Kent welcomes pollster Mike Baselice for a wide-ranging conversation on political strategy, polling, and the changing media landscape. Baselice shares stories from his early career, insights into Texas politics, and the evolution of polling methods, including the shift from landlines to digital targeting. The episode highlights the importance of understanding voter turnout, demographics, and local media in effective campaigning. Baselice also reflects on working with major political figures and adapting to new communication trends, offering listeners a clear look at the complexities and nuances of modern political campaigns.