Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

By Rosemarie Callender | Business Podcast Strategist for Coaches and ExpertsBusinessEntrepreneurshipMarketing
Download on the App Store

Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients episodes

  • A Simple Repurposing Strategy That Attracts More Podcast Listeners [Ep 82]

    Are you a business owner struggling to get more people to listen to your podcast? Are you looking for innovative ways to expand the reach of your content and engage with new audiences? Then look no further! Repurposing is an incredible way to connect with potential listeners, maximise the impact of the valuable information you share in your podcast and attract more people.

    In this episode, I'm sharing with you a simple yet powerful strategy you can implement every week to ensure your podcast reaches as many people as possible. And it will only take an additional 90 minutes of your time! Tune in to learn more about how you can leverage this strategy to get more ears on your podcast. It could be just what you need!

    ----

    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    16 min
  • Celebrating 100 Podcast Episodes: My Top 10 Lessons in Podcasting 🎉 [Ep 81]

    I'm celebrating 100 episodes of the podcast 🎉🎉

    This is such a BIG milestone and I'm excited to share with you the top 10 lessons I have learned from producing 100 podcast episodes. Whether you're planning to launch your podcast or you're well on your way in your podcasting journey, this episode is for you! Save yourself time and energy by learning from my lessons so you can reach your goals faster!

    ----

    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    37 min
  • How To Use Human Design To Grow Your Business And Live A Life That Aligns With Your True Self w/ Jamie Palmer [Ep 80]

    Are you a female business owner who feels they are not living the life they want and working in a way that aligns with their true, authentic self? You'll love today's episode!

    Today I'm chatting with Jamie Palmer, a Human Design expert with a difference. With a unique ability to take a hawk-eye view and her fearless need to explore the depths and evolve, Jamie is on a mission to innovate and liberate you from false beliefs and obstacles that hold you back in your life and biz. Jamie believes that your voice is important and essential to a future where we can thrive, not only as individuals but also connected to the beauty of a sustainable ecosystem. She firmly believes that your success doesn't have to cost the earth.

    Tune in to learn more about human design, the different human design types, how Jamie applies human design to all areas of her life, including parenting her littles and so much more!

    EPISODE MENTIONS AND LINKS

    Download your human design chart and find out how you are designed to interact with others, including tips as well as your authority which is your decision-making style.

    CONNECT WITH JAMIE

    Website

    Instagram

    HD Your Biz Podcast

    Read Jamie's blog for more human design tips

    ----

    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    34 min
  • How The Nine Grid Strategy Helps You Step Back From Instagram w/Kristen Achziger [Ep 79]

    Can't keep up with posting to your Instagram feed? Or maybe you've seen a decline in engagement on your feed posts and you're wondering 'what really is the point'? I get it! I've felt the same way. And with all the Instagram gurus saying you should do this, you should do that, you plod along every week spending hours creating content that the algorithm hides from the majority of your audience. Cue the frustration and burnout.

    In today's episode I'm joined by Kristen Achziger, a sales page and website copywriter on a mission to help small business owners write humanized copy that converts ethically. Kristen believes the antidote to coercive, exploitative marketing techniques that hurt consumers (and our profits) is sales content that feels like an enthusiastic invitation, not a manipulative demand. The result? More qualified sales that feel good for you AND your customers, and stronger referrals going forward. Kristen is also the Creator of the 9-Grid system, a strategic sales funnel that educates and warms up new leads!

    If you resonate with the statement 'I'm allergic to the social media hustle' you're not going to want to miss this episode!

    Tune in to hear:

    1. Kristen's entrepreneurial journey and what prompted her to create the 9-Grid system
    2. What the 9-grid system is and how it fits into your Instagram strategy
    3. How using the 9-Grid system has transformed the way Kristen sells her digital products on the platform
    4. What happens after you publish your 9-Grid i.e. does that mean you stop doing everything else on Instagram?
    5. The difference between normal captions and 9-Grid captions
    6. Tips for writing your welcome/intro caption to encourage someone to hit follow and enter your sales funnel

    EPISODE MENTIONS AND LINKS

    Grab the 9 Grid Toolkit and start brainstorming your own 9-grid system

    Discover other toolkits and resources in the Kristen's shop

    CONNECT WITH KRISTEN

    Website

    Instagram

    ----

    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    43 min
  • 5 Common Mistakes To Avoid When Pitching Podcasts w/ Christina Lenkowski [Ep 78]

    Are you ready to take your message out into the world? Guesting on other podcasts can be a great way to connect with a larger audience and establish yourself as an authority in your industry. However, without the right approach, many people make mistakes with their pitching strategies that can prevent them from getting a HELL YES!

    In this episode, I'm chatting with Christina Lenkowski, a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from "best-kept secret" to "go-to expert" in their industries through being a guest on other people's podcasts.

    Tune in to learn five of the common mindset mistakes business owners make when it comes to pitching themselves as a guest on other podcasts. Listen in today to discover key insights on how you can create an effective and powerful podcast pitch!

    CONNECT WITH CHRISTINA

    Website

    Instagram

    ----

    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    36 min
  • Podcast Guesting for Business Growth: Top Tips from Podcast Publicist Christina Lenkowski [Ep 77]

    As an online business owner, chances are you've thought about (or have already taken) the plunge into the world of podcasting. And there's no doubt podcasting can be an incredibly effective way to expand your reach and build connections with potential clients or peers - so why not set yourself up for success from the beginning? With this solid advice, you can make sure that when it comes to pitching podcasts, you'll be well ahead of the curve! Tune in to find out what the key elements are in order to maximise your potential for success.

    Tune in to this episode as I chat with Christina Lenkowski, a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from "best-kept secret" to "go-to expert" in their industries through being a guest on other podcasts. In 2019, after 13 years of working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. Christina lives in Boise, Idaho, USA, with her husband and daughter.

    Tune in to learn:

    1. What you need to consider if you want podcast guesting to really move the needle in your business
    2. The importance of being aligned with the host and audience of the show you're appearing on
    3. How to determine whether a show is a good fit for your business
    4. The importance of being consistent with your pitches if you want to see results
    5. The importance of following up on your pitch.

    CONNECT WITH CHRISTINA

    Website

    Instagram

    ----

    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    24 min
  • Audit Your Podcast With This Simple Four Step Process [Ep 76]

    Is your podcast just not hitting the right note? Are you struggling to figure out how to make it better? Stop banging your head against the wall because I'm about to give you a foolproof solution. In the last two years, I've developed and perfected an efficient 4-step process for auditing and improving podcasts - one that draws from my experience in podcast production and gives you tangible steps and advice to help level up your show. Ready to turn heads with an awesome podcast? Let's dive into this week's episode because I'm revealing how it's done!

    ----

    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    29 min
  • Do Podcast Reviews Really Matter? The Truth About Their Impact On Podcast Growth [Ep 75]

    Do podcast reviews really matter and just how valuable are they in the growth of your show? It's a question that I've seen come up in podcasting communities time and time again. In this episode, we'll dive into the nitty-gritty details of the purpose of podcast ratings and reviews, how to ask your audience for reviews and how to handle bad reviews. Strap yourself in and let's explore the power of podcast reviews and what you should know about them as a podcasting business owner.

    ----

    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    23 min
  • 5 Creative Ways To Engage Your Podcast Listeners on Social Media [Ep 74]

    Let's be honest - with so much noise on social media, it's important to set yourself apart by keeping your content relevant, entertaining, and captivating. So if you're looking for fresh and engaging content ideas that keep your podcast listeners coming back for more PLUS attract new listeners to your podcast, tune in to this week's episode to learn five ideas that you can use to do just that!

    ----

    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    17 min
  • How Your Podcast Fits In Your Sales Funnel w/ Marianna Carlini [Ep 73]

    What the heck is a sales funnel?  Maybe like me, you've heard the term before and haven't been sure what it means or how one fits into your business and podcast. That's why I've invited Marianna Carlini, Funnel Strategist & Kartra Specialist, to educate us on this topic.  Tune in to learn more about what a funnel is, the common mistakes people make with their funnel and how your podcast can be included in your sales funnel to increase sales.

    Tune in to hear what a sales funnel is, some common mistakes to avoid and the tech you need to make it all work. ​

    MEET MARIANNA

    Marianna works with online business owners that don’t have the time or technical skills to build high-tech funnels that convert. She is a funnel expert and loves to take control of your tech and plan out your funnel strategy so that you can focus on other aspects of your business without the stress and overwhelm that tech often creates.

    ----

    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.


    🤝 Want longer-term support?

    Book a Podcast Profitability Audit 

    Book a VIP Day

    Apply for 1:1 Podcast Coaching 

    Book a complimentary call and let’s explore your best next step together.


    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    33 min

About Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

From the publisher's feed

People love your podcast. They tell you your show is really freaking good. They come back week after week. So why isn’t all that know, like and trust turning into enquiries, clients and sales?