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Today’s guest is Geoff Woods from the podcast The Mentee.
There is a change of direction in the podcasting world, ever since Serial, where narrative podcasting has become more popular. We are still at the very beginning of the bell curve of podcasting’s popularity because we’re still in the realm of the early adopter. Many people still don’t know what podcasting is.
There is going to be an increasing need for podcasts because it will become more popular and the professionals are realizing it. There are narrative journalists who did that as their profession who are bringing that talent and skill set to the podcasting world. With that, you’re starting to see podcasts coming out with incredibly high production quality and budgets for production as well. You don’t have to do that to compete moving forward, but recognize that the quality is going through the roof and if you want to stand out you have to do things differently.
Geoff’s approach
Advice for narrative podcasters
Today’s guest is Bryan Orr from Podcast Movement: Sessions.
Bryan's podcasting story:
Bryan got into podcasting doing a typical interview show around small business. He found he was getting bored listening to his own content. Some guests were great and the application was strong but it wasn’t grabbing attention the way shows like 99% Invisible and This American Life had done. He had a real discontent with what he was producing, so he began Mantastic Voyage with his brother. Now he does more of a narrative style with Podcast Movement: Sessions. It’s not quite storytelling, but synthesis: synthesising information into a story.
Define narrative:
A narrative is anecdotes, so descriptions of things that happened, plus emotions or moments of reflection. If you take something that is an occurrence and add in elements of reflections or emotion into it, that can become a narrative. Another way to describe a narrative is to raise questions but be much more slow to answer them using occurrences or a sequence of events. In a question based podcast the host would ask a question and the guest would answer it. But in a narrative based podcast you explore the answer, and you find it by weaving through a set of occurrences.
The pros and cons:
The steps required:
Today’s guest is Elsie Escobar. Elsie runs a yoga podcast and has extensive experience in the performing arts. She doesn’t have personal experience creating narrative style podcasts, but she does have a lot of experience listening to them and some really great insights to share.
Elsie’s story:
Elsie started a yoga podcast on her own, which had nothing to do with narrative. She was in Los Angeles and the LA podcasters were all storytelling podcasters at that time. All were creating what we would consider to be more of a storytelling type of a podcast, minus all the hyper-produced musical interludes and overtone of the narrative between the conversations. They were done in a way that struck me as a human being telling stories.
Tim Coin had a podcast called The Hollywood Podcast. Dan Class had The Bitterest Pill. Lance Anderson had Verge of the Fringe. Kush had Things I Say. All four of these guys were producing a podcast telling stories, and all did it completely different from each other.
For Elsie this was an incredible learning to understand how powerful a narrative could be in that it doesn’t have to be a specific type of way.
She also worked as an actor for 10 years, did theatre and movies and TV, and worked in Hollywood for a while. In hindsight, she says she didn’t have confidence in who she was as an artist, she didn’t trust herself, and that was one of the reasons she quit. She didn’t have the creative life she wishes she could have had. Elsie says podcasting gives that to her, the creative control and expression she was searching for.
A listener perspective on narrative podcasts:
Tips for planning and crafting the narrative:
Today’s episode features Eric Johnson from Podcast Talent Coach.com. He has a lot of radio experience and he helps people create stories from their podcast. We talk about storytelling in great detail. He also has worksheets and other resources for telling great stories on his website at podcasttalentcoach.com
The Pros and Cons
One reason to do a narrative podcast is that it’s not prevalent right now in podcasting. Most everybody wants to do an interview podcast, because that’s the easiest type to do. Doing a podcast by yourself where you’re presenting the information is a little more difficult. The most difficult type of podcast to put together is the narrative podcast. It takes a lot of work to create but it’s one of the more entertaining and effective podcasts that you can put together.
Eric recommends narrative style because:
However, it’s incredibly difficult and unless you know what you’re doing it’s not something you should dive into headfirst. Experience in podcasting, broadcasting, audio recording and editing will help. If you don’t have that experience, creating a narrative podcast as your first podcast is going to be very difficult.
When you listen to NPR, they have professional editors that sit down and edit the piece together so it comes together in one nice story in 2 minutes. But that person’s job is to edit stories all day everyday. Be aware that it’s not an easy thing to do unless you know what you’re doing.
The Steps Required
Once you’ve recorded, you have to catalogue the interview, the questions you’ve asked, the details the guest provided. Then once you have the interviews recorded, you have to step back and write the story, find the pieces of the interviews that support your story and piece them in.
The toughest part is knowing what parts to leave in and what to leave out and still tell the complete story. You have to be an incredible storyteller, which is difficult and it’s also an art. You need people to interview that are lively, entertaining and energetic but also that will speak in complete sentences to help tell your story. And then you have to catalogue it all so you can put it together in a way that makes sense, so that your listener can understand the complete story.
The first thing you need to do is decide what story you’re going to tell. The most well known narrative podcast is Serial. It was telling a story of a guy who got locked up, but the question was ‘did he do it or did he get locked up unnecessarily?’ The creators knew the outcome before they started editing. They knew how many episodes they wanted to create and they worked their way backward.
Figure out what the conclusion is of the story you want to tell, and then work your way backwards to figure out exactly how much information you need to include to properly tell the story and reach your conclusion. That will help you figure out who you need to interview and what questions to ask. Until you know what story you want to tell, you can’t begin creating the podcast.
The Four Key Elements to Storytelling
Today’s episode features Dave Jackson sharing his expertise about creating narrative style podcast episodes.
Pros and Cons of doing a narrative style:
The big pro is that stories engage audiences more than just a plain interview. There’s a reason every movie, every book, every TV show and almost all media is a story of some sort. It’s the Hero’s Journey: the audience gets sucked in and wants to find out what happens next.
The main con is that it takes a lot more time. To do just a host talking into a mic is a 4:1 ratio. If you’re making a 15 minute podcast like that, plan on spending an hour working on it. However other kinds of podcast have a much bigger ratio, because now you’re trying to get things to sound a specific way and create a mood so it takes much longer.
Dave’s tips for how to approach it:
Start with an idea first, break it down into specific topics next and then construct it into a narrative story.
Write it down and start fleshing out the idea, even write your show notes in advance. This helps because often during this process you will come up with cool ideas for production.
Choose guests via a criteria so that they fit the goal of the episode. That will mean you will get more of the sound bites you want from them and hopefully less will end up on the cutting room floor.
When trimming down interviews to get to the narrative elements, focus on the parts where the guest actually answers the questions you ask. Remember, you are the buffer between the guest and the audience and you don’t want to make the audience sift through content that isn’t relevant.
Ask yourself “What’s the point of telling the story, what’s the objective?” Do you want people to laugh, cry, groan or be entertained? Write it out so you can see the ebb and flow of the story. Then you will know where it tugs on their heart strings and where you need to lighten it up a bit so it’s not so heavy etc.
Sometimes you have good content that wasn’t relevant to the particular narrative, so it got cut. However, you could still use it for a promo for the episode or you can also release the full, raw, uncut interviews as well. For example, The Podcast Producers do this in between seasons.
Techniques to transition between clips or parts of stories:
Use music or sound effects, for example, at the end of a segment. Fade in music that sets the tone of the point you were making. It’s also useful for the audience to help the point sink in, let them ponder a bit.
Have a commercial break. This is a common way and audiences are familiar with it because it’s used so widely in mainstream media.
Simply use a dramatic pause followed by a question. Using a dramatic pause (think Paul Harvey, the king of radio) to let the idea sink in. Then start off next point with a question, to signal to the audience a shift of direction.
Resources or sources of inspiration
The book “Resonate: present visual stories that transform audiences” by Nancy Duarte.
Listen to Serial or Radio Lab or StartUp. Listen to enjoy the story, but also listen for the technical aspects of what they’re doing so you can reverse engineer them and use them yourself.
A portable recorder, to try to capture your thoughts in a moment, or your surroundings.
Welcome to the Creative Studio podcast, where we conduct experiments with podcasting! Throughout this season, we have explored how to create a narrative or journalistic style podcast. This is the tenth and final episode in this series.
Today, we will hear from several of our special guests regarding resources to help you create narrative audio. We’ll also hear some general tips from them that will also help throughout this process. Today’s guests are:
I also want to thank Else Escobar and Geoff Woods for being guests this season as well.
As we wrap up this episode and series, I want to invite you to get a free gift. I have put a detailed PDF together with everything mentioned in this episode. To get this, you don’t even have to enter your email address – just click the link to download the PDF right away. I know that this episode and corresponding PDF doesn’t have everything we covered in this series, but if you’d be interested in getting something with all of this either in written form or video, please let me know!
I really want to thank you for taking the time to listen to this podcast. If this series has helped you, I really want to hear from you. You can go to the contact page or send me an email directly to [email protected].
Now, as we are wrapping up season 4, I am working on some things for season 5. The tagline for this podcast is “podcasting experiments,” so I’d like to follow that vein and interview podcasters that are creating podcasts that are different from the “standard” podcasts. Maybe it’s the format that they use. Or the combination of formats they use. Or maybe it’s how they record the podcast. Or maybe it’s the way they combine niches to create a new niche. I’m going to be on the lookout for such podcasters, but I’m open to suggestions. If you or someone you know is creating a podcast that you think is a little different from the rest, please let me know.
Listen to really great narrative podcasts
Listen to podcasts that tell you how-to do narrative
Blogs
Just Do It (even if you don’t publish it)
Don’t outsource
Do raw interviews
Welcome to the Creative Studio! This is the podcast where we talk about and explore ways to experiment with podcasting. We are close to wrapping up our series on narrative or journalistic podcasting. This is the ninth episode in this series and we have one more after this. If you haven’t listened to the first eight episodes yet, I encourage you to do that first because we have already covered everything you need to create a narrative podcast.
In this episode, we are going to take the next step. We have already talked about the editing process and the fact that sometimes a lot of things get cut out of the final piece. We’ll be looking at some things we can consider doing with these pieces of audio that are left on the cutting room floor. Corey Coates and Jessica Rhodes from the Podcast Producers starts us off.
[Corey]
[Jessica R.]
[Dave x 2]
Dave Jackson of the School of Podcasting can always be counted on to bring great thoughts. One concept I’ve heard him share about many times regarding editing is in reference to targeting only a certain length of time.
[Dave x 2]
Erik K. Johnson adds to the thought about repurposing audio for future episodes as well.
[Erik]
[Jessica R. and me]
I also had the thought that bloopers are another thing that could be used. Several podcasters I know of use this either regularly or sporadically. I know that bloopers on TV shows and movies are really popular, and I think they can be effective in audio as well.
Before we wrap up this short episode, I did want to mention a great new resource that you can get ahold of. Jessica Rhodes not only does The Podcast Producers with Corey, she also has her own show, Rhodes to Success, and her business, Interview Connections. One of her specialties is connecting podcast hosts with podcast guests. She helps to facilitate interviews on both sides, so she has written a book about how to rock the podcast from both sides of the mic.
Here are just some of the topics you'll discover in this powerful book:
* Getting Started with Podcasting
* Positioning: The Power of Celebrity
* Rock the Interview
* Getting a Return on Your Investment
* How to Launch and Then Soar
* Leveraging the Power of Guest Interviews
* How to Monetize & Market
* Podcasting to Actually Grow Your Business
Plus, Jessica includes her exact, step-by-step blueprint and the resources she uses to make podcasts happen!
I’m going to dive into this book more in the next episode, but you can check out http://www.creativestudio.academy/rockthepodcast for more...
You just want to think of the mood and emotion, you want to make sure that the timing is appropriate, that you are giving people enough time to digest what just happened and then transition them emotionally into what is about to happen next so obviously music is a huge part of that and I can go into a little bit about music if you want.
1
But in many cases as we know when we are editing and trying to construct this, you know life just doesn't always fall that way because this is largely unscripted material. So we have to find a way to bridge from one to the other and in many cases what I would find, as I mentioned earlier, was that if I can't make a bridge between two components of audio, two spoke parts but I do want to put then close together, that is a good opportunity for a narrator to jump in.
2
The two tricks I can give right now are if you can get two pieces of audio to stitch together naturally without having to do any tricks, do that first and if you have to get some narration in there, put a little space, put a little music, give the narration and then narration and go back into it.
3
You know each time I need to go from one part to another I think about you know, how I want to connect to the thing that happened, you know raise a new question. Like at the end of one section, you want to sort of raise a question that you are going to answer in the section following so there is that. If you are using music, music is a good way to bridge parts like that. But yeah, I mean you have cycles in a story, where you have hourglass, at least a long time ago it used to go by the 45 second rule that every 45 seconds you need to have a new little mini arc happening in the story. I think anywhere between 45 seconds to 2 minutes of time in your story, you need to be raising a question, answering a question. Starting into a new thing so you have like narration, you have a quote, you do some music, and you need to think about it in little arcs like that.
4
Well you got to give expectations for your audience. In narrative podcasting, one of the keys that you have to. One of the things that is great about narrative podcasting is you can be very creative. But the one thing that you also got to do is make sure that you got a box to think out of. Okay. It is very important in narrative podcasting that you actually create a structure, a framework, a box, whatever you want to call it. But you got to have a formula in place that your listener can expect, okay.
5
And what you do with that is just like I was telling you a story and you were like and then, so as soon as I tell my audience that I fell off the back of that gator and I knew that I was about to get bit, I actually go into the introduction, my normal, standard introduction that they can always expect. So they are expecting the end of the story but it is just the beginning, I am just foreshadowing what is going to happen at the end of the episode and then all of a sudden my theme music kicks in, my normal standard introduction kicks in and then they are like oh we got to wait for the rest of the story, but what it does is it engages them to the point that, "Oh, okay, this is the formula, he gives us the teaser, we know he is going to finish the story later in the episode but we got to wait for it, so here is the music, here is the into, here is another part of the story and he will get back and tell us what happened on the back of that alligator as soon as he fell off." And that is how you can weave it in and those are the kinds of transitions I am talking about. You want to have a specific structure in mind for your narrative podcast always to go
CS 407: Enticing Your Listeners
Welcome to the Creative Studio podcast where we conduct experiments with podcasting. We have been delving into the world of creating a narrative podcast, whether that is a journalistic, fiction, or NPR style. This is our seventh episode in this 10-part series, so if you haven’t listened to the first six, it would probably be best to do that first.
I’d like to start by giving a special thanks to today’s guests: Rye Taylor, Bryan Orr, Jessica Abel, Daniel J. Lewis, Geoff Woods, The Dave Jackson, Corey Coates, Jessica Rhodes, and Elsie Escobar. We’re going to explore the peaks and valleys, the stakes, loops, emotions, and more.
1 – [Rye’s story about wrestling the gator]
We just heard from Rye Taylor sharing his story and leaving it on a cliff hanger and go into some kind of a transition.
12 – Foreshadowing (Rye)
I guess this is where Paul Harvey should come in. But, we have Bryan Orr to continue this thought.
3 – What is at stake? (Bryan)
[music]
10 – Raise a question (Jessica Abel)
That was Jessica Abel. I mentioned this several times, but you really need to listen to her podcast and buy her book, “Out on the Wire” by going to CreativeStudio.Academy/wire.
Not only do you need start with an intriguing teaser by foreshadowing, determine what is at stake, and figure out how to raise a question in your listener’s mind, you need to look at the overall story you’re telling. You need to see the ups and downs. Daniel J. Lewis calls these peaks and valleys.
14 – Start with a peak (Daniel)
Not just should you start and end with a peak, Bryann Orr adds to this by suggesting that you start with your best tape first to draw them in.
4 – Best tape first (Bryan)
18 – Set the stage (Geoff)
Geoff Woods of the Mentee Podcast states this well. As the host or narrator, it’s important for us to set the stage by giving the context and necessary information to understand what’s about to come. He continues by talking about loops.
19 – Open loops (Geoff)
We are driven a lot by our emotions. Really think about the decisions you make. There are certainly some that you make after logically thinking through the matter, but there are a lot of times that our emotions direct what we do. Emotions draw us into TV show, movies, and other forms of story. Dave Jackson defines some specific aspects of emotion that apply here.
11 – Emotion (Dave)
6 – Emotional markers (Corey)
That was Corey Coates of Podfly Productions and the Podcast Producers podcast. Bryan Orr and Daniel J. Lewis bring the conversation back to those peaks and valleys, or emotional bounce.
2 – Emotional bounce/balance (Bryan)
13 – Ups and downs (Daniel)
Else Escobar joins us again to blend her experience as an actress and podcaster by talking about pacing and breaking the rhythm.
15 – Pacing/break the rhythm (Elsie)
Jessica Rhodes is the co-host of the Podcast Producers with Corey. She mentions differing the vocals to change the pace as well as using music as a...
Welcome back to the Creative Studio, where we conduct experiments with podcasting. In this fourth season, we are talking about narrative podcasting. This is episode 6, and we’ll be discussing the editing process. In the previous episodes, we discussed various things regarding planning, preparation, and recording for a narrative podcast. If you missed those, you’ll definitely want to go back and listen to those.
In this episode, we’ll be hearing from:
There is a lot involved in the editing process. As we discussed in episode 402, editing shows up many times throughout the narrative workflow. Here’s a quick review of that workflow or roadmap:
This workflow is roughly based on the process that Roman Mars shared during his keynote presentation at Podcast Movement 2015. There are at least 5 edits mentioned in this process – some are individual and others are group edits.
There are a couple ways that editing can be approached. Each has its benefits and drawbacks, and I think that each one is helpful, if not needed, in the workflow. One way to edit is in written form and the other is in audio form. There may be other approaches and various combinations of these forms, but these are the two that I will focus on for this episode.
It is good to start by getting a transcript of the tape you recorded. I didn’t do this for the first several episodes of this series because it costs either time or money – and I didn’t want to give up either at first. I finally gave in and paid someone on Fiverr.com to transcribe some for me.
Here’s what I did.
I had already listened to all of the audio after the interviews and separated the clips based on the overall topic of the section. There were some sections that I copied and put into a couple topics. In the end, I had anywhere between 10 minutes to 60 minutes of audio for each topic.
I put the clips for one topic together on one track and mixed it down to a single mp3 file. I sent that off to the person on Fiverr. There were one or two episodes where I trimmed out my side of the conversation to made the file shorter because I was paying by the minute. I also wasn’t using any of my side of the conversation in the end.
When I got the transcript back five or six days later, I would read through it and mark out things that I knew I wanted to cut out. This would include my side of the conversation if I didn’t already take it out. Sometimes the guest would cover a couple topics together, so I would take out parts of the guests’ answers that didn’t pertain to that particular topic. Sometimes the guest would go into stories that were related to the topic, but weren’t necessary to make
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