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In episode 69 of Podcasts Suck, Sebastian Rusk dives into the struggle of cold outreach—those awkward DMs and ignored emails we all dread. They reveal why traditional outreach no longer works and introduce the Podcast Invite Strategy, a smarter way to build real connections and attract your audience naturally.

Tune in for insights on how to shift your approach to outreach and build meaningful connections in the podcasting space.

TIMESTAMPS

[00:01:09] Cold outreach is broken.

[00:05:23] Trust marketing and podcasting.

QUOTES

• "Cold outreach is broken. It's outdated. It's pushy. It's a bad first impression with a side of desperation."
• "When trust comes first, the sale becomes a conversation, not a chase."

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In episode 68 of Podcasts Suck, Sebastian Rusk breaks down why cold outreach doesn’t work and how to replace it with the Podcast Invite Strategy—a powerful way to build authority, connect with guests, and grow your podcast without cringy DMs or emails.

Tune in for a fresh perspective on building connections in the podcasting space!

TIMESTAMPS

00:00:00 - Introduction to Podcast Suck

00:00:37 - Welcome and Episode Goals

00:01:00 - The Problem with Cold Outreach

00:01:56 - Why Cold Outreach Fails

00:02:31 - The Podcast Invite Strategy

00:03:01 - Benefits of the Podcast Invite Strategy

00:03:44 - Effective Follow-Up After the Podcast

00:04:16 - Real World Impact of Podcasting

00:05:19 - Conclusion: Stop Chasing, Start Creating

00:05:52 - Call to Action: Launch Your Own Podcast

00:06:13 - Contact Information and Closing Remarks

QUOTES

• "They want to be seen. They want to be heard. They want to connect with actual humans and cold outreach. Well, it does the opposite."
• "I've literally seen people land five-figure clients off a single podcast interview, not because they pitched during the show, but because they built a relationship through the show."

==========================

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LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

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In episode 67 of Podcasts Suck, Sebastian Rusk interviews Vince Bell and Drew DiAlberto, hosts of Podcast Twins, as they share how they turned a golf networking connection into a growing podcast. They discuss overcoming early challenges, the role of networking, and the unexpected popularity of their health and carnivore diet episodes.

Tune in for a fun and informative episode filled with what not to do in the podcasting journey!

TIMESTAMPS

[00:02:14] Podcasting for business owners.

[00:06:01] Carnivore lifestyle podcast success.

[00:10:41] Changing eating habits for health.

[00:12:24] The law of reciprocity.

[00:15:19] Carnivore diet benefits and experiences.

[00:20:32] Watermelon rind health benefits.

[00:24:56] Transitioning careers through podcasting.

[00:26:50] Podcasting tips and tricks.

QUOTES

• “ I want people to understand that all their bulls**** excuses on why they can't get started when they don't know what they're doing.” -Sebastian Rusk
• “Bringing people into our showroom is how we get business.” -Drew DiAlberto
• “Any eating lifestyle you choose to go to that's going to remove sugars and flours and all kinds of craziness, it's going to improve drastically.” -Vince Bell

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Podcast Twins

YouTube: https://www.youtube.com/@PodcastTwins 

Website

Podcast Twins: https://podcasttwins.com/ 

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In episode 66 of Podcasts Suck, Sebastian Rusk emphasizes the importance of taking action and launching your ideas without unnecessary delays, as every moment you hesitate allows competitors to gain an advantage. 

Tune in for insights on overcoming hesitation and seizing the moment to build your podcasting success!

TIMESTAMPS

[00:01:11] Speed in podcast launching.

[00:07:16] Launching despite imperfections.

[00:09:40] Podcast promotion and sharing.

QUOTES

• "If you don't move now, someone else will."
• "People respect action. Even imperfect work shows that you've got courage."
•  "The market rewards speed, not endless planning, not hesitation.”

==========================

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In episode 65 of Podcasts Suck, Sebastian Rusk discusses the pitfalls of relying on a "vibe it out" approach, where creators post based on their fluctuating feelings, leading to inconsistency and minimal engagement.

Tune in for practical insights and advice to cure your content guessing game and elevate your podcast's online presence!

TIMESTAMPS

[00:02:41] Podcast as content command center.

[00:06:39] Closing more deals through authority.

[00:10:20] Massive action for your dreams.

QUOTES

• "It's not just about volume. It's about alignment and authority."
• "People don't buy from mystery. They buy from momentum."

==========================

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

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YouTube: Youtube.com/@PodcastLaunchLab

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In episode 64 of Podcasts Suck, Sebastian Rusk discusses the importance of getting your voice out there and how silence can lead to irrelevance in today's marketplace.

Tune in for insights on how to avoid being overlooked and the significance of leaping into podcasting to own your narrative and engage your audience.

TIMESTAMPS

[00:00:38] Competition and podcasting relevance.

[00:06:21] Starting a podcast changes lives.

QUOTES

• “It's 2025. Silence equals completely irrelevant in today's marketplace.” 
• “When you start talking, more people learn about you, more people resonate with you, more people are attracted to you.”
• "What's on the other side of you starting a podcast is something you couldn't even begin to wrap your head around, but it all starts with the decision and it starts right now."

==========================

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In episode 63 of Podcasts Suck, Sebastian Rusk shares personal experiences with generic and spammy LinkedIn messages that clutter our inboxes, emphasizing the importance of genuine human connection in sales. 

Tune in for laughs, valuable advice, and a deeper understanding of how to sell effectively through the power of podcasting!

TIMESTAMPS

[00:02:37] Sales pitch alternatives for success.

[00:06:56] Speak, publish, connect strategy.

[00:09:03] Podcast subscription importance.

QUOTES

• "I firmly believe that a better solution to acquiring new clients... is to not give your sales pitch, but instead do something for that person right out of the gates."
• "People don't care about how much you know until they know how much you care."
• "I'd rather wake up in the morning, punch myself in the face and eat my pillow than cold DM and pitch people."

==========================

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LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

==========================

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In episode 62 of Podcasts Suck, Sebastian Rusk dives into the evolving landscape of networking in 2025 and why traditional business cards are becoming a thing of the past. Discover how inviting new contacts onto your podcast can create memorable connections and open doors for future collaborations.

Tune in for laughs, insights, and practical tips on how to leverage your podcast for networking success!

TIMESTAMPS

[00:01:39] Networking through podcast invitations.

[00:06:27] Networking through podcasting value.

[00:09:47] Podcasting as a networking tool.

[00:11:13] Podcast launch solutions.

QUOTES

• "When you lead with value, and you lead in service, and you lead with saying, I am here because I want to connect further with you, so I'm going to do something for you, first and foremost, that doesn't cost you a nickel."
•  "The only thing preventing you from starting a podcast is your excuses on why you haven't started a podcast."
• "Stop handing business cards out, start inviting people onto your podcast."

==========================

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In episode 61 of Podcasts Suck, Sebastian Rusk tackles the common struggle of self-doubt that many aspiring podcasters face, emphasizing that self-doubt doesn’t survive in the spotlight, encouraging listeners to embrace their presence online. 

Tune in for laughs, insights, and valuable advice on navigating the wild world of podcasting!

TIMESTAMPS

00:00:00 - Introduction to Podcast Suck

00:00:37 - Overcoming Self-Doubt

00:01:20 - Embracing the Spotlight

00:02:10 - Courage vs. Confidence

00:03:15 - The Magic of Starting

00:03:37 - Building Relationships and Opportunities

00:04:08 - Evolving Through Podcasting

00:04:29 - The Importance of Listening

00:05:05 - Choosing Between Self-Doubt and Spotlight

00:05:56 - Conclusion and Call to Action

QUOTES

• "Courage is feeling the fear and doing it anyway."
• "The more you speak, the less you doubt. Self-doubt doesn't survive in the spotlight."

==========================

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In episode sixty of Podcasts Suck, Sebastian Rusk reflects on the significance of the 4th of July, drawing parallels between the holiday's themes of freedom and the challenges podcasters face, such as navigating algorithms that can hinder their reach. 

Tune in for valuable insights, laughs, and practical advice on how to embrace your podcasting journey and leverage it for success.

TIMESTAMPS

[00:02:09] Freedom in podcasting.

[00:07:06] Freedom in business and life.

[00:09:24] Starting a podcast.

QUOTES

• “Podcasting gives you the same fireworks, that same firework moment that your business needs.”
• "True success, in my opinion. Freedom. Being able to do what you want, when you want, where you want, with whom you want, how you want."
• "Momentum doesn’t last — so when you get it, leverage it and run with it."

==========================

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