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  • #65 The Search Bar Truth: Stephan Bajaio on SEO, AI, and the Future of Marketing
    What if the most honest data in marketing is what people type into a search bar at 2 AM? In this episode of the Podfather Podcast, we sit down with Stephan Bajaio, a 20-year veteran of the search industry who has helped giants like FedEx, Comcast, and Siemens navigate the digital landscape. Stephan, a co-founder of a half-billion-dollar SEO company, shares his incredible journey—from surviving a WeWork acquisition to buying his company back before the implosion. We dive deep into the "alphabet soup" of modern marketing (SEO, AEO, GEO, AIO) and why the "O" for optimization is the only thing that truly matters. Stephan also reveals his secrets for LinkedIn networking, the power of genuine recommendations, and why trying to "game" the new AI search models is a fool’s errand.
     
     
    Timestamps
    Timestamp
    Topic Description
    0:00
    Welcome & Introduction to Stephan Bajaio
    1:16
    The LinkedIn Name Pronunciation Hack: A tip for hard-to-say names
    2:22
    The Power of 80+ LinkedIn Reviews: Quantitative vs. Qualitative validation
    4:10
    How to Ask for Recommendations: The "Kind Words" script
    5:34
    Using Reviews as a Career Asset: The 40-page printout that landed a co-founder role
    7:03
    Reciprocal Reviews vs. Earned Credibility: Why your reputation is on the line
    9:22
    The "Other" Inbox: Dealing with the aggressive spam of podcast promoters
    11:37
    Burning Bridges: Why sales aggressiveness ruins potential partnerships
    13:40
    PodMatch and the Reality of "Mic and a Computer" Podcasts
    15:04
    Vibe Logic: Stephan’s new mission in digital marketing and technical SEO
    27:51
    The Alphabet Soup of Search: SEO, AEO, GEO, and AIO explained
    30:46
    The "Couch vs. Sofa" Data Trap: Why your ignorance is someone else's market share
    31:58
    Web Presence Intelligence (WPI): Placing your bets on the digital roulette table
    33:40
    The Unpredictability of LLMs: Why the same prompt gives different results
    35:56
    Personalization in AI: How your search history shapes your future answers
    38:05
    The 2000 Internet Boom Parallel: Overvaluations and the "Dial-Up" phase of AI
    41:32
    The Gold Rush Fallacy: Why the money is in the "picks and pans," not the gaming
    43:08
    Needs-Based Personas: Moving beyond "Paul the Pauper" to real consumer intent
    69:16
    How to Connect with Stephan: Cutting through the noise in his inbox
    69:40
    Outro: RoyCoughlan.com and the PodFather Network
     
     
     
    🔗 Where to Find Stephan Bajaio
    •Agency: VibeLogic.io
    •LinkedIn: Stephan Bajaio (Mention the Podfather Podcast to cut through the noise!)
    🔗 About Your Host (Roy Coughlan)
    •Listen to this episode on Podbean: https://podfather.podbean.com/e/stephan-bajaio-the-search-bar-truth/
    •Explore more podcasts: Find all podcasts at the PodFather Network
    •Website: RoyCoughlan.com
    •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations.
    •Virtual Assistants: VA.world
    •Communities: BrainGym.fitness
    •Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members: https://connectedleaders.academy/
     
     
    #Podfather #StephanBajaio #SEO #AI #SearchMarketing #DigitalStrategy #LinkedInNetworking #WeWorkSurvivor #VibeLogic #MarketingData #SearchIntent #FutureOfSearch #BusinessGrowth #RoyCoughlan #PodcastingSuccess
    1 hr 11 min
  • #64 Email Marketing Isn't Dead, Your Emails Just Suck: Ely Delaney’s Guide to Real Connection
    When was the last time you actually followed up with a lead—not just added it to a to-do list, but sent the right message at the right time? In this episode of the Podfather Podcast, we sit down with Ely Delaney, the "People Whisperer" and author of the newly released book, The Follow-Up Code. With 17 years of experience building automated systems that nurture relationships while you sleep, Ely reveals why most email marketing fails and how to fix it. We discuss the "Bushido Code" of business, the power of being an "invite-only" podcaster, and the incredible story of a lead that turned into a client 10 years after the first meeting. If you want to stop treating your customers like ATMs and start building a "castle" of loyal fans, this episode is your blueprint.
     
     
    Timestamps
    Timestamp
    Topic Description
    0:00
    Welcome & Introduction to Ely Delaney
    1:12
    Honoring the New Book: The Follow-Up Code hits the charts
    2:36
    Ely’s Podcasting Journey: From Internet TV in 2010 to 300+ guest appearances
    3:30
    Launching the Meekle People Show on his 50th birthday
    4:10
    Podcasting as a Networking Tool: Building relationships vs. just marketing
    5:34
    The Evolution of a Host: Lessons learned from Driving Your Marketing
    7:03
    The "Invite-Only" Strategy: Why Ely doesn't take random guests
    9:22
    The Truth About Email: Why it’s not dead, but your strategy might be
    10:45
    The Bushido Code: Applying Samurai virtues (Integrity, Respect, Kindness) to business
    11:37
    The Value Ratio: How to provide content without being "pitchy"
    13:40
    Selfless Advice: Why recommending things that don't make you money builds trust
    15:04
    Book Recommendation: The Go-Giver by Bob Berg and the power of social karma
    27:51
    The "Follow-Up Fix": Moving away from PDFs to 5-day educational email courses
    30:46
    The Ultimate Follow-Up System: Creating 12-15 months of evergreen automation
    31:58
    The 10-Year Lead: How a 2010 connection became a 2020 client
    33:40
    The Merge Field Trap: Why you should stop using "Hey [First Name]"
    35:56
    Writing to One Person: The psychology of intimate communication
    38:05
    "Get Them in the Castle": Why you must own your list in a world of rented platforms
    60:24
    Where to Find Ely: FollowUpFix.com and the Meekle People Show
    60:50
    Outro: RoyCoughlan.com and the PodFather Network
     
     
     
    🔗 Where to Find Ely Delaney
    •Website: FollowUpFix.com (Get the 5-day email course)
    •Podcast: Meekle People Show
    •Book: The Follow-Up Code (Available on Amazon)
    🔗 About Your Host (Roy Coughlan)
    •Listen to this episode on Podbean: https://podfather.podbean.com/e/ely-delaney-the-follow-up-code/
    •Explore more podcasts: Find all podcasts at the PodFather Network
    •Website: RoyCoughlan.com
    •Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations.
    •Virtual Assistants: VA.world
    •Communities: BrainGym.fitness
    •Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members: https://connectedleaders.academy/
     
     
    #Podfather #ElyDelaney #FollowUpCode #EmailMarketing #Networking #RelationshipBuilding #BusinessAutomation #TheGoGiver #BushidoCode #SovereignBusiness #MarketingStrategy #LeadNurturing #PodcastingTips #RoyCoughlan #MeeklePeople
    1 hr 2 min
  • #63 Social Media Management Tools, Post Schedulers & Growing Online Organically | Joe Zeplin

    Are you still manually posting to every social media platform one by one? In this episode, we sit down with Joe Zeplin, serial entrepreneur, CEO of Joe Zeplin Marketing Agency, and one of YouTube's most practical voices on Social Media Management Tools. Joe breaks down exactly how small businesses, freelancers, and content creators can grow their online presence organically — without spending a cent. From choosing the right post scheduler, to getting paid properly online, to understanding what hashtags actually do for your algorithm in 2024, this is a masterclass in working smarter on social media. If you've ever wondered how to post once and reach five platforms, why your content isn't getting the views it deserves, or how to finally stop leaving money on the table with payment processors — this one is for you.

     

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    Join Podmatch https://www.joinpodmatch.com/roy

     

    What we Discussed:

    0:02 - Welcome & Introduction — Roy introduces Joe Zeplin

    0:49 - Joe's background — from Pennsylvania to the corporate world

    1:44 - The "cruise ship vs. dinghy" analogy — building something on the side

    2:59 - Joe clarifies the analogy and his journey to full-time content creation

    4:25 - How AI wiped out Joe's project manager role and forced the leap early

    5:09 - Going from one video a month to four videos a week

    6:30 - Roy on the freedom of working for yourself — and the boats that sink

    7:43 - Accepting payments online — Square, PayPal, Venmo, and Stripe compared

    9:53 - Why talking about getting paid matters for small businesses

    10:14 - Currency exchange fees — making the client pay the spread, not you

    11:52 - Roy's experience with Wise, Revolut, and invoicing across currencies

    13:06 - Post schedulers — Buffer, Hootsuite, Metrical, and Virally explained

    14:07 - Free versions and budget-friendly tools for podcasters and creators

    16:21 - How to customise timing across platforms from one scheduled post

    17:14 - Tailoring your content title and tone for Facebook, LinkedIn, and Instagram

    20:13 - Platform-by-platform strategy — what works where and why

    21:58 - Standing out on Instagram by doing the opposite of everyone else

    23:17 - Hashtags in 2024 — are they still relevant?

    24:03 - How algorithms have changed and what that means for hashtags

    26:36 - Are third-party post schedulers penalised by platforms?

    27:30 - Posting and ghosting — why engaging after you post matters

    29:23 - Commenting on others in your niche to grow your audience

    30:45 - Roy on always engaging — hearts, comments, and even negative feedback

    31:20 - AI-generated comments — will they help or hurt?

    33:00 - Virally's inbox management tool — responding across all platforms in one place

    34:00 - Roy's experience tracking spikes — why 50/50 content sometimes outperforms

    35:11 - Clickbait thumbnails vs. matching content — what the analytics reveal

    36:38 - Using sound bites and previews in podcasts and videos

    37:16 - Building a team and scaling content production

    38:54 - Sleeper videos — why old content can suddenly take off

    40:29 - Facebook post analytics — realising 700 people saw a post with 2 hearts

    42:00 - Why content creators quit too early — the reality of silent viewers

    43:57 - Vanity metrics vs. genuine engagement — 200 loyal beats 1 million fake

    44:43 - How brands and guests still look at follower count over quality metrics

    46:00 - The future of creator metrics — loyal fan base over vanity numbers

    48:34 - vidIQ, TubeBuddy, and free SEO workarounds using Google search

    50:39 - Maximising YouTube's 5,000-character description limit for SEO

    50:59 - Using AI (ChatGPT/Claude) to build keyword-rich descriptions

    51:45 - Long-tail SEO keywords — targeting the right viewer, not just more viewers

    51:51 - Roy wraps up and invites Joe back

    52:02 - Where to find Joe Zeplin and what you'll learn on his YouTube channel

    #JoeZeplin #SocialMediaManagement #SocialMediaManagementTools #PostScheduler #YouTubeGrowth #ContentCreator #SmallBusiness #Metrical #Hootsuite #Buffer #SEOTips #Hashtags #Podfather #RoyColin #OnlineMarketing #DigitalMarketing #SocialMediaTips #YouTubeSEO #ContentMarketing #GrowOnline

    How to connect with Joe Zeplin: 🌐 https://www.joezeplin.com/ ▶️ https://www.youtube.com/@joezeplin

    🤝 Join our PodFather Community

    ✦ Website: https://www.podfather.me/

    ✦ YouTube: / @roycoughlan

    ✦ Instagram: / podfather.podcast

    ✦ Facebook: / podfather.me

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    Find me at https://roycoughlan.com/ & https://bio.link/podcaster

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    54 min
  • #62 The Yin and Yang of Success: Alan Lazaros on Building a Top 100 Global Podcast

    Are you playing not to lose, or are you playing to win? In this powerful episode, we sit down with Alan Lazaros, the founder and CEO of Next Level University, a global top 100 self-improvement podcast reaching listeners in over 175 countries. Alan shares his incredible journey from a challenging childhood marked by loss and family turmoil to becoming a highly successful computer engineer and entrepreneur. We dive deep into the psychology of self-sabotage, the difference between the fear of success and the fear of failure, and the exact system Alan uses to help his clients reverse engineer their biggest dreams. Whether you're an aspiring podcaster looking for the secret to consistency or someone striving to reach your true potential in life, love, health, and wealth, this episode is packed with no-BS, actionable insights. Tune in and get ready to level up.

     

     Join my PodFather Podcast Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    #podcasting #Podcastmarketing #podcastingtips

     

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    What we Discussed:

     

    0:00
    Welcome & Introduction
    1:30
    Alan's Tough Start in Life — losing his birth father at age two and family turmoil
    4:34
    The Two Trauma Responses — social fawning vs. relentless drive behind the scenes
    13:48
    The Power of Self-Belief — how vision and high standards build self-efficacy
    15:25
    Reverse Engineering Your Dreams — Alan's 10-year roadmap system
    22:46
    The Comfort Zone Between Failure and Success — why we self-sabotage
    25:50
    Fear of Success vs. Fear of Failure — the two fears holding everyone back
    33:09
    The Yin and Yang of Business Partnerships — how complementary skill sets win
    34:28
    The Podcasting Formula — sustainability, consistency, and continuous improvement
    41:08
    Alan's Ideal Client Quadrant — coachability + work ethic = his people

    #Podcast #AlanLazaros #NextLevelUniversity #SelfImprovement #PersonalDevelopment #OvercomingAdversity #SuccessMindset #GoalSetting #PodcastTips #Entrepreneurship #Motivation #SelfBelief #FearOfSuccess #Consistency #GrowthMindset

    What we Discussed:

    Episode with Alan's Co Host Kevin Palmieri

    https://www.podfather.me/podcast-coaching-secrets-from-a-top-expert-with-2000-episodes/

     

    How to contact Alan Lazaros:

    https://www.nextleveluniverse.com/

    https://www.facebook.com/alan.lazaros

    https://www.youtube.com/@NextLevelUniversity

    https://www.instagram.com/alazaros88/

     

    🤝 Join our PodFather Community

    ✦ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podfather.me/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

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    ✦ Instagram: / podfather.podcast

    ✦ Facebook: / podfather.me

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    Find me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://roycoughlan.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bio.link/podcaster⁠⁠⁠⁠⁠⁠⁠⁠⁠  

     

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    44 min
  • #61 Own Your Audience: Why Relying Only on Spotify and Apple Is Risky Business

    Discover the hidden strategies behind websites that turn casual browsers into loyal customers without expensive ads or complicated funnels.

     

    This Episode is a Promotional Episode for the Website services that we offer at ⁠va.world⁠

     

    What we Discussed:

     

    00:00 Why we Recorded this Episode

     

    00:47 Why do you want a Website?

     

    01:36 How to Make Sure a Website Converts

     

    02:55 The Biggest Mistake Businesses Make when Creating a Website

     

    04:30 How Important is Brand Clarify with your Website

     

    05:10 What questions to ask Clients before building their Website

     

    06:34 Allow Disability access for your Website

     

    07:30 Align a Website with the Companies Long Term Goals

     

    08:40 We have worked over 5 years together and have not had an argument.

     

    09:40 What makes a Website Stand Out

     

    10:54 How to approach User experience on your Website

     

    11:53 How Annoying Pop Up's are on Websites

     

    12:35 Design Psychology for Improving your Website

     

    13:44 Ensure you can see the Text on the Website

     

    14:03 Speed & Performance for Website Success

     

    15:22 How to Ensure a Website works across different Devices

     

    16:22 How the Wesbite helped a client with ongoing Upgrades

     

    18:20 How our Design improved Conversions on the Website

     

    19:20 Feedback from Clients after Creating their Websites

     

    20:54 Do not be to Pushy with Sales on the Website

     

    21:35 How the Cookies Help with Sales on your Websites

     

    22:30 Tracking on all Prts of your Website

     

    23:11 Website are like Podcasts that have a lot of things to make it Successful

     

    24:28 How to be be Safe adding Payment Options on your Website

     

    26:15 Maintaining Your Website with our VA

     

    27:32 Do not Managing your own Website if you want to grow your business

     

    29:04 We Create Packages with a breakdown of costs

     

    29:48 Staying ahead of website trends like Ai

     

    30:53 What Website Platforms do we Specialise in

     

    32:38 How do you Future Proof a Website

     

    33:09 We Help Create Skool Groups

     

    33:22 Difference between a Template Site and a Strategically Built Website

     

    34:50 Some Templates Require Plugins

     

    36:00 Amature Websites V's Professionally Designed Ones

     

    37:00 The Problem getting the Wrong Website Template

     

    37:32 How Important is Messaging compared to Visuals on the Website

     

    38:47 How Long should a homepage be on your Website

     

    39:57 The Process from Concept to Launch of your Website

     

    40:57 Having Your Socials connected on your Website

     

    41:37 Do you need a New Website

     

    42:15 How to Connect with us for a New Website

     

    44:35 My 6 Podcasts got 110K downloads last week

     

    Find our Website ⁠va.world⁠

    Book a Free Call ⁠https://va.world/contact/⁠

     

    #WebsiteDesign #ConversionOptimization #OnlineBusiness #DigitalMarketing #VAservices #BusinessGrowth

    46 min
  • #60 Sponsorships Won't Pay Your Bills—Do This Instead with Colin Gray

    In this episode, I'm joined by Colin Gray from The Podcast Host and Alitu. With over 15 years in podcasting, Colin shares his journey from recording against his kitchen wall with a cheap digital camera to building one of the most comprehensive podcasting resources online.We dive deep into the realities of podcasting today—from why his cringeworthy "What is a Podcast?" video still gets 50,000 views a month (and why he can't delete it), to the truth about monetization that most gurus won't tell you.Colin breaks down why chasing sponsorships is usually the wrong move for independent podcasters, how to actually make money with small audiences, and why audio-only podcasts are still thriving despite the video hype.We also get technical—covering microphone recommendations that haven't changed in years, the rise of wireless recording gear, and how AI is making editing accessible to everyone through tools like Alitu.

     

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    #podcasting #Podcastmarketing #podcastingtips

     

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    Speaking Podcast Social Media / Coaching My Other Podcasts ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bio.link/podcaster⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠

     

    Bio of Colin Gray

    Colin is a podcaster, speaker, PhD and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, including call recording, audio cleanup, audio editing, building your episode and hosting your show.

     

    What we Discussed:  

     

    0:00 Intro  

     

    0:20 Who is Colin Gray

     

    01:07 Video 12 yrs ago " What is a Podcast"

     

    02:00 His Podcasting Journey

     

    03:40 Recommendations for a Podcast Mic

     

    06:37 Can you remove wind noises if you record outside

     

    08:06 TheScottish Millitary Tattoo

     

    09:00 How many shows and co-hosts under Colins belt

     

    10:30 When its time to end a Podcast

     

    12:05 The mistake I made taking time off my Podcast

     

    12:50 Can you sell your Podcast

     

    14:20 Changing co-Host

     

    15:35 Sme Podcast are Evergreen

     

    18:05 What they offer with the Podcast Host

     

    22:40 My Thumbnails and Titles can outperform Ai

     

    24:50 A lot of content creators numbers have dropped on YouTube

     

    25:40 Mixed Results making shorts to Promote your Podcast Episode

     

    30:00 Growing your Podcast is Slow & Steady

     

    31:12 Monetization for your Podcast

     

    34:20 You can Interview a 100K Client

     

    34:45 You will not get Sponsors from Bot downloads

     

    37:00 A lot of the Stats are guesstimates

     

    42:05 Having 1 min interactive video of your Podcast

     

    43:50 Audio Only Podcasts are 50%

     

    46:00 The price of his Platform

     

    How to Contact Colin Gray

     

    ⁠https://www.thepodcasthost.com/⁠

     

    ⁠http://Uk.linkedin.com/in/colinmcgray⁠

     

    ⁠https://linktr.ee/thepodcasthost⁠

     

    ⁠http://twitter.com/thepodcasthost ⁠

     

    🤝 Join our PodFather Community

    ✦ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podfather.me/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

    ✦ YouTube: / @roycoughlan

    ✦ Instagram: / podfather.podcast

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    Find me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://roycoughlan.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bio.link/podcaster⁠⁠⁠⁠⁠⁠⁠⁠⁠  

     

    Start your Podcast here ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bestpodcastcoach.org/⁠⁠⁠⁠⁠⁠⁠⁠⁠

     

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    #Podfather #PodcastTips #ColinGray

    48 min
  • #59 Rob Z Wentz: From Radio DJ to Unstuck Movement – Building a Podcast with Purpose

    Former radio DJ turned business coach Rob Z Wentz joins The Podfather to share his journey from 20 years in broadcasting to founding the Unstuck Movement. We dive deep into why most podcasts fail (90% never make it past episode 10), the importance of having a clear vision from day one, and how to build authentic connections that last. Rob reveals his live podcasting workflow using StreamYard, why he ditched heavy editing for one-take authenticity, and how he balances platform growth without getting sucked into the social media validation trap. Essential listening for podcasters who want to create with purpose, not just content.

     

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    Bio of Rob Z WentzRob Z Wentz is a Business Coach with focus on Communication & Leadership. Rob teaches, trains, and develops organizations, teams, and individuals to become exceptional communicators and leaders. He helps business owners grow by enhancing the way they communicate with their teams, make decisions, and solve problems, equipping them with the skills for lasting success.Rob is also a Christian entrepreneur, founder of The Unstuck Movement (on all social & podcast platforms), best-selling author, social media marketer and strategist, award-winning radio personality, speaker, and influencer. For over 20 years Rob has been leading people to communicate at a higher level.

     

    What we Discussed:  

     

    0:00 Intro  

     

    0:20 Who is Rob Z Wentz

     

    01:50 His journey to Podcasting

     

    07:00 How he started to be a Coach

     

    09:10 Having the Skill set to have a call back

     

    12:15 Having a Podcast with a mission to help others

     

    13:10 Telling your Story helps you to Heal

     

    15:10 How he made ads very professional on his live Podcasts

     

    1 9:47 How I reduced my time editing my Podcast

     

    21:38 You Meet amazing people Podcasting

     

    23:00 My Future Plans

     

    30:15 Livestream Your Podcast

     

    32:35 Spotify Removed a lot of my Episodes

     

    35:00 What is the Sweet Spot for the Time to Record Live

     

    37:15 Does he engage with the listeners during a live call

     

    40:40 The Platform Channels that get more views

     

    47:00 The Censorship that I face

     

    50:25 Where to find Rob

     

    How to Contact Rob Z Wentz

    ⁠https://twitter.com/RobZyo⁠

    ⁠https://www.instagram.com/robzwentz/⁠

    ⁠https://www.facebook.com/robzwentz/⁠

    ⁠https://www.youtube.com/@TheUnstuckMovement⁠

    ⁠https://www.linkedin.com/in/robzcoach/⁠

    ⁠https://www.tiktok.com/@robzwentz⁠

    ⁠www.LeadImpactTransform.com ⁠

     

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    #Podfather #PodcastTips #RobZWentz #UnstuckMovement #PodcastingJourney #RadioToPodcast #LivePodcasting #StreamYard #PodcastStrategy #VisionDriven #AuthenticPodcasting #PodcastGrowth #BusinessCoach #LeadershipCoach #PodcastWorkflow #ContentCreation #PodcastMonetization #BuildingConnections

     

    52 min
  • #58 Pete Turner: 2,000 Episodes, Zero Compromise & Why Platforms Aren't Your Partner

    Welcome to the PodFather Podcast where we help Podcasters improve their shows and also those thinking of starting a podcast

     

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    Bio of Pete Turner

    Pete A. Turner is a former US Army Counterintelligence Agent who conducted over a thousand missions in conflict zones, including Bosnia, Egypt, Iraq, and Afghanistan. His off-camp operations focused on gathering people, information, and secrets to help commanders achieve objectives and secure victories. Turner's constant access to "Ground Truth" honed his industry-leading expertise in field collection, delivering unparalleled guidance and operational accuracy for US forces. By building trust and applying cultural intelligence, he engaged host national leaders, tribal elders, and religious scholars, uncovering their needs and fostering unprecedented insights and partnerships. He holds a BA in Mass Communication from Cal State University Hayward and an MA in Organizational Management from University of Phoenix. Turner has co-authored peer-reviewed articles on ethical pitfalls in female engagement, action research for Afghan governance, and "Ground Truth" in military operations involving Islam, state-building, and NATO. He co-authored Transition Operations, a discussion with 29 articles on doctrinal gaps for US forces exiting partnered conflicts. Turner is the Executive Producer and Host of the Break It Down Show, he has produced over 2000 episodes in 10+ years, blending insights from combat scholars, authors, and professionals across echelons

    What we Discussed:  

     

    0:00 Intro  

     

    0:29 Who is Pete Turner

     

    01:55 His Podcasting Journey to 2,000 Shows

     

    03:30 Why he sometimes has co-hosts

     

    05:00 Stopping someone hogging the Stage

     

    08:35 How to Navigate Yes & No Questions

     

    09:20 How to get the guest to speak more

     

    10:00 Using a Live Platform

     

    11:20 Should you engage with the Audience on Lives

     

    12:50 The Software he uses switching cameras

     

    13:50 The A10 Mini Pro for Podcasting

     

    15:25 The Clapping and other sounds

     

    16:03 The Sweet spot time for doing a live Podcast

     

    19:10 Censorship and coded wording

     

    22:28 How the Title can change the censorship

     

    30:10 People using Ai to pitch for your Podcast

     

    36:15 YouTube Putting too many ads on your Podcast

     

    37:40 Does YouTube Software work?

     

    39:00 Trying to Navigate Tik Tok & other Social Media Channels

     

    41:15 The Platform wants access to your Audience

     

    45:00 Paypal taking up to 10% Commisson

     

    46:10 Getting More Donations for your Podcast

     

    52:45 Building your Audience with Sweat Equity

     

    54:40 The compound effect to growing your numbers

     

    57:25 Where to find Pete Turner

     

     

    How to Contact Pete Turner

     ⁠https://www.breakitdownshow.com/⁠

     

     

     

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    #podcastguesting #podcasthosting #podmatch #PeteTurner

    59 min
  • #57 Using Systems to Organise your Podcast with Gabe Marusca

    Welcome to the PodFather Podcast where we help Podcaster improve their shows and also those thinking of starting a podcast

     

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    Bio of Gabe Marusca

    Gabe Marusca is a business development strategist and host of the Authority in the Wild Podcast. He's focus is on helping established coaches and consultants serve clients better and longer, doing what they love and know best. Gabe's being driven by the mission to help 10,000 individuals achieve freedom through entrepreneurship. Having lived through earning a mere $200 paycheck, experiencing burnout, and repeatedly rebuilding from scratch, Gabe deeply understands resilience and adaptation. Over six years ago, he sold everything, bought a one-way ticket to Asia, and began traveling across continents. He's now visited 27 countries and lived in more than 10, proving his belief that anyone can design a fulfilling life without compromising their health or personal relationships. When he's not developing new business strategies or engaging with industry leaders on podcasts, you'll likely find Gabe exploring tropical jungles, hiking active volcanoes, or swimming in the ocean.  

    What we Discussed:  

     

    0:00 Intro  

     

    0:22 Who is Gabe Marusca

     

    01:30 Podcasting on the Road

     

    03:22 Carry your Podcast with you when Flying

     

    05:12 Solutions to Internet Issues

     

    09:43 How he Created Systems to help his Podcast

     

    13:00 The Platform he uses for his SOP's

     

    15:30 Ways to get your clients onboard with SOP's

     

    18:28 Different Platform for recording your Video Interview

     

    23:20 Do not organise too many Interviews in 1 day

     

    25:12 The Calendar System I use

     

    27:30 Descript for your Podcast

     

    33:00 How AI can make errors

     

    35:45 Sometimes a text Error can get more engagement

     

    38:50 Who he Hosts his Podcast with

     

    39:35 Changing the Name of Your Podcast

     

    41:55 Put on a few Video Platforms

     

    43:10 Getting Clients from his Podcast

     

    47:20 Know what ads are being played on your Podcast

     

    50:50 Where to find Gabe Marusca

     

    How to Contact Gabe Marusca

     ⁠https://www.gabemarusca.com/⁠

    LinkedIn: ⁠https://www.linkedin.com/in/gabemarusca/⁠

    YouTube: ⁠https://www.youtube.com/@gabemarusca⁠

    Instagram: ⁠https://instagram.com/GabeMarusca⁠

    X/ Twitter: ⁠https://x.com/GabeMarusca⁠

    Facebook: ⁠https://www.facebook.com/maruscagabe ⁠

     

     

     

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    Find me at ⁠⁠⁠⁠⁠⁠⁠https://roycoughlan.com/⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠https://bio.link/podcaster⁠⁠⁠⁠⁠⁠⁠  

     

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    #podcastguesting #podcasthosting #podmatch #GabeMarusca

     

    52 min
  • #56 Podcast Growth: Anonymous Surveys to 10X Audience Engagement - Noah May

    Welcome to the PodFather Podcast where we help Podcasters improve their shows and also those thinking of starting a podcast

    Podfather.me Podcast - Interview with Noah May of "Lethal Venom"

    In this episode, I sit down with Noah May, the host of "Lethal Venom" podcast, to unpack how a college journalism student turned a classroom assignment into a thriving variety show with a bold, truth-telling edge.Noah shares his unconventional path to podcasting—from nearly giving up after hitting technical roadblocks, to landing a spot in Auburn University's exclusive podcasting class, to designing his own AI-assisted artwork when professional quotes broke the student budget.We dive deep into:

    • Why he ditched intro music entirely (and why you might want to too)
    • How anonymous Google Forms turned listeners into active participants
    • The legal art of "bleeping out names" to tell explosive stories without getting sued
    • His multi-platform strategy that's landed him on Spotify, Apple, Pandora, and beyond
    • If you're grinding through solo production, wrestling with video vs. audio-only decisions, or trying to build community without a team—Noah's DIY approach will give you tactical ideas you can implement this week.

       

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      Bio of Noah May

      Noah is the host of the lethal venom, a podcast centered around various topics where he speaks nothing but the truth. He is also an Auburn University Alum with a bachelor's degree in journalism. Today, Noah is here to share his life story and how his past has made him the person he is now.

       

      What we Discussed:  

       

      0:00 Intro  

       

      0:23 Who is Noah May

       

      0:45 His Podcasting Journey

       

      04:45 How his logo grabs Your Attention

       

      07:07 How to Research topics

       

      09:35 Having his Social Media on a Green Screen

       

      12:00 What Social Media serves his Podcast best

       

      13:40 Using Survey to Engage with your Podcast Listeners

       

      17:45 Which Podcast platforms gave the best results

       

      20:40 What is his Music Talks Podcast

       

      24:15 Should you use Intro & Outro Music on your Podcast

       

      28:29 Split Screen Vs Speaker View on your Podcast

       

      31:20 Putting your Podcast out in Audio & Video

       

      36:50 I do not fear about a legal case over my podcast

       

      38:20 Where to find Noah May

       

      How to Contact Noah May

       

      ⁠https://noahspodcasts.com/⁠

       

      ⁠https://www.facebook.com/noahspodcasts⁠

       

       ⁠https://www.youtube.com/@noahspodcasts⁠

       

      ⁠https://www.instagram.com/lethalvenompodcast⁠

       

      ⁠https://www.linkedin.com/in/noah-c-may/⁠

       

       

      🤝 Join our PodFather Community

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      Find me at ⁠⁠⁠⁠⁠⁠https://roycoughlan.com/⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠https://bio.link/podcaster⁠⁠⁠⁠⁠⁠  

       

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      #podcastguesting #podcasthosting #podmatch #NoahMay #lethalvenom

      41 min

    About PodFather

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    The Podfather Podcast is your go-to resource for starting, growing, and sustaining a podcast that actually gets results.