Political Data Inc., has for 30 years been the state’s largest provider of voter information to political campaigns, consultants, and pollsters, serving a long list of both Democrat and Republican clients. The firm announced last week that they would no longer work with Republican clients, saying, "The company will divest any business that does not align with the organization’s Democratic values and will not work with Republican candidates or campaigns."

PDI data guru Paul Mitchell joins us to talk about the decision to go all-in with Democratic and non-partisan clients, and what that will mean for the company - and their former GOP clients - going forward.

He also reacts to the announcement that census data will be coming in later than expected, and explains how that will impact redistricting. Also: why April 30 will be a big day for California political junkies.

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