Podcasting Essentials

Introducing Nicole Goodman, an Australian Podcast Awards winner, and BE's newest producer. Nicole joins Nick and Chris to examine some of the winners of the latest podcast awards in Australia and overseas. Also, they question the way some podcast producers are dumbing down the way they tell their stories, and consequently how they're not respecting the intelligence of their audiences. Plus, why trailers are a good idea for your podcast series.

Melbourne Food & Wine Festival podcast
https://bit.ly/2wff17y

Hackable? podcast for McAfee
https://hackablepodcast.com/

Carolyn Walker's Response Agency
https://response.agency/

Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable?, today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message, and some tips on promoting a podcast.

Melbourne Food & Wine Festival podcast (proudly produced by BE Media Production)
https://bit.ly/2wff17y

Hackable? podcast for McAfee
https://hackablepodcast.com/

Carolyn Walker's Response Agency
https://response.agency/ 

Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Respected expert and commentator on the future of podcasting and radio, James Cridland,  joins Nick and Chris to discuss current issues in the world of podcasting. How important is the Apple Podcasts chart and platform for marketing podcasts? Is SoundCloud a viable platform to host podcasts? What's the likelihood of Spotify dominating the space? Is Google on track to double worldwide consumption of podcasts? What's going on at Luminary? And how will smart speakers influence the way people listen to spoken-word audio? All issues that brands should understand when developing an audio strategy.

Subscribe to James Cridland's daily newsletter from https://podnews.net/

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

How does a podcast stand out from a crowd of 700,000 or so that now exist? Don't do what everyone else is doing: quality production and a narrative form of storytelling helps build engagement from the get-go, according to Steve Pratt co-founder of Pacific Content, producers of some of the world's best-known branded podcasts. Their work includes the popular Slack Variety Pack, TGIM for e-commerce platform, Shopify, and the recent Three and a Half Degrees for Facebook.

BE's Chris Ashmore asks Steve to explain Pacific Content's collaborative process in creating audio content for their clients; how brands can promote their podcasts; and what he sees as the future of podcasting.

Pacific Content
https://pacific-content.com/podcasts/

Australian Podcast Awards
https://australianpodcastawards.com/

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

An often misunderstood and neglected part of podcasting is audio quality. Your podcast now is competing with increasing numbers of professionally-made and commercial quality shows. Attitudes of “close enough” is “good enough” won’t cut it anymore. This episode we sit down with our own Director of Audio and Podcasting, Peter Letts, who for more than 20 years has recorded, edited and assembled audio content for Australia’s leading brands. He walks us through the mistakes other podcasters make and shares us lessons on audio best practices.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

More than half of Americans have now listened to a podcast, pushing the medium firmly into the mainstream according to latest results of The Infinite Dial 2019 from Edison Research and Triton Digital. While podcasting listenership is steadily increasing, Facebook continues to decline with an estimated 15 million fewer users than two years ago.

Sharon Taylor, CEO of Omny Studio, joins Nick Schildberger to discuss what these podcasting statistics mean for brands, as well as a wrap of Sharon's visit to RAIN Podcast Business Summit in New York where Google Podcasts Zack Reneau-Wedeen presented a keynote on Google's latest plans for podcasting and how audio SEO will be hugely significant to all businesses.

The Infinite Dial 2019
https://www.edisonresearch.com/infinite-dial-2019/

Google's Zack Reneau-Wedeen keynote at RAIN Business Summit
http://podcastbusinesssummit.com/#schedule

Article: Tech firm Intercom's podcasting plans
https://fora.ie/intercom-podcast-4555487-Mar2019/

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

With a network of more than 8,000 radio stations and media partners in the US, it made sense for Westwood One to expand its presence into the on-demand space. Kelli Hurley, SVP Digital Partnerships at Westwood One, was instrumental in forging a path into podcasting. In this episode she explains why podcasting is so important for advertisers and brands in general.

Also, Chris and Nick discuss Apple’s insistence on tagging season and episode numbers; the latest results on podcasting from the Interactive Advertising Bureau (IAB); and why a collaborative approach to podcasting might be a good idea.

Westwood One
http://westwoodone.com

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

As Spotify prepares to invest up to $500 million in podcasting acquisitions in 2019, it's already shaping up to be huge year in podcasting. What does this all this mean for brands looking to invest in an audio strategy? Sharon Taylor, CEO of Omny Studio, joins co-hosts Nick Schildberger and Chris Ashmore on a new look and a new sound. We've had a name change from 'BE Podcasting' to 'Podcasting Essentials' to reflect our history and to provide more clarity about the content - essential information you need to podcast for your brand or business.

This first episode for 2019, we also discuss:
- How to get on to Apple Podcast's New & Noteworthy.
- What constitutes a great-sounding podcast.
- The future of podcasting specifically and audio content more generally

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Do you blow through a straw in the shower? Do you chew cud like a cow? Do you regularly stretch your articulators? If you're not sure what all this means, then it's likely you're not warming up your voice properly. Voice coach, Anouska Taylor, takes Chris Ashmore through a training regime to get the most out of your voice in a podcast. 

And, to wrap up BE Podcasting for 2018, Chris Ashmore and Nick Schildberger examine the year that's been.

Anouska Taylor
anouskataylor.com

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

OzPod is an annual podcasting conference, bringing together the industry leaders in one place on one day to discuss all things podcasting. The ABC-organised event was held this year at Federation Square on October 17th. BE’s Nick Schildberger and Chris Ashmore are joined this episode by Sharon Taylor, CEO of Omny Studio, to discuss some of the highlights of the conference. They provide their thoughts into some of the statistics, the future of audio, smart speakers (are they a “thing”?), branded podcasts, and more. 

Omny Studio
http://omnystudio.com

OzPod 2018
https://www.abc.net.au/events/ozpod/

James Cridland’s statistics as presented at OzPod 2018 (YouTube)
https://bit.ly/2QdivQD

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.