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Just like you can powerpunch your work day into the Pre-School times of 9am-2pm; this is a short and sweet episode curated especially for my stay at home mommie Realtors. I hear you ladies....the struggle is real on learning to work from home AND create a career worth having. You want it all and I promise you that you can have it!
The secret is boundaries and flexibility....but did I mention boundaries?!!
Raise your hand if you entered the real estate career industry because you perceived it as totally flexible, and the perfect stay at home mom career to bring in extra income for your family only to discover that it’s kind of like running a quickie mart that’s expected to stay open at all times.
Being a mom literally is the busiest job you’ll ever hold, without being paid. So just how do you accomplish staying at home with your little ones AND create a real estate business worth having? If you’re feeling the desire to do both then lean in and take notes on today's short and sweet episode!!
I'm getting real about what it takes AND how to not feel burnt out while doing it ladies.
If you want even more tips and trick from me weekly text 'TIPS' to tel:678-736-8055
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Labor Day is over…which means Fall is around the corner, and that means I’m all about the return of Starbucks pumpkin spiced lattes!!! ♨️☕
Did you just envision all that yumminess with a little dab of whipped cream too? If so, you're MY KINDA GAL and If you text me the word “pumpkin” to 678-736-8055 -- > becauuuse I am known for running little contests and chats with my texting community, there's no better time than Pumpkin Spiced Latte time to do one in honor of it's return.
I'm drawing the names of 4 people in the first 100 who text me and sending them a Starbucks gift card! You’ll also get ongoing fun business tips and early access to other contents and more.
It really is the little things in life but I digress…
In the show today I’m wrapping up my series on ‘Nailing Your Niche’ with a convo about the brilliance of Starbucks marketing, messaging and promotions and how that applies to YOU. (Don't miss all the juicy info I shared in this series here in Ep. 56 & 57 & 58 )
Starbucks has it allll dialed in; who their market is, when and where to launch limited products yearly, how to build excitement and loyalty and so much more.
So, listen-up Ladies → Real Estate is no different!!!
Get creative, plan ahead, create an experience for people in your niche throughout the year.
Here’s the ‘Real Estate Latte’ recipe:
Your ICA (ideal client avatar) + Niche you serve (i.e. Divorce, First-time buyers, Luxury etc.) +
creating promotions and events around the things/topics that your niche peeps love, care about and enjoy the most.
For example, say your niche is teachers, maybe you organize a local fundraising event in May or June to collect school supplies for the next school year…just one possibility of many.
PLUS, on the topic of Lattes → I’m also sharing my personal secret sauce on today’s that helped me build a $56 million Real Estate business. It’s the 3 C’s and you’re going to have to listen to today’s episode to find out what they are, how they work and why they work to build relationships and expand your brand.
Finally, you don’t want to miss me playing a little snippet from an IG Reel I’m OBSESSED with about the arrival of Pumpkin Spice lattes by the The Holderness Family, OMG so good!
Enjoy and let me know what you think in the reviews:
~ Joanne
P.S. Text the word "Nichequiz" to 678-968-7740. In 2 mins u'll have your niche.
Ready for more bestie goodness? Small group Mastermind for women in the Real Estate Eco-system, Chic Cliques has opened it's doors for the Fall Session (October). I've got a seat reserved for YOU. Head on over to check it out here
Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.
I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com
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Remember back in Episode 56 when I brought up Divorce as a niche and you thought to yourself "Nobody actually does that!" (don't deny it...you totally did!) Well To conclude this niche series I brought in a special Realtor friend, Liz Brown to share how she works in the Divorce Niche.
Liz is an active member in the Real Boss Women community, and loves to give back and mentor others. She's an award-winning and top-producing real estate expert specializing in personalized, boutique service across the Triangle. As the owner and broker in charge, her ambition is to create and cultivate relationships and partnerships with clients that stand the test of time. Whether it is your real estate needs, a restaurant recommendation, or professional advice, Liz is here to assist you as a long-term resource.
I loved it when she said one of the main things to remember is that your clients are emotionally charged, and it's a situation where you have to be the thermostat, not the thermometer. It's up to you to set the temp of the process, and keep it nice and cool.
Here's a sneak peak into the episode:
2:07 Meet Liz Brown
5:31 Liz shares advice on working in the Divorce Niche of Real Estate
9:19 Setting boundaries and why that's critical
11:12 Liz's checklist for listing Divorce Homes
14:04 Joanne remembers a client story concerning coming off title, but not the mortgage
16:42 How Liz ended up in this niche
18:34 Look at the lead generation aspect of the Divorce Niche, as well as other niches
28:30 Best advice Liz can Offer
Ready to take the NicheQuiz and see where you may be a fit? Text the word "Nichequiz" to 678-968-7740 and grab your results. Then hop into Joanne's IG DMs and tell her what you discovered!
Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.
I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com
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I'm finishing up my series on selecting a niche for your Real Estate Career, and today it's all about the lifestyle niche. We started back in EP 55 chatting about great niches for new agents, and then moved to EP 56 that's more for the trendy, experienced agent and now I'll hop into a niche that you boojee go-getters will adore.
I call it the lifestyle niche and define it in 2 ways:
In this episode I help you uncover the fun ways you can look at where you live and develop your niche around areas that not be available everywhere else in the country.
And then I'll show you some examples of the totally unexpected niche a few of my students curated for themselves just based off of what they are passionate about in everyday life.
Finally I'll end the episode by handing you the blueprint of questions I always ask when considering how to move forward in a niche strategy. This is a small but mighty packed episode and I promise you'll want to jump back to episode 55 and start the entire series over again when you finish. You may find that you listen to it with a totally different mindset this time around!
And if you've been hiding under a rock for a few weeks and haven't taken the quiz yet to start uncovering the right niche for you then honey. It's time.
Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.
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If you've ever met me in person, you quickly realize that I'm not a high "I" on the DISC profile. In fact, most of the time my high "D" enters the room well before I do. Perhaps that's the reason I excelled in a niche that I'm not even a part of. Happily married for almost 20 years here, but boy could my team and I work the Divorce field like true champs.
The key to this niche is remembering that neutrality isn't just for Switzerland. It's for agents who work with divorcing clients. That, and maintaining a cool and level head while things get crazy and clients get a little wack-a-doodle in their thinking.
This niche tends to lean toward the more experience agents, or like I was...the team agents. So if you're a newer agent you may want to go back to episode 55 where I dive into the New Home Buyer and Mom Of Toddler niche.
If you want a shortcut to your niche then these are the next steps:
1-TEXT the word 'NicheQuiz' to 678-968-7740.
2-RIGHT NOW - hit the subscribe button on your podcast player so that when next week's episode drops you’ll have it loaded up and ready to go. On Tuesday I’m diving into a few other niches I love in Real Estate and think you will too.
Rate, Review, & Follow on Apple Podcasts
“Holy Forking Shirtballs this was so fun to listen!” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more women — just like you —to find the clarity and connections they need to start, scale, and sustain their business.
It's Real Life | Real Fun | Real Business! All you need to do is Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode by taking a screen shot and taggingon Instagram @RealBossWomen. There's a super big chance you will see an Amazon gift card appear with your name on it through Oct. 1st 2022. ;)
Also, if you haven’t done so already, follow the podcast. Follow now!
Now for the REALLY good stuff:
Join our Free Facebook Group where I personally answer your questions, provide additional resources and trainings plus engage with other business owners just like you at the 3 stages of their growth: Newbies (I like to call them interns), Bosses (Growth and Scaling Level) and Empire Builders (Sustainability and expansion).
Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.
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It's time to Niche, B**ch! (Noooow say that in a Brittney Spears voice and laugh out loud with me)
All joking aside, this week I'm kicking off a 6-part series on all things Real Estate Niches: What are they are, how to choose yours, what to do with them once you do and much more. Today is Part1 focusing on first time homebuyers and mom's of toddlers niches.
If I'm being totes honest, this series is going to be super fun for me, even more than the referral series I just wrapped up in July (if you haven't already check those episodes out here)
Why? Well, one of my favorite things to do in business is to really solidify a brand so that when I market and work with it, I’m the expert (YOU will be the expert after this series). If you’re a Realtor I can guarantee you’re asking yourself right now “why would I niche? I want to work with ALL buyers and sellers!” Am I right?
So grab a glass of prosecco 🍾 with me and let’s dive into a series I’ve created just for you and it’s all about niches. Today’s episode in particular I’m getting candid on 2 of the best ones for new agents and high “I” on the DISC profile = those First Time Homebuyers, and moms of young toddlers
And, TRUST me please; by niching down in Real Estate you become less of a Jacqueline of all trades, master of none, but instead, you'll make yourself a true SME (subject matter expert) in your chosen niche. PLUS, the more you work in a niche the better you become at honing all the various aspects of your business that you’ll need. Your knowledge gets better, your social media becomes targeted, your referral systems are refined, and heck even your contract to close process becomes buttoned up.
If I'm speaking your language BUT you're still not sure what niche would best fit YOUR personality type as a Realtor -- well you're in luck. I created a niche type quiz specifically for Real Estate agents (aka YOU). It will discover your type, give recommendations on who to work with, AND it curates a list of podcast episodes you need to dive into to get in the right mindset to go forth and make your niche happen with ease and efficiency.
So, if you want a shortcut to your niche then these are the next steps:
1-TEXT the word 'NicheQuiz' to 678-968-7740.
2-RIGHT NOW - hit the subscribe button on your podcast player so that when Thursday’s episode drops you’ll have it loaded up and ready to go. On Thursday I’m diving into a few other niches I love in Real Estate and think you will too.
3-Please consider leaving a review to help other women find my content here. If you tag me on IG @realbosswomen with a screenshot of your review then you'll be entered into a monthly contest for a $25 Amazon gift card.
Until part 2 of the series, cheers for now,
~Joanne
P.S. If you want to dive deeper than just niches, TEXT "realbosswomen" to 687-968-7740
Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.
I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com
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Welcome to The B Word, the podcast for women in real estate and women entrepreneurs with families who want to unlock the clarity needed to put your big girl panties on and rock your career like the true boss you are.
Today we continue talking about building empires as women with a family and #allthethings we as women juggle daily. That is why I'm thrilled to be talking to a super special guest Amy Gregory. Amy is a fellow badass powerhouse real estate agent, she started in Real Estate when she was pregnant and went on to dominate both motherhood AND Real Estate. Now, she focuses on helping other women in Real Estate with kids, husbands, carpools to have it ALL without compromising. She is the founder of Rise With Any Gregory and she will be hosting the "Rise Retreat" in September where women build big in Real Estate. So cool - check it out here!
This is another candid gals conversation in the Empire Building series about what it REALLY (like REALLY) takes to make it in 'this' business. But, more importantly, Amy is just brilliant on BOTH what is takes to make it in this business while ALSO 'making it' in the game of motherhood and being a thriving, successful, healthy, sassy and savvy business women.
She also dives into some hand-on tactical predictions and tips for the current market and how to continue to succeed regardless of the ebbs and flows that always come in Real Estate.
We talk referrals too of course - life blood for Realtors and I dove deep into it on: Episode 49
check that one out -- it will revolutionize the way you approach referrals and your database, but I digress.
Well, I will let the episode speak for itself. I hope you enjoy it, and if you do - to help even more women find The B-Word please leave a review. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Plus, I'd love to see you screen shot it and tag me on Instagram @realbosswomen. There's a super big chance I'll respond and that an Amazon gift card thanks will follow! ;)
Cheers,
~Joanne
P.S. Join My Facebook Community the REALLY good stuff: https://www.facebook.com/groups/rbwcommunity
P.P.S. Let me know what you'd like to hear on the show and get weekly text with tips by texting the word "tips" to 678-968-7740
EPISODE LINKS:
Amy Gregory: https://www.risewithamygregory.com/
Rise Retreat: https://www.risewithamygregory.com/Riseretreat
Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.
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Welcome to August on The B-Word!! I'm starting this month off with a bang bringing in two of my new besties to talk about "building an empire in high heels"...meaning how you really can have it all; family, career, business success and FUN while you're doing it!
These are two powerhouse Real Boss Women; Linzee Ciprani with Ciprani Consulting & Amanda Churchwell from Hello Leverage. We dive into the highs, lows & most of all the 'how's' of starting & scaling a business without compromising any parts of yourself or other areas of your life that women need to be fulfilled & thriving.
This episode was actually inspired by Episode 42 of the B-Word in June 2022 "Beach Hair Don't Care!" Check it out as well. This highly engaging and candidly honest conversation about how they built their empires, the struggles they faced and the successes they saw is eye-opening for women CEOs.
I hope you enjoy it, and if you do - to help even more women find The B-Word please leave a review. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Plus, I'd love to see you screen shot it and tag me on Instagram @realbosswomen. There's a super big chance I'll respond and that an Amazon gift card thanks will follow! ;)
Cheers,
~Joanne
Meet Amanda & Linzee:
Amanda Churchwell founded Hello Leverage, formerly The Churchwell Group, in 2012 to assist Realtors with transaction coordination; adding a listing coordination division in 2014 and marketing services in 2017. With many years of experience as a Realtor herself, she knows the intricate details involved in a Real Estate transaction. Her extensive background in customer service and sales drive her passion for connecting with other professionals and building a strong rapport quickly. Her experience includes not only selling real estate, but also broker compliance, training new agents and assisting with brokerage office management.
Amanda created the company out of the desire to work from home to improve the quality of life for her family, and she quickly realized that she could share this same opportunity with other talented professionals – and this is what gets her up every day! This drive is what earned her company the Entreleadership Momentum Award from Ramsey Solutions in 2019.
Linzee Ciprani , Founder & CEO of Ciprani Consulting
Linzee has been in the real estate world since 2010. Her career path has taken her from an admin role for one of the country's top agents to leading her own $40M real estate team, and most recently merging her team with the Matt Fetick Team to create the #1 team in their area with both sides & volume. More importantly, Linzee is the Founder & CEO of Ciprani Consulting, the country's top real estate recruiting and training company. She and her husband Steve have hired and trained more real estate professionals than anyone else in the industry. Linzee is the systems guru, co-host of The Leader Equation podcast, a fierce business woman and a devoted wife and mother to two beautiful girls named Emerson and Alexis.
LINK TO TOPICS/PEOPLE MENTIONED:
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Today we’re going to talk about the myth of the overnight success and debunk it big time. I know you’ve been as guilty as me at looking at someone else and seeing what you believe are their overnight results.
Social media really makes this easy to do because you stumble upon someone doing what you're doing, or in the industry you’re in and suddenly you’re inundated with their current picture. And let’s be honest here-most of the people you’re watching aren’t ones you have immediate access to where you can pour a nice glass of wine, curl up on the couch and start gabbing to pick their brain.
What happens next? Likely you tend to believe in that you’re not as good as they are because your journey isn’t taking off as quickly as it 'should' be. You may even think you’ll never get to where they are because of perceived abilities, skill sets, or environments.(you all know what I mean here).
BUT, that's why I wanted to do a show on this topic - because I don't want you to let mindset get you - based on myths. I want to encourage you to not let yourself go down that path, but instead to pick yourself up and remember that everyone starts somewhere.
The myth that it happens overnight is truly that: a myth, and as one of my friends recently reminded me: Comparison is the thief of joy. When you spend too much time and energy comparing yourself to someone else, you’ll never enjoy where you are in YOUR journey.
I’ll give you practical advice based on my own personal struggles - on how to overcome this myth-mindset trap...listen to the full episode where I will walk you through how you can move past this mindset trap.
Rate, Review, & Follow on Apple Podcasts
Please take a minute to review my show, it really helps more people find my content! This helps me support more people — just like you — find the clarity and support they need as women to start, scale, and sustain their business.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! I'd love to see you screen shot it and tag me on Instagram @itsjoannebolt and through September we are giving gift cards to all our loyal listeners who drop a review too.
Also, if you haven’t done so already, follow the podcast. Follow now!
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Now for the REALLY good stuff:
Let me know what you'd like to hear on the show and get weekly text with tips by texting the word "tips" to 678-736-8055
Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.
I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com
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As we conclude our series on A Modern Approach To Working By Referrals, I knew I had to bring in a ringer for you to connect with. After all, my philosophy at the Real Boss Women is Real Life. Real Fun. Real Business and one of the things I value the most is connection over competition.
So of course, I had to grab a quick conversation with Stacey Brown Randall. Stacey is the referral ninja, known for her podcast Roadmap To Grow Your Business, and the author of "Generating Business Referrals Without Asking"
Stacey is a keynote speaker at our upcoming Work, Play, Slay event in Nashville this September and if you're craving hearing her in a setting where you can raise your hand and ask questions. This is it folks.
I loved this conversation with Stacey because we align so much in our thinking on how to handle referrals, and that what you've always been taught probably isn't what is going to work now. And I won't lie-her philosophies are going to really leave you shaking your head and rethinking your entire database.
So if you're ready to start your database, or fine tune yours to perfection and need a little kick in the pants to do so, here's a little glimpse into the episode:
Rate, Review, & Follow on Apple Podcasts
“Holy Forking Shirtballs this was so fun to listen to!” <– If that sounds like you, please consider rating and reviewing my show! Then be sure to let me know what you loved most about the episode! I'd love to see you screen shot it and tag me on Instagram @itsjoannebolt. There's a super big chance I'll respond!
Also, if you haven’t done so already, follow the podcast. Follow now!
Links Mentioned in This Episode:
Now for the REALLY good stuff:
Join our free Facebook Group where I personally answer your questions, provide additional resources and trainings plus engage with other business owners just like you at the 3 stages of their growth: Newbies (I like to call them interns), Bosses, and Empire Builders
Let me know what you'd like to hear on the show and get weekly text with tips by texting the word "tips" to 67
Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.
I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com
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