Keeping it Twisted with the Working Not Working Co-Founder, Justin Gignac. We learn about how Justin went from mascot to master of his craft. Then the historical pairing of dudes talk about the Pepsi Rebrand, the new New York City Tourism + Conventions identity, the Ice T tweet, Heinz x Absolut, Twisted Tea Vasectiomundies, Chanel West Coast, and more!

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PEPSI REFRESH
https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_pepsi_done_in_house.php

PEPSI GRAVITY
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf

NYC GET’S A REBRAND
https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_new_york_city_tourism_conventions_by_2x4.php

ICE T TWEET
https://twitter.com/finallevel/status/1640823012189454337?s=46&t=4R7uh9UTNnkNidkPr348sg

HEINZ X ABSOLUT
https://www.adweek.com/creativity/heinz-and-absolut-go-back-the-80s-for-pasta-alla-vodka-sauce-launc

TWISTED TEA VASECTIOMUNDIES
https://thedieline.com/blog/2023/3/17/twisted-tea-vasectomundies-provides-clutch-assist-to-recently-snipped-fans