Podcasting for Coaches™

When you first start the process of creating a launch a new podcast of your own, it can be learning a foreign language. There are a lot of terms thrown around that don't mean anything to you yet and it can make it difficult to ask for help when you need it (and to understand the advice when you get it).

In this episode, I'm going some of the more common beginner podcasting terms. This isn't a comprehensive list by any means (although I explain in the episode where find one that is fairly comprehensive), but this will help you get started without feeling overwhelmed by technical jargon you don't need to know quite yet.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

I know it's tempting to want to launch right into the fun parts of starting a new podcast like creating the cover art or picking out your music, but you're putting the cart before the horse at that point.⁠ ⁠ Before making ANY decisions for your podcast, you need to have a solid foundation to build off of.⁠ ⁠ In this episode, I explain the three key parts to a great podcast foundation that will be the guide for every decision you make about your showing; during and after your launch.⁠

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

With more people listening to podcasts than ever before, you might be thinking a podcast is the next step for your business. But the truth is, not every person or business is ready for a podcast. So, if you've been considering starting a podcast for your coaching or consulting business, take a listen to this episode where I break the down the five questions you to need to ask yourself to find out if podcasting is a good fit for you and if now is the right time to start a podcast for your business.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

Over the past four and a half years, I've heard every excuse in the book for not starting a podcast. But, there are a few I've heard several times over and, unfortunately, they're exactly valid reasons for not starting a podcast because they're just not true.

So, in this episode, I'm debunking the five following podcast myths:

1. There are already too many podcasts/my niche is too crowded.

2. I'm going to start a podcast and see immediate success. All I have to do is build it and they'll come, right?

3. I'm not a celebrity. There's no way I'll be able to stand out and get a large enough audience to make it worth it.

4. It's really expensive to start a podcast with all the fancy equipment I'll need to make my show sound professional.

5. I'm not tech-savvy and starting a podcast is way too complicated.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

Of all the social media platforms, I use Instagram to promote this podcast more than any other. So, I especially excited to record this episode with Andréa Jones and she did not disappoint.

Andréa is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions.

She's the host of the Savvy Social Podcast and the creator of the Savvy Social School; a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies. She has also been named one of Social Report's top marketers to follow.

As you'll hear in the episode, Andréa and I have known of each other for a while and have met in a few very quick passings at various podcasting conferences, but this was our first chance to have a real conversation and I was thrilled to find out she's every bit as lovely and skilled as she appears online.

In this episode, Andréa shares what types of content are performing well on Instagram at the moment, the main thing she sees people on Instagram get wrong that is hurting their engagement and the growth of their show, the one quick and easy action she recommends you take as soon as you finish this episode that will help you in the long-term to grow your podcast audience (and maybe even your client base), her thoughts sending an automatic DM after someone follows you, why you should be encouraging your audience to save your posts, and more!

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

LinkedIn is a platform I know almost nothing about and that's exactly why I have a guest on the show today!

Chris Hines is host of the Personal Branding Playbook and a podcast expert for businesses and personal brands. Since 2015 he's been hosting, producing and managing podcasts. Now, Chris owns the Elite Podcast Marketing Agency.

Chris and I actually met at Podfest in March 2020 and were able to spend some time chatting over dinner after spoke speaking at the event. I was so impressed with Chris' approaching to marketing and promoting a podcast (which is obviously not my strong suit) and knew I had to have him on the show at some point. When he recently about how LinkedIn is an underutilized and powerful platform for podcasters, it seemed like a perfect fit.

In this episode, we talk about why podcasters should not be ignoring LinkedIn, his Three C's Method for generating leads from LinkedIn, what you should and shouldn't do in your LinkedIn profile, how often you should be posting on LinkedIn, what type of content you should be posting, how to build connections on LinkedIn, how to your podcast content to convert those connections into paying clients, and more!

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

Jana Osofsky is a Marketing Expert and Pinterest Specialist. She got started working online in 2016 as a Virtual Assistant and developed a specialization in Pinterest for lead generation.

Now she helps online course creators, coaches, service providers, and consultants automate list growth so they can attract a steady stream of targeted leads for their courses and programs – and set themselves up for long-term success. (And yes, she does that with Pinterest!)

She's on a mission to spread the word: When set up properly, Pinterest can generate targeted leads – with a small investment of time each month.

In this episode, Jana shares how Pinterest is not just a place for DIY projects, hair inspiration, and recipes, whether or not you need a business account, the four pillars of successfully using Pinterest for your business, the first step she recommends service providers do if they think they might want to utilize Pinterest, why having a very clear idea of the specific keywords and phrases your target audience is searching for is crucial and her advice for how to get that clear idea, the five areas of your Pinterest profile where you can add keywords, her tips for creating attention-getting pin images, whether or not audiograms can be used on Pinterest to promote your episodes, her thoughts on an ideal schedule for posting pins on Pinterest, and more!

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

In the past week, I've had two different people specifically ask me about how they decide how much of their content to give away for free on their podcast.

I'm not a business coach so I can't tell you what the ideal amount is, but I can tell you how I make that decision for this podcast and how it's worked out for me over the two years I've had this podcast.

Special Note: I mention in this episode that my upcoming podcast launch group program will be launched in July. With everything going on, I've pushed the launch back until September. I am, however, taking on a few last 1:1 clients before my rates increase after the group program has launched. Click here if you would like to see about grabbing one of the spots.

If you are interested in grabbing one of the 10 available spots in the group launch program, Start a Podcast is 8 Weeks or Less, join the waitlist here to get early access before enrollment opens to the general public.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

Dr. Lucretia Berry is the founder of Brownicity; an agency dedicated to advocacy, education, and support for racial healing and antiracism. She is a former college professor whose love for humanity led her to author What LIES Between Us: Fostering First Steps Towards Racial Healing, a journey guide designed specifically for 'beginners.' She is the Anti-race/ism Curriculum Specialist for Community School of Davidson (NC), a contributor for (In)courage.me, a TEDx speaker, and more.

I first heard Dr. Berry as a guest on a show I was editing for one of my clients and, as someone at the beginning of their own antiracism journey, I connected with her message right away and knew I needed to have her on this podcast to help me talk topic of race and antiracism through the lens of a podcaster and entrepreneur.

In part one of my conversation with Dr. Berry, she shared the difference between the terms "Black" and "African American", why it's important to capitalize "Black", the difference between a debate, a discussion, and a dialogue, which one of those we should be having as people who communicate in such public ways, and more! If you haven't listened to it yet, you can find it here!

In part two of our conversation, why not acknowledging major events like a global pandemic or civil unrest does more harm for your business than good, how to transition back into your business and podcast after taking a break during to emotional and challenging situations, why you shouldn't immediately run out and ask a POC to be a guest on your podcast in an effort to make it more diverse, and what you should do instead to make sure the diversity in your podcast guest list and your business is authentic.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

Dr. Lucretia Berry is the founder of Brownicity; an agency dedicated to advocacy, education, and support for racial healing and antiracism. She is a former college professor whose love for humanity led her to author What LIES Between Us: Fostering First Steps Towards Racial Healing, a journey guide designed specifically for 'beginners.' She is the Anti-race/ism Curriculum Specialist for Community School of Davidson (NC), a contributor for (In)courage.me, a TEDx speaker, and more.

I first heard Dr. Berry as a guest on a show I was editing for one of my clients and, as someone at the beginning of their own antiracism journey, I connected with her message right away and knew I needed to have her on this podcast to help me talk topic of race and antiracism through the lens of a podcaster and entrepreneur.

In part one of my conversation with Dr. Berry, she shares the difference between the terms "Black" and "African American", why it's important to capitalize "Black", the difference between a debate, a discussion, and a dialogue, which one of those we should be having as people who communicate in such public ways, and more!

Be sure that you come back next week where she's going to share why it's harmful to try to separate antiracism from your podcast and business, how to ease into these complex conversations after taking a step back to do some inner work, how to diversify your podcast guest list in a way that doesn't involve tokenism or do cause harm to Black people, and more!

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)