Podcast | Write Your Book in a Flash Podcast with Dan Janal

Podcast | Write Your Book in a Flash Podcast with Dan Janal

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Podcast | Write Your Book in a Flash Podcast with Dan Janal episodes

  • #045 – Erik Pelton, Author of Building a Bold Brand: The Foundations of Trademark Protection

    Erik Pelton has been in the field of trademarks for more than 20 years, worked as an Examiner at the USPTO, registered more than 2,500 trademarks, and has been actively involved in a variety of intellectual property organizations.

    Tips:

    • Don’t get into the weeds. Business owners don’t care and they don’t have the time for that.
    • Answer this question for readers: What would you do if you were in my shoes?
    • An accountability partner is essential for completing a book. There’s always one more thing I can do for a client instead of writing a book.
    • To add more value, I offer exclusive content on my website for book buyers.
    • Send the book to your referral sources with a note.
    • The book’s main purpose is to get clients. Any revenue from the book is secondary.
    • To eliminate jargon, focus on the message and the audience.
    • I focus on the 99 percent of what actually happens in business. I don’t focus on the odd circumstance.

      • Book: Building a Bold Brand: The Foundations of Trademark Protection (Amazon Paperback/Kindle)
      Website: Eric M. Pelton & Associates, PLLC

      The post #045 – Erik Pelton, Author of Building a Bold Brand: The Foundations of Trademark Protection first appeared on Write Your Book in a Flash Podcast with Dan Janal.

      21 min
    • #044 – Dr. Karen Y. Wilson-Starks, Author of Lead Yourself First!

      Dr. Karen Y. Wilson-Starks is President of TRANSLEADERSHIP, INC.®, she has more than 30 years of experience as a trusted advisor for executives in corporations, the US Military and Federal Government, and non-profit leaders in faith based organizations and Foundations.

      Dr. Karen Y. Wilson-Starks is the host of the twice weekly podcast, The Voice of Leadership, author of Lead Yourself First: The Senior Leader’s Guide to Engaging Your People for Greater Performance and Impact; and creator of the online course: Teams Empowered for Dynamic Organizational Results. Her upcoming TV show, Dr. Karen Speaks Leadership on Raven International Network will air on Roku and Amazon Fire.

      Educated as a Clinical Psychologist, Dr. Wilson-Starks’ previous positions include serving as an active duty Army Psychologist at Walter Reed Army Medical Center in Washington, D.C.; the First Infantry Division at Fort Riley, Kansas; the U.S. Military Academy at West Point, New York; operating private practices in a variety of locations; functioning as the Chief of the Psychology Service for the Exceptional Family Member Program in Frankfurt, Germany; and working as the Chief Assessor and a Senior Program Associate for the Center for Creative Leadership (CCL) in Colorado Springs.

      Tips:

      • Every experience is your teacher. What lesson did you learn?
      • I included thought questions so readers can apply the lessons to their lives, such as “What works for you, given your strengths, talents, and how you are wired.” It’s not about me. It’s about them.
      • I want my signature stories and examples to inspire people. I give examples of how I applied that leadership lesson and how I used it with a client.
      • As a busy consultant, I wrote on airplanes, in hotel lobbies, everywhere!
      • You don’t have to know everything at the beginning. You learn along the way.
      • Remember, you already add value to others.
      • Most people minimize the value of their super power.
      • Writing a book is a big task that can seem overwhelming. You have to break it into small steps. Write a chapter or a chunk.

        • Book: Lead Yourself First! (Amazon Paperback/Kindle)
        Website: TRANSLEADERSHIP, INC.®

        The post #044 – Dr. Karen Y. Wilson-Starks, Author of Lead Yourself First! first appeared on Write Your Book in a Flash Podcast with Dan Janal.

        23 min
      • #043 – Jamie Crump, Author of Backstage Pass: Pulling the Curtain Back on the Business of Supplier Diversity

        Jamie Crump has focused her career in strategic sourcing and supplier diversity across a variety of industries including: banking, catastrophic insurance, heavy equipment rental, IT, pharmaceuticals, telecommunications, and welding and medical supply.

        A frequent speaker at sourcing and supplier diversity events across the U.S. and Canada, Jamie has also been responsible for strategic sourcing, business services and operations, software development, capacity provisioning, and supplier diversity over the course of her career.

        She has also served on a number of boards and in industry/trade associations. Currently, she is an advisory board member to Diversity Professional, ProcureCon and Spend Matters. She is a member of Association for Luxury Suite Directors (ALSD), Global Business Travel Association (GBTA), Institute for Supply Management (ISM), and National Small Business Association (NSBA).

        Tips:

        • Even before the book was complete, I promoted the book at conferences and speaking events. The book led to more detailed conversations and new business.
        • I created bookmarks saying “Coming in Spring 2020.” Not only did the bookmark promote the book, people pinged med and asked me if I was still on track.
        • Just write. Write every day. You can always go back and edit.
        • Read other writers for cadence and flow. I read Doris Kearns Goodwin and David Halberstam.
        • I let my book sit for 48 hours and then reviewed it to reorganize and restructure ideas.
        • I started with an outline and sticky notes. I rearranged the notes to create the outline.
        • I found there was a gap in the knowledge in my industry. I wrote about my experiences to help people. Not many people have had those experiences.

          • Book: Backstage Pass: Pulling the Curtain Back on the Business of Supplier Diversity
          (text BACKSTAGE to 33777)
          Website: The Richwell Group

          The post #043 – Jamie Crump, Author of Backstage Pass: Pulling the Curtain Back on the Business of Supplier Diversity first appeared on Write Your Book in a Flash Podcast with Dan Janal.

          20 min
        • #042 – Phil Symchych, Author of The Business Wealth Builders

          Phil Symchych is focused and driven to help owners of privately held companies improve their business operations and financial results, increase their value delivered to their customers, and build their shareholders’ business wealth.

          His results-oriented business growth services are tailored to each client’s specific business, operational issues, and financial needs.

          Tips:

          • I wrote a book because I wanted to make my advice tangible and to increase my credibility and expand my marketing reach.
          • The writing process forces you to think critically about your topic.
          • Start your book writing process by creating a one-page manifesto with 8-10 key points about how you can help people. Then, expand the content of each main point with a description of the process involved in helping the client in this area, and include examples, visuals, and case studies or stories to demonstrate your key points.
          • I gave my books away to everyone I knew. I send copies to prospects and referral sources all the time.
          • I send my books to prospects with a signed NDA. It is a differentiator. It shows I’m a professional and helps to establish trust and credibility quickly.
          • Sit and write. Don’t self-edit.
          • Business stories follow this format: Introduce characters. Establish challenge or conflict. Show resolution.
          • Our role is to educate. It is more fun to learn from stories.

            • Book: The Business Wealth Builders (Amazon Paperback/Kindle)
            Website: SME Business Wealth Builder®

            The post #042 – Phil Symchych, Author of The Business Wealth Builders first appeared on Write Your Book in a Flash Podcast with Dan Janal.

            21 min
          • #041 – Richard Citrin and Michael A. Couch, Authors of Strategy-Driven Leadership

            Richard Citrin, Ph.D., MBA brings more than 25 years of business leadership and consulting experience to his clients and their organizations. He is one of those rare individuals who bridges strategy, keen insight and a tell it like it is attitude with practical suggestions that can be immediately put into play.

            Michael A. Couch’s unique background in organization effectiveness, business management, and operations allows him to partner with senior leadership, wear many hats, and collaborate with people throughout an organization, building work cultures that have a positive impact on the bottom line.

            Tips:

            • I like teamwork. I find it more enjoyable and fun to work with people. Writing by yourself can be lonely.
            • The content was enriched because there were two of us. I learned more by working with someone else.
            • To work effectively with a co-author, be transparent, stick to the plan (outline) and hire a book coach who knows the publishing process.
            • Respect each co-author’s strengths. Know yourself well enough to ask for help.
            • The thought leader has the final say.
            • Learn to let go. If something isn’t working let go it of it if it doesn’t click.
            • Recognize the book is a collaboration. You have to work at the relationship. Be intentional and have fun. You can forge a friendship.

              • Book: Strategy-Driven Leadership (Amazon Hardcover/Kindle)
              Website: Citrin Consulting
              Website: Michael Couch & Associates

              The post #041 – Richard Citrin and Michael A. Couch, Authors of Strategy-Driven Leadership first appeared on Write Your Book in a Flash Podcast with Dan Janal.

              26 min
            • #039 – Lin Eleoff, Author of Gutsy Glorious Life Coach

              Lin Eleoff is an Internet business lawyer, coach, and author.

              Lin has written two books: The Dignity Diet: How to End the Cycle of Cry-Eat-Repeat and Gutsy Glorious Life Coach: How to Turn Your Life Coaching Business Into a Soulful Money-Making Business.

              The books highlight the two areas of Lin’s expertise: BODY and BUSINESS.

              What do they have in common? Whether your goal is to get in the best shape of your life or build your own business, you’ll be required to become the woman of YOUR dreams, first, meaning: Neither your best body nor your best business will ever make you happy, but becoming happy first will always lead you to getting everything you want.

              Lin’s superpower is her ability to quickly get to the heart of what’s holding a woman back. She developed what she calls The Woman UP Protocol using brain science, transformational psychology, and years of experience coaching hundreds of women how to go after everything they want. Everything!

              Tips:

              • I wrote a book (in a crowded field) because I have a whole different perspective. When people zig, I zag.
              • Life coaches at the beginning level were struggling. My book introduced me to those people.
              • I don’t want to write the book myself. I did that with my first book. I hired a coach to help me with the second book. I had a lot more fun! Get someone to help you with the process.
              • My coach told me how to position myself to get clients.
              • I give a lot of info on the “what” and “why.” I opened the door for them to work with me to do the “how.”
              • I created a checklist of 46 steps to start your business. That was an opt-in for people to download. A lot of those people bought books.
              • My coach helped me stick to the plan to create 46 steps. I could have written 100 steps. You aren’t writing the book to show how smart you are. You are writing the book to help people with a specific task.

                • Book: Gutsy Glorious Life Coach (Amazon Paperback/Kindle)
                Website: Lin Eleoff

                The post #039 – Lin Eleoff, Author of Gutsy Glorious Life Coach first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                21 min
              • #038 – Kris Putnam-Walkerly, Author of Delusional Altruism

                For over 20 years, top global philanthropies have requested Kris Putnam-Walkerly’s help to transform their giving and catapult their impact.

                As a philanthropy expert, advisor, and award-winning author, she’s helped over 90 foundations and philanthropists strategically allocate and assess over $500 million in grants and gifts.

                Kris’s clients include the Robert Wood Johnson Foundation, David and Lucile Packard Foundation, J.M. Smucker Company, Winthrop Rockefeller Foundation, Heising Simons-Foundation, Annie E. Casey Foundation, Charles and Helen Schwab Foundation, Walton Family Foundations, Avery Dennison, and Fujitsu, among dozens of others.

                Tips:

                • To find book awards, we started with a Google search for self-published books and then narrowed it down to social justice books. We submitted applications and paid the fees. It was pretty straightforward.
                • Every time I won an award, I issued a press release, emailed it to my list, promoted it on social media and put a sticker on the book cover.
                • To get speaking engagements, we sent the speaker kit along with two copies of the book and a hand-written note. Then I followed up the next week. I booked 20 engagements in a year.
                • I’m a big believer in getting help. I asked a colleague to sort my blog posts and help me decide which ones to put in the book. I was too close to the content. It was helpful to get an outside perspective.
                • A commercially published book adds credibility to someone who wants to be a thought leader. Publishers expect you to sell 10,000 copies.
                • You can write a book even if you are not a good writer. You can hire a ghost writer. There’s no shame in getting help so you can avoid disasters and pitfalls.

                  • Book: Delusional Altruism (Amazon Hardcover)
                  Website: Putnam Consulting

                  The post #038 – Kris Putnam-Walkerly, Author of Delusional Altruism first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                  22 min
                • #037 – Kaihan Krippendorff, Author of Driving Innovation from Within

                  Dr. Kaihan Krippendorff was elected to the Thinkers50 RADAR list as one the 30 management thinkers to look out for in the coming and shortlists as one the 8 most influential innovation experts in the world.

                  He is a top business strategy, growth and transformation keynote speaker that has helped inspire, motivate, and arm hundreds of thousands of people with the tools and mindset needed to win the future.

                  Having begun his career as a strategy consultant with McKinsey & Company, Dr. Krippendorff is now the founder of the growth strategy firm Outthinker and The Outthinker Strategy Network, a global community of heads of strategy of large corporations including Pfizer, CVS, QVC, Macmillan, BNY Mellon, and Viacom.

                  His work has generated over $2.5B in new annual revenue for his clients.

                  Tips:

                  • My career has been built on books.
                  • I pick a topic I am intrinsically interested in and I spend 3-5 years for research and writing.
                  • I conduct a lot of interviews (150). I create a spreadsheet with the key takeaways.
                  • When I interview someone, I type nonstop. Then I type the top three takeaways at the top of the document.
                  • It’s not about writing. It’s about editing. I throw away the first draft.
                  • I continually write blogs as I do research. I then take these as building blocks and stack them into chapters that follow my new book’s outline.
                  • At first I end up with large, 10,000 word chapters that are what my editor calls “marshmallow” chapters because they have a lot of fluff. We cut them down to the essential strongest content.

                    • Book: Driving Innovation from Within (Amazon Hardcover/Kindle/Audiobook)
                    Website: Kaihan Krippendorff: Business Strategy Speaker and Author

                    The post #037 – Kaihan Krippendorff, Author of Driving Innovation from Within first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                    21 min
                  • #036 – Mark Amtower, Author of Selling to the Government

                    Mark Amtower is a consultant, speaker, business best-selling author, columnist and radio host. He is among the most recognized and quoted professionals in the government market.

                    Guy Timberlake dubbed him “the Godfather of government marketing” and the industry veteran Bob Gosselin called him the “best of the best of government marketing gurus.”

                    Mark was selected by BtoB magazine as one of the Top 100 Business Marketers in the United States 2008 and his LinkedIn profile was selected as one of the seven best (out of 50 million) in the 2009 contest, Rock the World with Your Online Presence.

                    In 2018, he was awarded the inaugural Lifetime Achievement Award for Excellence in Government Marketing.

                    Mark advises small, medium and large companies on all facets of marketing to the government. He specializes in helping companies develop thought leadership positions in a defined niche and leveraging social media to gain targeted visibility in the government contracting market.

                    His expertise in both marketing to the government and LinkedIn makes him a sought after consultant, keynote, luncheon and workshop speaker.

                    Tips:

                    • I recorded my 3.5 hour workshop. That became the basis for my book.
                    • The editing experience is most important. An editor cleans it up and makes it hum. Get a second set of eyes. I call it “adult supervision.”
                    • The story is my way to illustrate how things get done.
                    • I’m constantly making notes so when the perfect phrase pops into my head, I’m ready to write it down.
                    • Books are not going to make you rich. But they are the best door opener you can ever have if you write a good book.
                    • I write to make sure I understand my thought process.
                    • I get ideas from my clients, the market, Google Alerts, and other newsletters. There’s always something interesting.
                    • When I see a marketing tactic, I ask, “Can it work in my market?”
                    • What do you do best? Will it make money? Are you passionate about this topic?
                    • Every market niche morphs. What isn’t covered well?

                      • Book: Selling to the Government (Amazon Hardcover/Kindle)
                      Website: Amtower & Company

                      The post #036 – Mark Amtower, Author of Selling to the Government first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                      24 min
                    • #034 – Speaker Paul Ross, Author of Subtle Words that Sell

                      Speaker Paul Ross is an author, speaker, trainer, Master Hypnotist, and Master Practitioner of Neuro-Linguistic Programming. For the past 30 years, he’s taught tens of thousands of people the power of language to persuade, sell, heal, turn stumbling blocks into stepping stones, and pain into passion.

                      Paul’s speeches and trainings have motivated audiences around the world to discover their power to design their own results.

                      If you can already begin to see yourself getting your prospects to convince themselves to buy, adding top dollars to your bottom line, and doing this without resorting to sleazy sales tricks, you will enjoy his acclaimed, industry-shifting book, Subtle Words that Sell.

                      Tips:

                      • Subtle Words that Sell gives you the exact words you need to shift your mindset so you get over whatever is holding you back from writing your book.
                      • If you ask questions like, “Why do I always fail?” you are focusing on the problem.
                      • At networking events, offer your book for free via text messaging, or give the prospect a printed copy.
                      • Send meeting planners a PDF picture of the cover of your book along with your speaker materials.

                        • Book: Subtle Words That Sell (Amazon Paperback/Kindle)
                        Website: Paul Ross: Speaker, Author, Trainer, and Teacher

                        The post #034 – Speaker Paul Ross, Author of Subtle Words that Sell first appeared on Write Your Book in a Flash Podcast with Dan Janal.

                        20 min

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