Podcasting for Solopreneurs: Start Your Business Podcast

Want to share your story effortlessly and naturally, and get 4 episodes done in 1 hour? Book your Recording Sprint here.

In this episode, I talk about something that matters just as much as podcast strategy: podcast storytelling and the internal stories we tell ourselves before we even hit record.

If you’ve ever felt like your story isn’t "big enough," interesting enough, or polished enough to share on your podcast, you’re not alone. I’ve had those same thoughts. And the truth is, those doubts often stop people from launching a show, showing up consistently, or speaking openly to the people they want to help.

Instead of focusing on tactics, I wanted to explore why sharing your story in podcasting actually matters more than perfect scripts, clever intros, or flawless delivery.

Because the real connection with listeners rarely comes from sounding impressive. It comes from sounding human.

In this episode, I reflect on a quote by Macy Robison that completely stopped me in my tracks: “The mess that we walk through becomes the medicine we give to others.” And once you look at podcast storytelling through that lens, everything changes.

Inside this conversation, I explore:

• Why many podcasters believe their story isn’t worth sharing
• How messy experiences often become the most valuable lessons
• What actually makes listeners feel connected to a podcast host

I also share a personal story about what held me back from launching my own podcast for months — and what finally helped me move past it.

If you’ve been overthinking your podcast or holding back parts of your story, this episode might shift the way you show up behind the mic in the future.

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Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Ready to have 1 month's worth of podcast episodes for your show in 1 hour? Book your Recording Sprint here!

Listen to next:

• 3 Hacks You Can Try Today That Will Make Recording Solo Podcast Episodes a Breeze
• The New Way of Understanding Podcast Content Repurposing You Can’t Afford to Ignore

If you’ve been thinking about starting a podcast, but keep telling yourself it’s too complicated, too time-consuming, or something you’ll do "later in your business," this episode is for you.

In this episode, I’m sharing 10 reasons why podcasting might actually be the simplest and most powerful content channel for solopreneurs. Over the years—both through my own podcast and through working with clients—I've seen how podcasting quietly solves many of the challenges freelancers and solo business owners struggle with.

Things like visibility, authority, selling, networking, and even content creation itself.

The frustrating part is that many people assume podcasting adds more work to their plate. In reality, it can simplify your content strategy and make sharing your ideas feel far more natural.

Instead of overthinking every sentence you write or constantly chasing social media trends, podcasting gives you space to explain ideas properly, connect with listeners, and build something that lasts.

In this episode, I explore how podcasting can transform the way you show up and communicate in your business, including:

• Why podcasting helps perfectionists finally share their ideas;
• How audio creates deeper relationships than most content platforms;
• Why a podcast can quietly power your entire content ecosystem.

If you’ve ever felt the seed being planted—the small voice saying "maybe I should start a podcast" — this episode will help you understand why that instinct might be right.

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Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Ready to have 1 month's worth of podcast episodes for your show in 1 hour? Book your Recording Sprint here!

Shall we connect on LinkedIn? https://www.linkedin.com/in/anjalordanic/

Recording solo podcast episodes can feel awkward, unnatural, and way harder than anyone is willing to admit. In this episode, I talk honestly about why solo podcast episodes are so challenging — especially when you’re sitting alone in your office trying to imagine an audience on the other side.

If you’ve ever procrastinated hitting record, doubted your delivery, or felt like you just "aren’t good" at solo episodes, this conversation will feel very familiar and comforting.

The real issue usually isn’t your expertise. It’s the pressure of performing without feedback, energy, or questions coming your way. And that’s frustrating — especially when you know solo episodes are the way to go if you want to grow your business through your podcast.

Inside this episode, I explore why recording alone feels so different from interviews, how delivery and energy subtly shape your authority, and how we can best emulate the interview experience even when recording solo.

This isn’t about rigid scripts or complicated frameworks. It’s about shifting how you approach solo podcast recording so it feels more natural, more grounded, and actually sustainable.

By the end, you’ll see solo podcast episodes differently. You’ll understand why they may have felt heavy before, and what needs to change so they start feeling lighter.

If solo podcasting has been on your "I should be doing this better" list, this episode will help you reset your mindset and move forward with more clarity.

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Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Ready to have 1 month's worth of podcast episodes for your show in 1 hour? Book your Recording Sprint here!

You already have podcast episodes recorded — you just don’t know it yet. In this episode, I challenge the idea that every podcast episode has to start with a fresh outline and a new recording session. If podcasting feels heavy or time-consuming right now, this conversation is meant to take that weight off your shoulders.

A lot of solopreneurs who want to launch podcasts feel stuck because they think they “don’t have content.” In reality, they’ve been explaining the same ideas for years, but in different formats. The frustration isn’t a lack of ideas; it’s not recognizing what already counts as a podcast episode.

I walk you through a mindset shift that helps you see your existing work as long-form content you can reuse ethically and confidently. Once you realize how much material you already have, creating consistent podcast episodes becomes far less intimidating.

In this episode, I explore what kinds of past work translate naturally into solo podcast episodes and how recognizing existing podcast content changes your entire marketing workflow.

I also explain why having a weekly long-form podcast episode makes everything else — newsletters, LinkedIn posts, and even sales conversations — easier over time. By the end, you’ll look at your past work differently and realize you’re probably sitting on multiple podcast episodes already, waiting to be used.

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Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Click here to book your 60-minute Podcast Roadmap Call!

Running an interview-only podcast can feel like the smartest, easiest option—especially when you’re busy, running a business, and trying to stay visible. I get it. I’ve been there. In this episode, I’m unpacking why an interview-only podcast often looks successful on the surface, but can quietly work against your business goals.

If you’ve ever felt frustrated that your podcast gets compliments but not clients, or that you’re doing all the work without seeing real traction, this conversation is for you. I talk honestly about why “great conversations” aren’t always enough—and what might be missing when your voice isn’t front and center.

I’m sharing lessons from my own experience and the subtle shifts that helped everything click when it came to podcasting for business. You’ll start seeing your show less as content and more as a strategic asset.

As you listen, you’ll reflect on things like:

• Why interview-only podcasts feel safe, but limiting
• How podcast format affects authority, trust, and monetization
• What changes when your podcast actually supports your offers

I also touch on how to think about guests more intentionally, and why solo episodes play such a powerful role if you want your podcast to lead to paid work—without burning you out or boxing you in.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Click here to listen to another episode entitled "3 Things You Should Do Now Before Launching Your Podcast," which explores similar topics!

If you think podcast content repurposing just means chopping up clips after you hit publish, this episode will change how you see it. I’m sharing a new way of understanding podcast content repurposing that feels lighter, smarter, and far more aligned with how busy solopreneurs actually work.

For a long time, I believed repurposing meant doing more after an episode went live — more tools, more platforms, more effort. And honestly, it was frustrating. It felt like I was everywhere and still not seeing the results I expected. In this episode, I unpack why that approach often falls flat and why treating every platform the same is part of the problem.

Instead of focusing on volume or visibility for its own sake, I talk about what happens when you start thinking ahead and designing your podcast content repurposing around how people actually consume content. The shift isn’t about doing less because you’re lazy — it’s about being intentional so your podcast supports your business instead of draining your energy.

As you listen, you’ll start questioning old assumptions and seeing new possibilities for how your ideas can travel further without constant reinvention.

In this episode, I explore:

• why traditional repurposing often feels exhausting
• how this strategy fits into a smarter content approach
• what changes when repetition becomes a strength, not a flaw

If repurposing has ever felt overwhelming or pointless, this episode will help you rethink it entirely.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Let's connect and chat on LinkedIn!

https://www.linkedin.com/in/anjalordanic/

If you’re thinking about launching your podcast but keep hesitating, overthinking, or wondering whether it’s even worth it, stay right here. Before starting your podcast, there’s a phase most people skip — and that’s exactly where frustration tends to creep in.

I recorded this episode for solopreneurs and freelancers who want their podcast to support their business, not become another overwhelming project on an already full plate. I know how heavy a podcast launch can feel, especially when you’re doing everything yourself and questioning whether anyone will actually listen.

Instead of pushing you to “just launch already,” I talk about the early experiments that can make the entire process feel lighter and more intentional. This isn’t about perfecting anything or locking yourself into a format too early. Instead, it’s about getting clarity before committing.

You’ll start seeing your podcast idea not as a risky leap, but as something you can test, explore, and shape with real feedback.

In this episode, I explore:

• how to reduce doubt before launching a podcast
• what you can learn about yourself as a future host without publishing anything
• why early conversations matter more than polished episodes

If you want to launch a podcast that actually fits your business and energy, this episode will help you slow down in the right way — so you can move forward with more confidence.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Ready to have 1 month's worth of content in 1 hour? Book your Recording Sprint here!

Running a podcast can feel exciting… until your calendar fills up with client work and consistency starts to feel like fighting a losing battle.

In this episode, I’m talking to you if you want to keep your podcast going but you’re already booked solid. If you’ve ever told yourself, "I’ll get back to my podcast when things slow down," well, you're in the right place.

I share a much more realistic way to think about podcasting during busy seasons — without adding pressure or guilt to your already full plate. Because more often than not, the problem isn’t a lack of time, but *how* that time is being used.

We’ll look at a few common assumptions that make podcasting feel harder than it needs to be, especially when it comes to time, preparation, and equipment. I also talk openly about recording solo episodes, why they can feel awkward at first, and how that feeling changes over time.

I walk you through why shorter episodes can actually be more powerful, how to stay consistent even when life happens, and how planning ahead can give you breathing room instead of boxing you in.

If staying consistent with your podcast has been your biggest struggle so far, this episode will help you see a more doable, sustainable way forward without burning out or sacrifising client work.

------------------

Do you want to plan your podcast in 56 minutes?

Grab your FREE audio guide here.

Have a podcasting question, but want to keep it anonymous?

Click here and get your question answered on the show. (Anonymously.)

Looking for a hosting platform for your podcast?

Try Captivate for free.

Wondering where I record all of my episodes?

Check out Riverside.fm.

Shall we connect on LinkedIn?

Yes! https://www.linkedin.com/in/anjalordanic/

Are you done thinking of what to post next on LinkedIn or Instagram?

Would you rather walk on burning glass barefoot than enter another sales call?

Have you dabbled in podcasting but struggled to get through to your ideal listeners?

Do you want your podcast to be the primary source of revenue for your business?

Same, same, same, and same.

"Say Yes to Podcasting" equips you not only with tips you can apply straight away, but also with unconventional podcasting ideas you didn't know you needed.

Yes, you got this far because you're doing a lot of things right.

But you're also tired, and marketing isn't exciting anymore.

Let's flip that script and start your podcasting journey today.

Join me every Tuesday and fall (back) in love with showing up online.

Next steps:

• Check out this episode: Here’s Why You SHOULD NOT Have an Interview-Only Podcast
• Plan your podcast in as little as 56 minutes.