Podcast(H)er

Starting a business can be scary both mentally, and on your wallet.  Most entrepreneurs have NO CLUE what it really costs to start up, and struggle to make and maintain a budget in the first 1-3 years.

I recommend getting a small business loan for $10,000 to give you wiggle room to experiment and not stress out, but if that gives you the hives (and that's ok!) then I'm breaking down the 7 biggest things you should spend money on.....and it comes in at right around $3,000.

Not bad my friend!
Here they are, and I'll give more in depth to them in the shownotes on the webpage so head there for more juicy goodness.

1. Forming an LLC, licensing fees and contracts
2.  Kajabi for Email and Marketing
3.  Canva for all kinds of graphic and branding fun
4.  GoDaddy for domain names
5.  Gorgeous Stock Photos and Videos-Social Square
6.  Project Management Platforms like Asana or Monday.com
7.  Must Use Technology like Tailwind

Need help using these tools?   I hear you loud and clear.  Check out the programs and offerings I've provided to make things simpler at https://www.realbosswomen.com/programs

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Mentioned in this episode:

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Masterminds, retreats, and conferences are some of my favorite things to attend.  Always be learning is a motto of mine.

This past weekend I sat in on Stacey Brown Randall's Reverse Goal Setting Retreat that she hosts for her group coaching students each year.  While I'm no novice to goal setting, there were a few gold nuggetts I took away from the weekend.

The one that's lastest the longest in my brain is what I'm sharing with you today.  The episode may be short and sweet, but the ramifications of the message are long lasting and meaningful. 

DM me on Instagram, or head to the about me page on my website at www.realbosswomen.com and let's set up a strategy call if your mind is spinning on this too!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Mentioned in this episode:

Leave a Review for a Free Gift!

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Drip campaigns?  Not this girl!   Especially not the boring ones that marketing 'experts' wrote 10 years ago and somehow are still selling in packages today. 

Sorry Curator, FollowUpBoss, and Boomtown.  Love you much, but people just don't want canned responses that aren't written in the voice of their agent. 

Yes an email sequence is an automated response, but boy oh boy when you take time to think through yours, they create a much richer experience for your audience.

Today I'm breaking down 7 steps you should use as an outline when you create your sequences.  Don't get stuck in overwhelm land, it's much easier than you think.  I've even got some great examples you can swipe and use. 

Click Here To download 25 FREE subjects lines tailored to the Real Estate Industry or click HERE and join me in List Building For Profit.  A course I've written for ANY entrepreneur who wants to double down and increase their revenue with list building.  There's instructions on how to, tactical advice along the way, and swipe and use examples for you.  Along with a private Facebook group to collaborate with your new list building besties to validate if what you're creating will resonate with audiences.

"I love Joanne and The B-Word!"  If this sounds like you friend, please consider rating and reviewing my show!  This helps the podcast gods show it to other incredible women such as yourself so that they can move toward the biz they crave.  Click here, scroll to the bottom, tap to rate with five stars, and select "Write A Review".  Then be sure to screenshot it and tag me on Instagram.  Let me know what you like best about the episode!

It's so simple it's hard.  I'm here to help make it easier.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review

Meet my newest bestie, Allie Casazza.  If you haven't heard of her before now all I can say is "You're WELCOME!"

Allie Casazza is on a mission to eradicate the "hot mess mom" stereotype by empowering other women. She has built a massive audience and a multimillion-dollar online business based on her proven, family-oriented approach to minimalism. She is also the host of The Purpose Show, a chart-topping podcast, and the creator of multiple online programs and courses that garner tens of thousands of registrations each time they run.

I could have stayed on the show with Allie for hours, and the two of us align on so many levels.  You know those women in your life who just send sparkles of joy into whatever is going on?  She's that woman. 

Listen in ladies because Allie takes us through the moment in Target where her family was so financially strapped she had to choose between purchasing toothpaste or tampons, to her mindset on starting her business out of desperation.

Growing an empire with 4 babies, and how she personally struggled with the hustle mentality and what it did to her health. 

Allie's story will empower you to get up off the floor (or heck, settle in with a mug of coffee and your fuzzy slippers) and shed the pieces of your business you don't like, lean into the parts that resonate with you and grow it to places you never dreamed of. 
Now, take a moment and share this episode with your bestie.  She'll thank you for it and so will I!  Then drop into my DMs on Instagram @itsjoannebolt and tell me what advice Allie gave that made you jump up and down.  I'm excited to hear it because there are MULTIPLE parts here that I keep going back to myself!

"I love Joanne and The B-Word!"  If this sounds like you friend, please consider rating and reviewing my show!  This helps the podcast gods show it to other incredible women such as yourself so that they can move toward the biz they crave.  Click here, scroll to the bottom, tap to rate with five stars, and select "Write A Review".  Then be sure to screenshot it and tag me on Instagram.  Let me know what you like best about the episode!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review

Recession proofing your business is a critical mindset to get into, especially when the economy is slowing down.  I've said for years that a healthy and engaged list (or you may call it a database!) is the #1 thing you can do for yourself in order to create a sustainable business.

From the time I was running sorority recruitment and teaching the members how to keep and maintain a list of potential new members to call when they had available openings, to running a $56 million dollar Real Estate Team  it all came down to our list of  past and potential clients.

Show me your list, and I'll predict your revenue potential.  It's that simple.

So simple it's hard in fact.  I'll wager that 60% or more of my listening audience has a database, and never uses it for more than an address book.  Your customer relationship management (CRM) software sits so lonely at times that it grows mold. 

Now is the time to jump back in, re-engage your list and modernize your email campaigns.  Doing so can-and will!-increase the know, like, and trust factor you have with your subscribers.

Before you jump in and hit send on that next newsletter (omg please don't send out a plain old newsletter.  That's so OLD my friends) you need to lean in and take a hard look at how to avoid the dreaded spam folder.

In today's episode, I dive into 6 of the easiest ways you can take action on RIGHT NOW to not get yourself blacklisted in email land.  This isn't an exhaustive list, but it'll get you off to the races quickly and efficiently.

1.  Delete your unsubscribers (holy cow yes I know this is scary.  The last student I told this to almost hyperventilated on me.  But I promise I don't give you any action items to do that I don't do myself!)
2.  Re-Engage subscribers who haven't opened or clicked an email from you in 6 months or more.  (ahem.  Assuming you've been sending out emails that is...)
3.  Avoid common trigger words
4.  Check your spelling and grammar for goodness sake
5.  Create more clickable emails (my favorite!)
6.  Give subscribers the easy button way out

And then join me at www.realbosswomen.com/listbuilding for an immersive online course on how to build your list bigger and bigger to create sustainability.  You get LIFETIME access to the course (including all updates!) and entrance into the Facebook group where I jump in on the regular to take a look at your work, answer questions, and crowd source with you to get your creative juices flowing.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review

Today's coaching call I had with 2 of my student's was one that is so juicy, I had to slice off part of it to share with you.

We were discussing a Turkey Giveaway for Thanksgiving, and how to implement this strategy in a way that would build the agent's business.

The students thought I'd share with them a great social media post idea to generate traffic.  Instead I challenged them to dive deeper into the strategy and how it fits into the overall Sales Funnel of their busines.

Sales funnel?  What in the forking shirtballs is that?  Can't we simply toss a post onto Facebook and use it as lead generation? 

It was a valid question to be asked, but the hard answer is "NO".  Not if you want to recession proof your business and build one that is sustainable.  Learning the sales funnel and how to create content to move potential clients through it is as fundamental as knowing how to write up a contract.
Only it's almost never taught.  That's why it's going to be my keynote at the annual Focus Conference next February for The Real Boss Women. 

For now though, check out this bite of information.  I promise you it's juicy....and super relevant to you too.

Links Mentioned In This Episode:
Kajabi for building landing pages and opt-ins
The Focus Conference

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review

Stacey Brown Randall is the award winning author of the book Generating Business Referrals without Asking, host of the podcast Roadmap To Grow Your Own Business, and group coaching expert for business owners looking to create a sustainable flow of referrals.

In This Episode
Stacey and I are diving into the 18 strategies she uses to teach how to build a referrable business.  It all starts with looking at where the gaps are, and identifying 1 of the 3 Foundational Strategies you need to start with.

Foundational Strategies
Stacey encourages all entrepreneurs to take a deep dive into their existing and potential referral sources first.  Those are the low hanging fruit and the building blocks you need to crush before moving on and layering more pieces into your strategies.  She has proven scripts for these strategies to help her clients close the deals and curate higher rates of referrals.
The 3rd foundational strategy is building a Referable Client Experience. 

Situational Strategies
Once you're cruising through the foundational strategies like a boss, Stacey teaches you to layer on Situational Strategies to enhance the overall process.  She calls this 'strategy stacking'  (a process where you focus on adding in ONE layer before the next in order to avoid overwhelm).

Next Level Strategies
The final step in your mastering the referral process is to layer on next level strategies.  These are things like referral relationship transfer (a FABULOUS technique for team owners to learn!). 

Since we're discussing referrals, I'm going to ask a favor of YOU my friend.  Will you take 2 seconds and send this podcast episode to a friend?  By referring The B-Word to others, you'll help grow my business, and I in turn can help your friends grow theirs. 
How fabulous is THAT?!! 

Links Mentioned in the Episode:
Stacey's flowchart  (download here or go to our shownotes to see it)
Real Boss Women Free 2 Minute Quiz to Assess Your Level Of Growing Your Business
2nd Annual Focus Conference in Nashville TN

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review

Trigger Warning! 
This episode isn't like any other I've ever done.  I'm diving in and getting very real, and very vulnerable with you.

And I'm sharing some hard truths about my journey along the way.  If you get triggered by trauma, or have children in the car this is NOT the episode to listen to!

We all have traumas in our lives.  I call them big "T" traumas and little "T" traumas.  But they are what make us who we are and shape everything about us. 

From how we react to situations, to how we deal with our colleagues and friends.  You carry your traumas with you at all times. 

For me-a big "T" trauma occurred in my late 20's, when I was abducted from my Real Estate office by a potential buyer.  It's that 1 in a million horrible thing that can happen to an agent....and it did. 

Spoiler alert.  No the abductor did not kill me.  (Seriously you'd be shocked at how many people automatically think the very worst and duh.  I'm the one telling the story so whew!  I survived!)

Today I'm opening up and sharing a portion of the story.  I'm keeping it short because most people need it in small doses.  But stick around until the end because the best truth of all is right there waiting for you to hear. 

If you know someone who needs to hear this story, please share the episode.  I'd love to meet them and have them follow along on my journey!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review

Can you believe it's been a year?  I remember sitting down in front of the podcast mic last year with no expectations of what I wanted out of the podcast other than a fun place to give a voice to my biz.

I never expected it to take on a life of it's own and become the main portion of my business.  But that's what it's done.  In fact the biggest suprise of my past year is that this podcast, The B-Word is the main pillar to my business!  That's part of the fun of being an entrepreneur though isn't it?  Learning and growing your biz and evolving it along the way.

Regardless of what industry you're in, I looked back over the last year and realized that the lessons I've learned are applicable to everyone.  Because really, running a podcast is a business in and of itself isn't it?  Today I'm spilling the beans on some of my biggest lessons, aha moments, and insider info you need to know if you every considered podcasting as part of your journey.

Links mentioned in this episode:
My podcast platform, Buzzsprout.  Try them out by using my link and if you end up grabbing a plan with them (and omg it's cheap.  Like $12 a month cheap) they'll send you a $20 Amazon Giftcard.  How fun is that?

The Real Boss Women Facebook Community is waiting for you!  Hop on in!

You know what would mean the world for me?  As my 1 year pod-iversary gift 🎁 I'd love for you to rate and review The B-Word so that we can reach other women just like you.  It's free to do so and oh so valuable to me!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review

I came out of college with high expectations of what the working world would look like.  I'll admit it...I somewhat thought it would be all sparkly and filled with exciting work trips, amazing high heeled shoes and outfits to wear, and happy hours filled with co-workers and cosmopolitans.  Until my manager at the consulting firm sincerely got upset with me over taking a day off work to attend a funeral for someone who wasn't an immediate family member.  

I remember thinking "you've got to be kidding me here.  I have personal days off but I'm not really expected to take them?

When I did finally quit that role, I remember being on the plane back to Atlanta from Denver Colorado (where my last consultant project was based) dreaming of being my own boss.  In my head the working world was now more like Carrie's world from the original "Sex in the City" HBO series.  Days filled with a few hours of work, even better shopping sprees because the clothes didn't need to be 'corporate professional' and my shoes no longer needed to be the closed toed grandma shoes that the corporate world required at the time. 

I honestly went into Real Estate beacuse3 I had no clue what else to do, and knew that I did need to help pay the mortgage on the house that Jeff (my husband) and I had recently purchased.  So the transition into entrepreneur world wasn't a hard one for me.   I naturally have lots of drive and ambition.  

I do admit though that there were a few things I wish I had known in advance about being your own boss.  Since there's no onboarding manual for going into business for yourself, I'll let you consider this the girlfriends guide to starting a business.  The real deal of it you could say. 

In today's episode I'm giving you the 10 things no one told ME about being my own boss.  I want you to be prepared sunshine!  Tune in and then text me at 678-736-8055 with which one resonated the most with you

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review