Podcasting 101 with Rachael

What's involved in starting a podcast? How much is it likely to cost? How do you get it on the various lists for listening to? What are the ingredients of a good podcast?

Welcome to Part 2 of Your Podcast Questions Answered!

Question 1: What's involved in starting a podcast? Using my Podcast Playbook, I talk you through each stage that's involved.

Download the Podcast Playbook here for Free

Want to read the Blog series I'm writing in this? Find it here.

Question 2: How much is it likely to cost?

Question 3: How do you get it on the various lists for listening to?

Question 4: What are the ingredients of a good podcast?

Still have questions? Email me at [email protected]

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

6-Step Publicity Rockstar method to increase your audience and visibility.   

PR is not just for big brands!   

Simone Sauter, PR expert for Solopreneurs joins me this week on the podcast.   

Key points include understanding the ideal client, pitching to the right platforms, creating compelling content, and leveraging media coverage for growth.  

Top advice here is to make your pitch personal and offer value that will resonate with the podcast host or publication’s audience.  

"You don't build relationships by just copy-pasting something. It's like with a friendship, you also don't make friends with a cookie-cutter strategy." 

 About Simone  

Simone Sauter is a certified PR Consultant & Visibility Strategist, Publicity Rockstar™, and bestselling author. She teaches coaches and consultants how to get featured in prestigious magazines and podcast shows so they get seen, heard, and highly paid – without wasting time on social media or paying for ads and agencies. The beauty of her approach is that following her Publicity Rockstar™ Method, her clients get all they need to build an impactful brand: Visibility, Authority, Credibility, and Trust.  

Simone has built a very successful coaching business herself solely by utilizing the power of the media and podcast shows. She has been featured in media outlets such as Cosmopolitan, Instyle, and Closer, shared her story on countless podcast and TV shows, built a blog with 100,000+ monthly organic readers, and created an advertising value of more than 3 million euro in just 18 months.  

Besides that, she is a certified PR Consultant with two decades of experience in the media and PR world. Before her entrepreneurial journey began in 2014, she worked as a journalist and PR manager for several Fortune 500 companies. 

https://www.simonesauter.com 

https://www.simonesauter.com/free-training 

https://www.linkedin.com/in/simonesauter/  

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

You are an Origineur! There is only one of you and so let that shine through in your podcast and your business.   

Meet Loretta Milan, host of the Origineurs Podcast.   

Loretta started her podcast to support her business and help spread the word on her mission for everyone to believe that they are an Original and what you have to say matters.  

 “An Origineur is somebody who then uses their originality to do something no matter how big or small. If you use that to change someone else's life, to inspire somebody else, to set up a business, to make an idea happen, that's when you transform from being an original to being an Origineur, you make something happen.” 

We chat about how Loretta came up with the concept for her podcast and how conversations with her community shaped her content, how she did her research on all the tech options, joining podcast communities and the importance of networking.  

When it comes to marketing your podcast, Loretta’s top piece of advice is the best form of marketing is delivering. If you deliver something amazing, that person is going to come back to you. They're going to recommend you to somebody else. 

About Loretta  

Loretta Milan is the founder of Origineurs and an award-winning communication expert who has been helping people stand out and succeed as originals for over 20 years, including leaders of big global brands, entrepreneurs and change makers. 

Listen to the Origineurs podcast: https://origineurs.com/podcast/ 

Check out the 'What makes you special?' episode which talks about the inspiration behind the Origineurs podcast and why tapping into your originality is so important: https://origineurs.com/what-makes-you-special/ 

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

What are the benefits of having support when you launch your podcast?   

Sharon Louca, host of the Connect, Unite, Empower podcast shares her experience working with me to launch her podcast in 2024.   

Sharon talks about how winning the prize draw to get her podcast launched gave her the push and accountability she needed.   

We delve into Sharon’s ‘why’, ways to maintain momentum, overcoming reservations about recording and her plans for Season 2 of the podcast.   

If you’re looking to launch your podcast and need some support and accountability, book a free 30 minute call with me for personalised advice.  

About Sharon 

Sharon Louca is the Founder and Host of the Womens Business Network a multi-award-winning online support network for female business owners.   

They support women running their own businesses through our online meetings, Facebook groups, our collaboration book project The Womens Business Network Guide to Becoming a Successful Entrepreneur and their newly launched Podcast Connect Unite Empower. 

Website - https://womensbusinessnetwork.co.uk 

Email: [email protected] 

WBN Free FB Community  

WBN Community | Facebook 

Download our WBN Guide to Becoming a Successful Entrepreneur -  

Womens Business Network Guide to Becoming a Successful Entrepreneur 

Instagram: https://www.instagram.com/womensbusinessnetwork.uk/ 

Linkedin: https://www.linkedin.com/company/womens-business-network-ltd/ 

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

What questions do you want to answer to get your podcast plans moving...  

What can I outsource? How much time does it take? What software can I use? In this week's episode, I'm answering these questions.  

Thank you to everyone who sent in their questions.

If you're looking for the answer to the specific questions below, there is a handy time stamp next to the question.

If you have questions that I haven't answered, then please fill out this form to get featured in Part 2 later this season.

Questions:

How much dedication a week is a podcast? [01.16m]

What elements can you outsource? [03.24m]

How long does it take to plan and launch a podcast? [04.50m]

What is the basic kit you need to get started? [05.32m]

What tech stack is involved with podcasting? [08.43m]

How does podcasting increase your subscriber list? [18.14m]

How long is the ultimate time a podcast should be? [19.00]

Any tips and knowledge to make podcasting easier and how to get it out there? [20.48m]

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

In this week’s episode, I’m joined by Elaine Walsh-McGrath, LinkedIn Expert.   

We had a brilliant chat about how to use LinkedIn to make an impact with your podcast AND your business.   

Elaine shares her wealth of knowledge as a marketer and LinkedIn Expert.   

The tips she shares are:  

1. Make your Headline and About section stand out  
2. Have a Well-balanced Content strategy  
3. Commenting insightfully for wider reach  
4. Daily life – showing you’re a human! 
5. It’s all about Consistency  

About Elaine 

I help my clients land more clients. I show them how to improve their B2B Marketing on LinkedIn so that they can generate more high-quality leads for their business. 

This is a handy checklist of actions that you should take on LinkedIn to help you to use it to generate leads. It comes with a tutorial.  

https://elainewalshmcgrath.lpages.co/linkedin-to-leads-checklist/  

Website: 

https://www.elainewalshmcgrath.com/ 

Connect on LinkedIn:  

https://www.linkedin.com/in/elainewalshmcgrath/  

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

Welcome to Season 3 of the podcast!

My first guest is Nicole Cheri Oden, host of the Uncomplicating Trademarks podcast.

Nicole wanted to help digital content creators and online service providers understand complex legal processes.

What I find so interesting is that her podcast is private.

You need to sign up to get access to the episodes. So that when you enter her world, you really want to be there.

We chat about how Nicole launched her podcast, shares her challenges and her inquisitive, experimental attitude towards podcasting!

Nicole’s Top Tip is to commit to starting your podcast and to reach out for help if you are overwhelmed.

About Nicole

A licensed attorney in the State of California for 12+ years, Nicole left Big Law to start her own virtual law firm – Nicole Cheri Oden Law, PC – to make trademark registration and boutique legal services accessible to small business owners across the United States.

After Nicole started working with fellow online entrepreneurs, she found many of them were overwhelmed by their legal needs. So she opened her digital shop, Legal Templates and More, to bring legal awareness and protection to small business owners.

Her attorney-drafted templates are customizable for almost every industry – making legal protection available to everyone!

Sign up for the podcast - https://nicolecheriodenlaw.com/podcast/

Website - https://nicolecheriodenlaw.com/

Connect on Instagram - https://www.instagram.com/nicolecheriodenlaw/

Welcome to the final episode of Season 2!

This is a round-up of my year in podcasting and business.

I had some awesome guests talk to me, topics that we chatted about were interview techniques, ways to make your podcast more discoverable, mindset and tips to get started to name a few!

I touch on reviews and how I think it's not easy or clear how to leave them in the podcast apps, but Spotify has upped their game this year!

I will be back for Season 3 in March!

I would love your input!

I want to know your burning questions about podcasting for your business. I really want to make sure you're getting the most out of my podcast by giving you all the information you need to move forward successfully.

Please note these can be anonymous if you prefer but if you're happy with it, I'll give you a shout-out in the episode.

I am not collecting email addresses, this information will be used to create podcast episodes and social media posts to answer your questions.

You can fill in the form here: https://airtable.com/appAutYJ4jpDUCFPj/pagV1vj47xYWPrjpn/form

Thank you!!

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

Welcome to this week's episode! The last guest interview of Season 2.

This week, Kendal Breitman, the Community Manager at Riverside.fm joins me to talk podcasts!

Kendall shares her unique journey from journalism to community management and how the skills and experiences she brought from journalism enhance her role as a community manager.

Kendall provides valuable insights into effective interview techniques, drawing from her experiences as a community manager.

Discussion on how interview skills are crucial for creating engaging podcast content and some tips that you can use in your interviews.

Kendall emphasizes the pivotal role of community in the podcasting landscape.

Exploring how communities can bring people together, foster learning, and contribute to the creation of compelling content.

We touch on AI and how we can use it to help us in content creation and production tasks and overall enhance our work, not take away from it.

Key takeaways:

• Knowing the goal of your interview helps keep you on track
• Bullet points of areas you want to cover
• asking follow questions
• become part of a community to learn & inspire

About Kendall

Kendall is the community manager for Riverside.fm, an online recording and editing studio that allows podcasters to create studio-quality content from anywhere. At Riverside, she leads their community of thousands of creators. Before that, Kendall worked as a television producer and political reporter for outlets like MSNBC and Bloomberg News.

Connect with Kendall at https://www.linkedin.com/in/kbreitman/

Community Group https://www.facebook.com/groups/riversideconversationcreators

Find out more about Riverside https://riverside.fm/

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

In this week's episode, I'm chatting with Helen Calvert, host of The No Bullsh*t guide to happiness.

Helen has been a guest before back in May 2022 and it's no secret that I LOVE Helen's podcast so it's lovely to be chatting with her again, seeing how she is doing with her podcast and her business.

Helen has published a book since we last spoke (in October 2022 and yes I have a copy!) The book is very much based on the first series of the podcast which as Helen explains contains, "crucial elements of being a business owner and having a happier life."

Helen and I also chat about audience engagement, podcast growth over the past 12-18 months, show notes, reviews(take note podcast apps!!), and how the podcast supports Helen's business.

A top tip that we touch on is the importance of reaching out to others and how your network and community can contribute to your podcast's success.

About Helen

Helen Calvert is The No Bullsh*t Coach who has been running the successful business support agency Clear Day since 2018. A divorced mum of two boys, Helen has twenty years of experience in admin and organisation, and also, knows well the personal challenges of anxiety, family health problems and just trying to get it all done! She qualified as a life coach in 2020 and her passion is in helping women to treat themselves with excessive kindness as the best strategy for gaining confidence and making progress.

Her podcast gets around 7,000 downloads per month and includes all of her no-bullsh*t tips for a happier life. It has proven so popular that Helen has turned the first series into a book which was published in October 2022.

Podcast: https://podfollow.com/the-no-bullsh-t-guide-to-a-happier-life

Book: https://www.clear-day.co.uk/product/the-no-bullsht-guide-to-a-happier-life/

Instagram: https://www.instagram.com/clearyourday/

LinkedIn: https://www.linkedin.com/in/helen-calvert-manchester/

Facebook: https://www.facebook.com/ClearYourDay

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!