Podcasting Essentials

Matty Staudt has traversed the full landscape of audio production, from his days a radio DJ to his part in the early stages of podcast development at iHeart Media. Today he has founded his own podcast production company, Jam Street Media, focusing on branded content from his home in Los Angeles, California. He walks us through his journey and why he believes podcasting is a particularly powerful medium for business.

Also, co-hosts Nick Schildberger and Chris Ashmore unpack so-called "microcasts" the latest term to reflect shorter, more compact podcasts of around five to 12 minutes in length.

MORE INFORMATION

Cherie Hu, October 15, 2019, 'Will podcast playlists elevate the microcast?' Hot Pod Newsletter, https://hotpodnews.com/will-podcast-playlists-elevate-the-microcast/

Lars Murray, October 10, 2019, 'What is a Microcast, and Why do you need one?' Variety,  https://variety.com/2019/digital/news/what-is-microcast-1203364995/

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Podcasting officially began in 2004, the same year that Rob Greenlee moved from radio into the podcast space. Today Rob is VP of Content and Partnerships at Libsyn, co-host of the New Media Show and an Inductee into the Podcast Hall of Fame. Rob’s insight into the industry and where it’s heading is vast and he brings a rare perspective to the medium.

Also this episode, Nick Schildberger and Nicole Goodman discuss the highlights from OzPod 2019, the ABC’s annual podcast conference..

ABC Podcast Research 2019

https://www.abc.net.au/cm/lb/11563738/data/download-2019-abc-podcast-research-pdf-data.pdf

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you’re involved in podcasting or want to be, Podcast Movement is the place to be. It's the largest podcasting conference in the world, held this year in Orlando, Florida. It brings together hosting platforms, podcast networks, media, distribution channels, podcast professionals and novices. All in a joint effort to learn, network and develop the podcasting  industry.

While there, friend of the show, Sharon Taylor MD of Omny Studio moderated a panel on monetisation. And our own producer Nicole Goodman also went along for the first time.

Sharon and Nicole give us their key takeaways from the conference and we talk podcast advertising, smart speakers and IAB compliance.

This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you're a festival organiser or you're holding an event with talented speakers and intriguing topics, have you thought of recording the sessions for those who can't attend? It expands the life of the event well beyond the days of the festival or presentation.

Melbourne Food & Wine, one of Australia's best known and largest food festivals, approached BE to produce a podcast from its 2019 Theatre of Ideas talk sessions. The speakers were a mix of local and international restaurateurs, food writers and wine connoisseurs. We hear from Emma Breheny, Content Manager of Melbourne Food & Wine about the practicalities of repurposing talk sessions into a podcast series and how it fits in with their larger content strategy.

Melbourne Food & Wine Podcast
https://www.melbournefoodandwine.com.au/read-watch/latest-news/news/the-melbourne-food-wine-festival-podcast-is-here-562

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A special treat this episode – first we hear from BE's own executive producer, Heather Dawson, on what makes a great interview. Heather - a former BBC and ABC journalist - has interviewed thousands of guests in her career. She says the art of the interview comes down to the planning as well as the execution.

Also, we hear from workplace psychologist, Ellen Jackson, whose podcast, Potential Psychology, was recognised as a finalist in this year's Australian Podcast Awards. Ellen's production process is an inspiration for others looking to promote their own brand through podcasting. She explains how podcast aligns with her other business and marketing goals, how she interviews guests from all corners of the world and her advice for others thinking of creating their own podcast.

Potential Psychology with Ellen Jackson
https://www.potential.com.au/podcast

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Editing is the least appealing part of making a podcast episode, but it’s crucial if you want listeners to be engaged. That's according to Ran Levi, producer of Israel's most listened to podcast, Making History.  Ran details some of the most common podcasting mistakes, including: self-deprecating hosts, using YouTube as a hosting service, and not catching the audience's attention in the first 30 seconds.  Ran also offers his thoughts of the future of audio content, one of on-demand audio outstripping FM radio consumption.

Ran Levi's articles on Medium
https://medium.com/@ranlevi

Making History
https://www.stitcher.com/podcast/ran-levi/making-history-with-ran-levi

Malicious Life
https://malicious.life

Podcasts are getting shorter
https://medium.com/megaphonepods/podcasts-are-getting-shorter-a876cfa2f56a

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Audiograms are proving to be highly effective to promote podcast episodes in social media feeds, like Instagram, LinkedIn and Twitter. We hear from Oliver Wellington, founder of Headliner, an increasingly popular online tool aimed at podcasters to generate and share videos.

He shares his tips on what works best – including the size and type of text font, static vs. animated text, length of video, and more. The most important thing, Oliver says, is try out different types of video to understand what works best for you.

Also, Nicole Goodman joins Nick Schildberger to discuss Apple's announcement to pursue original podcasts, whether podcasting has reached a peak (no, it hasn't), and how marketing and digital agencies need to catch up to the benefits of branded audio content.

Headliner
https://www.headliner.app/

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

It’s been a big year for Sharon Taylor, Managing Director of Omny Studio. With Triton Digital’s acquisition of Omny and a non-stop international travel schedule, she makes time to stop by again and break it all down.

She chats with Nick and Nic about what the purchase means not just for Omny but for podcasters and listeners. They also discuss the latest podcasting trends and the increasing advantages audio content is for brands.

This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of SoundCartel. 

How to land a punchy episode description
https://bit.ly/2Y16fK0
https://bit.ly/2XMllPa

Creating a Podcast Community
https://bit.ly/2LR5FZ0

Broadcast and Podcast - Two Worlds Converging by Mitch Secrett
https://bit.ly/2GeM2X8

The Podcast Tech News Just Keeps on Coming - We Sort it Out by Steven Goldstein
https://bit.ly/2XwikU2

Smart Speaker Report
https://www.nationalpublicmedia.com/wp-content/uploads/2019/06/The_Smart_Audio_Report_Spring_2019.pdf

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Marvin Jacobs is the Creative Director of Airborne, the audio company behind The Journey, an outstanding, award-winning podcast from KLM Royal Dutch Airlines.

Chris Ashmore asks Marvin about the idea behind The Journey, the process of extracting and distilling incredible stories and whether the podcast met expectations.

The execution of The Journey exemplifies collaborative bravery and innovation from both client and agency.

Co-hosts Nick and Nicole discuss the importance of utilising experienced interviewers and intriguing speakers, as well as the need for brands to think seriously about their audio strategy.

Also, they explore what’s really behind the 706,000 podcasts that currently exist and Wondery’s $10M Series B raise.

This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production. 

The Journey
https://podcast.klm.com/en/

Airborne
https://airborne.audio/

How many of the 706,000 podcasts are still in production?
https://bit.ly/305UXS3

A Pointed Perspective on the Purported Podfading Problem
https://bit.ly/2JjdIuC

Podcast Stata – The Sequel
https://bit.ly/2KHuMxg

Wondery $10M Announcement
https://bloom.bg/2XjHEM5

Wondery
https://wondery.com/

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Since its launch in 2017, Kellie Riordan has been instrumental with the ABC's Audio Studios, a one-stop shop at the Australian public broadcaster to create new on-demand and linear audio shows.

The ABC has raised the bar with the quality level of Australian podcasts - so much so, it dominated the podium at this year's Australian Podcast Awards.

Co-hosts Nick and Chris ask Kellie to lift the lid on ABC Audio Studios and how she and her team considers which podcasts to produce.

Also, Kellie provides tips on how to produce a podcast series (think about each and every episode before you start!), and how to effectively promote your podcasts.

Plus, an exclusive! Kellie fills us in on an exciting new ABC audio series in the pipeline.

Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production.

ABC Podcasts
https://www.abc.net.au/radio/podcasts/ 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.