Podcasting Strategy Simplified | The Business Owner's Guide to Podcast Success

Have you ever been pumped for a new podcast episode to go live...but when it does, your guest doesn't even acknowledge it (let alone share it on their networks)?

It's happened to all of us. But what if I told you it wasn't their fault...it's yours?

Now before you come at me with a flaming pitchfork, hear me out.

How you communicate with your guests AFTER their appearance takes place plays a significant role in how they share your content. 

Even more importantly, how you communicate with your guests after their appearance will determine whether you begin cultivating a relationship that could open up new doors...or whether their contribution to your show (and your practices) becomes nothing more than a one-time transaction.

On Episode 88 of Podcasting Strategy Simplified, I'm breaking down how to get all the meat off the bone when it comes to the guests you feature on your podcast. By implementing these simple strategies, you'll build more meaningful relationships with those you collaborate with while simultaneously creating networking opportunities that could change the game for your brand.

After listening to this episode, you'll understand:

✅ Where most podcasters drop the ball with guest communication (and how to ensure you do things right)

✅ Simple steps to follow that lead to a more meaningful conversation on recording day

✅ Why each guest who joins your show presents a networking opportunity that could change the course of your business 

✅ How to set up plans to dominate the world with your guests

✅ Why you should apply these strategies to your own podcast guest appearances as well

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

If you're worried you won't have enough to talk about on your podcast (or you don't KNOW enough to START a podcast), believe me, you're not alone.

Too many people sell themselves short when it comes to how much they know about their area of expertise. And typically, a solid podcasting strategy, aligned with the act of actively creating podcast content itself, reveals a totally different story.

In Episode 87 of Podcasting Strategy Simplified, I'm covering why you know WAY more about your focused content area than you give yourself credit for. Additionally, I'm sharing four easy-to-implement strategies that will ensure your content well never runs dry.

After listening to this episode, you'll understand:

✅ Why thinking you'll run out of things to say on your podcast is nothing more than a limiting belief

✅ How thinking Strategy First will keep good ideas flowing

✅ Why timestamps are arbitrary with your podcast content (and what to focus on instead)

✅ How to implement a simple exercise that will not only boost confidence, but get you more in-tune with your expertise

✅ How to use my simple weekly system to ensure you always have a surplus of new episode and content ideas

RESOURCES MENTIONED: Episode 84 of Podcasting Strategy Simplified 

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

When it comes to ratings and reviews for podcasts, there are many misconceptions - one of the biggest being the more R&Rs you accumulate, the more your show will gain visibility in Apple Podcast's algorithm.

Apple themselves have stated this isn't the case, yet it doesn't stop many, many podcasters from asking you to drop a rating and review on each and every episode they produce.

In my opinion, there's a much better way to acquire ratings and reviews. AND a much better way to get more mileage out of each episode's Call To Action. 

In Episode 86 of Podcasting Strategy Simplified, I'm dropping the truth about ratings & reviews and helping you get more from your Call To Action. 

After consuming this episode, you'll understand:

✅ The real value of ratings & reviews

✅ Some of the misconceptions behind ratings & reviews (and how to overcome them)

✅ Why your podcast will deliver better results if you focus on one clear Call To Action (and by eliminating the blanket ask for R&Rs)

✅ The results I got from conducting a ratings & review experiment (and the blueprint behind it so you can use it on your show, too)

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Are you ready to gain clarity on your most pressing podcasting issues...in just two weeks?!

You read that right!

I'm now offering a Podcast VIP Accelerator, a 2-week podcast coaching program and you're invited to check it out!

In this bonus episode of Podcasting Strategy Simplified, I'll break down:

✅ What this program is all about

✅ The inspiration behind this 2-week program

✅ What separates this from other coaching programs 

✅ Why I feel many coaching programs are broken

PLUS: Be one of the first 10 Bomb Squad members to sign up for this program and take advantage of a special $100 discount!

Set up a Free Discovery Call at jasoncercone.com/discoverycall to take the first step.

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Let me start off by saying this: NO, I'm not anti-AI. NO, I'm not someone who believes AI is going to destroy humankind a la Terminator fame.

But I am someone who believes if you're using tools like ChatGPT and Claude to churn out generic copy, then posting said copy without injecting ANY of your own brand personality into it, you're headed down a dark path.

A dark path that's slowly (but surely) making you blend in versus stand out.

In Episode 85 of Podcasting Strategy Simplified, I'm putting the hammer down on AI dreck in hopes of helping you use it more responsibly in your life - with your podcasting strategy, your social media, and more.

After consuming this episode, you'll understand:

✅ Why AI tools are just that...TOOLS! (and why you need to use them responsibly)

✅ Why copying and pasting generic slop and passing it off as your own will make you stand out for all the wrong reasons

✅ The ugly truth behind turning EVERYTHING YOU'RE DOING over to AI

✅ Rational, impactful ways to use AI to simplify your workload (while injecting your brand personality into things simultaneously) 

✅ Why AI-generated podcasts SUCK (and why you should never produce one)

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

What happens when two podcast strategists collaborate? Well...as Kenny Bania on Seinfeld would say: "Gold, Jerry...GOLD!"

It's Episode 84 of Podcasting Strategy Simplified and in this installment, I'm sharing the mic with my podcasting strategy twin, Courtney Reimer. 

Courtney is the brainchild behind Sounds Great Create Podcast Strategy, the host of a new podcast known as Talking The Talk, and a certified badass in the podcasting space - bringing over 20 years of experience to the table with work at Audible and Spotify as part of her resume. 

This episode ended up being a near 60-minute masterclass of important podcasting tips and strategies you absolutely need to hear. We went into our recording session with no script and no prepared questions, letting organic conversation steer the ship while we dove into as much good information as we could.

After taking in this episode, you'll understand:

✅ Why it took Courtney so long to launch a podcast (and why you should take the queue that the time to launch yours is now)

✅ The beauty of on-demand content (and why ALL episodes in your podcast catalog are valuable)

✅ Common (and uncommon) mistakes we've both made along the way that you can avoid

✅ That you know WAY more about your subject matter than you give yourself credit for (and how to prove it to yourself)

✅ Why it's OK to be terrible in the beginning (and why you need to give yourself space to grow)

Connect with Courtney on Instagram

Listen to my guest appearance on Courtney's podcast, Talking The Talk

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Podcasting isn't easy. But it doesn't need to be complicated either. 

This is advice I share with you every episode, as well as impart on my clients in far more detail as we work through strategy planning, production workflows, coaching sessions, and growth initiatives.

In this special Client Spotlight episode of Podcasting Strategy Simplified, you're getting an up-close look at what it's like to work with me as a coach, mentor, and strategist - right from the mouth of one of my clients!

Today, I'm sharing the mic with Jessica Zeff, founder of Simply Compliance Consulting and host of Compliance Deconstructed, a podcast dedicated to helping healthcare professionals (and those curious about the inner workings of the healthcare industry) gain deeper insights into a myriad of compliance procedures and practices.

Jessica, along with her co-hosts Elvan Baker and Lorie Davis, have been building this podcast for over a year. Today, Jessica's going to share what it's been like to work with me throughout this entire process.

After consuming this episode, you'll understand:

✅ The value of my signature Podcasting Strategy VIP Day and the role it played in Jessica's development in podcasting

✅ Why working with a seasoned strategist and coach can make all the difference in how your show comes to life

✅ The reason you need to get your mindset straight before doing anything else with your podcast

✅ Skills and lessons Jessica has learned throughout her first year in podcasting that you can leverage as well

✅ Why gaining a full understanding of all the moving pieces that go into a podcasting infrastructure is vital to your success

Check out Compliance Deconstructed for yourself!

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

It probably sounds crazy to even ask this question, but let's do it anyway: Does featuring guests on your podcast actually hurt your efforts?

Well...it's not a simple yes or no. The answer comes down to many factors.

In Episode 82 of Podcasting Strategy Simplified, I'm diving into this subject and bringing you answers to this burning question. 

After consuming this episode, you'll understand:

✅ When it makes sense to feature guests on your podcast

✅ When it makes sense to keep guests away from your podcast

✅ How to build your podcast around the goals you have in place

✅ What solo content can do for your efforts

✅ The two biggest reasons why creators shy away from solo content (and what you need to know so you never do)

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

On Episode 80 of Podcasting Strategy Simplified, I talked about the importance of defining your Why.

And one of the big things you discover when you do this effectively is discovering what type of podcast you should produce. 

Today, on Episode 81, I want to dive deeper into this.

Based on the goals you've set and the time you have at your disposal, leaning into the right podcast type can make or break the results you achieve. 

Producing a podcast that doesn't connect with your brand goals will ultimately lead to burnout and podfade while producing a podcast that does connect will not only help you accomplish your goals, it'll keep you engaged in the creation process.

Once you finish this episode, you'll understand:

✅ Why it's important to choose the right podcast type

✅ The one type of podcast you should NEVER produce

✅ Various types of podcasts and how each serves specific goals and needs

✅ Recommended release frequencies for your podcast type

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Your podcasting strategy will undoubtedly feature many moving pieces. When these pieces work together in harmony, an engaging, purpose-driven podcast is profit. 

But too often, creators put the cart in front of the horse, expecting massive results after taking shortcuts to get things in motion. And after 11+ years in this game, I can tell you...that simply won't fly.

There's a very fundamental element that all new podcasters need to establish before they press record, before they design their cover art, hell...before they even name their show.

And that's what I'm diving into today.

In Episode 80 of Podcasting Strategy Simplified, I'm breaking down the most important aspect of your podcasting strategy: Your WHY.

Defining your Why will be the lifeblood of your production. Take the time to thoroughly vet this out in the early stages of your strategy development and you'll create an axiom that fuels every element of your podcast.

Ignore it and you'll officially take the first step towards lack of commitment, lackluster results, inevitable burnout, and eventual podfade.

After consuming this episode, you'll understand:

✅ Why your Why needs to come first. Period.

✅ What happens when you don't clearly establish your Why

✅ What you should focus on when defining your Why

✅ How other aspects of your podcasting strategy fall into place once you've established your Why

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!