Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

Podcasting for Clients is the business podcast strategy show for established service-based experts and founders who want to understand why their podcast isn’t bringing in clients and what to do about it. Because having people listen to your podcast, love what they hear and come back week after week is one thing. Getting the right people to decide they want to work with you is something else entirely.

So if people are listening, loving what they hear and coming back for more…why isn’t that happening?

Here’s where I want you to start thinking about podcasting for business differently.

Nobody goes from “I loved your episode!” to “how do I pay you?” in one leap.

Long before someone enquires, applies or buys, they’re making smaller decisions about their problem, what needs to change, whether they need help — and whether you’re the person they want that help from.

Your podcast influences those decisions.

When your podcast isn’t growing your business, it’s easy to assume you need to grow your podcast first: get more downloads, promote it more on social media, interview more podcast guests, publish more episodes or try the trending podcast growth tactic. But a perfectly solid podcast growth strategy can still be the wrong prescription for the problem.

That's why business podcast strategy starts with understanding what's not working, not automatically doing more of what you've already tried.

Tune in to hear:

✧ why people binge your podcast but don’t take the next step towards working with you

✧ how to create podcast episodes that help listeners make buying decisions

✧ where Decision Gaps appear between podcast listeners and paying clients

✧ how to spot what's stopping your podcast listeners from becoming paying clients

✧ why more downloads and better podcast marketing won’t necessarily bring in more clients

✧ how to align your podcast content and strategy with your offers and business goals

✧ how to identify what's not working so your podcast can generate more of the right enquiries, clients and sales

Rosemarie, podcast strategist and founder of Evergreen Podcast Strategy™, takes a diagnosis-before-prescription approach to helping established business owners turn their podcasts into a more effective and profitable part of their business.

If you're ready to understand why your podcast isn’t bringing in clients and start making more intentional decisions about your podcast, you're in the right place.

Follow Podcasting for Clients on your favourite podcast platform and start with the latest episode.

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Learn more about working with Rosemarie at www.evergreenpodcaststrategy.co.uk

🚨This podcast does not accept guest pitches.