What if a few simple changes to the words you use could dramatically improve patient compliance, treatment acceptance, and communication?

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin welcomes back a good friend and communication expert, Dave Frees. Dave has trained lawyers, business leaders, special forces personnel, interrogators, and high-performance professionals in the art of influence and communication.

Recorded in Tyson's backyard in Cairns, this conversation explores ten powerful language patterns inspired by the work of renowned psychiatrist and hypnotherapist Dr Milton Erickson.

Before anyone panics, this isn't about manipulation for manipulation's sake. As Dave explains, all communication influences people. The real question is whether that influence is being used ethically and with positive intent.

Throughout the episode, Tyson and Dave unpack practical communication techniques that podiatrists can immediately apply in consultations.

Visit the Podiatry Legneds Website - https://www.podiatrylegends.com/

Looking for a Podiatry Business Coach that has actually done what they teach? Stop looking and visit https://www.tysonfranklin.com/ 

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin speaks with sports therapist Olivia Brown about integrity in healthcare and why honesty, ethical decision-making, and staying within your scope of practice matter more than ever.

The conversation was sparked after both attended a conference presentation that focused heavily on profits rather than patient outcomes, leading to a deeper discussion about ethics, professional behaviour, referrals, education, and building long-term trust with patients.

Olivia shares powerful real-world examples about referring patients when appropriate, avoiding the temptation to oversell treatments, and why leading with integrity ultimately creates better outcomes for patients and practitioners alike.

This episode is relevant to podiatrists, physiotherapists, sports therapists, chiropractors, and all healthcare professionals seeking to build sustainable careers grounded in trust, honesty, and professional growth.

If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to [email protected]

Strategic Business Coaching
If you want to take your podiatry business to the next level, instead of copying what everyone else is doing, consider reaching out to me first. It could save you a lot of time and money.

My email is  [email protected], or visit my website tysonfranklin.com

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

In this episode of the Podiatry Legends Podcast, I speak with Malaysian Podiatrist Patricia Ting, who studied podiatry in Australia, gained six years of clinical experience, and returned home to Malaysia to establish KL Foot Specialist Podiatry, one of the country’s few private podiatry clinics.

Patricia shares what it was like growing up in a family of healthcare professionals, why she chose podiatry over medicine, and how reading my book, It’s No Secret… There’s Money in Podiatry helped guide her through the process of opening her clinic.

With a population of more than 36 million and only a handful of podiatry clinics, Malaysia presents enormous opportunities for podiatrists willing to educate the public, build relationships with medical practitioners, and raise awareness of the profession.

We also discuss:

•  The differences between practising in Australia and Malaysia 
•  Podiatry Professionalism 
•  Why she invested in shockwave, laser, gait analysis, and plantar pressure technology from day one 
•  The importance of hiring the right receptionist 
•  Why Malaysia is an exciting destination for podiatrists looking for international opportunities 

This episode is a fantastic reminder that podiatry can take you anywhere in the world, and that with courage, planning, and persistence, you can build a thriving clinic in almost any market. If you’ve ever considered opening your own practice or working overseas, this episode will inspire you to think bigger.

If you'd like to connect or follow Patricia's journey, just follow her Instagram page @patthepodiatrist

If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to [email protected]

Strategic Business Coaching
If you want to take your podiatry business to the next level, instead of copying what everyone else is doing, consider reaching out to me first. It could save you a lot of time and money.

My email is  [email protected], or visit my website tysonfranklin.com

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

In this episode of the Podiatry Legends Podcast, I speak with Victorian podiatrist Edward Clinch, who examined the football boots on the market and believed AFL Footy Players deserved something better. As health professionals, we regularly see the injuries and discomfort caused by footwear that lacks adequate support. Rather than accepting the status quo, Ed decided to design his own football boot from scratch.

What began as a simple idea turned into a nearly ten-year journey involving industrial design, international travel, multiple manufacturers, and a substantial personal investment. Ed shares how he developed Clinch Boots, including the podiatry principles built into the design: a 7 mm heel raise, a supportive arch insole, a firm heel counter, and improved torsional stability. These features are intended to provide greater comfort and support for AFL players, while also having potential applications in rugby, soccer, and other field sports.

This conversation is about much more than footwear. It is about persistence, innovation, and the willingness to solve a problem rather than complain about it. If you have ever had an idea for a product, wanted to branch beyond clinical practice, or wondered what it takes to turn expertise into a tangible business, this episode will inspire you.

You can learn more about Clinch Boots on Instagram @clinch_boots, and you can email Ed at [email protected]

If you enjoyed this episode or previous episodes, please share it with your podiatry friends, and if you love the show, consider subscribing and leaving a rating and review.   

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to [email protected]

Strategic Business Coaching
If you want to take your podiatry business to the next level, instead of copying what everyone else is doing, consider reaching out to me first. It could save you a lot of time and money. My email is [email protected], or visit my website tysonfranklin.com

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

The debate about whether Australian podiatrists should use the title Dr regularly resurfaces within the profession, usually at least once per year. 

In this solo episode, I explore the psychology, professional identity, and patient perception behind the discussion.

I also examine common arguments raised in the debate, including concerns about academic qualifications, potential patient confusion, and the influence of professional hierarchy. 

I also highlight the important distinction between research expertise and clinical experience.

By introducing concepts such as The Authority Illusion and The Three Types of Authority in Healthcare, this episode offers a balanced perspective on how authority is perceived by patients and what ultimately matters most in clinical practice. 

Key Takeaways 

• The Dr title debate resurfaces regularly within podiatry. 
• In Australia, podiatrists can legally use the title Dr if they clearly identify themselves as podiatrists. 
• Much of the debate centres around professional identity rather than legality. 
• A PhD represents research expertise, not necessarily clinical expertise. 
• Clinical excellence develops through patient experience and repetition. 
• Patients often judge authority using visual and psychological signals. 
• Titles function as credibility shortcuts in decision making. 
• Healthcare authority comes from academic, clinical, and perceived sources. 
• First impressions influence patient choices, but clinical results build long-term trust. 
• Professional behaviour and respect within the profession ultimately matter more than titles.

If you have an opinion on this podcast episode, please share it. 

If you have any questions, you can always contact me via email at [email protected], and if you get the chance, check out the Podiatry Legends Website 

This week's episode is a personal one. After experiencing a lower back injury with severe sciatic symptoms, I was forced to step away from working, cancel commitments, and rethink a lot of what I thought I had under control. In this episode, I share five key lessons that came from that experience, covering empathy, financial protection, planning ahead, and the importance of taking action before it's too late.

What made this experience even more challenging was the complete loss of independence.

Something as simple as walking a few steps, sitting in a chair, or driving a car became almost impossible. I had to rely heavily on my wife to get to appointments and manage day-to-day tasks, which is something I've never had to do before. That feeling of helplessness really hits you, especially when you're used to being active, working, and in control of your schedule.

It also forced me to cancel a number of commitments, including coaching calls, podcast interviews, and even a speaking engagement in Canada that I had been looking forward to for months. That was a tough pill to swallow.

But in hindsight, having that time blocked out turned out to be a blessing. It gave me the space to focus on recovery, attend appointments, and reflect on what had happened without the added pressure of trying to push through it.

Throughout this process, I also experienced very different levels of care from healthcare professionals. Some were exceptional, showing genuine empathy and understanding, while others felt distant and disengaged. That contrast really reinforced how important communication, tone, and presence are when working with patients.

These experiences don't just apply to podiatry; they apply to every healthcare professional and business owner.

Because at the end of the day, it's not just about clinical skills or business strategy. It's about how you show up, how you prepare for the unexpected, and how you treat people when they need you most.

If you have any questions, you can always contact me via email at [email protected], and if you get the chance, check out the Podiatry Legends Website

Artificial Intelligence is no longer something for the future; it's already influencing how patients search for answers and choose healthcare providers.

• AI is already influencing patient decisions
• ChatGPT is becoming a new search engine before choosing Google
• AEO (Answer Engine Optimisation) is the next evolution of SEO
• Early adopters will gain a competitive advantage over late adopters
• AI can dramatically reduce admin time
• Your prompts determine your results
• AI can help personalise your podiatry marketing
• Patients are becoming more informed before visits by using AI
• Perfection isn't required, but progress is, so start taking action
• The best way to learn AI is to start using it

In this episode, Tyson Franklin is joined by Jonathan Small to explore how podiatrists can begin using AI in practical ways within their clinics. From marketing and content creation to improving systems and patient communication, AI offers opportunities to save time and operate more efficiently.

They also discuss the importance of early adoption, the role of Answer Engine Optimisation (AEO), and why resisting change could leave podiatrists behind.

If you've been unsure about AI, this conversation will help you understand where it fits and how to start using it today.

Do you love the Podiatry Legends Podcast? If you do, consider leaving a rating and review. It will only take you two minutes.

Have you checked out the Podiatry Legends Podcast website?

Have you ever considered a Podiatry-Specific Business Coach?

A common phrase I hear from podiatrists is: "Once I get busier, I'll look into business coaching." On the surface, it sounds logical, but in reality, it's one of the biggest mistakes you can make.

In this solo episode, I unpack why waiting creates more problems than it solves. I discuss the "amplification effect," "the I'll wait till later trap", how inefficiencies grow under pressure, and why being busy often leads to stress rather than success.

1. Waiting until you're "busier" is backwards thinking Growth doesn't create clarity—clarity creates growth.
2. Being busy doesn't fix problems—it amplifies them Weak systems, poor communication, and inefficiencies all get worse under pressure.
3. The "I'll sort it out later" mindset keeps you stuck When you're quiet, you delay. When you're busy, you don't have time.
4. There is no perfect time to improve your business The ideal moment you're waiting for doesn't exist.
5. Business coaching is a lever, not a reward It's something you use to create success—not something you earn after achieving it.
6. Mental space is your biggest advantage when things are quiet It allows you to plan, think clearly, and implement properly.
7. Growth without structure leads to chaos and burnout More patients + poor systems = more stress, not more success.
8. Fixing a busy, broken clinic is harder than building it right early Untangling inefficiencies under pressure is slow and frustrating.
9. Successful clinics prepare for growth before it happens They build systems, strategy, and team alignment early.
10. Your pricing should be flexible and value-based—not fixed or competitor-driven Factor in your costs, future expenses, and the value you deliver—not just what others charge.

I also share two bonus insights (Easter Eggs) around pricing at the end of this episode.

In this episode of the Podiatry Legends Podcast, I chat with Jason Cunningham, business advisor, author, and media commentator, about what it really takes to build a successful business.

We explore why many podiatrists get stuck working in their business instead of on it, and how shifting your focus to strategy, systems, and structure can completely change your results.

If you want to build a podiatry business that gives you more freedom, better patients, and long-term growth, this is an episode you don't want to miss.

1. Build your business as if you plan to sell it
2. Most podiatrists are stuck being technicians, not owners
3. Strategy is useless if it's not shared
4. Your mission should be simple and clear
5. Culture matters more in tough times
6. Systems create freedom
7. Patients notice friction in your business
8. Collaboration beats competition long-term
9. You need to think like an owner, not just a clinician
10. A great business gives you choice

If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes.

Have you checked out the Podiatry Legends Podcast website? https://www.podiatrylegends.com/

Have you ever considered a business coach? https://www.tysonfranklin.com/coaching/

In this episode, Anne Melville shares how she built a successful private practice in the small Scottish town of Gourock and implemented a membership model that now supports both her business and her lifestyle. The result has been increased stability, stronger patient relationships, and the ability to create a genuine sense of community.

We explore the importance of professional connections, why you need to overcome self-doubt, and why podiatrists who stay engaged with their peers are far more likely to thrive in the profession and less likely to leave long-term.

Like many podiatrists, Anne reached a point where she considered walking away from her business. The pressure, the responsibility, and the emotional toll caught up with her, and she even put her practice up for sale.

But what changed everything wasn't a new marketing strategy or a business course. It was a connection.

The relationships she had built within the podiatry community pulled her back. Conversations with peers, friendships formed at events, and simply knowing she wasn't alone made the difference.

This reinforces something I've said many times: Connected podiatrists don't leave the profession.

• Connection is the key to long-term success in podiatry
• Membership models create stability and stronger patient relationships
• Small towns can support highly successful practices
• Community-building increases patient loyalty
• Collaboration beats competition
• Mature-age learning builds resilience and discipline
• Family support can be a powerful driver of success
• Patients value how you make them feel, not just what you do
• Imposter syndrome is common, but often inaccurate
• Connected podiatrists are far less likely to leave the profession

If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes.

Have you checked out the Podiatry Legends Podcast website? https://www.podiatrylegends.com/

Have you ever considered a business coach? https://www.tysonfranklin.com/coaching/