We will be talking with Glenn Hebert, also known as Glenn the Geek and America’s Horse Husband. He began the Horse Radio Network in 2006 and has grown it into a successful business. We’ll talk about treating your podcast as a business, the advantage of a strong niche, and the power of involving listeners.

Today we will be talking with Johny Florida, host of the Wrestling’s National Committee podcast. Johnny will talk about the power and pitfalls of relationships with other podcasts in your niche, WNC’s podcasting set up, and how to use strategic partnerships to build your credibility.

We will be talking with Eric Trules and his podcast is e-Travels with E. Trules, and it’s unique in that it combines travelogue storytelling with an aurally immersive experience of sound, effects and music that take you right to the destination. We’ll talk about his podcasting journey, his publishing schedule with alternating formats, and the beauty of travel.

We will be talking with Meghan Enriquez today from True Conversations. We’re going to hear how she started a podcast to grow her movement, how she grew the podcast into a network, and how she fosters engagement with her target audience. She also is hosting an event at the end of September 2017, so listen for that later.

We will be talking with Matt Medeiros today from the Matt Report Podcast. We’re going to hear about the way he experimented with publishing Netflix style, the power of video, and his approach to sponsorship.

Today’s guest is Daniel Lewis.

The story is more important than the format

As a consumer the format of the narrative podcast is not immediately interesting to Daniel. It’s the story that has to catch him, and whether he can connect with the topic itself.

For people considering doing narrative podcasts, it’s really a decision about whether that is the best way to tell the story that you want to tell and if you are willing to do the extra work that goes along with the format. It can come out really neat if you do it well but it is a lot of work. First, consider is a narrative/storytelling format the thing that communicates your message the best? Second, are you willing to do the hard work it takes to get something like that done?

Planning and preparation is key

If you have an idea that you feel could be fun for a narrative podcast story, Daniel says you need to plan and be prepared. If there is something coming up that would be great to record, make sure you have a recorder with you throughout the process. It could be as simple as your iOs or android device, but make sure you have that recorder with you at all times because conversations could come up at any time that are relevant to the story you’re telling.

Another reason to be prepared with a recorded always is to be able to speak your mind about something when it comes to mind. One practice you have to get into is verbalizing as much as possible, especially in those moments where you step away from the action and start talking to the camera or microphone. As you start producing this, you’ll find you will be recording a lot of random stuff. Daniel advises not being afraid to cut stuff out. It may be funny conversation but is it relevant? Does it add to the story? It’s ok to toss good stuff out if it doesn’t fit with the story that you’re doing.

Making a narrative podcast might help your marriage!

As a side note, Daniel suggests that maybe learning to make a narrative podcast could help in marriage communication as well. It’s stereotypical but a common complaint from wives is that their husbands don’t say what’s on their mind. This practice of verbalizing for the podcast could help here. When you get in that practice of communicating what’s on your mind and describing things, you’ll end up with much better material to use for recording.

Choosing guests

When he listens to podcasts like Serial or Start Up, Daniel wonders about things like whether all the many random voices gave their permission to be used in the podcast. That is something you have to be concerned with today, especially if you’re going to monetize the narrative podcasts that you’re making. You need to talk to a lawyer but it might be enough to get the guest’s recorded agreement to basic terms and that they know they are being recorded and it will be used for telling a story.

The next step is finding people who would have some kind of feedback, having a conversation with them and recording it. It could be as simple as someone being a sounding board and you asking them to hear you explain the idea and then question and challenge you on it. Not only does it mean it’s another voice, it’s also a different perspective that could potentially bring something to the conversation that you would have never thought of.

Varying the audio recording methods

In an audio drama it is very important people can hear the spoken work very clearly. In a narrative, interspersed with clips of actual things you recorded, the audio doesn’t have to be studio quality but it does need to be listenable. Daniel believes the biggest sin that can be made with this kind of recording is not getting the volume levels right. The narrative section might be at a certain volume that is a different volume to a sound clip. Pay attention to this when you are...

Today’s guest is Jessica Abel, author of the book Out on the Wire: The Storytelling Secrets of the New Masters of Radio and the Out on the Wire Podcast.

Reasons to do a narrative style podcast

Jessica suggests doing a narrative podcast because narrative journalism is an extremely powerful way to convey ideas. You can pack so much into so little time and with so many layers of meaning by carefully editing, layering in sound and thinking really carefully about your scripting and narration. Although you could listen to five episodes of a good interview podcast and get little nuggets of gold here and there, there’s often fluff that goes on in between those nuggets. It’s possible to put all of those nuggets into a half hour narrative podcast and really not miss anything.

Even interview podcasts themselves can be done much more tightly, much more efficiently and much more interestingly. For example, Fresh Air episodes are heavily edited. They’re not narrative, they’re interview based. But they’re still done in a style that the listener is kept in mind and the story that they want to tell, the information that they want to convey is carefully composed. Jessica believes that even people who are doing a more interview-oriented format could benefit from thinking like a maker of narrative.

When researching her book, Jessica spoke with Dylan Keith, the head of production at Radio Lab who also used to work at On The Media. People used to ask him what he did for a living and he would say “I take a 45 minute interview and make it a 6 minute interview.” It would be a super punchy, awesome 6 minutes and the listener can get everything they need out of it.

Jessica’s advice is to approach an interview in that way, as material, and to think about what is it that you want to tell with this interview. Even if you’re not constructing something that’s character based you can still think of these kinds of tools and apply them to interviews.

Constructing a story from a narrative idea

In order to take your initial idea and make it into a story with a strong narrative, there are a lot of steps, which is why Jessica did an entire podcast series and wrote a book on it!

First, come up with an idea for a story, ideally one based around a character that goes through changes, although you can certainly work the style with idea-based stories as well. Then you need to vet that idea in various ways, test it with different kinds of tools. One such tool is the ‘X-Y story formula’, which comes from Alex Bloomburg. So you may be doing a story about X, but what’s interesting about it is Y. It’s important to figure out what’s really interesting about it and not just what you’re going to find interesting about it, but what the listeners are going to find interesting about it.

There’s also the focus sentence approach, which is sort of like a mini narrative arc. Jessica says that if you can work out the focus sentence on your idea, you often are well on your way in terms of thinking about the outline of your story. The sentence is usually some form of this: “Someone does something because [blank] but [blank].” A character is in motion, living some kind of life and has a sense of mission, something they want, but there’s something that stands in their way. From there you have to do a bunch of further outlining.

Jessica also invented a new tool called the Story Mad Lib, which she talks about in more detail in Episode 4 of Out on the Wire Podcast. The Story Mad Lib is a way of building out the entire arc of the story in a paragraph to guide you where you’re going to go, and help you figure out and plan your interviews carefully ahead of time. If you do an interview that takes an hour or two hours, you will have tons of stuff in there that you could use for 8 or 10 different stories, and you get to decide which one is the...

Today’s guest is Doc Kennedy from the Filmaker’s Focus podcast. He is one of the guests who contributed to the Season 4 series on Narrative Podcasting, and he’s on the show today to share some updated information. Along with being a podcaster, Doc is also a film maker, and working towards being an actor and a stand-up comedian. Being a film maker, he brought a different perspective on narrative podcasting than many of the other guests, and was able to bring in a lot of parallels from video and acting. Today, we will revisit this.

In the time since Doc was last on the podcast, there have been ever-increasing changes and improvements to technology. For example, cell phone cameras have gone from little grainy pictures to 4K. It’s insane how much things have changed even just in the last couple of years. Because of this, Doc’s perspective has changed somewhat too, and he feels some of the advice he gave last time is now outdated.  

Getting started

Doc’s advice is to start with the basics. Some people are producing videos online that look good but sound terrible. If you can’t get the video to at least match the audio, he says don’t make it. Sound and lighting is the thing that separates you from or makes you an amateur. If you have to choose from the two, take the sound, because you can look at a picture and think ‘it’s ok’ but if the sound is bad it’s unlistenable. The majority of things today will have half-decent video because most cameras these days are so good that you can work around shoddy lighting. If you’re going to hire out for anything, hire an audio guy. That’s how important it is. If you see a video that looks good but sounds horrible, you will turn it off. It’s that simple. Make sure you’re getting quality audio and do what you can for solid lighting.

Doc says if you can afford it, hire somebody that has the proper gear and knows what they’re doing. It’s one thing to have a mic but it’s another thing to know how to record. There’s a huge difference between recording audio for a film versus recording a podcast episode. In the podcast, usually you’re in a contained environment. In a narrative setting, the elements might be a little out there so you need to be aware of the little sounds that you’re hearing the background. At least reach out to someone in your area who has the gear and let them guide you on what to get and what’s available in your area.

Doc hesitates to list specific brands of quality gear because things are changing so quickly. However, he suggests looking at getting a basic shot-gun mic, and doing your research.  There are some amazing tutorial videos on YouTube that provide great videos of comparisons between two microphones, which can be really helpful. You want the professional level, but make sure you do your homework.

The importance of pre-production

Doc is really big on pre-production. He says podcasts are often rushed but in film making they don’t do rushed projects, everything is planned out. He likes having a solid game plan in place, making sure everyone has the right gear and there are the right people to operate that gear, and that the production is as great sounding as it looks.

The more planning you do up front the easier it is on the back end. In Doc’s freelance work, planning also helps when managing the client. If you do the preproduction there is a blueprint set up of what the client can expect so if they come back and say they aren’t happy or it isn’t what they expected, you can refer back to the pre-production blueprint. A lot of times people don’t understand what it takes to make a video or what that video may look like in the end. In that kind of client situation, ask if they’ve seen a video or movie that they want their video to look like. That makes it comfortable for client and creator and gives time to clarify whether the creator can actually create what the client is asking for or...

The guest today is Corey Coates from The Podcast Producers.

Choosing the right medium for your content

Corey’s experience has shown him that you have to make a decision as to who is going to be the one actually telling the story before you decide whether or not to do a narrative style. When doing narrative podcasting, people usually imagine as the narrator that they are “telling” the story, but the reality is a really good narrative podcast is one where the story is being told by the participants and almost unfolds on its own. There’s clearly a choice to guide the story in a certain direction, to edit in a certain way and to present the story that you might want to tell but before you even think about why you want to do it, ask “who is going to be responsible for telling the story?”

A lot of people are interested in the method of doing it this way largely because of the popularity of some narrative podcasts. When you listen to RadioLab or Serial, they sound beautiful and they’re fun to listen to. Corey knows how attractive that idea can be, but doing it just because a lot of the most popular shows or the ones you enjoy are in that fashion doesn’t necessarily mean that’s what you should do. Choosing the right medium for your content is critical.

If you’re trying to bring pure information from individuals to individuals, maybe the interview format is the way to go. If you are trying to demonstrate, as Corey and Jessica did in The Podcast Producers, that there’s a lot of experts, information and ways to look at the exact same thing, then maybe the narrative way of going is better for you. Ultimately it comes down to deciding ‘who is telling the story and what is the story being told?’ and then choosing the format that goes around that.

Start with the story arc

It always starts with the story arc. From beginning to end, what is the story you want to tell? Decide how you will subdivide that into chapters, which can become the episodes. For The Podcast Producers, Corey and Jessica knew they wanted to do 10 episodes, because it was a time constraint and prevented the project expanding for the rest of the year. From beginning to end they brainstormed a ton of questions or topics, what would be a logical order to arrange topics, and who might they be able to talk to on some of those subjects. It was about the questions Corey, Jessica and their community had, who are some of the people that might be able to provide the answers, and then how can you link one answer to the next, or one question to the next answer that takes someone through the journey but most importantly leaves them where we want them to be, which is wanting more. When you get to the end of it, there’s conclusions and ideas but nothing is really conclusive.

Choosing interview subjects

Corey and Jessica specifically targeted certain individuals for their knowledge base and their experience in the industry. It’s tough because in a lot of cases you have folks that are the most vocal and prominent, that may not necessarily be the ones with the best information, they’re just the loudest so they tend to get the most attention. Having been in the industry for 10 years and 3 years respectively, Corey and Jessica were able to tell whether folks were really legit, they know their stuff, and they’re really making a contribution, or if they were jokers and they’re coming in marketing themselves but not really having the skills needed. So they laser pointed their pitches and ended up getting 95% of the people they wanted. The 5% that didn’t were often the ‘shot in the dark’ people, and usually the reason was that their schedules wouldn’t allow it or it wasn’t going to fit Corey’s production...

Today’s guest is Jessica Rhodes from The Podcast Producers.

Reasons to do narrative style

• Jessica explains that putting on a narrative podcast is going to make you a thought leader in that industry. It brings you a lot of credibility because of the amount of work that goes into it, the production and high quality of the style of podcasts. It makes you come across as a lot more serious about what you’re doing. Interview style podcasts are great but when you put out a narrative show, you are putting out a quality of show that is so much higher than the majority of shows out there so it really does set you apart from the crowd.
• There is a lot of work both in preparation and post production. There are so many podcasts now. People want to podcast because they want to make money and be famous and they want the easiest way to do it. Well, the reality is if you want to be super famous or successful or make a lot of money, you have to put in the hard work. There is no fast path to a lot of success. A narrative style podcast is a lot of work but you will get a lot of recognition and exposure with a really quality show.

Planning and Preparation for a Series

• You need to know and have a good understanding of who your audience and target listener is. You also need to know what the story arc is. The difference between a narrative and another type of podcast show is that there’s a story arc; there’s a beginning, a middle and an end.
• When preparing for their show, Jessica and Corey were thinking about the fact that they were talking to podcasters. What are the questions that podcasters have? What do podcasters think and talk a lot about? They brain dumped all the different topics that came to mind and then on a Google spreadsheet moved them around in a different order and thought strategically about what the right order would be and how that story would be told.
• Jessica’s advice is to think about who your target listener is and what the goal of the show is. What is the story that you’re trying to tell?

The interviews

• When you’re thinking about what types of interviews to have on, remember that your guests ARE the show. When you have a narrative based podcast featuring a lot of different guests, you need to be ok with not being the front and center spotlight. The creators are the puppeteers, asking the right questions to allow the guests to tell the story. Jessica was strategic about having guests on from a variety of different categories of podcast, different experience levels, some well known and some not super successful.
• A good podcast in Jessica’s opinion is not one with just a big name, but one with good content, good production quality, good sound quality and a host who really, really digs their show. She would advise against hosting a narrative show and only trying to get the big names. A narrative show is beautiful because it’s bringing voices to so many different people that you don’t hear on every other podcast.

Tips for having a good interview

• The difference in doing a narrative style podcast is that the interviews are not meant to be heard just raw and uncut, so it’s not just this flowing conversation. It feels a little choppy because it will get cut and pasted into different episodes.
• The best tip Jessica ever heard and the best advice that she can give is actually a tip from Mark Maron at Podcast Movement: listen. When you’re interviewing, really listen and let your guest do as much of the talking as possible, especially in a narrative based podcast.
• Corey also taught her this: the best part of the interview, the best stuff, is going to come after at least 15 minutes. So if you can, have your interviews go for a minimum of 30 minutes. Sometimes you can only get guests for 30 minutes but if...