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Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients
By Rosemarie Callender | Business Podcast Strategist for Coaches and ExpertsBusinessEntrepreneurshipMarketing
Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients episodes
- Why You Shouldn't Obsess Over Your Podcast Downloads (And What To Focus On Instead) [Ep 62]
How do I increase my podcast downloads? The number one question I'm asked or I see posted in Facebook groups on the daily; right after - how do I start a podcast? As a podcaster, it's natural to want your podcast to be a success. After all, you've put a lot of time and effort and probably money too, into creating it! But don't obsess over your podcast downloads. There are other important factors to consider when measuring the success of your show, which I'm sharing with you in this week's episode.
Key takeaways:
- What a podcast download actually is
- The difference between podcast downloads and plays
- The two types of podcast downloads (and the one you should avoid)
- What you should focus on instead of podcast downloads and how to measure success
EPISODE MENTIONS AND LINKS
Buzzsprout global stats
Libsyn article
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
👋🏽 Connect with Rosemarie
Website
Email (No guest pitches, please)
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
22 min - Trailer: Season 3
So you've been doing this podcasting thing for a while and you're loving it!
But you're probably wondering how you can take your show to the next level.
Well, you're in the right place!
Season 3 will provide you with the tips and strategies you need to increase your listenership through email marketing, social media strategies, SEO, strategic guest selection and so much more!
Make sure to hit that subscribe/follow button. We go live on 29 September 2022 and I wouldn't want you to miss an episode.
See you then!
2 min - It's A Wrap For Season 2!
Season 2 has been so much fun! Thank you so much for supporting the show and I hope you've taken away lots of gems and value.
In this episode, I recap on some of the topics we covered in this season and what you can look forward to in Season 3 (coming 29 September 2022).
Want to connect with me on social media? Follow me on Instagram
See you on 29 September!
16 min - Podcast Funnels: How Sofia Rose Bernardi Attracts Clients Through Podcasting w/ Sofia Rose Bernardi [Ep 61]
Are you ready to take your podcasting game to the next level? Or maybe you're just getting started and you don't know where to start with creating a show that will help you convert your listeners into clients (no sales calls required). Tune in to learn how Sofia Rose Bernardi, uses her podcast to funnel new people into her high-ticket coaching program.
CONNECT WITH SOFIA ROSE
Voted as one of the top 30 coaches to look out for in 2021 by the New York City Journal, Sofia Rose Bernardi is a Mindset & Business Coach helping new and rising coaches master their mindset, create an aligned and profitable strategy & grow a 6 figure business using The Rising Coach Method.
Instagram
Rising Coaches Podcast
Website
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
👋🏽 Connect with Rosemarie
Website
Email (No guest pitches, please!)
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
37 min - How I Use Trello To Streamline My Podcast Production Workflow [Ep 60]
With so many moving pieces involved with my podcast, I rely on Trello heavily to keep me organised and on track. In this episode, I'm giving you a behind-the-scenes peek at my Trello setup so you can create the same or similar for your own show.
EPISODE MENTIONS AND LINKS
Podlink
Asana
Click up
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
👋🏽 Connect with Rosemarie
Website
Email (No guest pitches, please)
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
29 min - How Much Time Is Your Podcast Really Taking? Here's How to Find Out[Ep 59]
Do you know how much time you're spending on your podcast? Do you know you can use that data to improve your podcast workflow and inform future decisions? Tune in to this episode to learn what a time audit is, how to conduct your own time audit and the benefits of conducting a time audit of your podcast.
EPISODE MENTIONS AND LINKS
Toggl
Harvest
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
👋🏽 Connect with Rosemarie
Website
Email (No guest pitches, please)
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
21 min - The Guest Interview You Can't Air: How to Make the Call + Move Forward [Ep 58]
Have you ever been in a situation where you listen back to a guest interview and realise you can't publish it? Nightmare, right? I've been there and you probably will too at least once in your podcasting journey. Know that whilst it's a hard decision to make, it's your right as a podcast host to make it. But how do you handle it?
Tune in to this episode to learn:
- Reasons why you might decide not to publish a guest interview
- What to do if you find yourself in this situation
- The ONE thing you should do to avoid this happening in the first place
EPISODE MENTIONS AND LINKS
Riverside.FM
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
👋🏽 Connect with Rosemarie
Website
Email (No guest pitches, please)
Thank you for listening to the podcast.
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
23 min - What It Looks Like To Work With Too Busy To Podcast [Ep 57]
In this episode, I'm giving you an inside look at what it's like working with the Too Busy To Podcast team! If you've ever wondered how we support busy podcasters and how we work together to launch, manage and grow your podcast - this episode is for you!
EPISODE MENTIONS AND LINKS
Dubsado
Honeybook
Danielle Swimm On Her Podcast Launch Experience [Episode 56]
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
👋🏽 Connect with Rosemarie
Website
Email (No guest pitches, please)
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
33 min - Danielle Swimm Shares Her Podcast Launch Journey + Incredible Results in 30 Days! [Ep 56]
In this episode, I'm chatting with one of my amazing clients, Danielle Swimm, to share her podcasting journey and my team played in making her vision a reality.
Danielle is a therapist, group practice owner and also runs The Entrepreneurial Therapist, a consulting company and podcast where she helps therapists start and scale their private practices. Danielle is passionate about helping female entrepreneurs push beyond their fears, and learn mindset, marketing and systems. She's a mama of a 2-year-old and in her free time does yoga and hikes.
Tune in to hear:
- How Danielle's podcast launch impacted the sales of her new course
- Why Danielle chose to work with the Too Busy To Podcast team
- How she stays on track with her podcast whilst running two businesses, a toddler and a puppy
- What it meant to Danielle to hit the top 5% within her first eight weeks
CONNECT WITH DANNIELLE
Website
Instagram
The Entrepreneurial Therapist Podcast
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
👋🏽 Connect with Rosemarie
Website
Email (No guest pitches, please)
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
34 min - How I Create Content For My Podcast In Seven Easy Steps [Ep 55]
In this episode, I'm giving you a behind-the-scenes look at how I create content for my podcast! I'm not about to tell you that you have to batch all your podcast tasks or follow a rigid process - because it doesn't work for me, and it doesn't have to work for you either. I'll walk you through my approach to creating content in a way that feels sustainable and aligned with my goals.
Take what resonates with you and feel free to leave the rest. There's no "one size fits all" when it comes to podcasting, and that's the beauty of it. You can adapt the process to what works best for you and your lifestyle.
In this episode, you'll hear:
- My 7 step roadmap to creating content for my podcast
- The tools I use to make things easier for myself
- The importance of finding a system that works for you
EPISODE MENTIONS AND LINKS
https://riverside.fm/
Trello
Otter.Ai
Descript
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
👋🏽 Connect with Rosemarie
Website
Email (No guest pitches, please)
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
18 min
About Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients
From the publisher's feed
People love your podcast. They tell you your show is really freaking good. They come back week after week. So why isn’t all that know, like and trust turning into enquiries, clients and sales?
Podcasting for Clients is the business podcast strategy show for established service-based experts and founders who want to understand why their podcast isn’t bringing in clients and what to do about it. Because having people listen to your podcast, love what they hear and come back week after week is one thing. Getting the right people to decide they want to work with you is something else entirely.
So if people are listening, loving what they hear and coming back for more…why isn’t that happening?
Here’s where I want you to start thinking about podcasting for business differently.
Nobody goes from “I loved your episode!” to “how do I pay you?” in one leap.
Long before someone enquires, applies or buys, they’re making smaller decisions about their problem, what needs to change, whether they need help — and whether you’re the person they want that help from.
Your podcast influences those decisions.
When your podcast isn’t growing your business, it’s easy to assume you need to grow your podcast first: get more downloads, promote it more on social media, interview more podcast guests, publish more episodes or try the trending podcast growth tactic. But a perfectly solid podcast growth strategy can still be the wrong prescription for the problem.
That's why business podcast strategy starts with understanding what's not working, not automatically doing more of what you've already tried.
Tune in to hear:
✧ why people binge your podcast but don’t take the next step towards working with you
✧ how to create podcast episodes that help listeners make buying decisions
✧ where Decision Gaps appear between podcast listeners and paying clients
✧ how to spot what's stopping your podcast listeners from becoming paying clients
✧ why more downloads and better podcast marketing won’t necessarily bring in more clients
✧ how to align your podcast content and strategy with your offers and business goals
✧ how to identify what's not working so your podcast can generate more of the right enquiries, clients and sales
Rosemarie, podcast strategist and founder of Evergreen Podcast Strategy™, takes a diagnosis-before-prescription approach to helping established business owners turn their podcasts into a more effective and profitable part of their business.
If you're ready to understand why your podcast isn’t bringing in clients and start making more intentional decisions about your podcast, you're in the right place.
Follow Podcasting for Clients on your favourite podcast platform and start with the latest episode.
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Learn more about working with Rosemarie at www.evergreenpodcaststrategy.co.uk
🚨This podcast does not accept guest pitches.