Podcasting for Coaches™

If you spend any amount of time in a podcasting group or community (and you should), you'll quickly notice that one of the most commonly asked questions is how someone can increase their downloads ... aka, how do they grow their audience?

In this episode, I'm explaining the mindset you need to have about podcasting and provide my top tips for growing your audience.

To learn more about the resources mentioned in this episode, visit the show notes.

Considering I'm releasing this episode on Thanksgiving day, it's pretty obvious I think you should continue to release podcast episodes on Thanksgiving. But, what about Christmas and New Year's?

In this episode, I explain what you should consider when deciding to either launch your new podcast or release episodes of your current podcast during the busiest holiday season of the year.

To learn more about the resources mentioned in this episode, visit the show notes.

If you've listened to episode 32 where I talked with Sophia Parra about podcast launch promotion strategies, you're probably as enamored with her as I am.

If so, I've got great news!

Sophia's back on the show to talk about how to best promote your new podcast episodes and how to repurpose your old ones!

In case you haven't listened to episode 32 yet, Sophia Parra is a social media strategist specifically for coaches and the creator and CEO of Coach Social; a company that helps you grow your business by generating original, informative content that builds credibility and helps you to be found and trusted by your perfect clients.

Take a listen to this episode to find out the formula for sharing your podcast episodes in a way that will impact your followers, inspire them to action, and allow them to see you as an expert, the specific things you should and shouldn't be doing when promoting your podcast episodes on social media, the amazing resources Sophia has available to you (including a special offer that isn't available on her website but is available to you as a listener of this show), and so much more!

To download Sophia's FREE Social Media Survival Guide and get access to her special offer for you, visit the show notes.

How many subscribers do I have? What's a good number of downloads? How many downloads should I have by now?

These are questions that are asked in some form or another in various podcast communities on a daily basis.

Here's the secret ... it doesn't matter.

In this episode, I'm explaining why podcast download numbers aren't as important as most people think they are, why you should focus on patterns over numbers when it comes to your podcast's statistics, and how to truly measure the success of your podcast.

To learn more about the resources mentioned in this episode, visit the show notes.

By reaching the incredible moment that is your podcast launch day, you've already gotten so much further than thousands of people who've come before you and you should be very proud!

In this episode, I provide a few ideas for how to celebrate this huge milestone.

To learn more about the resources mentioned in this episode, visit the show notes.

I've made no secret of the fact that I'm terrible when it comes to social media. So, it stands to reason that I'm the last person you want to take advice from when it comes to promoting your podcast launch on social media.

Luckily, I know the perfect person to provide you with some guidance on this topic.

Sophia Parra is a social media strategist specifically for coaches and the creator and CEO of Coach Social; a company that helps you grow your business by generating original, informative content that builds credibility and helps you to be found and trusted by your perfect clients.

In this episode, Sophia breaks down how soon you should begin promoting your podcast launch on social media, why you should get your audience involved from the very beginning stages of creating your podcast, how often you should post about the launch, whether or not creating a launch team is worth the effort, and the importance of telling a story with your social media posts.

Be sure to subscribe to the show so you don't miss Sophia's second appearance on the podcast coming up in a few weeks where she and I will discuss strategies for promoting your new podcast episodes and repurposing your old ones.

To download Sophia's FREE Social Media Survival Guide, visit the show notes.

In this episode, I explain the importance of educating your existing audience, following, and/or network about what podcasts are and how they can listen.

I also provide some examples of the main objections you'll likely run into when trying to educate people about podcasts and explain how I personally overcome them.

To learn more about the resources mentioned in this episode, visit the show notes.

You're ready to start promoting your podcast, but what do you actually promote?

Do you share a link to your podcast on iTunes/Apple Podcasts because that's what 60-70% of people are using?

Do you share a link to the individual episodes themselves?

In this episode, I explain exactly what link to share and how this will change depending on whether you're pre/post-launch, the objective of the podcast, and where you're sharing it.

To learn more about the resources mentioned in this episode, visit the show notes.

In last week's episode, we covered how to streamline your interview process. Now it's time to talk about how to actually conduct these all these interviews you're going to be lining up.

In this episode, I'm covering each of the most commonly used methods for recording remote interviews including Pamela, Zencastr, Ringr, Squadcast, Zoom, Facebook/YouTube Live, Skype with a 3rd party call recorder; including which ones to avoid and which one is my top recommendation.

To learn more about the resources mentioned in this episode, visit the show notes.

In last week's episode, I provided some resources for where and how to find guests for your podcast. Now that you've got some people interested in being on your show, let's talk about how to streamline the process of getting those interviews scheduled so it takes the least amount of time, energy, and frustration on your part.

In this episode, I'm providing three options for online appointment scheduling software, discussing my recommendations for confirmation and reminder emails, providing you with a list of questions and release statements to include, and letting you know what my absolute favorite scheduling software is.

To learn more about the resources mentioned in this episode, visit the show notes.