Podcasting Morning Show | Podcast Growth, Launch and Strategy for Indie Podcasters

In today's episode, we discuss the power of podcast growth through guesting on other shows. If you're passionate about expanding your podcast's reach, visibility, and networking with fellow podcasters, then this episode is tailor-made for you. We explored the underestimated power of appearing as a guest on other podcasts and shared insights on how this strategy can significantly amplify your podcast's presence in the the podcast space.

Highlights:

[13:10] Ice Breaker: "What's been your favorite guest experience you had as a guest on someone else's podcast and what made it your favorite?"

[19:02] Podcast appearances and interviewing oneself.

[21:10] Podcast guest experiences and overcoming adversity.

[23:19] Podcasting, YouTube, and content creation.

[25:27] Brand building.

[28:46] Guest hosting podcasts as a transition to full-time podcasting.

[30:27] Podcast guesting and market research.

[34:38] Guesting on podcasts and branching out.

[40:50] Podcasting, networking, and marketing goals.

[43:42] Podcasting challenges and opportunities.

[45:54] Ageism and its impact on mental health.

[48:04] Strategies and seasonal episodes.

[50:43] Networking and event hosting.

[57:45] Guest preparation tips.

[59:48] Strategies for podcast guests during offseason.

Links & Resource: 

(Walt & Dominic’s guest appearances) All Gas No Breaks: https://agnbpodcast.podbean.com/

(Walt & Dominic’s guest appearances) Man to Man Podcast: https://www.podbean.com/podcast-detail/rcmb9-2254d6/The-Man-To-Man-Podcast-wAB-amp-DB

(Sid’s guest appearance) Making Sales Social with Brynne Tillman: https://podcasts.apple.com/us/podcast/making-sales-social-podcast/id1579599606

(Simona’s guest appearance): Growth Now Movement: https://podcasts.apple.com/us/podcast/growth-now-movement-with-justin-schenck/id1086471656

Talk Shit with P: https://talkshitwithp.buzzsprout.com/

Doing CX Right: https://podcasts.apple.com/us/podcast/doing-customer-experience-right-with-stacy-sherman/id1573754741

If today's episode sparked new ideas or helped you see the potential in guesting on other podcasts, I encourage you to share it with a fellow podcaster. Remember to rate, follow, share, and review our podcast if you found value in our conversation today. 

Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

(Coming soon to LinkedIn Live...)

Brought to you by iRonickMedia.com and NextGenPodcaster.com

Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you!

Strap in for a journey into the heart of what makes our podcasting world tick - those wild, unexpected twists and turns that shape our paths and redefine our voices. In today's episode, we're getting real about the magic that unfolds when we hit 'record'. We dive into stories that'll surprise you (and surprised the podcaster sharing), like how podcasting can bring families closer, or even become the catalyst for someone to dive headfirst into this gig full-time. It's all about finding that unique spark within and letting it shine, showing us that our individual stories aren't just worth telling; they're essential.

Episode Highlights:

[04:22] Ice-breaker: What was the most unexpected thing that’s happened as a result of podcasting?

[7:07] Podcasting's impact on industry voice, growth, and empowerment.

[29:03] Unexpected podcasting surprises, wins, and journey highlights.

[22:25] Podcasting's influence on storytelling, networking, and screenwriting.

[35:46] Challenges and wins in podcasting with a focus on alignment and purpose.

[41:10] Creativity, living in one's purpose, and sharing personal experiences through podcasting.

[51:01] Podcasting with a focus on speaking engagements, business partnerships, and growth opportunities.

[58:28] Motherhood, rare disease support, and speaking engagements intersecting with podcasting.

[1:02:37] Niche podcasting leading to creative collaboration, AI integration, and business success.

Links & Resources:

Empowered Podcasting Conference Tickets (EARLY BIRD PRICE!): https://www.empoweredpodcasting.com  

EP Speaker Application (Deadline is 12am PST MAR 22! You can apply with multiple topics/talks): https://bit.ly/emppodspeak24

If these stories and insights resonate or if you have your own unexpected tale to tell, I encourage you to share this episode, leave a review, and keep the conversation going. Your engagement fuels this incredible community, helping us reach new heights and discover even more surprises along the way. 

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w (Coming soon to LinkedIn Live...) 

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

Social media marketing for podcasters - a love/hate relationship if there ever was one! Let’s commiserate with the struggles and share our top strategies for cutting through the noise on Instagram, Facebook, Twitter and more. We’ve got tips for repurposing existing audio/video clips, fostering genuine engagement that leads to paid opportunities, and quick promo spot ideas to amplify your reach (with a free t-shirt incentive!). From algorithm fatigue to finding your unique voice, we are getting real about our own successes and failures with the digital status quo. This chat packs serious value for any podcaster looking to seriously up their audience growth game.

Episode Highlights:

[4:40] Community member, Chris W.’s voice message about social media.

[8:37] Creating unique social media content without relying on cookie cutter approaches

[10:48] Social media mindset and goals.

[13:30] Podcasting goals and upcoming conference.

[16:11] Social media fatigue and spamming.

[19:13] Using social media as an extension of a podcast.

[20:35] Repurposing podcast content for social media.

[24:01] Social media fatigue and promoting podcasts.

[29:45] Facebook marketing strategies and analytics.

[31:24] Podcast advertising and discoverability.

[34:12] Creating social media content for podcasts.

[35:40] Podcasting, social media, and building relationships.

[38:44] Social media comfortability and tools.

[41:03] Strategic social media commenting for mutual respect and opportunities.

[43:52] Podcasting, social media, and promotion.

[50:06] A Challenge to all Podcast Hosts: Promoting social media on your podcast.

Links & Resources:

Empowered Podcasting Conference Tickets (EARLY BIRD PRICE!): https://www.empoweredpodcasting.com  

EP Speaker Application (DUE MAR 22! You can apply with multiple topics/talks): https://bit.ly/emppodspeak24

Tweet (shared by Walt): https://twitter.com/johnlacey/status/1770597149312782349?s=42&t=Xu-nrzWxpnTmVCVCuumvVQ 

Before you go, remember to rate, follow, share, and leave a review if you enjoyed today's episode. Your support means the world to us and helps us bring even more great content your way. 

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w (Coming soon to LinkedIn Live...) 

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

 It’s Wednesday and instead of covering podcast news, I've got something special for today's episode of the Podcasting Morning Chat. We are joined by my good friend and partner in crime for the Empowered Podcasting event coming this June, Lloyd George. 

In this episode, we explore social media strategies and the secrets of successful podcast newsletters with Lloyd, who is a master at social media growth. Lloyd shares insights on leveraging platforms to amplify your podcast's voice and discusses the key elements that make a podcast newsletter essential and engaging for your audience.

Highlights:

[4:19] Ice-breaker: When you're away from your usual recording space/environment, do you continue creating content? If so, how do you adapt to keep your content flowing?

[6:01] Content creation challenges and strategies

[10:00] Overcoming mental barriers to stay consistent

[15:00] Monetization strategies through brand deals and sponsorships

[24:30] Finding joy in content creation and using props

[38:47] Effective email list building from your social media followers

[49:37] Empowered Podcasting event updates

[1:00:00] Concerns for a TikTok ban?

Links & Resources:

Connect with Lloyd: https://solo.to/lloydg

Lloyd on IG: https://www.instagram.com/lloydnotgeorge

Lloyd’s Newsletter: https://crea8er.beehiiv.com/subscribe

Marc’s, ‘Kermit the Frog’ Story: https://www.instagram.com/p/C4tW72bJsW9/

Empowered Podcasting Conference Tickets: https://www.empoweredpodcasting.com  

EP Speaker Application: https://bit.ly/emppodspeak24

Before you go, remember to rate, follow, share, and leave a review if you enjoyed today's episode. Your support means the world to us and helps us bring even more great content your way.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w (Coming soon to LinkedIn Live...) 

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

We’re covering the podcasting headlines a day early this week. We explore the recent changes Apple made to iOS 17 that has negatively impacted podcast download numbers. While the decrease may seem frustrating for podcasters, it provides a more accurate picture of true listener engagement. We also covered fascinating AI updates from companies like YouTube, Apple, and WonderCraft, giving us a glimpse into the future of AI-generated content. Plus, we dive into the surprising podcasts we listen to and books we would like turned into a podcast series, sparked by the ice-breaker questions.

Episode Highlights:

[4:38] Ice-breakers: (1) “If you could turn any book into a podcast series, which one would you choose?” (2) “What’s a podcast you listen to that might surprise everyone?”

[14:44] Podcasting trends and data.

[16:00] Apple Podcasts update causing a decline in downloads.

[16:32] Buzzsprout’s global stats and where your show ranks.

[20:33] Getting to the core reason Apple Podcasts is deflating downloads.

[24:57] Podcast downloads and discoverability strategies.

[30:36] Podcast Movement Evolutions Conference in Los Angeles March 26.

[31:20] Empowered Podcasting Conference June 28 in Charlotte.

[33:47] AI-generated content, Apple-Google partnership, and AI innovation.

[40:24] Gamifying short-term content with Overplay technology. 

[51:39] Don Lemon's show moved from the X platform.

[53:58] Blueberry’s new podcasting tools and YouTube updates.

Links & Resources:

Empowered Podcasting Conference: https://www.empoweredpodcasting.com   

Apply to Speak at Empowered Podcasting: https://bit.ly/emppodspeak24

iOS 17 Update Impact on Downloads: https://podnews.net/article/ios-17-apple-podcasts-timeline#:~:text=Before%20iOS%2017%2C%20when%20a,stopped%20listening%20to%20The%20Daily

YouTube Adds AI Label IDs: https://www.perplexity.ai/search/YouTube-labels-AImade-PjmtxUl7RpyIslp1uTlFeQ

Apple & Google in partnership discussions about Gemini AI: https://www.perplexity.ai/search/Geminipowered-iPhone-features-iyRtDaeSQvamDxj_oiwjEQ

Overplay (as seen on Shark Tank): https://overplay.com/

Don Lemon’s New Show Cancelled by Elon Musk: https://blavity.com/don-lemon-says-elon-musk-canceled-new-x-talk-show

Remember to rate, follow, share, and review our podcast. Your support helps us grow and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w (Coming soon to LinkedIn Live...) 

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

In today's episode, we covered various topics in the world of creative partnerships and collaborations. The crux of our conversation was on the insights and experiences shared about the dynamics of collaborating with fellow creators. From the initial resistance to embracing partnerships to the transformational outcomes they can bring, this episode is packed with real-world examples and the lessons learned along the way.

Highlights:

[9:20] Ice-breaker: "Can you describe one of your first collaborative experiences and how it came about?"

[12:29] Specific focus on collaborative experiences in content creation.

[27:49] Exploring the potential of a collaboration with a friend.

[30:38] Challenges specifically related to collaboration in podcast production.

[32:49] Strategies for avoiding collaboration mistakes through self-awareness and research.

[48:21] Discussing collaborative podcasting experiences and the learning process involved.

[53:38] Touching on the intersection of podcasting, collaboration, and live events.

[56:25] Big announcement about our podcast conference in Charlotte!

Links & Resources:

Register to attend Empowered Podcasting in Charlotte, NC (June 28-30): https://www.empoweredpodcasting.com/ 

Register to be a Speaker at Empowered Podcasting (Deadline is 3/22/24): https://bit.ly/emppodspeak24

If today's conversation resonated with you, remember to rate, follow, share, and leave a review. Your support means the world to us and helps spread the word to fellow podcasters and creators alike. Here's to fostering more meaningful connections and collaborations in the podcasting community!

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ (Coming soon to LinkedIn Live...) 

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

In this today’s episode, we discuss the power of celebrating small victories and how they fuel our larger journeys. Whether it's overcoming the hurdle of just getting out of bed in the morning or securing that big client, today's discussion highlights the importance of taking a moment to acknowledge our achievements, no matter their size.

Episode Highlights:

[4:31] Ice breaker: "If there were an Olympics for podcasters, what event would you win gold in?"

[11:22] Sharing podcasting tips and adding a touch of humor.

[21:57] Marc shares ‘drunken’ clips of his old podcast from 11 years ago.

[31:26] Support groups in podcasting and sharing personal stories.

[40:22] Embracing playfulness to boost creativity and engagement.

[43:46] Overcoming ego in content creation for a better connection with the audience.

[49:15] Consistency, audience engagement, and business growth in podcasting.

[55:50] Celebrating personal wins and the value of networking.

[1:01:53] Overcoming adversity and achieving success in the podcasting journey.

Links & Resources:

Walt Gainer’s Article:

https://www.blkpodnews.com/p/black-land-vanessa-tyler-podcast

Yvonne Marchese’s ‘Playshop’:https://www.latebloomerliving.com/play 

Chris’s CreativePreneur Masterclass: https://www.rockitgrowthagency.com/masterclass/

The Start-Up Life with Dominic Lawson: https://goodpods.com/podcasts/the-start-up-life-319165

Speak at Empowered Podcasting in Charlotte: https://bit.ly/emppodspeak24 

Remember the importance of pausing to celebrate our wins, both big and small. They not only reflect our journey but also move us forward, reminding us of the progress we've made and the path that lies ahead. If today's discussion inspired you, made you laugh, or added value to your day, remember to rate, follow, share, and review our podcast. Your support helps us grow and continue to bring meaningful conversations to light.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ (Coming soon to LinkedIn Live...) 

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

Today, we conducted another one of our Mastermind sessions, with our very own, Simona Costantini in the hot seat. Imagine the discomfort and surprise of discovering your meticulously crafted podcast launch framework, a product of your hard work and unique approach, being presented by someone else as their own. Now imagine that the person is a client! That’s exactly the situation we explored in today’s session filled with advice, strategies, and heartfelt discussions on how to navigate such a scenario. If you're keen on understanding the dynamics of content ownership, respecting intellectual property, and handling potential breaches with grace and tact, this episode is a must-listen!

Episode Highlights:

[4:03] Ice breaker: What’s a “lesson” learned the hard way in your content creation or podcasting experience?

[6:45] Podcasting lessons learned the hard way.

[9:50] Listener behavior and engagement strategies.

[11:15] Podcasting challenges and lessons learned.

[15:36] Learning from mistakes and evolving content.

[22:56] Plagiarism in the podcasting industry.

[31:18] Ethics and resources in a podcast.

[34:25] Content ownership and creator liability.

[38:06] Protecting Intellectual property and value in podcasting.

[50:32] Betrayal and hurt feelings in a business relationship.

[53:28] How to handle a client sharing proprietary information without permission.

[58:01] Using a client's content without permission.

Links & Resources:

Riverside.fm: Mentioned as a tool for recording podcasts. https://riverside.fm/

Google Alerts: A suggested method for monitoring the internet for usage of your content. https://www.google.com/alerts

Today’s episode is a reminder of the intricacies involved in creating and sharing content in the podcasting world. If today’s discussion resonated with you or sparked further thoughts, remember to share it with your fellow podcasters. And remember; your ratings, follows, shares, and reviews help us grow and tackle more topics that matter to you.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ (Coming soon to LinkedIn Live...) 

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

As we usually do on Wednesdays, we're diving into the podcast news headlines, but today, we're adding a twist inspired by a recent story that caught my eye. A female indie podcaster from Australia made headlines by winning a trademark case over her podcast name, "Financial Foreplay." This got me thinking about the importance of unique podcast names and the lengths creators go to ensure theirs stands out. So, I've invited a few members of our community to share their stories and insights on naming their shows.

Episode Highlights:

[2:40] Ice-breaker: How did you come up with your podcast name and, did you consider if somebody else had that name?

[4:39] Podcast naming and branding challenges.

[7:22] Podcast naming and branding.

[12:43] Podcast naming and trademarking.

[16:26] Branding and podcasting with Jason Cercone.

[20:58] AI News, including Claude 3.0, Gemini, and Zapier Central.

[29:02] AI-generated audio ads and their effectiveness in podcasting.

[35:36] Deep fake videos and their potential misuse.

[37:49] AI-generated podcasts, transcripts, and subtitles.

[43:28] Translating podcasts with AI, challenges and limitations.

[47:41] Podcasting, AI, and translation features.

[51:05] Podcasting, growth, and upcoming events.

[58:18] Naming a 'podcast review' podcast.

[1:00:23] Podcast name ideas and strategies.

Links & Resources:

Claude 3: https://www.anthropic.com/ 

Alibaba Emo: https://humanaigc.github.io/emote-portrait-alive/ 

Zapier Central: https://zapier.com/central

Spotify Voice Translation Article (mentioned by Sid Meadows): https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/

The Podcast Lawyer: https://firemark.com/legit-podcast-pro-podcast/

'Let's Blow This Up" with Jason Cercone: bombtrackmedia.com/letsblowthisup

The journey to naming a podcast is filled with creativity, strategic thinking, and legal considerations. It's a crucial step in defining your brand and connecting with your audience. If you've enjoyed this episode, please remember to rate, follow, share, and review the Podcasting Morning Chat!

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ (Coming soon to LinkedIn Live...) 

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

In today's episode, we asked: "To niche or not to niche?" But first, we took a few minutes to continue yesterday's conversation on authenticy vs. strategy.

Then we explored whether honing in on a specific niche is the golden ticket to podcast success or if casting a wider net with broader topics holds the key to connecting with a diverse audience. Join us as we unravel the complexities of niche podcasting, armed with real-life examples and thought-provoking debates from the podcasting community.

Episode Highlights:

[5:12] Is it authentic to withhold personal opinions about industry experts to maintain professional integrity?

[7:23] Authenticity in podcasting and industry relationships.
[10:32] Sharing opinions privately vs. publicly.
[12:07] Challenging podcasting advice and supporting new podcasters.
[14:59] Speaking up in the podcast industry.
[18:02] Authenticity and speaking truth in public forums.
[19:55] Authenticity in communication.
[21:50] Podcast niche vs. broad topic coverage.
[28:59] Podcast niches and target audiences.
[31:36] Broadening a podcast's scope and interviewing new guests.
[34:58] Podcast niche selection and business promotion.
[39:36] Podcast niche and target audience.
[42:43] Podcast niche and target audience.
[45:30] Target audience and monetization strategies in podcasting.
[46:40] Podcasting, guest interviews, and speaking engagements.
[51:51] Podcast niche and expansion.
[57:27] Finding a niche for a podcast through trial and error.

Links & Resources:

Apply to Speak at Empowered Podcasting Event in Charlotte: https://bit.ly/emppodspeak24

As we wrap up today's discussion, we're reminded of the diversity and richness that both niche and broad-topic podcasts bring to the table. Whether you're a podcaster or a listener, there's a world of content waiting to resonate with your unique interests and curiosities. If today's episode sparked new ideas or challenged your perspectives, we'd love to hear from you! Rate, follow, share, and review our podcast to keep the conversation going and support the diverse voices in our amazing community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ (Coming soon to LinkedIn Live...) 

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!