Podcasting Strategy Simplified | The Business Owner's Guide to Podcast Success

Launching a podcast is easy. If you reeeeally wanted to, you could launch a show today. It wouldn't be very good, but the physical act of getting a podcast onto the Internet could be done rather quickly.

But what REALLY matters in this game is building and growing a podcast to the point that it consistently helps you reach goals, make connections, and serve your current and potential audience with trust-building expertise.

In this episode of Podcasting Strategy Simplified, I'm going to share what it takes to truly build a podcast that supports your business goals and establishes you as an authority in your space. 

I'll talk about the importance of an impactful launch as well, but where you truly make your bones with the podcast medium is getting better at your craft and building something that makes your brand stand out.

After consuming this episode, you'll understand:

✅ The difference between launching a podcast and building a podcast

✅ Why an impactful launch is great, but your vision needs to be much bigger

✅ Why you can never trust fly-by-night, "launch your podcast in 24 hours" bullshit

✅ How to implement a strategy that sets you up for long-term growth and success (for your podcast AND your business)

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Sounding more natural and unscripted on your podcasts can lead to more engaging content for your audience, as well as a deeper experience when recording with guests.

Today, I'm answering another burning question: How can I make my podcast conversations sound more natural and less scripted?

No purchase necessary. Details inside!

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

In order for your podcast to support your business, it's imperative you build your show on the foundation of a solid strategy designed for your specific needs. 

Just starting a podcast because it seems like the trendy thing to do and not factoring in your time, goals, and true business needs puts you on course for results to take longer and potential burnout to rear its ugly head.

But building goals designed to grow and scale your business, followed by determining the best way to utilize podcasting to achieve those goals, is a much better way to fly...and will ultimately set you up for better results while keeping you engaged in the creation process.

In Episode 104 of Podcasting Strategy Simplified, I'm sharing what you need to do (and what you need to be thinking about) to build a podcast that supports your business.

After taking in this episode, you'll understand:

✅ Why entrepreneurs and business leaders (like yourself) need to look at podcasting differently

✅ How to reverse engineer the traditional thought process and leverage podcasting more effectively

✅ Reasons you should implement podcast guesting into your initial podcasting strategy

✅ Why so many podcasts fade away after just a few episodes

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Establishing trust with your audience is one of the most critical items in play when it comes to your podcasting strategy. 

This allows you to keep audience members actively engaged with your content, gives them more reasons to share your content with others seeking similar information, and transform listeners into clients with your products and services. 

In Episode 103 of Podcasting Strategy Simplified, I'm answering another burning question: What type of podcast format works best for building trust with an audience?

If you want to leverage your podcast to generate leads and set up sales, this is a message you need to hear.

RESOURCE MENTIONED ON THIS EPISODE

Solo Podcasting Simplified - a new 90-Minute Strategic Coaching Module where I'll help you elevate your solo podcasting skills.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

When it comes to success in podcasting, everything begins with strategy. 

Inside your podcasting strategy, you'll find proper mindset, content pillars, short and long-term plans, well-defined expectations, a clear focus on what your ultimate goal is, and so much more.

Trying to leverage podcasting for your business without a strategy is like trying to build a skyscraper on quicksand. Focus gets lost quickly, lack of clarity leads to burnout, and accomplishing your goals utilizing the podcast medium as your vehicle never becomes realistic.

Today, I'm going to assign a true, authentic definition to the term "podcasting strategy." And while the definition I reveal may not be universally accepted, it 100% applies to the impact effective podcasting can have on the growth of your business.

⚠️ After consuming this episode, you'll understand:

✅ The lack of results you'll experience not leading with strategy first

✅ The importance of identifying gaps in your business and determining how podcasting can fill them

✅ Why you need to reverse engineer how you look at podcasting (and stop treating it like a means to podcasting fame)

✅ The only time massive download numbers truly matter 

✅ The true definition of podcasting strategy

RESOURCE MENTIONED IN THIS EPISODE: SBMowing

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

All podcasters want audience growth and they want it yesterday.

But that's not how it works. There are several factors to consider when it comes to audience growth and stability.

Today, I'm answering the burning question: How long does it realistically take to grow a successful podcast audience?

Smash that play button and let's begin!

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

DID YOU KNOW: According to a quick Google search that produced a Reddit thread in the AI Overview, only 5-7% of podcasts actually make it to 100 episodes. Sad, but true.

Trying to swing this statistic in the right direction is one of my core missions at Bombtrack Media, and today I'm actively contributing to the cause.

Podcasting Strategy Simplified has officially hit 100 episodes. Most of those episodes came under the show's former name (Let's Blow This Up), but here we are.

To me, 100 episodes is just the beginning. As you'll hear me say a few times throughout today's show, "the party has only just begun!"

But I'm also a firm believer in celebrating all the milestones you hit in your podcasting journey, so to ring in triple digits, I invited my friends and business partners at Empowered Podcasting, Marc Ronick and Rich Perry, onto the show to talk about the commitment required to hit triple digits on your podcast, the evolution of Empowered Podcasting, not twisting and overthinking the words of the "gurus," and plenty more.

Join us for this episode from front to back and you'll walk away with:

✅ Tips to make it to 100 episodes on YOUR podcast

✅ A look behind the scenes at the evolution of Empowered Podcasting (and the planning of this year's Empowered Podcasting Conference happening August 21st thru 23rd in Charlotte, NC)

✅ More reasons why you should be attending this year's Empowered Podcasting Conference (see the link below to grab your ticket AND save 20%)

✅ An understanding of why we, as podcasters, sometimes twist the words of the gurus and "over-offer" our products and services

From the bottom of my heart, THANK YOU for being on this journey with me and listening to Podcasting Strategy Simplified! 

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

At Bombtrack Media, I lean heavily into podcasting strategy because without it, success on this medium is slim to none.

As I come to you with the final "double digit" episode of Podcasting Strategy Simplified, I felt it made sense to take some time and explain a little bit more about what I do on a day-to-day basis. 

So let's dig in. After taking in Episode 99 today, you'll understand:

✅ The reason I reverse engineer the need for podcasting 

✅ Why I've gone all in on podcasting strategy (and why you should, too)

✅ The role a rock solid mindset plays in your podcasting endeavors

✅ Which coaching package makes the most sense for you (and your budget)

✅ My approach to production and why it's directly related to your overall strategy

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

It's time to answer another one of your burning questions about podcasting strategy! 

The question on the table today: Do small podcasts actually make money or is monetization overrated?

The key to this answering this question comes down to discovering what monetization means to you. 

Press play and dig in.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

⚠️ This is one of those episodes that needs to be shared with other podcasters. If this message hits home, please pass it along to other podcasters so they don't get scammed either ⚠️

We've reached a critical point in podcasting where AI episodes have infiltrated our landscape, leaving listeners to question what's real and creators to question what's next.

And on top of that, we have to deal with these GD spam bot scammers from various countries posing as "promoters" and "growth experts" trying to take control of our download metrics. 

Chances are, by time you finish reading this sentence, a new one will have sent you a connection request on LinkedIn, bragging on high with the lowest of grammar skills how they're equipped to take your podcast to the next level.

It's time more awareness was brought to the stage about this bullshit, and I'm here today to do just that.

On Episode 97 of Podcasting Strategy Simplified, I'm taking my shot at these relentless spam services and sharing my thoughts on why they'll have a negative impact on your podcasting strategy (and results) if you let them into your world.

After you finish consuming this episode, you'll understand:

✅ Why these bots unfortunately exist (and why they're meaningless to your efforts)

✅ The greatest weapon you have at your disposal to fight back

✅ Reasons you can't be focused specifically on downloads (and when you focus on the right things, these scams become irrelevant to you)

✅ The REAL penalty that comes from falling victim to these scams (and the long-term impact it can have on your podcast)

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!