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Podcast | Write Your Book in a Flash Podcast with Dan Janal
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Podcast | Write Your Book in a Flash Podcast with Dan Janal episodes
- #055 – Kris Ward, Author of Win the Hour, Win the Day!
Kris Ward is the leading authority in building your business by building your team. Kris is the founder of the Win The Hour, Win the Day philosophy. She helps entrepreneurs easily double their income and triple their time off.
After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was thrilled to see that her business had not only survived her absence but was thriving.
Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.
Tips:
- Your business should support your life. Not the other way around.
- I want to create a movement: business and life shouldn’t be hard. I couldn’t reach the number of people I needed to reach just by doing group coaching.
- A book gives people a reason to talk to you.
- I wrote the book twice. The first time I wrote in marketing speak. It clobbered people over the head.
- You have to write consistently. If you don’t want to write five pages today because you are tired, you won’t be able to write 10 pages tomorrow to make up.
- It’s not easy to write an easy read.
- I use my book for exposure to get onto podcasts and webinars – anyone who has a microphone. A book opens doors.
- When it comes to publishing a book, don’t take short cuts. All the little things impress an audience. You don’t want want your book to look like it was self published or is a glorified PDF file.
Book: Win The Hour, Win The Day! (Amazon Paperback/Kindle)Website: Kris Ward: Win The Hour, Win The Day!The post #055 – Kris Ward, Author of Win the Hour, Win the Day! first appeared on Write Your Book in a Flash Podcast with Dan Janal.
20 min - #054 – Per Sjorfors, The Price Whisperer™
Per Sjorfors is the Founder of Atenga Insights. Pricing has always been an interest area for Per.
He appears regularly on business radio shows and gets quoted regularly in the financial press, including Forbes, Fortune Magazine, Inc., Industry Week, Business Insider, and the Financial Times.
Prior to Atenga, Per had more than 25 years of executive management experience where he gained an appreciation for the importance of optimal pricing.
He used pricing as the leaver to turn around several European and US companies, and while setting up a number of Joint Venture companies in Asia he gained additional insight into pricing practices from a global perceptive.
Tips:
- When you write a book you become the thought leader and people want to do business with you.
- You can’t just jump into your topic from the deep end. You have to take the reader through a journey from the basics to being well educated.
- Case studies need to be emotional.
- Case studies follow a simple format: Show the problem. Show the solution. Show the results.
- My first draft was a jumble of things I said this is not going to work. How do I ease my readers into the topic so they aren’t overwhelmed.
- Tell stories. People are hardwired to learn from stories.
- To get more business from the book, I plan to give the book away, and promote the book on social media, my website and speaking. When you have a book, there are ample opportunities to promote the book when you speak.
Website: Atenga InsightsWebsite: Per SjorforsThe post #054 – Per Sjorfors, The Price Whisperer™ first appeared on Write Your Book in a Flash Podcast with Dan Janal.
10 min - #053 – Anne Janzer, Author of Writing to Be Understood: What Works and Why
Anne Janzer is an award-winning author, nonfiction writing coach and marketing practitioner on a mission to help people make a positive impact with their writing.
She supports and encourages writers, authors and marketers through her books, blog posts, online courses, webinars, and teaching.
Tips:
- Leave time for revisions. Revising is where the magic happens and the brilliance comes out to shine.
- When revising, ask yourself, “Do I have the data? Is the material abstract? Do I need more details. Is this in the right order?”
- You write from your perspective. You revise from your reader’s perspective.
- Read for flow. Do you have too many long, complex sentences? Readers don’t think the way you think.
- You outgrow your outline. You discover new things.
- The book is not about you. You have to serve the reader. What do they need to know? When you do this, they will see you are the trusted advisor they need to hire.
- I have to write a lot to find the perfect structure. I have to become immersed in the process.
Book: Writing to Be Understood: What Works and Why (Amazon Hardcover/Paperback/Kindle/Audiobook)Website: Anne JanzerThe post #053 – Anne Janzer, Author of Writing to Be Understood: What Works and Why first appeared on Write Your Book in a Flash Podcast with Dan Janal.
23 min - #052 – Shawn Casemore, Author of The Unstoppable Organization
Shawn Casemore is an entrepreneur, an owner of multiple businesses, and known internationally for growing small businesses.
As Founder of the Unstoppable Entrepreneur Network, he has coached hundreds, if not thousands, of small business owners and entrepreneurs, helping them to design and structure their business for rapid growth, while reducing the headaches that often come with managing people and dealing with customers.
He has worked with small business owners with only one or two employees, all the way up to multinational organizations with thousands of employees.
Tips:
- The title of the book is one of the most important parts of the book.
- I need to start marketing the book way in advance of publishing the book. I do this by releasing parts of the book in blogs and articles.
- Interviews with experts and business people give your book more credibility and a variety of viewpoints.
- The more specific the topic you choose for your book, the better.
- In the last decade, self-publishing has become mainstream. It certainly is a faster way to publish a book.
- A book is a key tool to differentiate yourself. You flesh the book out with examples that prove your credibility.
- It is one thing to write a book. It is another thing to sell a book. If you don’t market the book, no one will know about it.
Book: The Unstoppable Organization (Amazon Paperback/Kindle/Audiobook)Website: Shawn Casemore’s Unstoppable Sales MachineThe post #052 – Shawn Casemore, Author of The Unstoppable Organization first appeared on Write Your Book in a Flash Podcast with Dan Janal.
23 min - #051 – Robbie Kellman Baxter, Author of The Forever Transaction
Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.
Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year.
Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies.
Tips:
- How to choose your topic: What can I go deep on for a long period of time and be considered an expert in? Initially, I focused on the early adopters. I didn’t have the budget to educate the entire world.
- Writing a book can open doors that might lead to work or a relationship. My books help me build my network of colleagues and vendors.
- The evangelical book comes first. Then comes the playbook.
- The process of writing a book made me smarter and allowed me to pin down my ideas.
- Don’t be afraid to reach out to the top people to interview for your book. They could be really interested in the topic and may want to help you.
- Go back and forth between framework and case studies.
Book: The Forever Transaction (Amazon Hardcover/Kindle/Audiobook)Website: Robbie Kellman BaxterThe post #051 – Robbie Kellman Baxter, Author of The Forever Transaction first appeared on Write Your Book in a Flash Podcast with Dan Janal.
25 min - #050 – Sam Richter, Bestselling Author and Hall of Fame Speaker
Bestselling business author Sam Richter, CSP, is considered one of the world’s foremost experts on Sales Intelligence prospecting and sales meeting preparation.
Through his in-person motivational keynote presentations and sales workshops to his online sales training and sales search resources, Sam works with leading organizations around the globe and the results are phenomenal – not only his program reviews but also the millions of dollars of new business companies have generated directly because of the strategies and techniques that Sam shares.
There’s a reason Sam is in the Minnesota Speakers Hall of Fame. There’s a reason that Sam was multiple times named one of the World’s Top 25 Most Influential Sales Leaders. And there’s a reason Sam was named one of the world’s Top 50 Sales Keynote Speakers. Because Sam delivers exceptional keynote presentations and workshop programs, every time, guaranteed.
Sam was just named one of the “15 Highest Rated Speakers for Virtual Events.”
Tips:
- Turn your book into an online course because people learn in different ways.
- My book took me from being just another speaker into being a thought leader.
- Meeting planners asked me, “What makes you an expert?” I told them I wrote the book. The book takes you up a notch.
- Every time people introduce me when I speak, they say, “He’s a best-selling author.”
- Reporters want to quote best-selling authors. They aren’t looking to interview speakers.
- Create a separate website for your book. The more individual sites you have, the better Google ranks you. Link sites to each other.
- The price of the book or course is minimal compared to the profit your client will receive if they sign one new piece of business. The ROI is tremendous.
Book: Sam Richter’s Sales Intel StoreWebsite: Sam Richter, Bestselling Author and Hall of Fame SpeakerThe post #050 – Sam Richter, Bestselling Author and Hall of Fame Speaker first appeared on Write Your Book in a Flash Podcast with Dan Janal.
23 min - #049 – Jill Lublin, Author of The Profit of Kindness
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals.
She is the author of 4 Best Selling books including Get Noticed…Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness, went #1 in four categories.
Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people plus national and international media.
Jill teaches Publicity Crash Courses as both live events and live webinars and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, and well as obtain foreign rights deals.
Tips:
- Your book leaves a lasting legacy. All your valuable ideas and insights are in one place.
- Your next great idea could come from someone making an off-the-cuff remark.
- People love “how to” books Then you insert your story so people will care.
- Publishers want to know you can sell books
- You must say “yes” to every publicity and marketing opportunity.
- Give your book away like candy to your targeted audience.
- Direct people to your website, not Amazon, so they can learn about all your products and services.
Book: The Profit of Kindness (Amazon Paperback/Kindle/Audiobook)Website: Jill LublinThe post #049 – Jill Lublin, Author of The Profit of Kindness first appeared on Write Your Book in a Flash Podcast with Dan Janal.
22 min - #048 – Mark Faust, Author of Growth or Bust!
Since Echelon Management’s inception in 1990, Mark Faust has conducted hundreds of sessions for clients from companies such as Apple, IBM, Monsanto, Cable & Wireless, John Deere, P&G, Syngenta, Bayer, government agencies, nonprofits, and a host of small to mid-sized companies including many multi-generational family owned companies.
Faust has been an adjunct professor at the University of Cincinnati and Ohio University and he has held the roles of adjunct COO and VP as well as being an active member on several board of directors. His book Growth or Bust! has been a #1 best seller in the business section of one region of Barnes & Noble.
Tips:
- The book is the key that opens the door to the executive suite.
- White papers are good, but nothing beats a book. I knew immediately I’d have more credibility with a book.
- Clients will tell you how your book stands out from all others.
- Anyone can talk about their topic of expertise for 2-5 minutes, which is enough material to fill a subtopic in your book.
- At every speech, I try to get the book covered in the speaking fee.
- The more people who have the book, the more synergy it creates. I signed a big client after one of their people got my book at a speech and passed it around.
- You can give people step-by-step directions, but people still need your help to adapt your methods to their situation.
Book: Growth or Bust! (Amazon Paperback/Kindle)Website: Echelon ManagementThe post #048 – Mark Faust, Author of Growth or Bust! first appeared on Write Your Book in a Flash Podcast with Dan Janal.
21 min - #047 – Scott Plum, Author of Taking Off Into the Wind: Creating Lift Out of Life!
Scott Plum is the President of the Minnesota Sales Institute and facilitates most of the classes taught.
He started his selling career in 1987 and since then he has been sharing the skills and techniques he learned.
His goal for students is to “inspire growth and change in your presence and have it last and continue in his absence.”
Tips:
- Writing my thoughts into a book reminds me of my ideas and shows me how much I’ve grown.
- Don’t write down what I said. Write down what you thought of based on what I said.
- Write a book you want to read.
- What’s in the mind of the reader I want to attract? Write a book based on that.
- I wasted a lot of time rewriting and editing my book. The best thing I did was hire an editor.
- The prospect who reads my book will get a snapshot of how I think and how I operate. If they like they book, they’ll like me. If not, we won’t waste each other’s time.
- I work on being empathetic with the reader. You have to know what it is like to be the reader.
Book: Taking Off Into the Wind: Creating Lift Out of Life! (Paperback/E-book)Website: Minnesota Sales InstituteThe post #047 – Scott Plum, Author of Taking Off Into the Wind: Creating Lift Out of Life! first appeared on Write Your Book in a Flash Podcast with Dan Janal.
21 min - #046 – Joel Comm, Author of The Fun Formula
Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator.
An expert on harnessing the power of social media and mobile applications to expand your brand’s reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.
Tips:
- Videos to promote books should be 2 minutes because people have short attention spans.
- Send people to your website to buy your book. Attract them with bonuses.
- You want books to be a vehicle to take you to other places (i.e. keynotes, join ventures) Open yourself to whatever will come.
- Not being married to a single outcome leaves you open to other opportunities.
- I am not about book sales. I am about creating awareness. Send the book to influencers and friends.
- What I did the least amount of effort led to my greatest successes.
- Video is a powerful marketing tool. I use it for all my books.
- Video formula: Tell stories. Share ideas. Engage.
Book: The Fun Formula (Amazon Hardcover/Paperback/Kindle/Audiobook)Website: Joel Comm – Author, Speaker, Crypto Evangelist & MoreThe post #046 – Joel Comm, Author of The Fun Formula first appeared on Write Your Book in a Flash Podcast with Dan Janal.
20 min
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Discover how successful people just like you have grown their businesses and made more money by writing books.