Podcasting Strategy Simplified | The Business Owner's Guide to Podcast Success

THE ISSUE: Business owners believe publishing new content on a consistent basis is the only thing that matters.

THE REALITY: Consistency is a key element of podcasting, but if you're consistently putting the wrong message in front of your audience, gaining traction and getting optimal results from your podcast becomes increasingly difficult. 

In Episode 116 of Podcasting Strategy Simplified, it's Part 5 in the 12 Things Business Owners Get Wrong With Podcasting series and I'm breaking down what you need to focus on to make sure you're delivering the right message to your audience.

After taking in Episode 116, you'll understand:

✅ What consistency brings to your podcasting efforts (and why it's one of the hardest hurdles to clear)

✅ Why delivering the wrong message negates the positive effects of consistency

✅ Your podcast isn't broken, but your content strategy may need recalibrating

✅ How to get your messaging dialed in so every episode impacts listeners and generates results

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

THE ISSUE: Business owners believe their podcast needs to generate a large number of downloads in order to produce results.

THE REALITY: Your business podcast doesn't need millions of downloads to be successful. Nor does it need thousands. 

If you do things right, your podcast will attract engaged listeners that will help you achieve your business goals.

Welcome to Episode 115 of Podcasting Strategy Simplified. It's Part 4 in our 12-part miniseries entitled 12 Things Business Owners Get Wrong With Podcasting and today, I'm zeroing in on how many download numbers a business podcast needs to be successful. 

After listening to Part 4 in this miniseries, you'll understand:

✅ The most common misconception when it comes to download metrics

✅ Why it's imperative you understand what the download metric means to your success before you ever start a show

✅ When having a large amount of downloads actually does matter

✅ How to evaluate download numbers for your business (and why you need to focus on who's already shown up, not who hasn't arrived yet)

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

THE ISSUE: Business owners are sharing clips from their podcast expecting each of them to generate high-quality leads. 

THE REALITY: If you want your podcast clips to generate leads for your business, you have to ensure you're optimizing them for exactly that. 

You can't just share clips and expect people to take the next step if you don't provide them with the next step to take. 

In Episode 114 of Podcasting Strategy Simplified, it's Part 3 in our 12-Part series entitled 12 Things Business Owners Get Wrong With Podcasting and today, we're covering how to get more mileage out of your short-form video clips for each episode.

After taking in Part 3 of this miniseries, you'll understand:

✅ How short-form clips raise awareness for your podcast (and, in some cases, give the consumer everything they need)

✅ Why just posting clips as is won't get the job done

✅ What you need to do with your clips to optimize them for lead generation

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

THE ISSUE: Business owners leveraging podcasting to grow their business believe all guests will share their episode once it goes live.

THE REALITY: If you feature guests on your business podcast and they don't promote their episodes when they go live, I have some news you probably don't want to hear: it's your fault. 

In most cases, business owners who bring guests on their podcast don't take the proper steps towards networking and building a relationship with their guest, thus leaving the doors of opportunity shut and giving guests more reasons to not share their episodes when they're published.

It's Episode 113 of Podcasting Strategy Simplified and it's Part 2 in our special 12-Part miniseries entitled 12 Things Business Owners Get Wrong With Podcasting.

After listening to Part 2 of this miniseries, you'll understand:

✅ Why 9 out of 10 times, it's on you if your guest doesn't share their episode

✅ Why business owners should focus more on solo content than guest-driven content anyway

✅ How to use your podcast as a powerful networking tool for your business

✅ What to say to your guests after a great interview to being building a meaningful, lucrative relationship

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

THE ISSUE: Business owners think "VIP" guests will automatically build their audience.

THE REALITY: If you're leaning into guest-driven content and it's not building your audience, one of two things may be happening:

1. Your audience simply isn't jiving with your guests
2. You're featuring the wrong type of content for your podcast

Episode 112 kicks off a special 12-Part miniseries here on Podcasting Strategy Simplified, entitled 12 Things Business Owners Get Wrong With Podcasting.

After listening to Part 1 of this miniseries, you'll understand:

✅ Why "great guests" are not always the key to audience growth

✅ The reason good conversations are key (and what you need to do to facilitate them)

✅ Why you may need to change up your strategy altogether (depending on your goals)

✅ How solo content can unlock the growth necessary to drive results for your business

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

The best podcasts are rooted in great conversation and, for the most part, don't sound like interviews at all.

That said, it's important to go beneath the surface to get the absolute best answers from your guest. 

In this episode of Podcasting Strategy Simplified, I'm answering the question "What questions lead to the best podcast interviews?" 

Smash the play button and let's dig in!

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Great podcast content is a key component to your overall growth and success. 

But it's only one piece of the machine. 

It's important to understand there are several moving pieces that make your podcast hum. 

In this episode of Podcasting Strategy SImplified, I'm sharing why great podcast content, while necessary, isn't the only piece of the puzzle. 

After consuming this episode, you'll understand:

✅ Why your podcast content is like a party you want everyone to attend

✅ The strong role promotion plays in getting people to consume your content

✅ Why constructive criticism will help you grow (if you're willing to listen to it and not let it hurt your feelings)

✅ How the additional pieces surrounding your content help fuel it (and make audience members want to consume it more)

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

In order to ensure your podcast is in the mix with other shows in your niche (or, even better, is leading the charge as your industry's favorite podcast), a few key items need to be in place. 

In this episode of Podcasting Strategy Simplified, Jason Cercone answers the question "what makes a listener choose one podcast over another in the same niche."

No purchase necessary, details inside! 

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

When you lean into podcasting strategies for your business, a key element you'll naturally want to capitalize on is growth. Growth means your message reaches more eyes and ears, thus giving you more opportunities to establish trust, facilitate sales, and accomplish goals.

Unfortunately, many creators put inadvertent roadblocks in front of their efforts and cost themselves years of growth.

Today, I'm going to identify four of those roadblocks so you can avoid them as you build your podcast. 

After taking in this podcast, you'll understand:

✅ Why you can't accomplish anything (podcasting and beyond) if you're mindset is off-center

✅ The non-negotiable importance of focusing your message to ONE ideal listener

✅ Why your content planning needs to go far beyond just one episode at a time

✅ Why direct beats "cute and clever" every time in podcasting

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Going into sales mode on your podcast (or when you're guesting on someone else's podcast) is the worst thing you can do. 

It makes things awkward, it makes people look at your differently, and it makes it damn near impossible for anyone to establish trust in you. 

In this episode, I'm providing a solution to the question "How can I use a podcast to generate leads without sounding salesy?"

Do you have a question you'd like answered on this series? Use the SpeakPipe link below to record your question and I'll feature it on an upcoming episode!

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!