr. David DeLong is an author, speaker and president of Smart Workforce Strategies, a consulting firm that helps organizations find solutions to critical skill shortages and risks of knowledge loss.

                He is also a research fellow at the MIT AgeLab, an adjunct professor at Babson College teaching MBAs “Leading & Managing Change”, and an acclaimed keynote speaker and co-author of the The Executive Guide to High-Impact Talent Management from McGraw-Hill.

                Tips:

                • You’ll impress your mother-in-law when you write a book and she sees it reviewed in the New York Times.
                • A book can put you on the map so senior executives see you as an expert.
                • When you write a book, you are seen as an expert.
                • A book forces you to consolidate your thinking and create materials to use in your speeches and consulting. The book is a forcing function.
                • It is hard today to be a high-fee speaker if you don’t have a book. You can charge more when you have a book.
                • You are going to do more research than you realized. Everything will take longer than you thought.
                • Co-authoring provides an emotional boost and creates synergy.

                  • Book: Graduate to a Great Job (Amazon – Paperback/Kindle)
                  Website: Smart Workforce Strategies

                  The post #026 – David DeLong, Author of Graduate to a Great Job first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                  22 min
                • #025 – Meridith Elliott Powell, Co-Author of The Best Sales Book Ever/The Best Sales Leadership Ever

                  Voted one of the Top 15 Business Growth Experts to Watch by Currency Fair, business growth expert Meridith Elliott Powell is an award-winning author, keynote speaker, and business strategist.

                  With a background in corporate sales and leadership, her career expands over several industries including banking, healthcare, and finance. Meridith worked her way up from an entry-level position to earn her seat at the C-Suite table.

                  Meridith is a Certified Speaking Professional©, a designation held by less than twelve percent of professional speakers. She is also a member of the prestigious Forbes Coaching Council.

                  Tips:

                  • She would write a book even if no one bought it because the act of writing a book forces you to make your case.
                  • If you work with a co-author, you must have the same values and beliefs; and the same work ethic.
                  • Don’t worry about making the first draft perfect. The editor will do that.
                  • An editor should edit in your voice. I’m not looking for an editor to do anything extreme.
                  • Readers will stay with you if your stories are good.
                  • Each chapter should have a point, a solution, and a story.

                    • Book: The Best Sales Book Ever/The Best Sales Leadership Ever (Amazon – Paperback/Kindle)
                    Website: Meridith Elliott Powell – Business Growth, Sales, and Leadership Expert

                    The post #025 – Meridith Elliott Powell, Co-Author of The Best Sales Book Ever/The Best Sales Leadership Ever first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                    22 min
                  • #024 – Mark Hunter, Author of High-Profit Prospecting

                    Mark Hunter aka “The Sales Hunter” delivers highly sought-after training seminars and keynote addresses to companies like Salesforce, Novartis, Mattel, Lenovo, and others. He is the author of High-Profit Selling.

                    Mark lives and breathes sales, and it comes through in each keynote. His energy and personal approach will engage and inspire to create lasting change.

                    The audiences he’s presented to range from Fortune 100 companies to startups and associations. He’s shared the stage with Simon Sinek, Seth Godin, Tony Robbins, Arianna Huffington, “Magic” Johnson and numerous others. He’s also one of the founders of the OutBound Conference, the largest prospecting-focused sales event held annually.

                    Tips:

                    • The problem with most self-published books is they put too much “self.” They need an outside editor to push back.
                    • As difficult as it is to write a book, it is harder to sell a book.
                    • Start marketing your book four months before the launch date by dripping content out via social media and forming communities of supporters.
                    • Help other authors with their launches and they will help you with your launch.
                    • Books should provide an emotional experience. They should have education and entertainment.
                    • He was scared to write his first book.
                    • Speaker bureaus look for speakers who have published with traditional publishing houses.
                    • He gives away all his content in his books and people hire him to help them implement the material.

                      • Book: High-Profit Prospecting (Amazon – Paperback/Kindle/Audiobook)
                      Website: Mark Hunter: The Sales Hunter

                      The post #024 – Mark Hunter, Author of High-Profit Prospecting first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                      25 min
                    • #023 – Dr. Tasha Eurich, Author of Insight: The Surprising Truth…

                      Dr. Tasha Eurich, principal of The Eurich Group, is an organizational psychologist, researcher, and New York Times best-selling author. She’s built a reputation as a fresh, modern voice in the business world by pairing her scientific grounding in human behavior with a pragmatic approach to professional development. Over her 15-plus-year career, she’s helped thousands of leaders become more self-aware and successful.

                      Her primary areas of expertise are executive coaching, executive team development, and leadership and high potential development programs. Her diverse client list includes organizations like T-Mobile, KPMG, Walmart, IBM, Royal Bank of Canada, Vail Resorts, and the Miami Heat.

                      Thinkers50 has named her one of the top 30 emerging management thinkers in the world. Tasha was also chosen from more than 16,000 candidates as one of Marshall Goldsmith’s “100 Coaches” to advance the practice of leadership with Dr. Goldsmith (recognized as the world’s most influential leadership thinker).

                      Tips:

                      • Start marketing your book after you turn in your manuscript.
                      • The quiz used as a lead generator actually helped land new clients for consulting and speaking.
                      • How do you want the book to position you?
                      • “Research says” are the two sexiest words in the English language.
                      • When people hear the topic, she wants people to associate her name with that topic.
                      • Use grad students to help with research.
                      • Research something people find important and give them actionable tasks.
                      • Approach your topic with genuine curiosity. You will discover things that you didn’t plan on. Writing is an unfolding process.
                      • Because of her books, she is able to be picky about the clients she chooses to work with.

                        • Book: Insight: The Surprising Truth About How Others See Us, How We See Ourselves, and Why the Answers Matter More Than We Think (Amazon – Various Formats)
                        Website: Dr. Tasha Eurich

                        The post #023 – Dr. Tasha Eurich, Author of Insight: The Surprising Truth… first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                        21 min

                      About Podcast | Write Your Book in a Flash Podcast with Dan Janal

                      From the publisher's feed

                      Discover how successful people just like you have grown their businesses and made more money by writing books.