Podcasting for Solopreneurs: Start Your Business Podcast

This episode is all about podcasting mistakes — the ones most of us make when we start a show and the ones we usually don’t notice until much later. In this purposely chaotic and very honest mock "press conference," I teamed up with my podcaster friend Slobodan Manić to roast ourselves and unpack the podcasting decisions that hold most creators back.

If you’ve ever felt like your podcast isn’t growing, your message feels unclear, or your show has somehow drifted away from your business goals, this conversation will probably feel painfully familiar (it's okay, you're not alone).

We talk about the frustrating gap between "consistently publishing" and actually building a podcast that supports your work, attracts the right listeners, and keeps people coming back.

Inside this episode, we explore:

• Why interview-only podcasts can feel safe but limiting.
• The pressure of trying to appeal to "everyone."
• What changes when you finally design your podcast with intention.

We also get into solo episodes, imposter syndrome, podcast growth expectations, and why podcast strategy matters far more than sounding polished from day one.

More than anything, I hope this episode helps you stop overthinking, laugh at the messy parts of podcasting, and rethink what kind of show you actually want to create.

Check out Sani's No Hacks podcast & website here!

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Do you want to plan your podcast in 56 minutes?

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Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Book your FREE 30-minute coaching session here!

Podcast positioning is one of the biggest reasons a new show succeeds or struggles, and in this episode, I’m breaking down the mistake I see aspiring podcasters make before they even launch. It’s rarely about the microphone, the editing software, or having the “perfect” setup. More often, it comes down to clarity.

I share two real stories from conversations I’ve had with future podcasters who were stuck focusing on the wrong things while the actual issue was hiding underneath the surface. And honestly? It’s a mistake that’s incredibly easy to make when you’re excited, overwhelmed, and trying to make your podcast work as a business tool.

If you’ve been second-guessing your podcast idea, overthinking the tech side, or wondering why your message still feels blurry, this episode will help you refocus on what actually matters.

Inside this episode, I talk about:

• Why unclear podcast positioning creates confusion for listeners.
• The hidden problem behind trying to serve multiple audiences.
• What makes a podcast feel clear, recognizable, and easy to follow.

I also touch on bilingual podcasting, audience expectations, and why podcast strategy matters far more than expensive equipment in the early stages.

By the end of this episode, you’ll have a much clearer sense of what your podcast really needs before you hit publish.

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Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

If you’d like me to host a workshop for your community, membership, or coaching program, feel free to reach out here: https://sayyestopodcasting.com/contact

💌 Become a part of Simon’s Town's Email Academy community if you want to improve your email list-building skills ASAP!

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Starting a podcast can feel incrrrrredibly revealing and vulnerable, especially when you’re a solopreneur constantly questioning whether you’re "qualified enough" to teach publicly. In this episode, I’m unpacking the mindset blocks that stop so many people from launching a podcast in the first place — even when they already have valuable expertise and real client experience.

I share some of my own insecurities around podcasting, from speaking English as a second language to feeling like I needed more experience before I could teach anyone anything. And honestly? The conversations inside this workshop reminded me how universal these fears really are.

This episode is for solopreneurs, freelancers, creatives, and service providers who know they have something meaningful to say, but still hesitate to put themselves out there.

Inside this conversation, we explore:

• Why podcast mindset struggles keep smart people stuck for years.
• The fear of being "just another" podcaster in your industry.
• What changes when you stop seeing your voice as a weakness.

If you’ve been overthinking your podcast launch, worrying about your speaking skills, or convincing yourself you need to know more before you start, I think this episode will give you a completely different perspective.

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Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Book your FREE 30-minute coaching session here!

If your podcast episode intros aren’t holding attention, there’s a good chance you’re losing listeners (and potential clients) before you even get started. In this episode, I’m breaking down why podcast intros matter so much—and why most of them quietly push people away instead of pulling them in.

I know how frustrating it can feel to put time into recording, editing, and publishing, only to see people drop off almost immediately. The truth is, it’s often not your content—it’s how you’re introducing it. And once you notice it, you won’t be able to unsee (or unhear) it.

Inside this episode, I walk you through the role your intro actually plays and how to think about it more strategically—without overcomplicating your process or scripting every word.

Here’s what I explore:

• Why the first 30–60 seconds shape your episode’s success.
• What makes listeners stay vs. instantly tune out.
• How to think about podcast intro structure in a simpler, more effective way.

If you’ve been second-guessing your podcast opening—or feeling like something’s “off” but you can’t quite pinpoint it—this episode will give you a clear shift in perspective on crafting stronger podcast episode intros.

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Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Ready to have 1 month's worth of podcast episodes for your show in 1 hour? Book your Recording Sprint here!

If the podcasting process has ever felt overwhelming or overly technical, this episode will feel like a breath of fresh air. I’m breaking down the recording process in a way that actually makes starting a podcast feel doable—especially if you’ve been stuck in overthinking mode.

I know how frustrating it can be to feel like you need everything perfectly set up before you begin. The right mic, the perfect plan, a full content calendar… it quickly turns into pressure that stops you from starting at all. I’ve been there too—and that’s exactly why I recorded this episode.

Today, I’m not diving into mindset or big strategies. Instead, I’m simplifying the podcast recording process so you can finally see what’s truly necessary (and what’s not).

Here’s what you’ll start to shift as you listen:

• What podcasting actually looks like behind the scenes.
• Why it feels more complicated than it needs to be.
• How to start seeing it as something simple and sustainable.

My goal is for you to walk away thinking: “Wait… I can actually do this.” Because you can—and probably with far less effort than you think.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Click here to book your 60-minute Podcast Roadmap Call!

If you’ve been Googling how to start a podcast and feeling overwhelmed by all the conflicting advice out there, this episode is for you. I wanted to strip everything back and give you a fast, honest, and direct take on the most common podcasting questions I hear from clients and aspiring hosts.

Because let’s be real—starting a podcast can feel like a lot. Too many tools, too many opinions, and too much pressure to “do it right” from day one. That’s exactly why I recorded this crash course: to help you cut through the noise and finally feel clear enough to move.

In this rapid-fire episode, I walk you through the questions that tend to keep people stuck, second-guessing, or delaying their launch.

Here’s what you’ll start to get clarity on:

• What actually matters when you’re launching a podcast.
• Where most new podcasters overcomplicate things.
• How to think about your podcast as a business tool.

If you’ve been circling around your podcast idea for a while, this will help you simplify your next step and feel more confident about moving forward—even if things aren’t perfect yet.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Click here to book your 60-minute Podcast Roadmap Call!

Resource mentioned:

• Jay Clouse's essay on consistency

Consistency in podcasting is one of the biggest reasons people delay launching their show—and I get it. If you're worried you won’t be able to keep up, or that you'll fall off after a few weeks, this episode is for you.

In this conversation, I unpack why consistency feels so frustrating, especially when you're already juggling a business, clients, and real life. It's easy to look around, compare yourself to others, and assume you're the problem. But what if the issue isn't your discipline—but how you’re approaching consistency in the first place?

I want to help you shift how you think about showing up, so podcasting (and your marketing as a whole) starts to feel lighter, more doable, and actually sustainable.

By the end of this episode, you’ll start to see consistency in podcasting—and consistency in business—from a completely different angle.

Here’s what I explore:

• Why consistency feels harder than it "should."
• What’s actually getting in your way.
• What changes when you redefine what consistency looks like for you.

If you’ve been stuck in overthinking, delaying your launch, or feeling like you’re already behind, this episode will help you find your way forward—without adding more pressure.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Click here to book your 60-minute Podcast Roadmap Call!

If you’ve ever tried to define your ideal listener persona, you know how quickly it can turn into an overcomplicated mess. I used to feel the same way—like I needed to map out every tiny detail just to create a single podcast episode.

In this episode, I’m challenging that approach and offering a much simpler way to think about your ideal listener persona—one that actually makes recording feel easier, not harder.

Because the real frustration isn’t just the exercise itself, it’s what happens after. When your messaging feels vague, your episodes feel generic, and you’re left wondering why no one is reaching out or saying, “this was exactly what I needed.”

That’s the shift I want for you here.

Instead of guessing, I want you to experience what it feels like to speak directly to someone who truly gets it—and who feels understood by you.

Inside this episode, I explore:

• Why defining your Ideal Listener Persona often feels harder than it should.
• What’s actually getting in the way of clear, specific messaging.
• How a small shift can change the way you approach every episode.

If you’ve been stuck trying to “figure out your Ideal Listener Persona,” this will help you simplify your targeting and finally feel confident hitting record.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Click here to book your 60-minute Podcast Roadmap Call!

Podcast insecurities can feel like the biggest barrier between you and finally hitting publish. In this episode, I talk about the very real doubts that come up when you’re thinking about launching a podcast—and why they tend to feel so much heavier than they actually are.

If you’ve ever questioned whether you’re “qualified enough,” cringed at the sound of your own voice, or felt like you don’t quite fit the mold of a typical podcast host, you’re not alone. I’ve been there too. And more importantly, I’ve seen how these insecurities can quietly keep you stuck, even when you have something valuable to say.

This episode isn’t about pushing those feelings aside. It’s about seeing them differently—and realizing they might not be the problem you think they are.

Inside, I explore:

• Why podcasting doubts feel so personal.
• The common fears most aspiring hosts don’t talk about openly.
• What starts to shift when you stop treating insecurities as blockers.

By the end, you’ll start to see your podcast insecurities in a new light—and feel a little less alone in them. More than anything, I want you to walk away with a sense that maybe the very things you’re worried about… aren’t holding you back as much as you think.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Click here to book your 60-minute Podcast Roadmap Call!

I recorded this episode because I kept noticing the same pattern — podcasters putting in the work, showing up consistently, and still feeling like something isn’t clicking.

If that’s you, it might not be about doing more… but about asking better questions.

In this episode, I share two deceptively simple podcasting questions that can completely change how you approach your show. They sound obvious at first, but once you start applying them, you’ll quickly see how many decisions you’ve been making on autopilot — and why that might be holding your podcast back.

This is really about stepping out of your role as a host and looking at your podcast through the eyes of a potential listener. Because the way you experience podcasts is often the missing piece in how you create yours.

I’m not walking you through a rigid framework here. Instead, I want to help you build awareness around the small moments that shape first impressions — and ultimately, whether someone chooses to stay or leave.

In this episode, I explore:

• What might be disconnecting your podcast from the right listeners.
• Why “simple” questions can uncover deeper blind spots.
• How to start making more intentional podcasting decisions.

If you’ve been feeling stuck, unclear, or like you’re repeating the same mistakes, this will help you reset your podcasting approach.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/