Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

It's that time of year when we as business owners review the past year and plan for the next.  In episode 70, I shared with you how I'm prepping my podcast for 2023 and after recently joining Sarah's membership, The Joyful Business Club, I knew I had to have her on the podcast to talk all about goal setting.

Key takeaways:

• What you should consider when goal setting 
• How you can bring joy to your life and business 
• The importance of setting daily intentions to keep moving forward 

CONNECT WITH SARAH

Sarah Joyce Hindle is a Business & Mindset coach for entrepreneurs who know they are meant for more.  She focuses on helping passionate souls align who they are with what they do, so that their business can grow and impact more people.

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Freebie: 3 step process for levelling up this year

Unleash Your Inner Goddess Podcast

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

How can I get more people to listen to my show? This a question many podcasters ask themselves. And while there are many ways to do this, one great way to do this that many don't consider, is using paid ads on social media platforms. Paid ads can help you reach new listeners who may not have heard of your podcast before and drive traffic to your podcast and your business.

In this episode, our guest, Emily Dolton, a Facebook Ads and Social Media Strategist shares her best tips for using paid ads to promote your podcast and funnel people into your coaching offers. Emily works with service-based entrepreneurs with evergreen offers, who want high-quality consistent leads without having to rely on launches.

CONNECT WITH EMILY

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LinkedIn

Want to know whether ads could be a good fit for your lead gen and podcast growth? Book a free 15 min call with Emily.

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Whether you're a first-time podcaster or a seasoned pro, planning your podcast for 2023 is essential. By thinking ahead and creating a roadmap for your show, you'll be able to stay on track and achieve your goals. In today's episode, I'm taking you behind the scenes of how I'm planning for this podcast for 2023.  Tune in to learn more about the four things I'm doing to ensure I meet my podcasting goals next year! 

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Is your podcast guests not sharing their episodes? If so, you're not alone. Many podcasters face this challenge when inviting guests to be on their show. But it doesn't have to be that way! By implementing a few simple strategies, you can start cultivating relationships and getting more eyes on your content.

In this episode, I'm sharing why it might not be a priority for your guests to share your podcast episodes and three things you can do to encourage them to promote your episodes. 

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you struggling to find the right guests for your podcast? In this episode, we dive deep into the strategy behind selecting guests that align with your show's goals and values. We discuss the pitfalls of solely relying on big-name guests for show growth and the importance of considering your audience's needs.

Drawing from my own personal experience as a podcast host and insights shared by guest, Nicole Cristina, we explore how handpicking your guests, conducting pre-interview coffee chats and evaluating their alignment with your show's purpose can lead to impactful and valuable conversations. Get ready to refine your guest selection process and unlock the true potential of your podcast.

RELATED EPISODES

Podcast guesting for business growth w/ Christina Lenkowski [Episode 77]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

When you first start out podcasting, it can be difficult to know how to get feedback from your audience. You might not know what questions to ask, or even where to start. In this episode, we'll discuss some of the benefits of getting feedback from your audience, as well as some tips on how to go about doing it. So whether you're just starting out, or you've been podcasting for a while and want to improve your process, grab your Airpods and let's dive in!

Key takeaways:

• Why you need to get feedback from your audience
• Four ways you can get feedback from your listeners
• Examples of questions you can ask to get the information you need
• How often you should carry out this exercise

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you a podcast host who wants to make your interviews more engaging and interesting? If so, you're in luck. In this episode, our special guest Nicole Christina shares some tips on how to conduct your podcast interviews like a pro. So, whether you are just starting out or have been podcasting for a while, read on for some tips that will help you take your show to the next level.

Tune in to hear:

• How Nicole Christina got started with her podcast and her journey so far
• The pitfalls of batch recording too many episodes at once
• What not to do when pitching guests for your show (and what to say to get a yes)
• Tips for maintaining relationships with your guests after their episode is released
• How Nicole chooses which questions to ask her guests so they feel comfortable and are engaged
• The ONE question you should ask at the end of the interview

EPISODE MENTIONS AND LINKS

Not Just Chatting: How To Become A Master Podcast Interviewer Book

CONNECT WITH CHRISTINA

Nicole Christina is the host of the multi-award-winning Zestful Aging Podcast, an interview show heard in 103 countries. She is also the author of "Not Just Chatting; How to Become a Master Podcast Interviewer". Nicole's guests are change makers from a variety of disciplines; filmmakers, writers, advocates, poets, musicians, scientists, athletes and entrepreneurs, many of whom are top experts in their fields.

Website

Instagram

Pinterest

Listen to the Zestful Aging Podcast

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

You've created a podcast episode that is informative, entertaining, and engaging but what do you do with all of that content once it's been published? You can recycle it! Repurposing your podcast content into multiple pieces of content is a great way to maximise its reach and get the most out of your content. Tune in to this week’s episode to learn tips for getting started with repurposing your podcast content, what content you should pull to get your listeners/audience to take action and an easy way you can store your content.

Tune in to this episode as I chat with Cassondra Collins, a Content Repurposing expert who has leaned on the advice her grandfather gave her at a young age, "Work smarter, not harder." She applies this concept to content creation and teaches people how to create new content without creating NEW content. By teaching people how to maximise their podcast into multiple forms of content, she helps coaches and healers hit more people in their target audience. She lives in the mountains of West Virginia with her husband, daughter, and two dogs.

In this episode you will learn:

• Tips for getting started with repurposing your podcast content
• What content you should pull to get your listeners/audience to take action
• How you can store your content for easy access (and the benefits of doing this)
• A day in the life of a content repurposing expert

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Resources mentioned in this episode

Zapier

Airtable

Otter.ai

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Connect with Cassondra

https://www.instagram.com/creativelycassondra

https://www.facebook.com/creativelycassondra

https://www.creativelycassondra.com

Looking to grow your podcast audience? If so, there are three non-negotiables that you need to focus on. In this week's episode, we'll discuss what those three things are and how you can go about achieving them. So if you're ready to start seeing growth in your podcast audience, grab your Airpods and tune in today!

Key takeaways:

1. The three activities all podcasters should be doing to grow their audience
2. What you shouldn't do when pitching to be a guest on other podcasts
3. The podcast promotion plan I'm currently testing and why you should have one too

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you looking to grow your podcast audience? If so, you need to understand the podcast statistics that matter most. By monitoring your total downloads, episode consumption rates and other important data, you'll better understand your listeners and be able to make necessary adjustments in order to keep them coming back for more. By the end of this episode, you'll have the knowledge you need to take your podcast to the next level!

Tune in to hear:

1. The metrics you should track for your podcast
2. Where you can find the data you need to track your podcast
3. How you can use that data to grow your show and better serve your audience

EPISODE MENTIONS AND LINKS

Apple Podcasts Connect

Spotify for Podcasters

Google Podcasts Manager (no longer exists as of April 2024)

Chartable

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽