Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

By Rosemarie Callender | Business Podcast Strategist for Coaches and ExpertsBusinessEntrepreneurshipMarketing
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Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients episodes

  • How To Use Video Marketing As Part Of Your Visibility Strategy w/ Danielle Bayes [Ep 44]

    Does the thought of video marketing freak you out? Tune in to this episode as I chat with Danielle Bayes, Founder of Videos Undifficulted. Danielle graduated (a fair few years ago) with a degree in media studies, and worked as a primary school teacher before freelancing as a social media manager. She now combines all three skills in her business helping small business owners and freelancers get visible with video, no matter their level of skill or experience.

    Tune in to learn:

    1. How Danielle uses video at the top of her sales funnel to grow her business.
    2. What you should consider when getting started (it's a lot easier than you may think!)
    3. The importance of testing, learning and refining your process

    CONNECT WITH DANIELLE

    Website

    Instagram

    TikTok

    Facebook

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    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    41 min
  • How To Use Content Pillars So You Never Run Out of Podcast Episode Ideas [Ep 43]

    Worried that you'll run out of episode ideas for your podcast? You're not alone. It's something that I hear a lot and that's why I wanted to speak about it on this podcast. There's an easy way to ensure you never run out of ideas - content pillars!

    Tune in to learn:

    1. What are content pillars?
    2. How you can choose your content pillars for your podcast?
    3. How content pillars help you to come up with episode ideas that solve your listeners' problems
    4. Ways that you can identify what your listeners want to hear

    EPISODE MENTIONS AND LINKS

    Quora

    Reddit

    Trello

    Asana

    Monday

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    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    20 min
  • How To Leverage LinkedIn To Grow Your Network w/ Katherine Ann Byam [Ep 42]

    LinkedIn is often seen as a platform for professionals only but actually, it offers so much more than that! Tune in to this episode as I chat with Katherine Ann Byam (MBA, FCCA), Founder & CEO of Dieple & Where Ideas Launch. Katherine is a business resilience / organic growth consultant. As a strategic partner to leaders, she helps businesses design and embed effective strategies for responsible brand stewardship, to deliver outcomes that favour a wider stakeholder view. In consulting she supports sustainable business development, resilience and business transformation projects. She is also a specialist in using Linkedin to generate organic growth and impact.

    In this episode you will learn:

    1. 3 tips for getting started with LinkedIn
    2. How to use the platform as a networking tool
    3. How Katherine repurposes her podcast for LinkedIn

    Connect with Katherine on Instagram, LinkedIn, Website

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    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    41 min
  • How To Use Pinterest To Skyrocket Your Podcast Reach w/ Presh Rodgers [Ep 41]

    Want to learn more about the best kept secret in the podcasting world? So many people focus their marketing on social media and forget about Pinterest. Granted it's more of a longer term strategy but done the right way, the results keep coming for years and years to come!

    Tune in to this episode as I chat with Presh Rodgers, a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass for short) and the CEO of The Pinning Oasis - a boutique Pinterest Marketing agency that helps online coaches, service providers, & content creators pimp Pinterest to drive more people & profit to their business with and without Pinterest ads.

    In this episode you will learn:

    1. What should make up your Pinterest strategy
    2. Tips for podcasters getting started with Pinterest
    3. What you should consider for long term success

    Connect with Presh on Instagram or visit her Website.

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    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    43 min
  • Instagram for Podcasters: Tips from an IG Pro with Lorna Taylor w/ Lorna Taylor [Ep 40]

    Instagram can be a goldmine for podcasters—if your ideal clients are actually spending time there. But let's be honest, the platform can also feel like a total headache, especially with algorithm changes popping up every other week.

    That's why I'm so excited to bring on today's guest, Lorna Taylor, an Instagram Coach and Manager who helps busy entrepreneurs master Instagram without the stress. Lorna's all about organic growth, turning content into clients, and building a presence that actually supports your business—not just your ego. 🙌

    In this episode, we dive into:

    1. What makes a strong, client-attracting Instagram profile
    2. How to write captions that connect (and convert!)
    3. A breakdown of IG features—and how you can use each one to promote your podcast
    4. Whether you're using Instagram regularly or trying to figure out if it's even worth your time, this convo is packed with actionable tips you can try right away

    Connect with Lorna on Instagram

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    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    43 min
  • Should You Have Separate Social Media Profiles For Your Podcast [BONUS EPISODE]

    Should You Have Separate Social Media Profiles for Your Podcast? Let’s Talk About It. It’s a question that comes up a lot—should your podcast have its own social media accounts, or is it better to promote it from your existing business profile?

    In this episode, I’m diving into the pros and cons of both approaches and how to figure out what makes the most sense for you. Whether you're just getting started or thinking about restructuring your online presence, this episode will help you make a strategic decision that supports your goals (without doubling your workload!).

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    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.


    🤝 Want longer-term support?

    Book a Podcast Profitability Audit 

    Book a VIP Day

    Apply for 1:1 Podcast Coaching 

    Book a complimentary call and let’s explore your best next step together.


    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    17 min
  • 5 Steps To Creating Content That Feels Good w/ Jen Liddy [Ep 39]

    As a business owner, creating content is non-negotiable. But did you know that you could create your own content recipe? You don't have to do what everyone else is doing if it doesn't work for you. Tune in to this week's episode as I chat with Jen Liddy, a Content Creation Specialist. After making a terrifying leap from a career in education into the world of entrepreneurship, Jen made ALL the mistakes. She learned everything the hard way - and bumped into many, many brick walls along the way.

    This is why her priority is teaching others how to keep things simple, cut through the noise, & create systems & solutions that work for EACH of them! She has taken all the things she's learned - and brought her expertise in writing & teaching into her business teaching entrepreneurs how to create clear messaging & content in a way that FEELS like them, so they can attract the RIGHT clients!

    In this episode you will learn:

    1. The ingredients that make up your content creation recipe
    2. The importance of keeping your content simple and digestible
    3. How you can structure your content each month that helps solves your audience's problems
    4. The "mistakes" people generally make when trying to batch and repurpose

    Connect with Jen on Instagram, Pinterest or visit her website for more information about working with her.

    Download the Content Creation Planner to help you get your content out the door!

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    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    44 min
  • How I Automated 90% of My Guest Onboarding (And You Can Too) [Ep 38]

    Still going back and forth in your inbox trying to schedule podcast interviews? 😅 If booking guests is draining your time and energy, it's time to streamline that process and get your systems working for you.

    In this episode, I'm pulling back the curtain on how I've automated 90% of my guest onboarding process so I can stay focused on the fun part - recording great conversations. You'll get a peek at my own workflow, the tools I use, and how you can set this up for your own show, step by step.

    Tune in to learn:

    1. The exact guest onboarding process I use
    2. How automation saves me hours every month
    3. Tools that help streamline scheduling, prep, and reminders
    4. Why automating this process benefits both you and your guests

    EPISODE MENTIONS AND LINKS

    Dubsado

    Calendly

    Acuity

    App Sumo

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    🎯 Ready to go deeper?

    Book a coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    19 min
  • Steal My 5 Step Podcast Workflow To Stay Consistent With Your Show [Ep 37]

    Are you feeling overwhelmed and struggling to stay consistent with your podcast? Well, I've got a solution for you. In today's episode, we're diving deep into one of my favourite topics - podcast workflows! Running a business, managing your personal life, and producing a podcast can be a juggling act, but with the right structure and organisation, you can make it work for you, not against you.

    Join me as we explore what an effective podcast workflow looks like, the benefits of having a podcast workflow and how they can save you time, reduce mistakes and increase your overall efficiency. Get ready to optimise your podcasting process and boost your efficiency. Let's dive in!

    🔗 EPISODE MENTIONS AND LINKS

    Three Practical Tips to Overcome Podcast Burnout [Episode 36]

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    🎯 Ready to go deeper?

    Book a coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    14 min
  • 3 Practical Tips To Overcome Podcast Burnout + Feel Excited About Your Show Again [Ep 36]

    Feeling like you've hit a wall with your podcast? You've put in countless hours of hard work but suddenly you're feeling unmotivated and exhausted. That's what we call podcast burnout or "podfade'', something many podcasters struggle with.

    In this episode, I'm sharing three practical tips to help you overcome podfade and get your podcast mojo back. From taking a break to reevaluating your content strategy, we've got you covered. So take a deep breath, grab your headphones and get ready to reignite your podcast passion!

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    🎯 Ready to go deeper?

    Book a coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)


    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    20 min

About Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

From the publisher's feed

People love your podcast. They tell you your show is really freaking good. They come back week after week. So why isn’t all that know, like and trust turning into enquiries, clients and sales?