Podcasting Tech

Podcasting Tech

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Podcasting Tech episodes

  • How Podkit Simplifies Sponsorships and Media Kits for Podcasters with Eric Melchor

    Are you interested in streamlining how you land and wow sponsors for your podcast, while showcasing your show in a modern, dynamic way? If you want to spend less time making presentations and more time podcasting, this is an episode you don’t want to miss!

    In this episode, Mathew Passy sits down with Eric Melchor, the co-founder of Podkit, to explore how podcasters can effortlessly create professional, up-to-date media kits that impress sponsors and open doors to new opportunities. Eric is also the host of the Innovators Can Laugh podcast (interviews with European tech founders) and founder of the b2b podcast ad network B2BPodPros.

    Eric isn’t just changing the tools you have as a podcaster—he’s walked the walk, having founded B2B Pod Pros and host of the Innovators Can Laugh podcast. Eric’s hands-on experience in building a network, attracting sponsors, and innovating solutions for creators like you makes him an exceptional guide on the journey to monetizing your podcast.

    Why this episode is important: If you’re tired of piecing together PDFs or updating endless slides to try and attract sponsors, you’ll want to know about Podkit’s real-time, automation-first approach to media kits. With Podkit, you can hear direct insights on what sponsors are actually looking for and how the podcast sponsorship landscape is evolving. Dive in and let Eric and Mathew guide you into the nuts and bolts of creating, maintaining, and leveraging a modern media kit to showcase your show’s unique value.

    IN THIS EPISODE, WE COVER:

    • How Eric used podcasting to build relationships and a powerful network across Europe (01:22)
    • The challenge of monetizing B2B podcasts and the birth of B2B Pod Pros (04:00)
    • What makes Podkit’s media kits different—and why automation is a must for today’s creators (07:19)
    • Key sponsorship concerns: tracking, measurement, and real stats (11:06)
    • The plan for Podkit’s AI-powered sponsor-matching feature and future expansion (10:05)
    • What Eric wants to see improved in podcasting tech—from all-in-one workflow tools to a universal podcast “listener score” (15:20)
    • Eric’s must-listen podcasts and what makes a truly engaging show host (19:22)

    Links and resources mentioned in this episode:

    • Explore Podkit and create your free media kit: https://p0dk.it
    • View an example Podkit (from this episode) 
    • B2B Pod Pros - B2B podcast network founded by Erick Melchor
    • Innovators Can Laugh podcast - hosted by Eric
    • Follow Eric Melchor on LinkedIn: https://www.linkedin.com/in/ericmelchor/
    • Recommended software: Riverside.fm - https://www.riverside.fm/?via=mathew
    • Discover Eric’s favourite podcasts - My First Million podcast
    •                                                             Hidden Brain podcast

    **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

    For additional resources and insights visit podcastingtech.com or follow us on social media:

    • Instagram: @mathewpassy
    • LinkedIn - /mathewpassy
    • Threads: @mathewpassy
    • Twitter/X: @mathewpassy
    • Facebook - /podcastingtech, /mathewpassy

    PODCASTING TECH IS POWERED BY:

    • Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
    • Podpage - Build a beautiful podcast website in 5 minutes
    • Riverside.fm - Record Podcasts And Videos From Anywhere
    • Castmagic - 10x Audio Content With AI
    • Podmatch - Matching Hosts and Guest for Podcast Interviews
    • Hostinger for Website
    • Podgagement - Engage your audience and grow your podcast!


    EQUIPMENT IN USE:

    • Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
    • EV RE20 with 309a Shockmount 
    • Rode PSA1+
    • iPhone continuity camera but previously the Logitech Brio 4k
    • DCMEKA In-Ear Monitors
    • BusyBox Smart Sign  

    22 min
  • Horse Radio Network’s Glenn Hebert Talks Podcast Segments, Sponsorship, and Community

    If you’ve ever wondered why super-specific podcasts succeed or how a daily Show builds such a loyal, lasting community, this episode of podcastingtech is tailored for you.

    Today, Mathew Passy chats with Glenn Hebert, aka Glenn the Geek—founder of the Horse Radio Network and host of Horses in the Morning. Glenn Hebert is a legend in the niche podcasting world. He’s launched over 20 shows covering every corner of the equestrian universe and pioneered the art of segment-driven, community-based content that keeps listeners coming back for thousands of episodes. His story is a playbook for anyone longing to turn a passion into a sustainable, profitable podcasting network.

    We dive deep into why ultra-niche shows (even with tiny audiences!) can outpace bigger counterparts in profitability, how segmenting your podcast creates addictive “can’t miss” listening, and the simple but powerful ways anyone can build a vibrant podcast community. Glenn also shares what it’s really like to sell your network to a major media company and why host-listener relationships are the secret power of podcasting.

    Whether you’re just launching or scaling up a podcast, this episode will change how you think about audience, content, and community. Connect with Mathew and Glenn on social or let us know what segment you’d add to your podcast after hearing today’s insights!

    IN THIS EPISODE, WE COVER:

    • How Glenn started in podcasting, discovering the power of niches—and why “people come for the content, but stay for the host.” (00:02) 
    • The story behind Horses in the Morning and the segment-driven show format that’s kept listeners engaged for thousands of episodes. (03:54)
    • The accident (and brilliance) behind “Really Bad Ads”—and why keeping that viral segment at the end keeps listeners until the last second. (09:00) 
    • Glenn’s method for launching new shows: why finding the right host, a sponsor, and a media partner before starting is always a winning formula. (10:30) 
    • Why ultra-niche shows with small but passionate audiences are easier to monetize, attract loyal sponsors, and outperform generalist content. (15:10) 
    • The real-world process—and the realities—of selling a podcast network to a major media company. (18:00) 
    • Effective podcast marketing strategies: from targeting existing communities to using word-of-mouth and media partnerships. (19:36) 
    • Glenn’s #1 wish for podcast tech: create an “archive vs active” split to make discovery easier for real listeners. (23:29) 
    • The tech gear that changed Glenn’s show production (from the RODECaster Pro to the Zoom P4), plus why gear isn’t the most important thing. (26:31) 
    • Glenn’s must-listen podcasts—and what community-led shows he never misses. (28:12) 

    Links and resources mentioned in this episode:

    • Horse Radio Network: https://www.horseradionetwork.com/
    • Horses in the Morning podcast: https://www.horseradionetwork.com/shows/horses-in-the-morning/ 
    • Follow Glenn on Social Media: @GlennHebert  Facebook

                                                      @GlennHebert - LinkedIn

    • Follow Horse Radio on Instagram

                                         X (Twitter)

                                         Facebook

    • Discover Glenn’s favourite Podcasts: Bob & Sherri Show: https://www.bobandsheri.com/
    • Daily Tech News Show: https://dailytechnewsshow.com/
    • What Was That Like podcast: https://whatwasthatlike.com/
    • School of Podcasting by Dave Jackson: https://www.schoolofpodcasting.com/
    • Ask the Podcast Coach: https://www.askthepodcastcoach.com/
    • Recommended hardware: RODECaster Pro (https://amzn.to/43JFOYH)

                                               Zoom P4 (https://amzn.to/3O1kB64 )




    **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**


    For additional resources and insights visit podcastingtech.com or follow us on social media:

    • Instagram: @mathewpassy
    • LinkedIn - /mathewpassy
    • Threads: @mathewpassy
    • Twitter/X: @mathewpassy
    • Facebook - /podcastingtech, /mathewpassy


    PODCASTING TECH IS POWERED BY:

    • Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
    • Podpage - Build a beautiful podcast website in 5 minutes
    • Riverside.fm - Record Podcasts And Videos From Anywhere
    • Castmagic - 10x Audio Content With AI
    • Podmatch - Matching Hosts and Guest for Podcast Interviews
    • Hostinger for Website
    • Podgagement - Engage your audience and grow your podcast!


    EQUIPMENT IN USE:

    • Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
    • EV RE20 with 309a Shockmount 
    • Rode PSA1+
    • iPhone continuity camera but previously the Logitech Brio 4k
    • DCMEKA In-Ear Monitors
    • BusyBox Smart Sign  

    33 min
  • Unlocking Podcast Potential: How Tina Dietz Turns Audio into Published Books

    Have you ever considered transforming your podcast into a book to expand your reach and credibility? This episode of Podcasting Tech delves into an innovative approach to unlock your Podcast potential and transform your Podcast into a published book.

    In this episode, Mathew Passy chats with Tina Dietz, a media mogul and CEO of Twin Flame Studios and Alembic Press. Tina shares her journey into the podcasting world, her love for voice work, and how she leverages her companies to make a significant impact. 

    Tina Dietz is not just a podcaster but an audiobook entrepreneur helping voices reach new audiences. With her expertise, she's transforming audio content into print, offering podcasters an opportunity to amplify their influence and authority. 

    Discover the seamless transition from podcasts to books and audiobooks, the technology aiding this transformation, and why incorporating a book into your platform can unlock numerous opportunities. 

    This episode is essential for podcasters aiming to expand their content's utility and solidify their authority within their niche. 

    IN THIS EPISODE, WE COVER: 

    Tina’s podcasting Journey: From starting 'The Start Something Show' to creating an audiobook company, hear her dynamic experiences in the podcasting space. (00:04:02) 

    Audiobooks and Podcasters: Exploring why audiobooks are a natural extension for podcasters and how they can benefit from this transition. (00:06:22) 

    Alembic Press Insights: How the company helps podcasters convert spoken content to print and what types of books you can create with your podcast. (00:08:16) 

    Transformative book examples: Engage with real-life examples of podcasts turned into impactful books, such as 'Responder Resilience. (00:11:05) 

    Links and resources mentioned in this episode:

    Twin Flame Studios - http://twinflamestudios.com 

    Alembic Press - http://alembicpress.com 

    Responder Resilience Podcast - https://www.respondertv.com/ 

    Discover Tina’s favourite podcasts: https://moneywithkatie.com/ 

    Follow Tina on Social Media: LinkedIn

    Twin Flame Studios on Instagram

    Twin Flame Studios on Facebook

    Tina on Instagram

    Try out recommended hardware, Audio Technica AT 2020 USB microphone: https://amzn.to/4bPUARg 

    Grow your podcast effortlessly with Conntap

    **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**


    For additional resources and insights visit podcastingtech.com or follow us on social media:

    • Instagram: @mathewpassy
    • LinkedIn - /mathewpassy
    • Threads: @mathewpassy
    • Twitter/X: @mathewpassy
    • Facebook - /podcastingtech, /mathewpassy


    PODCASTING TECH IS POWERED BY:

    • Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
    • Podpage - Build a beautiful podcast website in 5 minutes
    • Riverside.fm - Record Podcasts And Videos From Anywhere
    • Castmagic - 10x Audio Content With AI
    • Podmatch - Matching Hosts and Guest for Podcast Interviews
    • Hostinger for Website
    • Podgagement - Engage your audience and grow your podcast!


    EQUIPMENT IN USE:

    • Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
    • EV RE20 with 309a Shockmount 
    • Rode PSA1+
    • iPhone continuity camera but previously the Logitech Brio 4k
    • DCMEKA In-Ear Monitors
    • BusyBox Smart Sign  

    24 min
  • Lindsay McMahon’s Podcast Success Formula: Stand Out, Grow & Build Your Brand

    Are you ready to elevate your podcast with proven and cost-effective solutions? In this episode, we dive into innovative strategies and stories that will help transform your show from ordinary to extraordinary.

    Lindsay McMahon, CEO and co-host of the All Ears English podcast, joins us. With over a decade in the podcasting industry, Lindsay has a wealth of experience teaching English worldwide and has consciously leveraged podcasting as a tool for language transformation and connection.

    We explore Lindsay's journey from teaching English to creating a successful podcasting empire. Hear about her strategies for launching a standout podcast, building a conversation-focused format, and the vital role dynamic ad insertion plays in growth and monetization. This episode is a must if you want to harness practical methods for podcasting success and insightful ideas to keep your listeners engaged.

    In this episode, we cover:

    • Strategies for a successful podcast launch: Lindsay discusses the impact of a well-chosen cover art, launching with multiple episodes, and leveraging color psychology. (04:18) 
    • The power of dynamic ad insertion: Discover why this tool has become a game changer in podcast monetization and listener engagement. (05:44) 
    • Importance of verified listeners over downloads: Lindsay dives into the significance of this crucial metric for measuring true audience reach. (11:15) 
    • Tech tools that enhance your podcast: From teleprompters to dynamic ad software, know which tools can streamline your workflow. (19:34) 
    • Recording efficiencies: Learn Lindsay's approach to maintaining a high output with systemized recording and a collaborative team dynamic. (08:38) 

    Links and resources mentioned in this episode:

    • All Ears English Podcast - https://allearsenglish.com
    • Follow Lindsay on social media: https://www.linkedin.com/in/lindsaymcmahon/
    • Recommended platform: PodMatch - https://www.podmatch.com
    • Recommended hardware: Elgato Prompter - https://amzn.to/3yUx9rU
    • Recommended platforms: Megaphone for dynamic ad insertion

    Join us on Podcasting Tech and discover how you can transform your podcasting journey with the tools and insights shared in this thrilling episode.



    **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**


    For additional resources and insights visit podcastingtech.com or follow us on social media:

    • Instagram: @mathewpassy
    • LinkedIn - /mathewpassy
    • Threads: @mathewpassy
    • Twitter/X: @mathewpassy
    • Facebook - /podcastingtech, /mathewpassy


    PODCASTING TECH IS POWERED BY:

    • Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
    • Podpage - Build a beautiful podcast website in 5 minutes
    • Riverside.fm - Record Podcasts And Videos From Anywhere
    • Castmagic - 10x Audio Content With AI
    • Podmatch - Matching Hosts and Guest for Podcast Interviews
    • Hostinger for Website
    • Podgagement - Engage your audience and grow your podcast!


    EQUIPMENT IN USE:

    • Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
    • EV RE20 with 309a Shockmount 
    • Rode PSA1+
    • iPhone continuity camera but previously the Logitech Brio 4k
    • DCMEKA In-Ear Monitors
    • BusyBox Smart Sign  

    24 min
  • How to Thrive and Stand Out in Today's Podcasting World with Caroline Hull

    Are you feeling overwhelmed by the ever-changing world of podcasting and looking for strategies to make your show stand out and become profitable? This episode will guide you in focusing on what truly drives business growth, transforming your podcast into a client-attracting asset without relying on massive downloads or ads. Get ready to dive deep and master insights and growth strategies in the competitive podcasting space.

    Today we’re chatting with Caroline Hull, a seasoned podcast coach and business strategist at Wild Home Podcasting, to share her journey and expertise in leveraging podcasts for business success.

    With nearly a decade of experience in podcasting, Caroline empowers business owners to transform their podcasts into profitable platforms. Although she began her career in a vastly different industry, her rich background in ballet, choreography, SEO copywriting, and design eventually led her to co-found the popular podcast Creative Biz Rebellion. 

    In this episode, we explore how podcasts can serve as a powerful marketing component, the importance of defining a clear strategy, and how to effectively engage and grow your audience. Caroline discusses the value of integrated marketing across platforms, audience-specific content creation, and the current landscape of listenership trends.

    If you’re seeking practical advice to help differentiate your show and propel your podcasting journey forward, this episode is packed with wisdom and actionable tips. Caroline’s approach to focusing on profit over downloads and her passion for helping others refine their messaging is something every podcaster can learn from. 

    IN THIS EPISODE, WE COVER:

    • From ballet to podcast business strategist: Caroline Hull's unique journey and founding of Creative Biz Rebellion that snowballed Wild Home Podcasting agency. (01:00) 
    • The expanding podcast landscape: Caroline’s observation on increasing listenership, especially among women, and how podcasts can act as an effective marketing tool. (03:42) 
    • Crafting a strategic podcast: The importance of integrating your podcast into your entire marketing strategy and using it as a funnel for business growth. (05:09) 
    • Metrics that matter: Caroline's emphasis on focusing on specific business goals over downloads and her client success stories. (06:09) 
    • Growing your audience: The power of collaborations, guest appearances, and strategic networking to expand your podcast's reach. (11:11) 

    Links and resources mentioned in this episode:

    • Caroline Hull's website: Wild Home Podcasting - https://wildhomepodcasting.com
    • Strut It Podcast by Elizabeth Marbury - https://www.elizabethmarberry.com/podcast 
    • Elizabeth Marbury's Instagram - https://instagram.com/elizabethmarbury
    • Recommended Podcast: The Newsworthy by Erica Mandy - https://www.thenewsworthy.com
    • Connect with Caroline Hull on Instagram: https://instagram.com/wildhomepodcasting
    • Connect with Caroline on Linkedin - https://www.linkedin.com/in/caroline-hull-4946b65b/ 
    • Subscribe to Podcasting Tech - https://podcastingtech.com/


    **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**


    For additional resources and insights visit podcastingtech.com or follow us on social media:

    • Instagram: @mathewpassy
    • LinkedIn - /mathewpassy
    • Threads: @mathewpassy
    • Twitter/X: @mathewpassy
    • Facebook - /podcastingtech, /mathewpassy


    PODCASTING TECH IS POWERED BY:

    • Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
    • Podpage - Build a beautiful podcast website in 5 minutes
    • Riverside.fm - Record Podcasts And Videos From Anywhere
    • Castmagic - 10x Audio Content With AI
    • Podmatch - Matching Hosts and Guest for Podcast Interviews
    • Hostinger for Website
    • Podgagement - Engage your audience and grow your podcast!


    EQUIPMENT IN USE:

    • Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
    • EV RE20 with 309a Shockmount 
    • Rode PSA1+
    • iPhone continuity camera but previously the Logitech Brio 4k
    • DCMEKA In-Ear Monitors
    • BusyBox Smart Sign  

    22 min
  • Secure Your Podcast's Future: Oscar Vasquez on Estate Planning for Content Creators

    Have you ever thought about what happens to your podcast if something unexpected happens to you? It's a thought that most podcasters might overlook, but it's crucial for protecting your hard work and legacy. Many podcasters don’t realize that their podcast is more than content—it’s intellectual property, a brand, and potentially a significant revenue stream.

    If you are interested in securing your Podcast's future and safeguarding your assets this episode of PodcastingTech is tailored for you.

    In today’s episode, Oscar Vasquez, founder of EstateDocPrep.com, explores the necessity of estate planning for podcasters to secure their digital assets and future-proof their creative endeavors. Dave dives deep into practical financial tools that podcasters can use to maximize revenue and minimize future costs.

    With a career spanning 28 years in the real estate industry, Oscar is well-versed in the realm of estate planning and digital assets. He has now transitioned into helping people protect their digital and physical assets through comprehensive estate planning.

    Our conversation covers everything from understanding a living trust to how it applies to digital content like podcasts. Oscar emphasizes the importance of having a plan in place, whether your podcast is a hobby, a budding business, or a full-fledged venture.

    This episode is vital for any podcaster committed to safeguarding their podcast’s future and ensuring their legacy continues. 

    IN THIS EPISODE, WE COVER:

    • The importance of digital estate planning: Oscar defines what a living trust is and why it's crucial for podcasters to consider, even if they view their podcast as just a hobby. (03:21) 
    • Formal business structures for podcasts: Oscar talks about how to make transitions smoother for your podcast in unforeseen circumstances. (07:01) 
    • Managing digital assets and credentials: Learn how to maintain an up-to-date inventory of your podcast’s various accounts and assets. (08:51) 
    • Lasting legacy and revenue: Oscar discusses why having a plan for ongoing revenue streams is essential for protecting your legacy and continuing any monetary benefits. (14:28) 
    • Myths about wills in estate planning: Oscar addresses common misconceptions and the limitations of using only a will for your podcast assets. (18:35) 

    Links and resources mentioned in this episode:

    • Discover Comprehensive estate planning solutions - EstateDocPrep.com
    • Contact Oscar's AI Receptionist: (805) 909-4689
    • Get your free Estate Planning Guide: estatedocprep.com/guide
    • Win a gift coupon by using code: PodcastingT for $1,000 off estate planning services for the first ten users - estatedocprep.com
    • Connect and book with Oscar Vasquez via PodMatch
    • Follow Oscar Vasquez on social media:

    Facebook

    Linkedin

    Twitter

    Instagram

    Join us on this episode as we discuss protecting your podcast's future and legacy beyond the content you create. Subscribe to podcastingtech.com and follow us on all social media platforms to receive the latest podcasting content and expert insights.

    **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

    For additional resources and insights visit podcastingtech.com or follow us on social media:

    • Instagram: @mathewpassy
    • LinkedIn - /mathewpassy
    • Threads: @mathewpassy
    • Twitter/X: @mathewpassy
    • Facebook - /podcastingtech, /mathewpassy


    PODCASTING TECH IS POWERED BY:

    • Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
    • Podpage - Build a beautiful podcast website in 5 minutes
    • Riverside.fm - Record Podcasts And Videos From Anywhere
    • Castmagic - 10x Audio Content With AI
    • Podmatch - Matching Hosts and Guest for Podcast Interviews
    • Hostinger for Website
    • Podgagement - Engage your audience and grow your podcast!


    EQUIPMENT IN USE:

    • Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
    • EV RE20 with 309a Shockmount 
    • Rode PSA1+
    • iPhone continuity camera but previously the Logitech Brio 4k
    • DCMEKA In-Ear Monitors
    • BusyBox Smart Sign  

    23 min
  • Enhancing Podcast Visibility and Engagement with Philippa Gamse of Websites That Win International

    Are you curious about how to make your podcast not only sound great but also serve as a powerful marketing tool for your business? If so, you're in the right place! This episode of podcastingtech is packed with insights into the strategy behind successful podcasting. Tune in and learn.

    In this episode, Mathew Passy chats with Philippa Gamse, the president of Websites That Win International. With over twenty-five years of experience in digital marketing strategy and analytics, Philippa shares her expert knowledge on optimizing podcasts as a strategic business tool.

    Philippa shares common pitfalls in podcast strategy, ways to improve content visibility on websites, and the importance of analytics in driving successful results. We take a deep dive into the nuances of leveraging social media and tracking listener engagement to effectively enhance your podcast's impact.

    By tuning in, you'll discover pragmatic approaches to enhance your podcast as a business marketing tool, the significance of tracking listener engagement, and learn practical steps to boost your podcast’s visibility and effectiveness. 

    IN THIS EPISODE, WE COVER:

    • The integration of podcasting as a marketing strategy: Philippa discusses why podcasting is not just content creation but a strategic element for business visibility. (01:22) 
    • Lost opportunities in promoting podcast episodes: Philippa shares how typical website layouts fail to engage audiences with past podcast episodes and offer solutions for better content promotion. (02:07) 
    • Effective analytics usage: Philippa talks about using podcast analytics to track how much content listeners consume and optimize episodes for better retention. (04:37) 
    • The role of social media and search engines: Philippa explains the importance of using search engine optimization and social media to enhance podcast discoverability. (05:50) 
    • Crafting compelling calls to action: Philippa emphasizes the importance of clear, visible calls to action to drive listener engagement and business conversion. (12:06) 

    Links and resources mentioned in this episode:

    • Websites That Win International:
    • websitesthatwin.com
    • Follow Philippa on LinkedIn:
    • https://www.linkedin.com/in/philippagamse/
    • Philips Game's recommended podcasts:
    • The Rest Is Politics:
    • the restispolitics.com
    • The News Agents:
    • newsagents.com
    • The Rest Is History:
    • therestishistory.com
    • WTF with Marc Maron

    https://www.wtfpod.com/podcast

    Tune in and learn how to boost your Podcast's reach with Philippa Gamse's proven strategies. Subscribe to podcastingtech.com to keep up with all the latest podcast strategies to elevate your podcasting game.

    **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

    For additional resources and insights visit podcastingtech.com or follow us on social media:

    • Instagram: @mathewpassy
    • LinkedIn - /mathewpassy
    • Threads: @mathewpassy
    • Twitter/X: @mathewpassy
    • Facebook - /podcastingtech, /mathewpassy


    PODCASTING TECH IS POWERED BY:

    • Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
    • Podpage - Build a beautiful podcast website in 5 minutes
    • Riverside.fm - Record Podcasts And Videos From Anywhere
    • Castmagic - 10x Audio Content With AI
    • Podmatch - Matching Hosts and Guest for Podcast Interviews
    • Hostinger for Website
    • Podgagement - Engage your audience and grow your podcast!


    EQUIPMENT IN USE:

    • Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
    • EV RE20 with 309a Shockmount 
    • Rode PSA1+
    • iPhone continuity camera but previously the Logitech Brio 4k
    • DCMEKA In-Ear Monitors
    • BusyBox Smart Sign  

    28 min
  • Discovering Podcast Success: Adam Torres of Mission Matters (Top 2.5% Global Podcast) Reveals Lessons from 6,000+ Interviews

    Are you looking to start your own podcast or take your existing one to the next level? Today’s episode will inspire you to dive headfirst into the world of podcasting, armed with authenticity and perseverance. By simply tuning in, you can become better at your craft.

    Adam Torres, co-founder and host at Mission Matters, joins us to share his podcasting journey from being a podcast skeptic to hosting a top-performing media platform, Mission Matters. 

    Adam’s story is extraordinary and relatable; from having zero experience to conducting over 6,000 interviews with guests ranging from budding entrepreneurs to top executives like those at the FII Priority event. Adam emphasizes the importance of authenticity and building trust with your audience and guests.

    If you are a podcaster and want to discover podcasting success you can’t afford to miss this episode. Adam's tales of perseverance and his belief in continuous improvement, learning, and building genuine relationships are valuable lessons for any podcaster. 

    IN THIS EPISODE, WE COVER:

    • Adam's first steps in podcasting: Adam shares how his initial reluctance turned into enthusiasm after starting his first podcast as a book marketing tool. (01:03) 
    • The secret to early success: Without a website or a formal marketing strategy, authenticity and candidness set Adam apart, allowing for rapid growth and listener engagement. (03:18) 
    • The power of building relationships: Adam describes how trust and multifaceted relationships enhance the podcasting experience and open doors to unique content opportunities. (07:55) 
    • Navigating polarizing topics: Adam discusses handling diverse opinions and staying grounded by finding the human element in conversations. (12:07) 
    • Advice for new podcasters: Why present-day Adam cannot judge future Adam’s work, focusing on consistent improvement and embracing the journey. (18:18)

    Links and resources mentioned in this episode:

    • Mission Matters - http://missionmatters.com
    • Follow Adam Torres on social media: @askadamtorres on Instagram

    Tiktok - @askadamtorres

    Facebook - @askadamtorres

    X - @askadamtorres

    • Check out Adam's podcast on your favorite platform
    • Discover Adam’s favourite podcasts: It Is What It Is with Ma$e and Cam’ron

    Adam’s path from fumbling over his first interview to becoming a respected broadcaster is a testament to the power of persistence and authenticity. Dive in and see how embracing these principles can transform your podcasting journey!

    **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

    For additional resources and insights visit podcastingtech.com or follow us on social media:

    • Instagram: @mathewpassy
    • LinkedIn - /mathewpassy
    • Threads: @mathewpassy
    • Twitter/X: @mathewpassy
    • Facebook - /podcastingtech, /mathewpassy


    PODCASTING TECH IS POWERED BY:

    • Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
    • Podpage - Build a beautiful podcast website in 5 minutes
    • Riverside.fm - Record Podcasts And Videos From Anywhere
    • Castmagic - 10x Audio Content With AI
    • Podmatch - Matching Hosts and Guest for Podcast Interviews
    • Hostinger for Website
    • Podgagement - Engage your audience and grow your podcast!


    EQUIPMENT IN USE:

    • Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
    • EV RE20 with 309a Shockmount 
    • Rode PSA1+
    • iPhone continuity camera but previously the Logitech Brio 4k
    • DCMEKA In-Ear Monitors
    • BusyBox Smart Sign  

    32 min
  • Secrets to Successful Podcast Launches with Serial Entrepreneur Roy Coughlan

    Ever wonder why some podcasts skyrocket while others fade into obscurity?  If you're a podcaster looking to unlock the secrets of long-term success, this episode of PodcastingTech is for you!

    Join us as we chat with Roy Coughlan, a seasoned serial entrepreneur with an impressive track record of founding 20 companies across five countries. On top of that Roy has also launched six podcasts that topped their industry charts. Today’s episode is packed with insights and strategies on ensuring your podcast not only survives but thrives.

    Roy brings a wealth of knowledge from his diverse experiences across different fields. He ventured into podcasting to spread powerful messages and has found success in various podcast genres like meditation, blockchain, learning languages, and more. His podcasts are distinctly different yet consistently successful, driven by his passion for enhancing the world through impactful content.

    In this episode, we explore effective podcasting strategies, insights from Roy's multifaceted journey in podcasting, and actionable tips for launching and marketing your podcast for maximum reach and impact. He shares his unique approach to preparing for guest interviews, the importance of systemizing processes, and why marketing is as crucial as content creation.

    With an unwavering commitment to elevating the podcasting space, Roy reveals his secret formula for engaging audiences and sustaining long-term growth in the industry. This episode is a must-listen for anyone eager to enhance their podcasting strategy and transcend the challenges most podcasters face.

    IN THIS EPISODE, WE COVER:

    • The journey from entrepreneur to podcaster: Roy discusses how personal experiences inspired his entry into podcasting and the purpose-driven approach behind his diverse podcast portfolio. (01:24) 
    • Strategies for engaging content creation: Decoding the art of preparing unique interviews that capture the attention of both guests and listeners, setting your podcast apart from the rest. (05:08) 
    • The power of marketing in podcasts: Discover Roy's emphasis on marketing efforts and how it plays an integral role in keeping podcasts alive and thriving in a competitive space. (06:30) 
    • Efficient time management and systemization: Learn Roy’s methods to streamline production and free up time for creative pursuits through effective systemization and task delegation. (10:16) 
    • Launch strategies for new podcasts: Roy shares his tried-and-true strategy for launching new shows successfully, ensuring an immediate impact on audiences from day one. (16:08) 

    Links and resources mentioned in this episode:

    • Learn more about Roy Coughlan:
    • https://roycoughlan.com
    • Recommended software: Audacity -
    • https://www.audacityteam.org/
    • Connect with Roy on Social Media:

    LinkedIn

    Instagram

    Facebook

    Tiktok

    Twitter

    • Listen to Roy’s favorite Podcasts:

    Patrick Bet David Podcast

    The Blind Boy Podcast

    Live Love Laugh Podcast

    If you're a podcaster looking to improve your reach and content quality, tune in and learn the secrets of running a successful podcast with Roy Coughlan. Whether you're launching your show or trying to take it to the next level, this episode will break down what truly makes a podcast stand out—and how you can apply these strategies to grow your audience and impact. Don't miss it! Subscribe and follow podcastingtech.com for all the latest podcast news, exclusive interviews, and expert insights. Let us know how these strategies work for you by tagging us on social media @podcastingtech!

    **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

    For additional resources and insights visit podcastingtech.com or follow us on social media:

    • Instagram: @mathewpassy
    • LinkedIn - /mathewpassy
    • Threads: @mathewpassy
    • Twitter/X: @mathewpassy
    • Facebook - /podcastingtech, /mathewpassy


    PODCASTING TECH IS POWERED BY:

    • Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
    • Podpage - Build a beautiful podcast website in 5 minutes
    • Riverside.fm - Record Podcasts And Videos From Anywhere
    • Castmagic - 10x Audio Content With AI
    • Podmatch - Matching Hosts and Guest for Podcast Interviews
    • Hostinger for Website
    • Podgagement - Engage your audience and grow your podcast!


    EQUIPMENT IN USE:

    • Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
    • EV RE20 with 309a Shockmount 
    • Rode PSA1+
    • iPhone continuity camera but previously the Logitech Brio 4k
    • DCMEKA In-Ear Monitors
    • BusyBox Smart Sign  

    25 min
  • Unlock Your Podcast’s Full Potential: Dave Jackson’s Secrets from School of Podcasting to PodPage

    Are you a podcaster and serious about enhancing your podcast's sound and reach? Whether you’re a seasoned podcaster or just starting out, mastering podcast creativity, audience engagement, and unique show concepts is key to standing out in a crowded space. If you are interested in mastering podcasting, and learning expert insights from a podcasting veteran who knows the ropes, don't miss this episode! 

    In this episode of Podcasting Tech, we sit down with Dave Jackson from the renowned School of Podcasting to discuss the ins and outs of podcasting success and the industry's evolution.

    Dave Jackson is a prominent figure in the podcasting world. He founded the School of Podcasting in 2005 and is currently the head of podcasting at PodPage. His School of Podcasting show has over 2.7 million downloads, and he has helped hundreds of people plan, launch, and grow their podcasts. In 2018, he was inducted into the Academy of Podcasters Hall of Fame. In 2024, after spending eight years at Libsyn, he joined PodPage as the Head of Podcasting.

    Dave’s experience spans teaching, industry-level podcasting work, and continuous engagement with cutting-edge tools and strategies. In this episode, we cover Dave's journey from podcasting enthusiast to industry professional, valuable lessons on staying ahead in podcasting, insights into PodPage's latest audience survey feature, and why creativity keeps podcasts intriguing and unique.

    IN THIS EPISODE, WE COVER:

    • Dave's Journey into Podcasting: How an early laid-off teacher became a pivotal figure in the podcasting space through passion and curiosity. (00:01:44)
    • Navigating the Podcasting Industry: Dave discusses the often tough balance of staying true to niche topics while growing a dedicated audience. (00:05:32)
    • PodPage's Audience Survey Feature: Learn about this tool's development with inputs from Tom Webster, and how it helps podcasters understand and grow their audience. (00:08:40)
    • Building the Right Audience: Insights into why focusing on the ideal audience, rather than everyone, will better serve your podcast’s success. (00:12:19)
    • Engaging Your Audience: Strategies for getting actionable feedback from listeners and making your show more interactive and community-focused. (00:19:22)

    Links and resources mentioned in this episode:

    • School of Podcasting
    • PodPage
    • Tom Webster's Book - "The Audience Is Listening"
    • Recommended hardware: Zoom PodTrak P4 
    • Podcast Movement and Podfest events -
    • podcastmovement.com
    • Connect with Dave Jackson on Social media:
    • Twitter
    • Linkedin
    • Follow School of Podcasting on Facebook
    • Explore PodPage features - podpage.com/features

    Discover all of Dave’s favorite podcasts:

    The Geologic Podcast

    No Agenda

    New Media Show

    This episode is important for any podcaster aiming to improve their skills, grow their audience, and tap into new tools. Tune in and unlock the full potential of your podcast. Subscribe to podcastingtech.com to keep up with podcasting trends and expert insights.

    **As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

    For additional resources and insights visit podcastingtech.com or follow us on social media:

    • Instagram: @mathewpassy
    • LinkedIn - /mathewpassy
    • Threads: @mathewpassy
    • Twitter/X: @mathewpassy
    • Facebook - /podcastingtech, /mathewpassy

    PODCASTING TECH IS POWERED BY:

    • Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
    • Podpage - Build a beautiful podcast website in 5 minutes
    • Riverside.fm - Record Podcasts And Videos From Anywhere
    • Castmagic - 10x Audio Content With AI
    • Podmatch - Matching Hosts and Guest for Podcast Interviews
    • Hostinger for Website
    • Podgagement - Engage your audience and grow your podcast!

    EQUIPMENT IN USE:

    • Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
    • EV RE20 with 309a Shockmount 
    • Rode PSA1+
    • iPhone continuity camera but previously the Logitech Brio 4k
    • DCMEKA In-Ear Monitors
    • BusyBox Smart Sign  

    34 min

About Podcasting Tech

From the publisher's feed

Welcome to Podcasting Tech, the go-to show designed specifically to help busy entrepreneurs and content creators of all levels succeed in the world of podcasting. Led by podcasting veteran, Mathew…