In this episode, I chat with Francoise Danoy, knitwear designer, Instagram guru and Marketing maven, who designs under the label Aroha Knits. Her brand’s mission is to enrich, encourage and empower creatives in the fiber industry so that they can fearlessly pursue their goal of running a small fiber business. You’ll learn how Francoise took her Instagram following to over 15k loyal followers and she will explain exactly how she did it!
“Thanks to social media and the internet, the world is becoming more interconnected. People from many different communities are introducing the craft of knitting to their own cultures and starting businesses.”
— Francoise Danoy
Episode highlights:
* How the persistence of pursuing her hobby full time paid off, which led her to starting a successful knit design business in 2015.
* Why always stretching yourself and remaining curious is important to grow as a designer and business owner.
* Francoise shares the unique back story about her designs and how she’s reached knitters from her own Māori culture through knitting.
* How she empowers and inspires fellow “Fiber Bosses” trying start a business as a knit pattern designer.
* Francoise discusses her wildly popular 5 Shawls, 5 Days Challenge and how you can join in!
* Learn how she went from zero to more than 15k followers on Instagram!
* The value of being published in a major knitting magazine in order to reach a larger audience. Francoise was published in Creative Knitting magazine Spring 2016 and will be in the upcoming Winter 2016 issue.
I’m listening to Instagram guru and marketing maven Francoise Danoy on #PowerPurlsPodcast
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Mentioned in this episode:
Learn Francoise’s top 5 tips for creating an engaged and growing audience on Instagram with this FREE pdf guide!
Francoise and Chelsea Fitch co-host the Fiber Boss Podcast.
Learn more about Francoise:
Web: ArohaKnits.com
Instagram: Instagram.com/ArohaKnits
Facebook: The Fiber Boss Facebook Group
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