Podcasting for Solopreneurs: Start Your Business Podcast

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Podcasting can feel downright impossible when our calendars are already full of client work. If you've ever caught yourself saying, "I'll start my podcast when things slow down," this episode is for you. I want to challenge the way we think about finding time for podcasting and show you why the real obstacle might not be the number of hours in the day.

Instead of looking at podcasting as one giant task that requires an entire free afternoon, I explore a different way of thinking about the creative process. This mindset shift helped me, and it's something I've seen make a huge difference for many solopreneurs and freelancers as well.

By the end of this episode, you'll look at making time for your podcast through a new lens and realize that meaningful progress doesn't always happen when you're sitting behind the microphone. Sometimes the most valuable work happens long before you press record.

In this episode, we'll explore:

• Why podcasting often feels more time-consuming than it really is.
• How small moments throughout the day can become part of my creative process.
• A mindset shift that makes recording feel far less overwhelming.

If you've been waiting for the perfect moment to start or stay consistent with your podcast, I hope this episode helps you see that progress is often built in small, intentional moments—not just during recording sessions. Sometimes a simple shift in perspective is exactly what helps everything else fall into place.

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Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Video podcast or audio podcast? It’s a question I’ve been thinking about a lot lately, and in this episode I’m sharing my honest thoughts on the video podcast debate. For the longest time, I believed audio was the obvious choice, but recently I’ve started seeing video through a different lens—and that shift surprised me more than anyone.

If you’ve ever wondered whether you should show up on camera, or felt torn between audio and video, I think you’ll relate to this conversation. Rather than focusing on algorithms or technical advice, I explore how each format changes the way we create, communicate, and connect with the people on the other side.

By the end of this episode, you’ll look at audio podcasting and video content from a fresh perspective, with a clearer understanding of why each medium feels so different.

In this episode, I reflect on:

• Why audio often feels more natural than video.
• The pressure that comes with being on camera.
• How I’m personally thinking about the future of my own content.

Whether you’re planning to start a podcast or you’re wondering if it’s time to add video into the mix, I hope this episode helps you think beyond the usual “which one is better?” debate and instead choose the format that feels right for you, your personality, and the kind of relationship you want to build with your audience.

Episodes referenced:

• Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) — With Corinne McKay
• How Busy Solopreneurs Can Realistically Repurpose Existing Content for Their Podcast — With Corinne McKay

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Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Go to PodMatch.com/free to find out 9 Things You Can Do to Become a Better Podcast Guest!

Podcast guesting can open incredible doors—but only if you're intentional about where you show up and how you approach the process. In this episode, Alex Sanfilippo and I move beyond the "why" of podcast guesting and dive into the thinking behind becoming a guest people genuinely want to invite back.

If you've ever wondered which podcasts are actually worth pitching, worried about sending the wrong message, or felt like every outreach email sounds exactly the same, you'll get a refreshing perspective from this conversation. Instead of chasing the biggest shows or copying what everyone else is doing, we explore what creates meaningful podcast conversations and long-term relationships with hosts.

In this episode, we talk about:

• What makes a podcast worth guesting on.
• Why authenticity beats polished pitches every time.
• How great podcast guests build lasting relationships with hosts.

One of my favorite takeaways is that podcast guesting isn't about collecting as many appearances as possible. It's about finding the right conversations, showing up as yourself, and creating genuine connections with hosts and listeners alike.

If you want podcast guesting to become a long-term part of your visibility strategy instead of another marketing task on your to-do list, I think you'll walk away with a completely different perspective after listening.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Go to PodMatch.com/free to find out 9 Things You Can Do to Become a Better Podcast Guest!

Podcast guesting is often seen as something you do after launching a podcast, but I've come to believe it's actually one of the smartest places to start. In this conversation, Alex Sanfilippo and I explore why stepping behind someone else's microphone can give you far more clarity than endlessly planning your own show.

If you've been wondering whether podcasting is right for you, feeling unsure about your message, or putting off launching because you don't feel "ready" yet, this episode will help you look at the journey from a completely different angle. Instead of focusing on perfect equipment or complicated launch strategies, we talk about the experience of becoming a podcast guest and the unexpected lessons that come with it.

You'll hear us explore topics like:

• Why podcast guesting can reveal more than you expect.
• How guest appearances shape your message and confidence.
• What separates a good podcast guest from a memorable one.

I also asked Alex what he's learned from more than 700 guest appearances and whether anyone can truly master podcast guesting over time. His answers challenged some of my own assumptions and reminded me that becoming better isn't about memorizing the perfect talking points—it's about becoming more yourself.

If podcasting has been on your mind but you've been waiting for the "right time," I think this conversation might give you the perspective shift you didn't know you needed.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

If you've been thinking about launching a podcast, there's a good chance you've convinced yourself that you need guests before you can even begin. In this episode, I challenge that assumption and explain why a solo podcast might actually be the simplest, most sustainable way to get your show off the ground.

I know how easy it is to believe that interviews make podcasting feel safer. They give you someone to bounce ideas off, share the conversation, and take some of the pressure away. But if your goal is to build a podcast that supports your business, relying on other people's schedules can quickly become a frustrating obstacle.

Instead, I explore a different way of thinking about podcasting—one that's built around simplicity, consistency, and trusting your own voice. This isn't about avoiding interviews forever. It's about creating a podcast you can realistically keep showing up for months from now.

In this episode, I talk about:

• Why interviews aren't the only (or best) place to start.
• The idea of "minimum viable podcasting" and why simple always wins.
• How solo podcasting helps you become known for your own voice and expertise.

If you've been waiting until everything feels perfectly planned before hitting record, I hope this one gives you permission to make your podcast simpler—and finally start.

Resources mentioned:

• Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) — With Corinne McKay
• How Busy Solopreneurs Can Realistically Repurpose Existing Content for Their Podcast — With Corinne McKay
• Alex Sanfilippo's PodMatch.com is an amazing resource for both podcast hosts & guests (affiliate link)

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

This episode is all about providing value through podcasting and why many of us may be focusing on the wrong question entirely. If you've ever worried about sharing too much on your podcast, giving away your best ideas for free, or holding back because you're afraid nobody will hire you afterward, you're not alone. I've wrestled with those same thoughts myself.

But lately, I've been wondering whether the real issue isn't how much value we're sharing at all.

In this episode, I explore the difference between being helpful and being memorable, and why that distinction has changed the way I think about podcast content, guest appearances, and audience impact. Instead of focusing on information overload, I invite you to consider what actually stays with listeners long after an episode ends.

You'll hear my thoughts on:

• Why "value" isn't always the same as information.
• The kinds of podcast moments listeners tend to remember.
• What makes content meaningful beyond practical advice.

If you're a solopreneur creating a podcast, guesting on other shows, or simply trying to create more impactful content, this conversation may give you a different perspective on what your audience truly needs from you.

By the way, my goal wasn't to give you another framework or checklist. It was to offer a reframe that might stay with you the next time you sit down to create something. And if it does, then this episode has done its job.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

• Catch my first episode with Corinne: Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back)

This episode is all about content repurposing in practice. If you've ever looked at your blog posts, newsletters, LinkedIn updates, client conversations, or training materials and wondered whether they could become podcast episodes, you're not alone.

One of the biggest reasons people delay launching a podcast is that they assume every episode has to start from a blank page. That mindset can make podcasting feel overwhelming, time-consuming, and difficult to sustain alongside client work and everything else on your plate.

In this conversation, Corinne McKay and I explore what happens when you stop treating podcasting as a separate content creation task and start seeing it as an extension of the work you're already doing. We discuss how to think differently about repurposing existing content, why simple workflows often outperform complicated ones, and what it takes to create a podcast that fits your business instead of competing with it.

You'll hear us explore:

• How to identify content that naturally translates to audio.
• Why sustainable podcasting matters more than ambitious podcasting.
• What it means to get more value from ideas you've already created.

If you've been waiting until you have more time, more ideas, or a better plan, this episode may help you see things differently. Sometimes the fastest way to create a great podcast isn't creating more content—it's making better use of the content you already have.

Here's where you can connect with Corinne:

• Training for Translators podcast (Apple Podcasts)
• Training for Translators podcast (Spotify)
• Website
• LinkedIn

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

When people hear the phrase content repurposing, they often assume it means taking shortcuts. But what if repurposing content is actually the key to building a sustainable podcast that works alongside your business instead of competing with it?

In this episode, I’m joined by translator, interpreter, and trainer Corinne McKay to explore why so many solopreneurs feel pressured to create every podcast episode from scratch—and why that pressure might be unnecessary. We talk about the hidden value of repurposing content for your podcast, how different people prefer to consume information, and why giving your audience another way to engage with your ideas isn’t “cheating” at all.

You’ll hear us discuss:

• Why creating new content isn’t always the best use of your time.
• How audio can deepen the connection with your audience.
• The mindset shift that makes podcasting feel far more achievable.

If you’ve been telling yourself you don’t have enough time to start or maintain a podcast, this conversation might change your perspective. Chances are, you’re already sitting on a library of ideas that could become valuable episodes—you just haven’t been calling them podcast episodes... yet.

And if you’re wondering what this looks like in practice, make sure to tune into the next episode, where Corinne and I dig into the practical side of turning existing content into a podcast workflow that’s simple, efficient, and sustainable.

Here's where you can connect with Corinne:

• Training for Translators podcast (Apple Podcasts)
• Training for Translators podcast (Spotify)
• Website
• LinkedIn

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Listen to this entire interview and tune into Dave Campbell's How To Podcast Series here!

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Podcasting as a business tool sounds straightforward on paper, but once you start thinking about your ideal listener, consistency, imposter syndrome, and attracting clients, things can get surprisingly complicated. In this episode, I share a conversation I had as a guest on Dave Campbell’s podcast, and together we explore a different way of thinking about business podcasting—one that leaves room for both intention and unexpected opportunities.

If you've been wondering whether a podcast can genuinely support your business, or if you're overthinking who your content should be for, this discussion will give you a fresh perspective without adding more complexity to your plate.

Rather than focusing on rigid rules or one-size-fits-all advice, we talk through the realities of creating a podcast that fits your business, your personality, and your goals. Most importantly, we share personal experiences, lessons learned, and observations from working with podcasters who are trying to build something meaningful and sustainable.

In this episode, you'll hear us explore:

• How to think about your ideal listener without boxing yourself in.
• Why podcasting as a business tool looks different from a passion project.
• The role of consistency, mindset, and authenticity in long-term podcast growth.

If podcasting as a business tool has felt more overwhelming than exciting lately, this conversation will help you zoom out, rethink a few assumptions, and see what's actually possible.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Ready to have 1 month's worth of podcast episodes for your show in 1 hour?

Book your Recording Sprint here!

Episode to listen to next: Here’s Why You SHOULD NOT Have an Interview-Only Podcast

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If you're thinking about launching an interview podcast, or you're planning to include guests on your show, this episode is for you.

Podcast interviews can seem like the easiest path forward. You get to ask questions, let someone else do most of the talking, and still publish a great episode. But if you're building a podcast to support your business, there's a lot more to consider.

In this episode, I'm sharing lessons from my own experience hosting more than 100 podcast episodes, most of them interviews, and what I'd do differently if I were starting again today. We'll look at a smarter way to approach guest episodes so they strengthen your podcast strategy rather than distract from it.

You'll hear my thoughts on:

• How to think about guest conversations differently.
• Why some interviews feel more valuable than others.
• The role your listeners should play in every guest decision.

If you've been wondering whether interviews belong in your podcast, or how to make guest episodes work without losing your own voice and expertise, this conversation will give you a fresh perspective.

Great podcast guest episodes are precisely about creating a better experience for your listeners while making sure your expertise remains part of the conversation.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/