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Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients
By Rosemarie Callender | Business Podcast Strategist for Coaches and ExpertsBusinessEntrepreneurshipMarketing
Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients episodes
- A Step By Step Guide To Submitting Your Podcast on Apple Podcasts [Ep 10]
If there's one area of launching a podcast that's likely to make a new podcaster want to pull their hair out, it's submitting their show to Apple Podcasts. Apple Podcasts have stricter requirements than the other podcast directories and as a result, many encounter problems and delays with their approval process.
Having launched multiple podcasts, I've got the process down to a T and in this episode, I'm walking you through each step so you can easily add your show to Apple Podcasts with confidence and ease.
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EPISODE MENTIONS AND LINKS
Buzzsprout stats
Podcast categories
Apple Podcasts Connect
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RELATED EPISODES
Why You Need A Podcast Trailer [Episode 4]
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
Website
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
18 min - How Podcast RSS Feeds Work: Simple RSS Feed Explanation [Ep 9]
If you're new to podcasting, you may be wondering 'what is an RSS feed and how does it work?' Tune in to this episode to find out!
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
Website
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
16 min - My Top Tips For Choosing Your Podcast Hosting Platform[Ep 8]
So you've started building the foundation of your podcast. You've set your goals, you've defined your audience, you've decided on a name etc but what hosting platform should you choose?
In this episode, I share my top eight podcast hosting platforms, either from personal experience or recommendations from other podcasters. Tune in to learn more so you can make an informed decision about which one is the right one for you.
EPISODE MENTIONS AND LINKS
Libsyn
Buzzsprout
Podbean
Captivate
Spreaker
Red Circle
Anchor
Blubrry
Resonate
bCast
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
Website
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
27 min - Podcast Equipment Tips: What You Need To Start A Podcast [Ep 7]
Are you ready to start your business podcast? One of the first steps, determining what equipment you need, can be overwhelming but good news! I've got you covered! Here's everything you need to know about what equipment you need so that you can get started on creating your dream podcast.
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EPISODE MENTIONS AND LINKS
Blue Yeti microphone
Rode NT-USB microphone
Audio Technica ATR2020 microphone
Samson Q2U microphone
Pop filter
Windshield
Boom arm and shock mount
Riverside.FM
Squadcast
Zencastr
Alitu
Libsyn
Buzzsprout
Audacity
Garageband
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
Website
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
31 min - How To Decide Your Podcast Format And Structure [Ep 6]
How do you decide the best format for your show? In this episode, I'm sharing a few tips to help you decide and also break down the six types of formats for you to consider.
EPISODE MENTIONS AND LINKS
Riverside.FM
Squadcast
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
Website
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
21 min - What To Include In Your Podcast Intro and Outro [Ep 5]
So you've done all the prep work and you're ready to start recording. Congratulations! You've heard about intros and outros what are they are and what should you include in them? In this episode, I'll be breaking it all down for you, including where you can purchase royalty-free music and the difference between a formal intro/outro and an episode intro/outro. Are you ready to get stuck in?
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EPISODE MENTIONS AND LINKS
The Podcast Host Survey
Pond5
AudioJungle
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
Website
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
15 min - Why You Need A Podcast Trailer [Ep 4]
What is a trailer and why do I need one? This is a question you might have as you start on your podcasting journey. I'll be answering those two questions plus what you need to include in your trailer in today's episode. You don't want to miss it!
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
Website
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
6 min - 4 Steps To Successfully Launch Your Podcast [Ep 3]
Are you a business owner who wants to start a podcast but you're confused about where to begin? I get it! There's so much information out there that it's overwhelming and difficult to process. I'll be honest and say there are a lot of moving parts when launching a podcast but by breaking down the process into four steps or phases as I like to call them, it couldn't be easier.
In this episode, I'm sharing with you the exact framework I use with my own clients so you can go away feeling ready to start on your own podcasting journey.
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
Website
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
15 min - Podcasting with Purpose: The Importance of Knowing Your Why [Ep 2]
Are you considering starting a podcast? Well, hold on! Before jumping in, have you really thought about WHY you want to start a podcast? With over 2 million podcasts in the Apple Podcasts app and 26% of them producing only one episode, it's essential to have a clear purpose and vision.
In this episode, we explore some key questions to ask yourself before starting a podcast, including your goals, existing audience, and personal passion. Remember, podcasting is a long-term strategy that requires commitment, motivation and a lot of time. But with a strong foundation and a clear why, you can turn your podcasting dreams into reality.
EPISODE MENTIONS AND LINKS
Stats via 9to5mac.com
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
👋🏽 Connect with Rosemarie
Website
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
15 min - Why You Should Leverage Podcasting to Market Your Online Business [Ep 1]
Are you ready to take your business to the next level and become a leader in your industry? If so, it's time to consider adding podcasting to your marketing strategy! With over 80 million Americans tuning in, podcasting has become a powerful tool for building your brand and reaching a wider audience. And the best part? You don't need a lot of money or fancy equipment to get started.
In this episode, we explore why podcasting should be a crucial part of your marketing strategy, from building authority to growing your audience and scaling your business. So, are you ready to take your business to the next level with podcasting? Let's dive in!
EPISODE MENTIONS AND LINKS
Edison Research Infinite Dial 2021 report
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🎯 Ready to go deeper?
Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.
Book a Podcast Profitability Audit
Book a complimentary call and let's explore your best next step together.
Website
Thank you for listening to the podcast!
To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽
8 min
About Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients
From the publisher's feed
People love your podcast. They tell you your show is really freaking good. They come back week after week. So why isn’t all that know, like and trust turning into enquiries, clients and sales?
Podcasting for Clients is the business podcast strategy show for established service-based experts and founders who want to understand why their podcast isn’t bringing in clients and what to do about it. Because having people listen to your podcast, love what they hear and come back week after week is one thing. Getting the right people to decide they want to work with you is something else entirely.
So if people are listening, loving what they hear and coming back for more…why isn’t that happening?
Here’s where I want you to start thinking about podcasting for business differently.
Nobody goes from “I loved your episode!” to “how do I pay you?” in one leap.
Long before someone enquires, applies or buys, they’re making smaller decisions about their problem, what needs to change, whether they need help — and whether you’re the person they want that help from.
Your podcast influences those decisions.
When your podcast isn’t growing your business, it’s easy to assume you need to grow your podcast first: get more downloads, promote it more on social media, interview more podcast guests, publish more episodes or try the trending podcast growth tactic. But a perfectly solid podcast growth strategy can still be the wrong prescription for the problem.
That's why business podcast strategy starts with understanding what's not working, not automatically doing more of what you've already tried.
Tune in to hear:
✧ why people binge your podcast but don’t take the next step towards working with you
✧ how to create podcast episodes that help listeners make buying decisions
✧ where Decision Gaps appear between podcast listeners and paying clients
✧ how to spot what's stopping your podcast listeners from becoming paying clients
✧ why more downloads and better podcast marketing won’t necessarily bring in more clients
✧ how to align your podcast content and strategy with your offers and business goals
✧ how to identify what's not working so your podcast can generate more of the right enquiries, clients and sales
Rosemarie, podcast strategist and founder of Evergreen Podcast Strategy™, takes a diagnosis-before-prescription approach to helping established business owners turn their podcasts into a more effective and profitable part of their business.
If you're ready to understand why your podcast isn’t bringing in clients and start making more intentional decisions about your podcast, you're in the right place.
Follow Podcasting for Clients on your favourite podcast platform and start with the latest episode.
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Learn more about working with Rosemarie at www.evergreenpodcaststrategy.co.uk
🚨This podcast does not accept guest pitches.