Podcasting for Indie Podcasters: Podcasting Tips for How to Start and Run a Podcast

In this episode from a podcast about podcasting, I discuss the common mistakes that new podcasters make. Investing in an expensive microphone does not guarantee high-quality audio content, as it is more about the skills to use the microphone effectively. We'll also talk about how new podcasters often expect overnight success and give up too early when podcasting is a long game that requires patience and consistency.

Additionally, I'll tell you why constantly switching editing software based on reviews can be killing your podcast growth. Instead, you need to find what works and stick with it.

Finally, we'll talk podcasting tips, focusing on consistency, targeting the right audience, and promoting the podcast on ideal platforms. I'll give you my thoughts on converting podcast content into other forms, such as blog posts and optimising them for SEO to attract more listeners.

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Are you a podcaster looking to monetize your podcast? In this episode, I'll share my insights and podcasting tips on how ads can become a valuable stream of income for your podcast.

Join the discussion from this podcast about podcasting, as I explore the reasons why podcasters choose to include ads, including covering running costs and the potential for full-time income. I also emphasize the importance of moderating ad content and ensuring alignment with your podcast's subject.

Episodes mentioned:

Ep 46: 10 Ways to Monetise Your Podcast - for FREE! - https://traffic.megaphone.fm/AUDD7468262492.mp3?updated=1699178185

Ep 45: Preparing for Podcast Monetisation: The Key Steps to Success - https://traffic.megaphone.fm/AUDD2894761424.mp3?updated=1699178118

Timestamps:

00:00 Introduction

00:31 The Tweet that sparked a debate

01:32 The types of ads used in podcasts

02:56 Why include ads in your podcast

03:23 The cost of running a podcast

04:23 Why insert ads into your podcast

05:11 Having ad-free episodes

06:45 Should you include ads in your podcast?

It's part 3 of our Podcast Marketing Series and in this episode, I share more of my takeaways from attending GREENHOUSE Jersey 2023.

I had the fortune of seeing May James speak live about how to take the ick out of sales. And this got me thinking: Whilst May's talk focused on marketing and sales for businesses, I found the insights highly applicable to marketing podcast episodes and shows.

Podcasting tips include confidently promoting your podcast, tracking data, and aligning content strategies.

It's part 2 of our Podcast Marketing Series! In this episode, I'm delving into a talk I attended at GREENHOUSE Jersey and delivered by Joe Glover, co-founder of The Marketing Meetup.

In his talk, Joe talked all about marketing products and services to customers. His approach is highly applicable to podcasts and podcasters who want to engage their listeners and turn them into loyal fans.

Learn how to increase your listeners, subscribers, and visibility for your podcast by implementing these effective marketing strategies. We'll highlight the importance of branding, tone of voice, and values that make your podcast unique and appealing to audiences. Discover the power of 'Word of Mouth' in boosting your podcast's popularity and find out how to leverage your podcast outro to encourage listeners to share your content on social media.

Timestamps:

[00:00:00] Intro

[00:00:19] Applying Marketing Strategies for Podcasting Growth

[00:01:29] Joe Glover's Marketing Philosophy

[00:02:32] Branding and Distinctiveness in Podcasting

[00:03:23] Promoting Your Podcast: Considering Your Branding, Tone of Voice, and Values

[00:04:36] Influence of Word of Mouth on Podcast Sharing and Popularity

[00:06:56] Promoting Your Podcast Effectively

[00:08:36] Being Respectful of Your Energy

In this episode, I share my key takeaways from the Greenhouse Jersey Marketing and Sales Conference that I recently attended. I was blown away by a talk from Dan Knowlton, co-host of the Business Anchors Podcast, where Dan explained why we need to forget everything that we know about traditional marketing.

So, with my podcasting thinking cap on, I took notes on how everything he was advising in terms of selling products and services, could instead be applied to promoting your podcast.

Timestamps:

[00:00:00] Marketing Your Podcast: A Mini-Series - Intro

[00:02:13] Forget Everything You Know About Marketing

[00:04:25] The Art of Selfless Selfishness in Content Creation

[00:07:03] Podcast Promotion Tips and Strategies

In this episode, I delve into the importance of understanding microphone technique for podcasting success. In this episode, I share my personal experience with the popular Blue Yeti microphone and address the common misconception surrounding affordable microphones.

Don't fall into the trap of simply buying the "best" microphone on the market. Discover how understanding and properly using your microphone's features can greatly enhance your sound quality.

Timestamps:

00:00 Intro

00:31 The WORST question to ask about podcast microphones

01:15 The Blue Yeti microphone

02:03 How to use your Blue Yeti microphone properly

03:00 What you need to be asking when buying a microphone for podcasting

03:30 How podcasters are using their microphones all wrong

03:44 Understanding microphone features for the best sound quality

In this episode of The Lazy Girls Guide to Podcasting, I discuss 10 ways podcasters can monetise their shows for free. I cover various strategies like sponsorships, affiliate marketing, merchandise sales, premium content, and more. Get actionable tips to start earning money from your podcast without any upfront investment.

We'll also cover more unique strategies like live events and public speaking engagements that won't cost you a dime. Dive into this episode and discover the best monetisation methods to suit your audience and help you turn your podcasting passion into profit!

Read the Blog Post: 10 Ways to Monetise Your Podcast for Free >> https://veritysangan.com/10-ways-to-monetise-your-podcast-for-free/

➡️ Create podcast merch with Printful: https://veritysangan.com/printful

Timestamps:

• 00:00 Introduction
• 00:58 1: Sponsorship opportunities
• 01:53 2: Affiliate marketing
• 02:39 3: Merchandise
• 03:39 4: Selling premium content
• 04:20 5: Tipping
• 05:00 6: Run a live event
• 05:39 7: Coaching and consulting services
• 06:15 8: Public speaking
• 07:05 9: Brand partnerships
• 07:51 10: Join an ad network
• 09:03 Top tips for monetising your podcast

Unlock the secrets to podcast monetization; because having a strategy will help you monetize your podcast more quickly, successfully, and efficiently.

Discover the essential 3 things that you need to take before monetizing your podcast and learn how to attract advertisers, regardless of your audience size.

Stay tuned for the next episode where I'll delve into the actual ways to monetize your podcast.

Main points:

Timestamps:

[00:00:00] Preparing to Monetize Your Podcast

[00:00:39] Successful Monetization of Podcasts

[00:01:51] Understanding Podcast Monetization

[00:03:31] How Much Money Can You Make By Monetizing Your Podcast?

[00:06:01] Strategizing the Monetization Plan for Your Podcast

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In this episode of "The Lazy Girls Guide to Podcasting," I talk about my decision to change the structure of my podcast intro. I've got rid of the 'traditional' intro for a more dynamic one.

I also discuss an interesting comment that I received on Twitter that challenges the traditional view of podcast lifecycles, suggesting that podcasts don't have to go on indefinitely. I highlight the importance of viewing podcasting as an art form rather than just continuous content creation.

Finally, we look at the debate between quantity and quality in podcasting. Is it better to have a large number of episodes or to focus on maintaining conversations that provide value?

Timestamps:

[00:00:00] Introduction

[00:00:18] Removing a traditional introduction

[00:01:16] Redefining podcasting: Understanding its lifecycle

[00:06:18] Quality versus quantity

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Are you thinking of quitting your podcast? In this episode, we explore the taboo topic of wanting to quit or take a break from podcasting. Quitting your podcast doesn't equate to failure, but it's important to consider your reasons for wanting to quit before you actually give up your podcast.

I'll discuss the common reasons why podcasters give up podcasting, such as a lack of immediate results or effective strategies. We also talk about the attrition rate of podcasters, with many quitting before their eighth episode due to unrealistic expectations and time commitments.

I'll then go through six signs that indicate it might be time to quit, including loss of passion, running out of quality content, and feeling overwhelmed. Instead of quitting outright, we'll also discuss taking a break from podcasting to re-evaluate your podcasting goals and strategies.

Read the Blog Post: Should I Quit My Podcast? (And How to Quit Gracefully) >> https://veritysangan.com/should-i-quit-my-podcast-and-how-to-quit-gracefully/

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