Podcasting for Coaches™

How many people are actually listening to podcasts?

Is the number of podcast listeners still growing or has it finally leveled off?

What's the gender breakdown of podcast listeners?

What's the age breakdown of podcast listeners?

Every year Edison Research and Triton Digital releases a report called The Infinite Dial where they breakdown the latest data on a variety of digital media and platforms; including podcasting.

The Infinite Dial 2021 was released yesterday and now I'm breaking down the most applicable podcast data provided in the report; including the answers to the questions above.

I also provide a follow-up on the 100 episode celebration giveaway.

To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)

We've officially reached 100 episodes and it's time to celebrate!

How are we celebrating, you ask?

By giving away over $1,000 in products and services!

Take a listen to this quick celebratory episode to find out about the free cheat-sheet I have that will help you use this podcast to launch one of your own and get all the giveaway details! But, hurry! The giveaway ends on Wednesday, March 10th at midnight EST.

To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)

Sasha Huff is a 10-year radio veteran turned professional podcast producer. She ditched corporate America after building her career in Los Angeles to work with small, mostly women-run businesses to help them spread their messages authentically online through podcasting, content marketing, and storytelling. She now runs the free community 'Women Who Podcast' and offers professional podcasting services to clients around the globe!

In this episode, we chat about the main struggle she sees new podcasters face after launching their podcast, what an editorial calendar is and why every podcaster should have one, how far in advance you should create your content, the affordable offering she has that can help you podcast like the pros do, and her advice for what to do when you start to feel burnt out and find yourself struggling to keep your podcast going.

To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)

Whenever people find out I sold my first podcast, they always have the same questions.

What?! How?!

I didn't even know that was possible. Could I sell mine?

How many downloads were you getting?

How much did you sell it for?

After it happened again recently with an upcoming guest, I figured it was time to put the information in a nice, neat little podcast episode so I don't have to keep explaining it. ;)

Now, to be perfectly clear ... this is NOT an episode about how to sell a podcast. It's just the story of how I unexpectedly found myself selling mine back in 2018.

To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)

"I don't edit my podcast because I want it to sound natural."

Every time I see or hear a statement like the one above, I can't help but roll my eyes. And, no, it's not just because I'm a podcast editor who thinks people don't appreciate what they do. I mean, that's true ... but that's not really the point here. ;) As someone who's been in the podcasting industry for over five years, I can promise you that not editing your podcast is doing FAR more harm than good. Take a listen to this quick solo episode to find out why that's the case and what you should be doing instead if you really want your podcast to succeed.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

Andrea Sager is a small business attorney shaking up the legal industry with her Legalpreneur plan that provides affordable all-access to legal advice for small businesses. After working for a large law firm with big businesses, Andrea realized her true passion was helping small businesses embrace and protect their assets and intellectual property. In just a few years, Andrea has become the go-to attorney for entrepreneurs, protecting everything from their brand names and Instagram handles to their courses and trademarks.

In this episode, we talk about why you absolutely should use a guest consent form if you have guests on your podcast, what a cease and desist letter is, when you can utilize a cease and desist letter to help protect your podcast and business, when a cease and desist letter can be used against you, whether or not you can legally use music in your show if you use less than a certain number of seconds worth, what the deal is with Fair Use and how it's not what most people think it is, whether or not you should get a copyright for your podcast, the legality of using memes on your social media accounts, and the number one thing she sees entrepreneurs get into legal trouble for doing.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

In this special episode, I'm re-airing my interview with Jenny Suneson who is a former social media strategist and coach turned podcast services agency owner.

Jenny is hosting a FREE event starting next Monday that I think anyone interested in podcasting or who already has a podcast should attend and she asked me to give a presentation.

So, I wanted to do a special replay of this episode to let you know about the event and (re)introduce you to Jenny.

During our conversation, Jenny shares why she actually likes that podcasters don’t have access to a lot of analytics for their show and audience, how she helps her clients not focus so much on their download numbers, the importance of understanding that podcasting is a long-game, the multiple benefits she started seeing from her podcast once she had been doing it for about a year, what it’s been like to rebrand her entire podcast as she pivots her business into an entirely new industry, and her two main tips for those wanting to start a podcast.

 

To grab your FREE ticket to the Profitable Podcast Summit happening February 1-4th, click here.

If you already know you want to upgrade your ticket to the VIP Product Power Pack that includes A TON of bonuses like access to my online course, How to Start a Podcast (For Your Coaching Business), (a $197 value by itself), click here.

The above links are affiliate links, but I'm literally doing a presentation at the event so, obviously, I think it's worth your time. ;)

 

To learn more about the resources mentioned in this episode, visit the show notes.

 

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

Is it too late to start a podcast?

Is the market too saturated?

Is a podcast even an effective marketing tool for a coaching or consulting business?

Don't people just skip past podcast ads anyway?

In this episode, I use the latest podcasting industry data to answer all of those questions and more. So, whether you're thinking about starting a podcast or you're wondering if you should keep your existing podcast going, this episode will give you the information you need to make a decision.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

I'm officially back from hiatus and we're kicking things off with Clubhouse!

If you've spent any time in any entrepreneurial or podcasting communities in the past month, I'm just going to assume you've heard or seen the word "Clubhouse" 18,001 times already.

(Just in case you haven't, it's an audio-only app that lets people host chats or discussions about pretty much anything and it's taken off like crazy.)

In this quick episode, I share why you might have to wait to join the Clubhouse craze, whether I think it's a beneficial new tool podcasters should be utilizing or just another shiny object to distract us, and an amazing free resource to help you get your bearings on the app and make the most out of it.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

In this quick announcement, I explain why I'm taking a brief hiatus from the podcast and provide you with a list of previous episodes to check out if you're interested in starting a podcast, want to get to know me better, or are curious about my most popular episodes. I also explain why you should stay subscribed to the show during the hiatus. I'll see you soon!

NOTE: I accidentally said "episode 4" instead of "episode 74" when referencing the Podcast Quick-Start Guide episode.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)