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Are you still manually posting to every social media platform one by one? In this episode, we sit down with Joe Zeplin, serial entrepreneur, CEO of Joe Zeplin Marketing Agency, and one of YouTube's most practical voices on Social Media Management Tools. Joe breaks down exactly how small businesses, freelancers, and content creators can grow their online presence organically — without spending a cent. From choosing the right post scheduler, to getting paid properly online, to understanding what hashtags actually do for your algorithm in 2024, this is a masterclass in working smarter on social media. If you've ever wondered how to post once and reach five platforms, why your content isn't getting the views it deserves, or how to finally stop leaving money on the table with payment processors — this one is for you.
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What we Discussed:
0:02 - Welcome & Introduction — Roy introduces Joe Zeplin
0:49 - Joe's background — from Pennsylvania to the corporate world
1:44 - The "cruise ship vs. dinghy" analogy — building something on the side
2:59 - Joe clarifies the analogy and his journey to full-time content creation
4:25 - How AI wiped out Joe's project manager role and forced the leap early
5:09 - Going from one video a month to four videos a week
6:30 - Roy on the freedom of working for yourself — and the boats that sink
7:43 - Accepting payments online — Square, PayPal, Venmo, and Stripe compared
9:53 - Why talking about getting paid matters for small businesses
10:14 - Currency exchange fees — making the client pay the spread, not you
11:52 - Roy's experience with Wise, Revolut, and invoicing across currencies
13:06 - Post schedulers — Buffer, Hootsuite, Metrical, and Virally explained
14:07 - Free versions and budget-friendly tools for podcasters and creators
16:21 - How to customise timing across platforms from one scheduled post
17:14 - Tailoring your content title and tone for Facebook, LinkedIn, and Instagram
20:13 - Platform-by-platform strategy — what works where and why
21:58 - Standing out on Instagram by doing the opposite of everyone else
23:17 - Hashtags in 2024 — are they still relevant?
24:03 - How algorithms have changed and what that means for hashtags
26:36 - Are third-party post schedulers penalised by platforms?
27:30 - Posting and ghosting — why engaging after you post matters
29:23 - Commenting on others in your niche to grow your audience
30:45 - Roy on always engaging — hearts, comments, and even negative feedback
31:20 - AI-generated comments — will they help or hurt?
33:00 - Virally's inbox management tool — responding across all platforms in one place
34:00 - Roy's experience tracking spikes — why 50/50 content sometimes outperforms
35:11 - Clickbait thumbnails vs. matching content — what the analytics reveal
36:38 - Using sound bites and previews in podcasts and videos
37:16 - Building a team and scaling content production
38:54 - Sleeper videos — why old content can suddenly take off
40:29 - Facebook post analytics — realising 700 people saw a post with 2 hearts
42:00 - Why content creators quit too early — the reality of silent viewers
43:57 - Vanity metrics vs. genuine engagement — 200 loyal beats 1 million fake
44:43 - How brands and guests still look at follower count over quality metrics
46:00 - The future of creator metrics — loyal fan base over vanity numbers
48:34 - vidIQ, TubeBuddy, and free SEO workarounds using Google search
50:39 - Maximising YouTube's 5,000-character description limit for SEO
50:59 - Using AI (ChatGPT/Claude) to build keyword-rich descriptions
51:45 - Long-tail SEO keywords — targeting the right viewer, not just more viewers
51:51 - Roy wraps up and invites Joe back
52:02 - Where to find Joe Zeplin and what you'll learn on his YouTube channel
#JoeZeplin #SocialMediaManagement #SocialMediaManagementTools #PostScheduler #YouTubeGrowth #ContentCreator #SmallBusiness #Metrical #Hootsuite #Buffer #SEOTips #Hashtags #Podfather #RoyColin #OnlineMarketing #DigitalMarketing #SocialMediaTips #YouTubeSEO #ContentMarketing #GrowOnline
How to connect with Joe Zeplin: 🌐 https://www.joezeplin.com/ ▶️ https://www.youtube.com/@joezeplin
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Are you playing not to lose, or are you playing to win? In this powerful episode, we sit down with Alan Lazaros, the founder and CEO of Next Level University, a global top 100 self-improvement podcast reaching listeners in over 175 countries. Alan shares his incredible journey from a challenging childhood marked by loss and family turmoil to becoming a highly successful computer engineer and entrepreneur. We dive deep into the psychology of self-sabotage, the difference between the fear of success and the fear of failure, and the exact system Alan uses to help his clients reverse engineer their biggest dreams. Whether you're an aspiring podcaster looking for the secret to consistency or someone striving to reach your true potential in life, love, health, and wealth, this episode is packed with no-BS, actionable insights. Tune in and get ready to level up.
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What we Discussed:
#Podcast #AlanLazaros #NextLevelUniversity #SelfImprovement #PersonalDevelopment #OvercomingAdversity #SuccessMindset #GoalSetting #PodcastTips #Entrepreneurship #Motivation #SelfBelief #FearOfSuccess #Consistency #GrowthMindset
What we Discussed:
Episode with Alan's Co Host Kevin Palmieri
https://www.podfather.me/podcast-coaching-secrets-from-a-top-expert-with-2000-episodes/
How to contact Alan Lazaros:
https://www.nextleveluniverse.com/
https://www.facebook.com/alan.lazaros
https://www.youtube.com/@NextLevelUniversity
https://www.instagram.com/alazaros88/
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Discover the hidden strategies behind websites that turn casual browsers into loyal customers without expensive ads or complicated funnels.
This Episode is a Promotional Episode for the Website services that we offer at va.world
What we Discussed:
00:00 Why we Recorded this Episode
00:47 Why do you want a Website?
01:36 How to Make Sure a Website Converts
02:55 The Biggest Mistake Businesses Make when Creating a Website
04:30 How Important is Brand Clarify with your Website
05:10 What questions to ask Clients before building their Website
06:34 Allow Disability access for your Website
07:30 Align a Website with the Companies Long Term Goals
08:40 We have worked over 5 years together and have not had an argument.
09:40 What makes a Website Stand Out
10:54 How to approach User experience on your Website
11:53 How Annoying Pop Up's are on Websites
12:35 Design Psychology for Improving your Website
13:44 Ensure you can see the Text on the Website
14:03 Speed & Performance for Website Success
15:22 How to Ensure a Website works across different Devices
16:22 How the Wesbite helped a client with ongoing Upgrades
18:20 How our Design improved Conversions on the Website
19:20 Feedback from Clients after Creating their Websites
20:54 Do not be to Pushy with Sales on the Website
21:35 How the Cookies Help with Sales on your Websites
22:30 Tracking on all Prts of your Website
23:11 Website are like Podcasts that have a lot of things to make it Successful
24:28 How to be be Safe adding Payment Options on your Website
26:15 Maintaining Your Website with our VA
27:32 Do not Managing your own Website if you want to grow your business
29:04 We Create Packages with a breakdown of costs
29:48 Staying ahead of website trends like Ai
30:53 What Website Platforms do we Specialise in
32:38 How do you Future Proof a Website
33:09 We Help Create Skool Groups
33:22 Difference between a Template Site and a Strategically Built Website
34:50 Some Templates Require Plugins
36:00 Amature Websites V's Professionally Designed Ones
37:00 The Problem getting the Wrong Website Template
37:32 How Important is Messaging compared to Visuals on the Website
38:47 How Long should a homepage be on your Website
39:57 The Process from Concept to Launch of your Website
40:57 Having Your Socials connected on your Website
41:37 Do you need a New Website
42:15 How to Connect with us for a New Website
44:35 My 6 Podcasts got 110K downloads last week
Find our Website va.world
Book a Free Call https://va.world/contact/
#WebsiteDesign #ConversionOptimization #OnlineBusiness #DigitalMarketing #VAservices #BusinessGrowth
In this episode, I'm joined by Colin Gray from The Podcast Host and Alitu. With over 15 years in podcasting, Colin shares his journey from recording against his kitchen wall with a cheap digital camera to building one of the most comprehensive podcasting resources online.We dive deep into the realities of podcasting today—from why his cringeworthy "What is a Podcast?" video still gets 50,000 views a month (and why he can't delete it), to the truth about monetization that most gurus won't tell you.Colin breaks down why chasing sponsorships is usually the wrong move for independent podcasters, how to actually make money with small audiences, and why audio-only podcasts are still thriving despite the video hype.We also get technical—covering microphone recommendations that haven't changed in years, the rise of wireless recording gear, and how AI is making editing accessible to everyone through tools like Alitu.
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Bio of Colin Gray
Colin is a podcaster, speaker, PhD and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, including call recording, audio cleanup, audio editing, building your episode and hosting your show.
What we Discussed:
0:00 Intro
0:20 Who is Colin Gray
01:07 Video 12 yrs ago " What is a Podcast"
02:00 His Podcasting Journey
03:40 Recommendations for a Podcast Mic
06:37 Can you remove wind noises if you record outside
08:06 TheScottish Millitary Tattoo
09:00 How many shows and co-hosts under Colins belt
10:30 When its time to end a Podcast
12:05 The mistake I made taking time off my Podcast
12:50 Can you sell your Podcast
14:20 Changing co-Host
15:35 Sme Podcast are Evergreen
18:05 What they offer with the Podcast Host
22:40 My Thumbnails and Titles can outperform Ai
24:50 A lot of content creators numbers have dropped on YouTube
25:40 Mixed Results making shorts to Promote your Podcast Episode
30:00 Growing your Podcast is Slow & Steady
31:12 Monetization for your Podcast
34:20 You can Interview a 100K Client
34:45 You will not get Sponsors from Bot downloads
37:00 A lot of the Stats are guesstimates
42:05 Having 1 min interactive video of your Podcast
43:50 Audio Only Podcasts are 50%
46:00 The price of his Platform
How to Contact Colin Gray
https://www.thepodcasthost.com/
http://Uk.linkedin.com/in/colinmcgray
https://linktr.ee/thepodcasthost
http://twitter.com/thepodcasthost
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#Podfather #PodcastTips #ColinGray
Former radio DJ turned business coach Rob Z Wentz joins The Podfather to share his journey from 20 years in broadcasting to founding the Unstuck Movement. We dive deep into why most podcasts fail (90% never make it past episode 10), the importance of having a clear vision from day one, and how to build authentic connections that last. Rob reveals his live podcasting workflow using StreamYard, why he ditched heavy editing for one-take authenticity, and how he balances platform growth without getting sucked into the social media validation trap. Essential listening for podcasters who want to create with purpose, not just content.
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Bio of Rob Z WentzRob Z Wentz is a Business Coach with focus on Communication & Leadership. Rob teaches, trains, and develops organizations, teams, and individuals to become exceptional communicators and leaders. He helps business owners grow by enhancing the way they communicate with their teams, make decisions, and solve problems, equipping them with the skills for lasting success.Rob is also a Christian entrepreneur, founder of The Unstuck Movement (on all social & podcast platforms), best-selling author, social media marketer and strategist, award-winning radio personality, speaker, and influencer. For over 20 years Rob has been leading people to communicate at a higher level.
What we Discussed:
0:00 Intro
0:20 Who is Rob Z Wentz
01:50 His journey to Podcasting
07:00 How he started to be a Coach
09:10 Having the Skill set to have a call back
12:15 Having a Podcast with a mission to help others
13:10 Telling your Story helps you to Heal
15:10 How he made ads very professional on his live Podcasts
1 9:47 How I reduced my time editing my Podcast
21:38 You Meet amazing people Podcasting
23:00 My Future Plans
30:15 Livestream Your Podcast
32:35 Spotify Removed a lot of my Episodes
35:00 What is the Sweet Spot for the Time to Record Live
37:15 Does he engage with the listeners during a live call
40:40 The Platform Channels that get more views
47:00 The Censorship that I face
50:25 Where to find Rob
How to Contact Rob Z Wentz
https://twitter.com/RobZyo
https://www.instagram.com/robzwentz/
https://www.facebook.com/robzwentz/
https://www.youtube.com/@TheUnstuckMovement
https://www.linkedin.com/in/robzcoach/
https://www.tiktok.com/@robzwentz
www.LeadImpactTransform.com
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#Podfather #PodcastTips #RobZWentz #UnstuckMovement #PodcastingJourney #RadioToPodcast #LivePodcasting #StreamYard #PodcastStrategy #VisionDriven #AuthenticPodcasting #PodcastGrowth #BusinessCoach #LeadershipCoach #PodcastWorkflow #ContentCreation #PodcastMonetization #BuildingConnections
Welcome to the PodFather Podcast where we help Podcasters improve their shows and also those thinking of starting a podcast
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Bio of Pete Turner
Pete A. Turner is a former US Army Counterintelligence Agent who conducted over a thousand missions in conflict zones, including Bosnia, Egypt, Iraq, and Afghanistan. His off-camp operations focused on gathering people, information, and secrets to help commanders achieve objectives and secure victories. Turner's constant access to "Ground Truth" honed his industry-leading expertise in field collection, delivering unparalleled guidance and operational accuracy for US forces. By building trust and applying cultural intelligence, he engaged host national leaders, tribal elders, and religious scholars, uncovering their needs and fostering unprecedented insights and partnerships. He holds a BA in Mass Communication from Cal State University Hayward and an MA in Organizational Management from University of Phoenix. Turner has co-authored peer-reviewed articles on ethical pitfalls in female engagement, action research for Afghan governance, and "Ground Truth" in military operations involving Islam, state-building, and NATO. He co-authored Transition Operations, a discussion with 29 articles on doctrinal gaps for US forces exiting partnered conflicts. Turner is the Executive Producer and Host of the Break It Down Show, he has produced over 2000 episodes in 10+ years, blending insights from combat scholars, authors, and professionals across echelons
What we Discussed:
0:00 Intro
0:29 Who is Pete Turner
01:55 His Podcasting Journey to 2,000 Shows
03:30 Why he sometimes has co-hosts
05:00 Stopping someone hogging the Stage
08:35 How to Navigate Yes & No Questions
09:20 How to get the guest to speak more
10:00 Using a Live Platform
11:20 Should you engage with the Audience on Lives
12:50 The Software he uses switching cameras
13:50 The A10 Mini Pro for Podcasting
15:25 The Clapping and other sounds
16:03 The Sweet spot time for doing a live Podcast
19:10 Censorship and coded wording
22:28 How the Title can change the censorship
30:10 People using Ai to pitch for your Podcast
36:15 YouTube Putting too many ads on your Podcast
37:40 Does YouTube Software work?
39:00 Trying to Navigate Tik Tok & other Social Media Channels
41:15 The Platform wants access to your Audience
45:00 Paypal taking up to 10% Commisson
46:10 Getting More Donations for your Podcast
52:45 Building your Audience with Sweat Equity
54:40 The compound effect to growing your numbers
57:25 Where to find Pete Turner
How to Contact Pete Turner
https://www.breakitdownshow.com/
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#podcastguesting #podcasthosting #podmatch #PeteTurner
Welcome to the PodFather Podcast where we help Podcaster improve their shows and also those thinking of starting a podcast
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Bio of Gabe Marusca
Gabe Marusca is a business development strategist and host of the Authority in the Wild Podcast. He's focus is on helping established coaches and consultants serve clients better and longer, doing what they love and know best. Gabe's being driven by the mission to help 10,000 individuals achieve freedom through entrepreneurship. Having lived through earning a mere $200 paycheck, experiencing burnout, and repeatedly rebuilding from scratch, Gabe deeply understands resilience and adaptation. Over six years ago, he sold everything, bought a one-way ticket to Asia, and began traveling across continents. He's now visited 27 countries and lived in more than 10, proving his belief that anyone can design a fulfilling life without compromising their health or personal relationships. When he's not developing new business strategies or engaging with industry leaders on podcasts, you'll likely find Gabe exploring tropical jungles, hiking active volcanoes, or swimming in the ocean.
What we Discussed:
0:00 Intro
0:22 Who is Gabe Marusca
01:30 Podcasting on the Road
03:22 Carry your Podcast with you when Flying
05:12 Solutions to Internet Issues
09:43 How he Created Systems to help his Podcast
13:00 The Platform he uses for his SOP's
15:30 Ways to get your clients onboard with SOP's
18:28 Different Platform for recording your Video Interview
23:20 Do not organise too many Interviews in 1 day
25:12 The Calendar System I use
27:30 Descript for your Podcast
33:00 How AI can make errors
35:45 Sometimes a text Error can get more engagement
38:50 Who he Hosts his Podcast with
39:35 Changing the Name of Your Podcast
41:55 Put on a few Video Platforms
43:10 Getting Clients from his Podcast
47:20 Know what ads are being played on your Podcast
50:50 Where to find Gabe Marusca
How to Contact Gabe Marusca
https://www.gabemarusca.com/
LinkedIn: https://www.linkedin.com/in/gabemarusca/
YouTube: https://www.youtube.com/@gabemarusca
Instagram: https://instagram.com/GabeMarusca
X/ Twitter: https://x.com/GabeMarusca
Facebook: https://www.facebook.com/maruscagabe
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#podcastguesting #podcasthosting #podmatch #GabeMarusca
Welcome to the PodFather Podcast where we help Podcasters improve their shows and also those thinking of starting a podcast
Podfather.me Podcast - Interview with Noah May of "Lethal Venom"
In this episode, I sit down with Noah May, the host of "Lethal Venom" podcast, to unpack how a college journalism student turned a classroom assignment into a thriving variety show with a bold, truth-telling edge.Noah shares his unconventional path to podcasting—from nearly giving up after hitting technical roadblocks, to landing a spot in Auburn University's exclusive podcasting class, to designing his own AI-assisted artwork when professional quotes broke the student budget.We dive deep into:
If you're grinding through solo production, wrestling with video vs. audio-only decisions, or trying to build community without a team—Noah's DIY approach will give you tactical ideas you can implement this week.
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Bio of Noah May
Noah is the host of the lethal venom, a podcast centered around various topics where he speaks nothing but the truth. He is also an Auburn University Alum with a bachelor's degree in journalism. Today, Noah is here to share his life story and how his past has made him the person he is now.
What we Discussed:
0:00 Intro
0:23 Who is Noah May
0:45 His Podcasting Journey
04:45 How his logo grabs Your Attention
07:07 How to Research topics
09:35 Having his Social Media on a Green Screen
12:00 What Social Media serves his Podcast best
13:40 Using Survey to Engage with your Podcast Listeners
17:45 Which Podcast platforms gave the best results
20:40 What is his Music Talks Podcast
24:15 Should you use Intro & Outro Music on your Podcast
28:29 Split Screen Vs Speaker View on your Podcast
31:20 Putting your Podcast out in Audio & Video
36:50 I do not fear about a legal case over my podcast
38:20 Where to find Noah May
How to Contact Noah May
https://noahspodcasts.com/
https://www.facebook.com/noahspodcasts
https://www.youtube.com/@noahspodcasts
https://www.instagram.com/lethalvenompodcast
https://www.linkedin.com/in/noah-c-may/
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#podcastguesting #podcasthosting #podmatch #NoahMay #lethalvenom
From the publisher's feed
The Podfather Podcast is your go-to resource for starting, growing, and sustaining a podcast that actually gets results.
Hosted by Roy Coughlan — Business Podcast Coach and the man behind 9 podcasts, five of which have reached the global top 0.5% and one the top 1% — this show is built on real experience, not theory. Roy's shows chart daily in 20+ countries and have hit No.1 in over 20 countries worldwide.
Each episode is packed with practical, usable tips from Roy and fellow podcasters sharing their secret sauce — the strategies, systems, and lessons that keep shows growing and hosts in the game.
Whether you are just starting out or ready to move to the next level, this is the show for you.
🎙️ Start or grow your podcast: https://roycoughlan.com/ 👥 Join the Podfather community: skool.com/podfather/about