Podcast(H)er

Pivoting your career can feel like the scariest thing you can possibly do.  I think that part of that comes from our own limiting belief that our work, or our kids, or our volunteer activities define us. 

The truth is, we as women go through seasons of life as we mature and those seasons sometimes bring with them a different set of passions and interests. 

 Feeling Like A Quitter

Holiday, like many women didn't want to admit that as a Realtor she felt frazzled and like a failure as a mom.  It's hard to work in a role where you need to be showing homes on the weekend, and also at your children's sports activities at the same time.  These feelings really led to a spiral in her life because she knew she was miserable, but felt like the people around her would judge her if she quit Real Estate. 

She was more afraid of what people would think, especially her own family, than of doing what felt right in her gut.

Holiday shifted her mindset to get out of failure mentality, and into the space where she could find her zone of genius and her joy.  It's made all the difference in the world to her and her family and today she shares how she got here and what you need to do in order to take the step out of what you're not happy in and land joyfully in a place you are passionate about. 

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For years I had no idea what the DISC profile really meant, and how it could help me in my career.  I poo-pooed the thought that these "personality test" could nail me to a T, and be accurate.  Then one day I had a member of my team tell me I was rude and blunt. 

Let's be honest, I thought she was long-winded and a chatty Cathy.  But it did make me start to wonder if there was something to these personality tests, and if I could leverage knowing and understanding them in order to become a better (and more thoughtful!) leader to the people on my team. 

You know what?  IT DID.  It absolutely changed how I viewed them, how I walked into a room and spoke to them, and the mindset I took when having the easy, and the not-so-easy conversations they needed in order to grow in their business.  

Cynthia Matheny is a Realtor turned DISC profile teacher.  She helps people all over the country identify what their unique DISC graph is, how to understand it, and better yet....how to use it in their business to become overall better at their job. 

Are you currently leading a team, diving into a sales role, or like I was and wondering why in the forking shirtballs you sometimes just don't connect with the people you feel you should?  If you answered yes to any of those questions then this is the episode for you.

Want to take the DISC profile for free?  Head to www.realbosswomen.com/disc and I'll give it to ya!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

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In the last episode of The B-Word, Episode 67, I talked about how to Plan Your Perfect Photoshoot For Your Brand.  Today I'm detailing out for you the 10 ways I purposefully repurpose the content I create, and how I use those photos for that.

Repurposing your content to get the most out of what you create is one of the most often asked question of our audience, and it's one I was on the struggle bus with myself until the last year, when I put a system in place that worked for me and my business.  The critical piece really is in determining where your original content comes from on a consistent basis, and then you can easily implement a system to carry it out into the world in various places.

We use tailwind to easily schedule out our content so that the daily calendar isn't overwhelmed, and we can batch it in less than 1 hour per episode.  Do you want that kind of freedom back in your schedule?  I know you do!  Listen in and take some good notes and then text me at 678-736-8055 and tell me which one of the 10 steps you haven't thought about before.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

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While as a society we've gotten quite used to taking selfies, I find that many entrepreneurs forget the importance of updating the brand photos they use.  And one of my pet peeves is to find a brand that hasn't changed a thing on their website in years.  ESPECIALLY when that's obvious to the naked eye!

That's why in today's episode I'm diving into all things photoshoot for you.  We'll chat about mistakes I've made on some of mine, and of course I'll give you a step-by-step system to download so that you know EXACTLY what to do when planning yours.  I wish someone had given me this years ago when I did my first shoot!  It would have saved me quite some heartache and money along the way. 

Download your cheat sheet now! www.realbosswomen.com/photoshoot

Check out the Edge Agency,  my go-to for all things branding related.  The owners of Edge are session speakers at the FOCUS 2023 conference in Nashville next February so If you're ready to dive deep into your marketing and branding and want to learn from some of the best I highly recommend you join us!  Tickets are on sale now at early bird pricing, and they even have a payment plan option to make your budgeting easier.  See you there!

Want to get daily morning motivations from me delivered right to your inbox?  Then buckle up buttercup and let's be besties.  Go to www.realbosswomen.com/c-suite

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

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Credibility.  Being known around town as the go-to Realtor.  Being known around the country as the Realtor to send the referrals to.  It's the dream, right?

Just how do we establish that credibility?  In today's episode I'm diving into 3 ways:

Want to figure out who your ideal client is so that you can create a customer experience curated just for them?  Join me!  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

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When I stop and consider all the various ways you can scale your business, I am constantly amazed at how many options there are.  Especially when you nail it down to one little fact of life: in order to scale, you must grow the size of your audience. 

 Today's episode features my good friend Lizzy Phillips, co-host of The Modern Real Estate Agents Podcast (which drops a new episode every Monday).  LIzzy and her husband Johnny are a husband/wife Realtor team in Flowery Branch, GA and hang their licenses with eXp Realty. 

 Lizzy and I take a candid look inside just why she and Johnny decided to start a Podcast.  She openly shares how they have a passion for helping new agents succeed and they wanted a way to grow that audience.  

 She and Johnny named their Ideal Client Avatar "Bob" and dialed into just what Bob would want.  The answer?  A mentor who was currently in production, doing exactly what they teach to do, and going through the ups and downs of the Real Estate Industry with them.  They knew that Bob would need help, guidance, and a place to ask the questions he (or she!) was afraid to ask in an office setting.  

 Now, The Phillips team has multiple agents under them, they are sucessfully also growing and mentoring a revenue share team at eXp Realty for passive income, AND they have a thriving podcast audience that often joins their Facebook community as that place to ask the questions.  I know I pop in there on the regular to offer guidance myself!

 What does this engaged and growing audience also mean?  If you guessed referrals from across the country then you guessed correctly.  In short, their podcast is doing exactly what they wanted to achieve with this strategy, and doing it very well. 

 Lizzy ends the episode with giving 7 tips on how YOU can get started with your own podcast and things to consider along the way.  

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Links Mentioned in This Episode:

• The Modern Real Estate Agents Podcast

Now for the REALLY good stuff:

Join our free Facebook Group where I personally answer your questions, provide additional resources and trainings plus engage with other business owners just like you at the 3 stages of their growth: Newbies (I like to call them interns), Bosses (Growth and Scaling Level) and Empire Builders (Sustainability and expansion).

Let me know what you'd like to hear on the show and get weekly text with tips by texting the word "tips" to 678-968-7740

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

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Grab Your Bright Pink Felt Pen,  a notebook, and be ready to take notes on this episode because I GUARANTEE you're making at least ONE of these mistakes. 

I loved recording this episode so much, and hearing from Jenny Friday about the Top 10 Things she sees Realtors do WRONG on their social media.  Jenny is a former Realtor turned Social Media Marketer for Realtors.  Her role in the Real Estate Ecosystem is to help you as the agent crank out good content, that is a value to your audience vs. the same old boring BS that every agent on the planet produces.  

You have to stand out in your industry and that's what she loves helping you do.  

In case you're wondering what her top 10 mistakes are:
[2:46] #1-You're Being Too Generic
[4:19] #2-Socials Should Be About Your Audience, NOT About You
[7:18] #3-You're Following Outdated Advice
[9:49] #4-Social Media Isn't A Flyer
[11:53] #5-Stop Trying To Do It All
[13:29] #6-You Can't Hack the Algorithm
[16:05] #7-Viral For You is Amazing
[17:23] #8-Purposeful Posting Is Best
[18:41]#9-Links in Comments Aren't Clickable
[20:16] #10-You Are More Than A For Sale Sign; Let Us See Your Authentic Self!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

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From police officer to Realtor, Nakia Brooks has had a long and distinguished career.  As a Realtor for the past 18 years, he's personally closed over 1200 homes (700 of them being short sales which is how he ramped up his business).  In the last 7 years he hasn't sold homes himself, instead investing in coaching and mentoring agents at the brokerage he opened in North Georgia. 

In this episode, Nakia talks about being the upcoming President to NAMAR Board of Realtors, and how humbled he was to recently be awarded the Realtor of the Year award for the Georgia Association of Realtors.  He's literally 1 of 52,000 nominees and holds the honor proudly.  He shares several tips on how you as an agent should be using the board you're a member of (even if you're like me and often times forget to pay your dues!)

As a bonus to this interview, I had Nakia share his top lead generation system.  One that has worked for him for 16 years and the system that he shares with tons of agents to help them go from less than $1 in the bank, to being financially stable.

Want to be notified of episode drops we think you'll love?  Text the word "Podcast" to 678-736-8055 to be added to Joanne's Texting Community!

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Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

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Let's Make It RAIN boo!

Did anyone else just mentally picture scrooge mcduck sending out money bags everywhere?  I bet I just dated myself.  

But let's be honest here.  We're not in business to NOT make money so there's no point in pretending otherwise.  I bet not one of you can argue that while you'd love to be a millionaire, you really just have a desire to make a certain level of income to create a financial cushion for your family. 

How women look at money is interesting to me.  We tend to give it away faster than our male counterparts (in terms of lowering our commissions), and since a Realtor IS commission based there's often no set 'way' of knowing if you are actually in a healthy relationship with your bank account.  

That's why I've brought in Kanani Briggs for this convo.  Because this girlfriend is a certified money mindset coach, one of the facilitators for the Chic Clique Masterminds that we host here at the Real Boss Women, AND an empowerer of women.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

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Did you know that a typical Real Estate career lasts les than 3 years?  I fully believe that's because of 2 things. 

1.  Agents don't realize when they start this business that it IS in fact, a game of sales

2.  Agents don't set boundaries and burnout from the constant need to work

So let's talk about those boundaries, shall we?  I've been an agent for 20 years and during the course of those years I've set lots of boundaries myself.  Some of them I'm tempted to break often, and some of them will make you have an anxiety attack trying to imagine implementing.  But for me-they really work.  

So settle back with a good glass of Prosecco and listen in.  I bet you'll end up finding a few of them that YOU can set for yourself!

Want the boundaries list?  Text "boundaries" to 678-736-8055 OR download them here

Ready to find your besties and join the free Facebook group?   It's right here boo!

Looking to dive into your business with a small mastermind group meeting on a weekly basis?  Where you'll find accountability, a community of like minded peeps, and LOTS of foundational lessons to build a solid business?  Join the Clique, Chic! Doors close soon and you're going to have some major anxiety waiting on the next one to start  if you miss out on this one.  

If you're like me and LOOOOOOOVE to achieve and BEAT your own goals then I ask you to help a sister out.  My goal is to blow out (and by that I mean DOUBLE) the amount of downloads this podcast receives on a monthly basis.  So we're heading for 20,000 in the month of September.  That's huge!  In order to accomplish it, just like you ask your clients for a referral I'm not asking you for one.  Share this episode with a bestie who you think would appreciate it, and ask them to hit the subscribe button on the player of their choice.  

Thanks in advance sunshine! 😊

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

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