Podcasting Morning Show | Podcast Growth, Launch and Strategy for Indie Podcasters

In today’s episode, our 'question of the morning' brought on a lot of great insights about relying on social media for growing a podcast- from skepticism about abandoning social media to enthusiastic endorsements of alternative strategies. Some themes that stood out were, the role of social media in podcast growth, personal outreach vs public platforms, and the importance of content variety and strategy.

Episode Highlights:

[5:26] Ice-breaker: “Is social media a necessary evil for growing a podcast?”

[9:24] Personal networking vs. relying on social media.

[13:44] Podcasting, social media, and self-promotion.

[17:26] Strategies for podcast growth without social media.

[21:32] Social media's impact on podcast promotion and engagement.

[27:40] Podcast promotion and PR strategies.

[33:22] Social media's role in growing a podcast.

[36:22] Utilizing newsletters and live events for podcast promotion.

[49:52] Social media strategy for podcasters.

Links & Resources:

Marc's AirBNB (Asheville, NC): https://www.airbnb.com/slink/z1YWXsog

AI tool Sid Mentioned: https://swellai.com
Setting Social Media Goals (Jonathan Howard's Link): https://www.canva.com/design/DAGB0yRl-cY/MOYxeFXuIcbK7CzorRxvFA/view

If you've found unique ways to grow your podcast without solely relying on social media, I'd love to hear about it. Please follow, share, and review our show!

Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w  

(Coming soon to LinkedIn Live...)

Brought to you by iRonickMedia.com and NextGenPodcaster.com

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you!

In today's episode, we're discussing our goals for the second quarter of 2024 - from optimizing recording and batching methodologies to strengthening their resolve around goal-setting and maintaining professional boundaries. Plus, YouTube monetization, navigating copyright claims, and the spirit of community as we continue to support fellow creators across diverse platforms like TikTok and YouTube.

Episode Highlights:

[4:51] Ice-breaker: "Share one goal (preferably related to your podcast) that you're planning to accomplish in this 2nd quarter of 2024”

[6:35] Podcast recording, batching, and setting boundaries.

[12:25] YouTube monetization goals, copyright claims, and supporting creators.

[19:34] Editing a podcast show in a cluttered room and productivity strategies.

[26:56] Podcasting for law firms, strategy, and building a brand.

[35:05] Marketing strategies for podcasting and brand building.

[42:52] Podcasting event scholarships, wins, and celebrating successes.

[50:09] Moving, podcast studio setup, and dealing with delays.

Links & Resources:

NextGen Podcaster YouTube: https://www.youtube.com/channel/UCt65yx0cwQ872Uog2s0N_0A

Song Swap Showdown: https://www.youtube.com/@songswapshowdown

Billy Thorpe’s TikTok: https://www.tiktok.com/@dealbillyhq

Amanda Sharp’s TikTok: https://www.tiktok.com/@amandaannsharp

Jason Cerone’s YouTube: https://www.youtube.com/@bombtrackmedia

Please follow, share, and review our show if today's discussion has given you insight for your own second quarter goals.

Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w  

(Coming soon to LinkedIn Live...)

Brought to you by iRonickMedia.com and NextGenPodcaster.com

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you!

In this AMA episode, we dive straight into the heart of podcasting, addressing a crucial challenge many of us face: striking the right balance between drawing inspiration from admired creators and creating unique content that stands out.

Episode Highlights:

[5:33] If you could change one thing about your podcast right now what would it be and why?

[5:56] Podcast potential and self-sabotage.

[11:18] Communication and self-sabotage in podcasting.

[13:52] Personal branding and authenticity in podcasting.

[15:57] Podcast confidence and comparison.

[17:55] Focusing on personal growth and ignoring perceived success.

[20:54] Podcasting journey, inspiration, and improvement.

[24:22] Comparing oneself to others and taking action to improve.

[26:33] Creating an award-winning podcast.

[29:51] Personal growth and accountability.

[32:58] An affiliate opportunity.

[35:40] Success and jealousy in the podcasting industry.

[38:19] Social media engagement and support.

[41:36] Personal growth and self-awareness.

[44:24] Personal growth and self-awareness.

[46:09] Embracing authenticity and potential.

[48:21] Avoiding comparison traps in personal and professional growth.

[50:56] Podcasting and self-doubt.

[54:18] Creating a podcast for personal enjoyment.

[55:49] Using talents to help others and share stories.

[57:21] Podcasting motivation and purpose with industry experts.

Links & Resources:

Marc’s Podcast Production & Consulting Business: https://www.iRonickMedia.com

NextGen Podcaster: https://www.nextgenpodcaster.com

If this episode sparked new ideas or answered some of your podcasting questions, please consider subscribing, sharing, and leaving a review. Your support helps us continue to deliver valuable content. Keep podcasting with passion!

(Coming soon to LinkedIn Live...)

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you! 

In today’s episode, we discuss the latest in podcasting, social media, and more that keeps us on our toes. From a brand new feature on LinkedIn that's catching every content creator's eye, to a special workshop by YouTube dedicated for podcasters, and the icebreaker that got us all thinking: would you choose only podcasts or TV for a month? 

Episode Highlights:

[4:05] Ice-breaker: If you had to choose between only podcasts or TV for a month, which one would you pick? And why?

[8:16] Podcasting and book club with dads and daughters.

[18:48] Podcast analytics and industry growth.

[26:43] Podcast growth, listenership, and competition.

[34:20] Podcast awards and strategies for success.

[46:57] LinkedIn's new video feature in beta.

[53:56] Social media platforms, podcasting, and content creation.

[58:57] YouTube's free workshop for podcasters and networking opportunities.

Don't forget to share this episode with fellow podcast listeners and leave us a review if you love what you hear. Your feedback is our compass, guiding us to continuously deliver content that resonates with you, our valued listener.

Links and Resources:

Podcast 18-34 Reach Is Now Equal to TV: https://www.westwoodone.com/blog/2024/04/01/head-snapper-podcast-18-34-reach-is-now-equal-to-tv-female-podcast-habituation-hits-an-all-time-high-and-the-one-slide-every-marketer-needs-to-have-from-edison-researchs-infinite-dial-2024/

Google Podcasts shutting down: https://deadline.com/2024/03/google-podcasts-shutting-down-content-producers-migrate-youtube-music-1235872435/

LinkedIn’s new video feed feature: https://www.zdnet.com/article/linkedin-is-testing-a-tiktok-like-feed-for-short-form-videos/

Billy Thorpe’s Viral Video: https://www.tiktok.com/@dealbillyhq/video/7352678962570612014?lang=en

Events:

Empowered Podcasting Conference June 28-30: https://empoweredpodcasting.com/ 

Youtube Podcasting Workshop on 4/26: https://eventsonair.withyoutube.com/events/youtube-podcast-sessions

Signal Award Applications: May 10 application cost goes up…cheapest it’ll be is right now!: https://entries.signalaward.com/#/enter

Please rate, review and follow the Podcasting Morning Chat to help spread the word!

Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w  

(Coming soon to LinkedIn Live...)

Brought to you by iRonickMedia.com and NextGenPodcaster.com

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you! 

Today, we discuss various ways we can support our fellow podcasters, unlocking practical ways to uplift one another for collective success. From cross-promotion to constructive feedback, learn how small acts of support can lead to big waves of change in the podcasting world.

A message to our community: A correction is in order. I said that a valued community member (Paula) said she was on board with the idea of leaving reviews, regardless of whether or not she listens.  That is NOT what she said and I misunderstood. Paula shared in that IG live that she believes that it's important to listen to a show if you're going to review it.

Episode Highlights:

[7:18] Ice breaker: Do you share, comment on, or review a fellow podcaster's content without fully diving into it? Is that fair to the audience?

[12:42] Podcast review practices and fairness.

[23:39] Guest appearances in podcast reviews.

[26:34] Ethics of podcast ratings and reviews.

[33:14] Viral video content aftermath.

[39:28] Accessibility of Apple podcast reviews.

[42:23] Trustworthy podcast recommendations and feedback.

[50:20] Supporting fellow podcasters and content creators.

[54:06] Promotion and growth through feedback and reviews.

[58:55] Podcast rankings, social proof, and algorithms.

[1:00:49] Podcast rankings, social proof, and algorithms.

Links & Resources:

IG Live with Paula, Soda, Amanda and Jacquie: https://www.instagram.com/p/C5E0Krzvsd5/

Better Call Daddy: https://www.instagram.com/p/C5PJmMFJbLy/

Billy Thorpe’s 18lb Mug Challenge: https://www.tiktok.com/t/ZTLkyQ1jw/

Influence by Robert Cialdini: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/B08RLT11Q3/

The Psychology of Social Proof: https://blog.hubspot.com/service/psychology-social-proof

Remember that supporting each other in the podcasting journey is about more than just clicks and comments; it's about building a community that thrives on mutual respect, shared knowledge, and genuine connections.

Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w  

(Coming soon to LinkedIn Live...)

Brought to you by iRonickMedia.com and NextGenPodcaster.com

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you!

Today we discuss the art and science of crafting show notes that captivate and inform. Whether you're a seasoned podcaster or just starting out, understanding the importance of show notes can significantly enhance your audience's experience and help your podcast stand out in a crowded space. Join us as we unravel the strategies for creating show notes that not only provide value but also improve discoverability in podcast directories.

Episode Highlights:

[05:24] Ice-breaker: How do you decide which episode

[10:44] Easter celebrations and podcast preparations.

[13:20] Podcast show notes creation and editing.

[15:56] Podcast structure and promotion.

[18:41] Podcast show notes importance and SEO benefits.

[25:10] Podcast show notes importance for discoverability.

[27:54] Podcast search functionality and user behavior.

[29:46] Podcast SEO strategies and show notes usage.

[37:23] Using links in social media posts for podcast episodes.

[45:57] Apple podcast ratings and reviews inconsistencies.

[47:56] Podcast reviews and ratings visibility across different platforms.

[51:31] Podcast show notes and links.

[54:02] Podcast discoverability and accessibility.

[55:12] Making content more accessible for people with disabilities.

[56:23] Podcast show notes and AI generation.

[59:06] Podcast show notes optimization and their impact on search engines.

Links & Resources:

Our Facebook Group: https://www.facebook.com/groups/empoweredpodcasting 

Nick’s Wife’s Fitness Program: https://www.instagram.com/emburnfitness/

Write Show Notes Like John Lee Dumas: https://www.instagram.com/p/Co-y7OTJr_W/

Our Facebook Group Post about Show Notes: https://www.facebook.com/groups/empoweredpodcasting/posts/612222141111458/

Late Bloomer Living: https://podcasts.apple.com/us/podcast/late-bloomer-living-podcast/id1515355300

Remember to rate, follow, share, and review the podcast if you found this episode insightful. Your support helps us reach more podcasters like you and keeps the conversation going.

Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ 

(Coming soon to LinkedIn Live...)

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you!

Today, we're spinning the wheel of podcast topics and celebrating the big and small wins from our week. It's all about the joy of marking those milestones, no matter how tiny they seem. Plus, Dominic Lawson shares with us about his incredible time at the Ambies, really highlighting the spirit of unity and support that makes this podcasting community shine. So, grab your coffee, and let's get into the heart of podcasting, tackling the nerves of first-time guests, and cherishing the connections we've built.

Highlights:

[0:05] Podcasting wins and recognition in personal growth topics.

[6:02] Challenges with podcast awards and category definitions.

[10:33] Representation in podcasting awards.

[15:38] Techniques for managing nervous or unengaged podcast guests.

[17:23] Interview techniques for calming nerves in podcasting.

[19:55] Interviews with celebrities.

[38:44] Benefits of podcast guesting.

[41:27] Tips and etiquette for podcast guests.

[48:35] Overcoming resistance to change and embracing opportunities.

[51:34] Goal-setting for personal and professional growth.

Links & Resources: 

Picker Wheel: https://pickerwheel.com/

Side Hustle Show: https://www.sidehustlenation.com/side-hustle-show/

Auphonic: https://auphonic.com

Empowered Podcasting Conference: https://www.empoweredpodcasting.com/

If you found a piece of yourself in our stories of growth, guest chats, or the magic of our community, do us a solid: hit that follow button, share this with someone who'd love it as much as you did, and drop us a review. Every bit helps us reach more amazing listeners like you.

Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w 

(Coming soon to LinkedIn Live...)

Brought to you by iRonickMedia.com and NextGenPodcaster.com

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you!

This episode is a real treat, gang! We dove headfirst into how we’re using Artificial Intelligence in our podcasting, content creations, our businesses and more! From those cool AI tools for content creators, to those head-scratcher moments that make us wonder what the AI was thinking. Buckle up, because this episode is packed with insights, laughs, and a few "aha!" moments that you won't want to miss…

Episode Highlights:

[03:53] Ice-Breaker: “If AI could solve one major challenge for your podcast today, what would it be?"

[5:33] Automating email creation and scheduling using Zapier and Zapier Central.

[8:35] AI in podcasting, including video creation and storytelling.

[14:50] AI use in content creation, frustrations with over-reliance on AI.

[23:19] AI tools for podcast editing and content creation.

[29:29] Using AI for video content creation and editing.

[30:56] Automating video creation and publishing workflows.

[34:04] Using AI for creativity and inspiration.

[36:59] Using AI tools for writing and editing.

[40:44] Using AI for writing, dyslexia, and accessibility.

[43:49] Using AI for content creation and workflow efficiency.

[46:11] AI apps and prompting for content creation.

[48:35] Using AI tools for writing and editing.

[53:39] Using AI as a tool for creativity in podcasting.

[56:00] Using AI to optimize podcast show notes for SEO.

[57:52] AI-generated content and news podcast.

[59:13] Automating podcast production with AI.

[1:00:30] Amazon terms of service and AI usage.

Tools & Resources:

Kajabi: https://kajabi.com/

Zapier Central: https://zapier.com/central

OpenAI’s Short Film (created with Sora): https://youtu.be/r7fFN1A6BOA?si=entNiytXKSazTVzP

Marc’s AI Reel/TikTok: https://www.instagram.com/p/C5B8bhhpYO_/

Minvo for Short Form Videos: https://studio.momento.fm/?via=1021c8

Zapier to YouTube tool: https://zapier.com/apps/dropbox/integrations/youtube/13928/upload-new-dropbox-files-to-youtube-as-videos

Midjourney for AI Generated Images: https://www.midjourney.com/explore

Google Gemini: https://gemini.google.com/app

Claude: https://claude.ai/

Free AI Tools Directory for Podcasters: https://nextgenpodcaster.com/ai-tools-for-podcasters/

AppSumo: https://www.appsumo.com/

Remember that AI is just one piece of the puzzle. It's our stories, our quirks, and our genuine interactions that truly make our content stand out. If today's episode sparked a thought, a laugh, or even a lightbulb moment, I'd love to hear from you. Remember to rate, follow, share, and drop us a review.

Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

(Coming soon to LinkedIn Live...)

Brought to you by iRonickMedia.com and NextGenPodcaster.com

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you!

Today, we discuss the latest podcasting headlines and talk about a surprisingly contentious icebreaker question: Should your podcast title include the word "podcast"? But first, I want to extend a massive thank you to our incredible community for pushing us to the number 2 spot on Good Pods' "How To Podcast" list this month. This achievement is all because of your amazing support!

Episode Highlights:

[7:20] Should a podcast’s name have the word podcast in the title?

[9:40] Podcast naming conventions, industry news, and SEO strategies.

[15:14] Podcasting events, awards, event planning, and networking.

[27:40] Podcasting and autism awareness.

[30:38] Podcast terminology, Spotify's new feature, courses, advertising on Spotify, and the new podcast promotion tool.

[39:47] Targeting podcast ads on Spotify.

[44:04] Using the word "podcast" in podcast titles and AI use in podcasting.

Links & Resources:

Should I Have the Word Podcast in My Podcast’s Title (Article):  https://podnews.net/article/podcast-in-my-title 

2024 Ambie Award Winners (Congrats Krystal Hill): https://www.hollywoodreporter.com/news/general-news/the-ambies-2024-full-winners-list-1235861011/ 

Empowered Podcasting on Podnews: https://podnews.net/event/empowered-podcasting-conference 

Podcast Streams by Spotify: https://ads.spotify.com/en-US/news-and-insights/podcast-streams-objective/

The PMC on Goodpods (#2 How To Podcast!): https://goodpods.com/leaderboard/top-100-shows-by-category/education/how-to?indie=false&period=month#34222045 

Whether your title includes "podcast" or not, the content you create and the community you build are what truly matter. A huge thank you to everyone who shared their thoughts and made today's discussion both enlightening and entertaining. If you've enjoyed this episode, remember to rate, follow, share, and leave a review. Your support helps us reach more ears and keep the podcasting conversation going. Catch you all in the next episode.

Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

(Coming soon to LinkedIn Live...)

Brought to you by iRonickMedia.com and NextGenPodcaster.com

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you!

In today’s episode, we discuss the intricacies of Patreon and whether it's the perfect match for your podcasting journey. Are you an indie podcaster looking to generate recurring revenue? We are joined on stage by community members Julie Lokun and Chris Vaglio to discuss their strategies using Patreon. We explore how to maximize creativity while monetizing your skills through tiered memberships on Patreon (and others like it). Whether you're just starting out or have an established audience, this is a can't-miss conversation jam-packed with actionable insights!

Highlights:

[3:17] Update on the Empowered Podcasting Conference.

[8:08] Ice-Breaker: Have you ever purchased bonus content from a podcast? 

[11:47] Patreon usage and creator support.

[17:57] Overcoming public speaking anxiety and transitioning to Patreon.

[21:40] Switching from Buy Me a Coffee to Patreon for creators.

[29:48] Using Gumroad for content creators.

[37:58] Membership groups and crowdfunding for podcast revenue.

[40:13] Patreon usage and tiered memberships for content creators.

[42:16] Creating a membership program for a podcast.

[47:32] Using Patreon for monetization and community engagement.

[52:24] Podcast funding and experimentation.

[56:01] Starting a Patreon for podcasters with small audiences.

Links & Resources:

Empowered Podcasting Conference June 28-30 (Charlotte): https://empoweredpodcasting.com/ 

Patreon: https://www.patreon.com/

Buy Me a Coffee: https://www.buymeacoffee.com/

Gumroad: https://gumroad.com/

ConvertKit: https://convertkit.com

Stoopkid Stories: https://stoopkidstories.com/

Stacy’s NJ/Virtual Meetup March 26 at 6:30pm EST: https://www.eventbrite.com/e/podcast-and-youtube-creators-community-podcast-marketing-monetization-tickets-853127997807

Connect with Julie Lokun:

https://www.julielokuncoaching.com/voiceofreason

https://www.linkedin.com/in/coachjulielokun/  

https://www.cre8tivecon.com/

Connect with Chris Vagilo:

https://www.rockitgrowthagency.com/about/

https://www.songswapshowdown.com

https://www.patreon.com/songswapshowdown/posts

https://www.linkedin.com/in/chrisvaglio

If today's episode sparked new ideas or helped you see the potential in guesting on other podcasts, I encourage you to share it with a fellow podcaster. Remember to rate, follow, share, and review our podcast if you found value in our conversation today. 

Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

(Coming soon to LinkedIn Live...)

Brought to you by iRonickMedia.com and NextGenPodcaster.com

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you!